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When Sony Gets It, They Really Get It: Playstation’s Michael Ad
Published on 2011-10-06 23:28:24
I love Sony and I love the Playstation. However, they’re one of the most hit and miss companies when it comes to marketing. One moment, they’re pushing tech specs to...
Gears of War 3: The Marketing Launch Post-Mortem
Published on 2011-10-06 22:44:34
Gears of War 3 is officially upon us and it’s felt like forever since the game was officially announced on the Jimmy Fallon show on April 12, which followed an...
Marketing Ju-Jitsu: tinyBuild Games Uses Piracy as a Marketing Strategy
Published on 2011-09-20 10:34:06
Marketing is a struggle to find balance between sometimes opposing pressures. The company invests in a product to make a profit. The consumer wants to consume a product without feeling...
Swrve Wants to Make Your In-Game Ads Actually Relevant
Published on 2011-09-09 10:48:45
There are very few things about the business of gaming that elicits a more emotional and visceral response than in-game advertising. In fact, you can just see the PowerPoint presentation...
Minecraft’s Adventure Update – This is How it’s Done
Published on 2011-09-07 08:54:16
I’ll admit that I’m a huge fan of Minecraft I wish I had more time to play it. With every little update, I’m drawn back into its simple graphics and rich...
Dead Island Arrives. Did the Game Live Up to the Marketing?
Published on 2011-08-19 10:52:46
When I first saw the official announcement video for Dead Island, it felt as if I’d been punched in the gut. It’d gotten to the point where zombie games were...
The Stupid Irony of Most Games Reporting
Published on 2011-08-19 09:32:49
This pretty much sums up the state of most of the media’s portayal of games. Like this article? There is more like it. Swrve Wants to Make Your In-Game Ads...
Microsoft’s Marketing, “Buy a PC, Get a Free Xbox 360″
Published on 2011-08-17 13:33:18
Good for Microsoft. They’ve got a new ad campaign that touts, “Buy a PC, Get an Xbox 360″ to college students. Immediately we can start hearing the cries of “OMG...