Blog Feed: Smart Marketing Planet

Brand Starting Points

Published on 2011-02-03 09:16:00

An effective marketing program will require considerable thought and attention to the various elements that are integral parts of a marketing program. The starting point relates to your product or service itself and its unique qualities, in essence y > read more

Creating Your Brand Story

Published on 2010-07-12 07:38:00

As noted previously, stories are a great medium for brand marketing. Unfortunately, today, many advertisers just run price point advertising, with no concept of brand. Price point is a good why buy, but without some sense of brand, a comp > read more

Brand Gossip

Published on 2010-07-07 08:12:00

My standard response to the often asked question “how do I grow my business” is “ learn to harness the power of the brand gossip!” A simple premise is at work here. Your customers are your best sales force so emp > read more

Brand Relationships - The First Date

Published on 2010-06-10 08:57:00

Seems like every time I get a client question relating to retention, this brand relationship story of mine comes to mind. It goes something like this. Customer relationships are not unlike the other relationships in life. I often use the > read more

Brand Relationships - Marriage & Divorce

Published on 2010-06-10 08:55:00

Part two in the ongoing story of brand relationships goes something like this, tongue in cheek. Happy customers and a smiling brand are the hallmarks of brand marriage. All is well as the honeymoon period ends. Maintaining the > read more

Messaging Your Brand

Published on 2010-06-10 08:51:00

If you have been reading this column long, you know I like to compare the brand relationship process to the people relationship process. We have talked about first dates, brand marriage and divorce in previous postings. Before any o > read more

Brand Story Telling - The Lost Art - Part One

Published on 2010-06-01 08:17:00

The old saying what goes around comes around, or something like that, is very true. Case in point on the Madison Avenue’s lost art of Brand Story Telling. We all grew up learning the many lessons of life through stories. Nursery r > read more

Branding Simplified

Published on 2010-05-24 08:11:00

An effective marketing program will require considerable thought and attention to the various elements that are integral parts of a marketing program. The starting point relates to your product or service itself and its unique qualities, in essence y > read more

Digital or Die, The New Reality!

Published on 2010-04-13 09:10:00

One of the most asked questions I come across is “ where did all the advertising agencies go?” It would appear that the Madmen world of Madison Avenue advertising agencies is now history. For many years these agencie > read more

Speaking The Consumer's Language!

Published on 2010-04-12 08:37:00

Many marketing campaigns fail because they are often written in a “foreign” language. Marketing is reliant upon language to communicate messaging to target audiences. If the messaging is not in the language of the intended > read more