11/21/2013 11:26:52 AM
The new television spot for Nationwide Insurance uses a baby to illustrate its point. And it SMELLS great!
10/02/2013 17:16:01 PM
Century 21 pulled a social media marketing stunt around the Breaking Bad series finale. Let's discuss why it didn't work.
09/11/2013 16:13:52 PM
The concept of social media and the digital life is becoming a more pervasive theme in modern advertising. And it's not just for digital products - it's fashion, fast food, automotive and more.
09/11/2013 16:13:52 PM
Social media is taking a starring role in modern advertising. And it's not just for digital products - it's fashion, fast food, automotive and more.
07/18/2013 17:43:30 PM
YouSendIt is now Hightail. But why?
06/24/2013 14:33:33 PM
You may not know this, but theres a single currency being exchanged in virtually every marketing transaction that occurs, whether it’s online or offline. That currency is equity. (And were not talking about equity as in equality
05/14/2013 08:56:39 AM
Audi soars by surfing on two waves of emotional content. And borrowed equity is thrusting this brand forward in a hurry.
04/01/2013 12:39:11 PM
Facebook is set to launch its own mobile phone with HTC. But why? Three reasons to "unlike" this strategy.
03/11/2013 15:16:05 PM
Brands are forged in the minds of consumers. But how does THAT happen? Is it because the brand's nature, or how the brand is nurtured?
02/04/2013 13:54:31 PM
Super Bowl 2013 advertising was not nearly as exciting or entertaining as the football game. But here's a few Grins and Groans, and a moment of bravery.
01/09/2013 12:30:11 PM
Two very different advertisers have creative in common on recent spots. Only one wins. Let's talk about why.
11/28/2012 10:45:41 AM
Samsung's new smartphone technology is not that smart, and not really needed on a phone. So why are they spending tens of millions to convince us that it is?
10/10/2012 07:44:48 AM
As major brands attempt to update their look, they risk alienating their fans. Unless you're really upgrading the brand, is it worth it for a graphic design project?
09/24/2012 15:29:56 PM
The best marketing isn't just easy, it's intuitive. It anticipates the customer's needs and usage environments. Here are some cornerstones to understanding intuitive marketing.
08/28/2012 09:14:03 AM
B-to-B marketing is hard enough. Why complicate it with boring language? Back off the techno-blather and start talking to people, and watch your b-to-b marketing improve by leaps and bounds. Or better yet, by calls and conversions.
08/09/2012 08:37:28 AM
Smaller agencies have advantages over their larger counterparts, especially for startups.
07/18/2012 13:07:45 PM
Looking for a fresh perspective on your business?
Start by consuming some of what you produce.
06/12/2012 08:51:39 AM
Google and Bing are ramping up the rhetoric in the battle for search supremacy, and it's getting personal. It's also yielding some very strong advertising. Some important takeaways from their latest offerings.
04/30/2012 14:08:08 PM
Epic FAIL on Freedom Tower hype in NYC. Simmer down on marketing "spin" unless your customers can share in the celebration.
04/24/2012 08:51:01 AM
Sex often sells - but even when the product is a clogged drain product? In the latest spot for LIquid Plumr, the agency chooses a hardcore porn innuendo, and pulls it off. I said PULLS.
04/19/2012 15:50:42 PM
What or Where which is more important to consumers? Which is more important to marketers? Turns out that distribution strategies are wildly important, and can have more impact on brands than we might think.
02/29/2012 08:04:00 AM
It's no coincidence that brands in all categories share a similar tendency to continually improve. If you're in marketing, you should do the same. The Law of Constant Improvement explains how.
02/21/2012 06:32:08 AM
Social is not a medium. It's a monitor. And it's always on. Market accordingly.
02/06/2012 08:21:57 AM
Super Bowl XLVI advertising wasn't what we may have all liked, but some categories, like automotive, did make a solid showing. Here's an automotive roundup.
01/30/2012 08:15:30 AM
Whether we know it or not, we are constantly compromising: with ourselves, with our objectives, with our partners. Understanding it is the key to mastering success in constantly challenging times.
01/23/2012 22:36:04 PM
In the world of hyper-customization, where the consumer drives the marketing conversation, I long for the old days: tell me what to have, tell me how to dress. Tell me what I like, please.
01/12/2012 11:38:29 AM
Engagement is the holy grail for brands. For marketers to achieve this lofty ground, it's imperative to pay attention to the Rules of Engagement. Start with these five.
12/09/2011 07:51:03 AM
Brand guidelines exist to help provide consistency across mediums to consumers. But sometimes, they should be crossed. Here's why.
11/30/2011 10:13:59 AM
Want to really succeed with customers? Think about giving them a GIFT. Three keys to overachieving with marketing.
11/09/2011 12:43:40 PM
Some of the best advertising slogans are also the shortest. Coincidence? Absolutely not. Why shorter is sweeter when writing advertising.
10/28/2011 11:22:34 AM
Doing small things now can yield big, positive results later. But you often have little or no control. So stay aligned with your brand values, and start LOTS of little things.
10/06/2011 14:46:59 PM
EPIC FAIL? YAY! Failure can be an asset, if you look at it the right way.
09/19/2011 08:58:12 AM
If today is indeed the beginning of the end of your life, are you social media-ing accordingly? Maybe it's time to check in to your life's status updates.
07/01/2011 08:45:54 AM
Give it away! Sampling is an under-the-radar 20th century marketing model that's perfect for 21st century consumers and the channels we use to reach them.
06/27/2011 07:31:29 AM
Some marketers hire agencies based on their reputation in the industry, or some recent buzz being generated. It's a good idea, but make sure you know what you're looking for first.
06/24/2011 06:39:15 AM
Many marketers hire agencies based solely on location. In some cases, they prefer local. In others, they seek a sexy name in a big market. Both have merit, but in the big picture, location doesn't matter at all.
06/23/2011 13:57:46 PM
It's never a bad idea to hire an agency if they've had previous success with another client. But like any prospectus might warn, it's also no indication of future performance.
06/22/2011 05:58:54 AM
Many agencies develop processes to execute complex marketing tasks. But should you hire an agency because of that? And should you pay more for the relationship?
06/21/2011 06:16:10 AM
Hiring an agency based on a prior relationship is not a terrible idea, and it happens more often than not. But choose carefully: the risk-reward ratio is high and can preclude both parties from fully realizing a potentially good business relationsh
06/17/2011 09:03:33 AM
Many companies hire agencies because they don't have their own internal marketing departments. While not all agencies provide complete marketing services, partnering with an agency can be good business for both parties.
06/16/2011 08:48:23 AM
A lot of agencies get hired because they gave a great pitch. While there's a lot more to a relationship beyond the first meeting, you'd be surprised what you can learn from an agency in that first hour.
06/15/2011 13:03:19 PM
Hiring an agency that has a lot of experience in a particular medium is becoming a more popular selection strategy. But it may not serve your objectives very well if you don't put the consumer at the center of the conversation.
06/14/2011 10:26:09 AM
Hiring an agency that has prior experience in your vertical is a safe bet. And often, a sound one. But consider the possibilities of going outside that model, just to see what happens. You may be pleasantly surprised.
06/13/2011 13:00:00 PM
There are lots of reasons to hire an agency to perform marketing services. In this first of 10 posts in 10 days, we'll look at the most common reason: "the agency has great, talented people."
04/29/2011 06:11:44 AM
Pop-up marketing is popular, for sure. But is it worth it to your brand? And can small and midsize brands embrace the model?
03/29/2011 16:31:59 PM
The scarcity of iPad2 availability in Apple stores around the country: epic FAIL or PR grand slam?
03/17/2011 16:30:31 PM
Couponing is not as easy as it sounds. Approach this sales promotion tactic carefully.
02/16/2011 20:17:26 PM
What will the next Egyptian Flag look like? And should it change to reflect the peaceful revolution that brought about a global shift of power in the Middle East?
02/11/2011 11:40:31 AM
Egypt 2.0 Beta - Strategy Outlines for the NEXT Egypt.
02/07/2011 21:26:59 PM
Marketing Egypt successfully will require critical thinking about objectives: what will the "next" Egypt look like, and how can we start building it now?
01/31/2011 19:44:57 PM
A SWOT analysis for the situation in Egypt.
01/21/2011 14:42:47 PM
Three cheers for Verizon's new iPhone spot.
01/13/2011 18:56:12 PM
Southwest's new "Fee Court" television spots are not only wonderfully executed and singularly focused, they're also a clear shot at their large competitors in what may erupt into a long and entertaining advertising tete-a-tete, like the cola wars of
01/13/2011 15:05:35 PM
If airlines just stopped advertising and instead reallocated their budgets, they might be able to invest in better service, and more flights, and smarter routes. Instead, they're lying through their teeth.
10/22/2010 16:02:35 PM
Financial advertising is undergoing an interesting transformation in that the commercials today are, as a group, much less about the money/ security/ wealth promise and more about the technology with which you can access it. WTF? (What's the Focus?)
08/13/2010 09:42:54 AM
The Law of Negative Identification can help you figure out what you're NOT - and that's a great first step to discovering who you ARE.
07/27/2010 09:51:14 AM
Will your social media output become part of your legacy after you die? And if so, are you Tweeting/Posting/Blogging accordingly?
07/08/2010 15:28:51 PM
Relax. With marketing, price is not the issue. Besides, it's one of the very few times in your professional life when YOU get to determine what something will cost.