Blog Feed: A chronicle of my educational journey down Social Media Revolutionary Road
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21 Tips for using Facebook and Twitter for Business via Brian Solis
Published on 2011-12-15 22:41:23
From Engage by Brian Solis Here is a list that will help businesses embrace the methods now available for their marketing efforts through social media platforms, especially via Twitter and Facebook. [This was originally posted on my blog How To Do Social Media by the book.] 1. Special Offers 2. Logging Orders 3. Word of Mouth [...] > read more
8 Ways to Maximize Business at a Meetup
Published on 2011-08-27 08:01:38
From Trust Agents by Chris Brogan and Julien Smith Meetups are popular social gatherings usually organized around a particular business topic or hobby or other special interest. There’s a meetup.com site where you can learn if there are any events in your area (though many events happen without being facilitated through that site). Here’s how [...] > read more
Who’s using Google+ and why? Who should get on now and why? Who ought to wait?
Published on 2011-07-14 14:29:06
It’s not like we all need yet another social network site to add to our online plate, right? That was my first question when I began to hear the buzz surrounding Google+, the new social network platform that’s reportedly aiming to kill Facebook. If you check out my article on Simple Answers to 6 Basic [...] > read more
Why do YOU blog?
Published on 2011-06-29 00:34:00
My college English students are all experimenting with blogging, and many of them want to know why. Here is guidance from previous posts on this blog: What is a blog and WHY should I do one? Why do people read blogs? What should your first blog post > read more
Simple answer to getting blog readers and commenters
Published on 2011-06-21 01:03:10
Time for new student bloggers and the typical questions: “How do I get more readers?” and “How do I get people to comment?” My standard answers have been these three: 1) Comment on other people’s blogs 2) Announce yo > read more
8 Ways to Generate Sales from your Website
Published on 2011-06-19 15:14:47
“Unfortunately the vast majority of websites do not do a good job converting visitors into paying customers. The key is to plan strategically BEFORE designing your website.” — Patrick Schwerdtfeger Patrick is a passionate and dynami > read more
What’s the future for Social Media? LinkedIn group lists FAQ’s
Published on 2011-06-16 01:29:16
One of my favorite LinkedIn groups for industry discussions is FUTURE SOCIAL MEDIA. In a recent conversation, group members offered the social media questions most asked of them. Can you answer any of these 15 questions? OR Are any of these YOUR own > read more
19 Steps to Getting Found Online – from @hubspot founders
Published on 2011-06-15 06:43:34
If you are looking for a true HOW TO book, then you’ll do well to get a copy of Inbound Marketing: Getting Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah. [This article was originally published in my blog How > read more
Does our Constitution protect bloggers? Should it?
Published on 2011-06-09 23:30:54
My journalism students studied social media last semester, and I introduced the course with a blog post asking the question: “What’s one difference between a blogger and a journalist?” One way I promote my articles is to post them o > read more
What works for your blog? Here are tips from the “Sleepy Blogger”
Published on 2011-06-08 00:56:34
“Write your own blog post everyday, but spend twice as much time reading other people’s blogs – and comment,” That was just one of the valuable suggestions discussed by the Sleepy Blogger, aka Robyn Tippins, who visited my > read more
Blogs as Catharsis & More: here’s how one blogger got started
Published on 2011-06-07 00:16:26
There’s nothing like commenting on someone’s blog post to get the ball rolling, i.e. building online relationships. As part of re-strategizing my own blogging, I am revisiting my first posts to republish those with content that’s as > read more
11 Do’s and 7 Don’ts For Marketing on Facebook
Published on 2011-06-06 00:48:36
Everyone wants to be told what to do, according to 19th century philosopher Ralph Waldo Emerson. That’s one reason we read books — and write blogs. I combined the two in a “How to” site with lists I will be reposting here on a > read more
How Social Media Works: it really is all about engagement!
Published on 2011-06-04 19:56:36
No, this is NOT going to be “the” answer to the subject “How social media really works” — only one, but an interesting one. I just met freelance copywriter David McCauley via LinkedIn when he responded to my post How to > read more
How to increase blog readership: Comment on other blogs
Published on 2011-06-04 01:07:59
What can I do to get my blog noticed? That question was answered in a blog April 25, 2009– two days after I first started my own blog — from Problogger.net, probably the best resource for info on blogging. “Adding comments on other > read more
LinkedIn Basics
Published on 2011-06-01 00:46:37
LinkedIn is the world’s LARGEST online professional network that can help you gather business intelligence, connect with trusted contacts, and pinpoint individuals who can help build businesses and careers. Click on these images to read content AND > read more
Blogging 101: What IS a blog, anyway . . . and WHY should I do one
Published on 2011-05-30 09:47:34
Yes, a blog is definitely a great way to promote a business online these days – now that everyone can become a publisher at NO cost, or a relatively low one. Anyone with an Internet connection can post his or her thoughts, opinions, and acti > read more
POWER UP LinkedIn Company Pages by adding Products & Services
Published on 2011-05-28 18:24:26
Got that LinkedIn Company Page up and running? If not, here’s how: Add your Company to LinkedIn. This article is STEP TWO in creating a company website on fast growing, highly respected, professional social media platform LINKEDIN, with more t > read more
How To Add A Company To LinkedIn – Step ONE: Create the Page
Published on 2011-04-10 19:10:36
LinkedIn has become the official business outpost in cyberspace with more than 100 million professional business people now registered. This well-respected social media platform is the right place — and this is the right time — for your > read more
Is Curation the Future of Journalism?
Published on 2011-03-22 22:59:38
Curation: “the activities of sorting, choosing, and display, which museum curators perform based on their extensive knowledge of the subject area of an exhibit.” [according to Mindy McAdams in her article on Curation and Journalists] R > read more
10 Easy Steps to Creating Your Own LinkedIn Group
Published on 2011-03-21 01:02:52
Starting a LinkedIn group is fast & easy Just ask Billy Rivera, one of my star students in the Social Media for Journalists online course that I teach for 33 students at Laney College. We have a great Facebook group for student discussions, an > read more
Mother Nature Attacks, Social Media Assists!
Published on 2011-03-12 01:09:44
Revolutions, earthquakes, and tsunamis: What do they have in common? Answer: Social media “What fascinated most Social Media analysts was the speed at which information traveled all over the world regarding the earthquake.” Is it a coinci > read more
10 Steps to Update your LinkedIn Profile for Maximum Find-ability
Published on 2011-03-06 00:13:18
My friend Barry had been unemployed for more than a year when he came to one of my LinkedIn workshops to maximize his site profile. Shortly thereafter he was tapped by an overseas firm for a very lucrative project. My brother Chuck had been at home & > read more
If Facebook is the Backyard BarBQ, LinkedIn is “your” Office Space
Published on 2011-03-03 10:57:36
Welcome . . . to all my newest LinkedIn students, who are about to discover why LinkedIn is the key social media platform to establish their professional reputations. LinkedIn is the world’s LARGEST online professional network that can help > read more
“This” Telemarketing Thing Has Gotta Change [Briefly Stated]
Published on 2011-03-01 22:40:25
Don’t you just love those telemarketers trying to sell you stuff you didn’t ask for and don’t want? NOT!! This morning “Joe” called me from Whatever. He told me he’d called and left a message the week before. He to > read more
So you want to GET STARTED in Social Media? Here are 7 Steps:
Published on 2011-02-28 07:26:47
In honor of the new students beginning a 12-session Social Media Basics course with me, here is an article with information on What to Do First: This post is designed for those of you who .. a – Understand that there is a New Normal. and/or b - > read more
Is the New Technology the END of Marketing? Just ask Owen
Published on 2011-02-25 10:07:37
“In a world that is moving from PC-centric to a world completely mobile, it’s hard to keep up,” wrote Owen Greaves in a recent post. Owen is a Futurist, who loves making this paradigm shift less painful when it comes to media and commer > read more
Is playing Farmville a social media marketing necessity?
Published on 2011-02-20 20:20:07
So what do you know about Farmville? For most readers of this blog — i.e., serious or somewhat serious business types learning how to use social media marketing — Farmville is a nuisance, a game played by people with nothing but time on t > read more
Simple Answers to Six Basic Social Media Questions
Published on 2011-02-11 00:07:38
NOTE: I am republishing this article for the benefit of the students in my online course: Social Media for Journalists AND my new entrepreneurial friends from BNI and Linked Local Marin. Want to get started with social media but don’t know what > read more
Adding columns to your TweetDeck Social Dashboard
Published on 2011-02-08 03:11:29
The Beauty of TweetDeck for me is being able to see several different columns of Tweet topics, lists, and followers constantly on view. And here is how to “Do It”: Three icons to right of TweetDeck logo on main tool bar 1) Yellow dialogue > read more
Organize your Tweeting with a “Social Dashboard”: TweetDeck installation tutorial: Feb 2011
Published on 2011-02-06 20:36:57
Twitter is an amazing communication platform, but the Twitter.com interface is limiting — you can only see ONE twitterstream at a time. TweetDeck is the software application I use to customize my Twitter experience. It allows me to see several > read more
How NO INTERNET is Re-Defining the News
Published on 2011-02-05 17:29:29
Photo by Susan Ambrosini The beauty of our Social Media Revolution is that every one of us can become a publisher . . . and spread our opinions, insights, and wisdom. Though we’ve only had two weeks of classwork for the online Social Media for > read more
Top Ten Twitter Terms: a conversation to get you Tweeting
Published on 2011-02-04 01:36:23
Follow me on Twitter @sharisax Sometimes more is more, but often LESS is more. That’s one of the reasons Twitter is so powerful and popular, and it’s also the reason why this post will include only Ten Twitter vocabulary items. You can fi > read more
Tips to becoming a Twitter Pro — before your first Tweet
Published on 2011-01-31 10:13:47
Getting started on Twitter is not difficult and could be a “No Brainer” for some of the more than 600 million Tweeple now signed on. But if you’re a journalist — or training to become one — then getting started the right > read more
Twitter Week for Journalists: DAY ONE –What & Why
Published on 2011-01-30 16:13:25
Whether it’s violent protests in Egypt, character assassination of the Chicago Bears’ Jay Cutler, surprising new talent discoveries, or natural disasters, the “NEWS” is reaching us faster — intersecting with us where we > read more
Which comes first: The Chicken or the Egg? The Medium or the Message?
Published on 2011-01-24 02:02:31
Long ago, business was all about building a better mousetrap and force-feeding it into homes. Long ago, publishing was all about dollars and cents (don’t mistakenly read “sense”). Long ago, free speech was easily regulated — a > read more
What’s one difference between a blogger and a journalist?
Published on 2011-01-21 01:45:17
Bloggers do like I’m doing right now — write my thoughts just after they come to me. Journalists research . . . and then write. OK, now that we got my “answer” to the title question out of the way without any introductory fanf > read more
When “Less is More”: aka What Would Seth Do? [Briefly Stated]
Published on 2011-01-19 03:12:21
Stripping a sentence down to its barest essentials is great advice, but building a community requires more than a Bare Bones effort. My online friend and blog role model Adam Singer, whose creative thoughts have always inspired me, just wrote a post > read more
What should you talk about at a networking event? [In Brief]
Published on 2011-01-18 08:19:45
The next time you have the opportunity to meet and mingle with “strangers,” why not come prepared. Plan to ask questions, not sell anything. In today’s business world where selling is being replaced with engagement, your best bet > read more
Do you have an ONLINE PRESENCE or merely a website?
Published on 2011-01-15 22:12:37
The terms web (or online) presence and website are often used interchangeably but they are very far from being the same thing. Web presence is the collective existence online of a company or individual. A website is one example. So began an excellent > read more
Social Media Resolutions: a Checklist for Newbies
Published on 2011-01-02 01:14:21
Many of my friends and business acquaintances are coming around to recognizing the inevitability of “The Social Network” as key to their future business success. Whether it’s the Facebook movie and Mark Zuckerberg as Time’s 20 > read more