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Are You Wasting Your Time on Social Media?
Published on 2010-08-06 11:17:00
We all know social media can be a powerful tool in the facilitation of conversation with customers, but could it also be a waste of your time? There is so much information floating around out there that it can be almost overwhelming, and a huge sinkh > read more
Are You Wasting Your Time on Social Media?
Published on 2010-08-06 11:17:00
We all know social media can be a powerful tool in the facilitation of conversation with customers, but could it also be a waste of your time? There is so much information floating around out there that it can be almost overwhelming, and a huge sinkhole for our valuable time. But, do not worry. Here are some pitfalls to avoid when engaging with social media: Following too many blogs I recommend subscribing to blogs that are relevant to your industry. However, be picky in the selection of which [..] > read more
How to Get Your Business Found in Google Local Search
Published on 2010-07-30 13:35:00
Ever typed a business name or category into Google and saw a list of Google Maps results and their corresponding addresses plotted on a map? Well, that would be Google Places, a great feature of that allows businesses to list their addresses on Googl > read more
How to Get Your Business Found in Google Local Search
Published on 2010-07-30 13:35:00
Ever typed a business name or category into Google and saw a list of Google Maps results and their corresponding addresses plotted on a map? Well, that would be Google Places, a great feature of that allows businesses to list their addresses on Google Maps and be found when someone does a Google search for your industry near your location. So how can you get your business to come up on a map in search results? EASY! Just list your business with in Google Places. Log in with your Google account [..] > read more
Oldest Twitter User Passes at 104
Published on 2010-07-29 12:31:00
Ivy Bean, thought to be the oldest Twitter user, passed away July 28th in her care home in a small English town at the incredible age of 104. Bean was very popular on Twitter, boasting more than 56,000 at the time of her death. She had tweeted over > read more
Oldest Twitter User Passes at 104
Published on 2010-07-29 12:31:00
Ivy Bean, thought to be the oldest Twitter user, passed away July 28th in her care home in a small English town at the incredible age of 104. Bean was very popular on Twitter, boasting more than 56,000 at the time of her death. She had tweeted over 1000 times and was also an avid Facebook user (which she joined at the ripe age of 102). The news of her death was posted on Bean's Twitter account (@IvyBean104), which had been informing followers about Bean's deteriorating condition over the past [..] > read more
How to Help Yourself with Yelp
Published on 2010-07-21 09:00:00
These days most customers are either reading and/or writing online reviews for just about every business out there. Before buying a car, they may research the dealership. Before hiring a mover, they may check for reviews online. And, believe me they > read more
How to Help Yourself with Yelp
Published on 2010-07-21 09:00:00
These days most customers are either reading and/or writing online reviews for just about every business out there. Before buying a car, they may research the dealership. Before hiring a mover, they may check for reviews online. And, believe me they are going online and posting reviews if they feel ripped off or cheated. As a result, services such as Yelp have become an important factor in the decision making process of consumers. What does this mean for you? It means a few things, actually. F [..] > read more
When Blogging, Avoid PR and Marketing
Published on 2010-07-20 13:13:00
I know this sounds contrary to the goals you have for online marketing, but trust me. A blog that gives viewers information rather than attempting to sell them something will do wonders for both your image and your sales. If you are maintaining your > read more
When Blogging, Avoid PR and Marketing
Published on 2010-07-20 13:13:00
I know this sounds contrary to the goals you have for online marketing, but trust me. A blog that gives viewers information rather than attempting to sell them something will do wonders for both your image and your sales. If you are maintaining your blog correctly, it should become a repository of analysis, opinions, tips, and tools that are provided by your company for the benefit of your customers. The insight and expertise that this type of blog can demonstrate is far more useful than any PR [..] > read more
QR Codes Now Appearing on Sanitation Trucks
Published on 2010-07-15 13:00:00
QR codes now appear on roughly 2200 New York City Department of Sanitation trucks. The QR codes pull up instructional videos that tell residents how to recycle. Proving that QR codes may be the way consumers initially interact with companies > read more
QR Codes Now Appearing on Sanitation Trucks
Published on 2010-07-15 13:00:00
QR codes now appear on roughly 2200 New York City Department of Sanitation trucks. The QR codes pull up instructional videos that tell residents how to recycle. Proving that QR codes may be the way consumers initially interact with companies in the future, the NYC Sanitation Department is leading the way with this public outreach effort. Didn't I tell you yesterday this technology was going to be big? > read more
Calvin Klein Replacing Racy Billboards with QR Codes
Published on 2010-07-14 10:33:00
Calvin Klein billboard with QR code Calvin Klein has replaced two of its billboards in New York and one in Los Angeles with a bright red QR code rather than another racy image of scantily clad models. QR (short for quick response) codes are ba > read more
Calvin Klein Replacing Racy Billboards with QR Codes
Published on 2010-07-14 10:33:00
Calvin Klein billboard with QR code Calvin Klein has replaced two of its billboards in New York and one in Los Angeles with a bright red QR code rather than another racy image of scantily clad models. QR (short for quick response) codes are barcodes that can be scanned with a smartphone camera and then used to pull up special features or additional advertisements. The code in the Calvin Klein Previous Calvin Klein billboard billboards links to an exclusive "uncensored" commercial foll [..] > read more
Connect with Travis on Facebook!
Published on 2010-07-09 10:47:00
Since I have my personal Facebook profile locked, as I have advised you to do as well, I was hearing complaints that clients and contacts wanted to interact with me via Facebook but were unable. Well, problem solved! I have created a Facebook > read more
Connect with Travis on Facebook!
Published on 2010-07-09 10:47:00
Since I have my personal Facebook profile locked, as I have advised you to do as well, I was hearing complaints that clients and contacts wanted to interact with me via Facebook but were unable. Well, problem solved! I have created a Facebook Page (just like your business should have!) to allow any and everyone to connect with me and ask any questions they may have via Facebook. So if you enjoy the blog, enjoy my tweets, or just enjoy making my acquaintance...please 'like' me on Facebook. > read more
Trends in Social Media: Mobile Ads
Published on 2010-07-09 08:00:00
Due to the trend towards location based social media and mobile interaction, advertisers are trying their best to take advantage of this new ability to reach consumers at the most critical moment: the moment they make an in-store purchase. Major pla > read more
Trends in Social Media: Mobile Ads
Published on 2010-07-09 08:00:00
Due to the trend towards location based social media and mobile interaction, advertisers are trying their best to take advantage of this new ability to reach consumers at the most critical moment: the moment they make an in-store purchase. Major players such as Google and Apple are creating mobile ad agencies and many applications now include mobile ads. Small businesses should monitor this trend as it progresses, and get in on the ground floor of advertising to their customers when it is most [..] > read more
Trends in Social Media: Location, Location, Location
Published on 2010-07-08 08:00:00
Twitter allows location based tweets, and allows searching by location. Facebook has announced intentions to support location information. Mobile social media apps such as Foursquare and Gowalla are becoming popular for letting others know your where > read more
Trends in Social Media: Location, Location, Location
Published on 2010-07-08 08:00:00
Twitter allows location based tweets, and allows searching by location. Facebook has announced intentions to support location information. Mobile social media apps such as Foursquare and Gowalla are becoming popular for letting others know your whereabouts. And Google has been using location information to personalize your search experience for some time now. This trend toward an emphasis on location is great news for businesses as many are catered to local clientele. Small businesses should l [..] > read more