SEO Rochester

Oh Nelly. Meg has broken her rules again.

Published on 2009-07-13 21:25:00

I have this rule. It is that if you are going to blog, you need to update your blog regularly. It seems that I not only have broken this "Meg's Cardinal Rule of Blogging", but tend to blog about breaking the rule often. (It is an embarrassing fact, but true). However, in my defense, I HAVE been blogging....just not about SEO....Blogging for Search Engine Optimization is a wonderful tool to promote you, your business site, your business... blogging is a way to connect with your clients, fans, fam

Writing for the Web

Published on 2008-03-23 21:40:00

Writing for the WebThere are plenty of obvious reason you need good text on your website—you need to let your customers and potential customers know who you are and what you do. And those web visitors are going to visit your site and read what your content—well actually, the majority of them are going to just scan your content! So how do you give them the content they need, in a way that they will read it, or at least get the point while they scan it?Here are some tips to consider when writi

Choosing a Domain Name

Published on 2007-11-07 17:29:00

Choosing a domain name is easy. Getting that domain name is another issue! With so many websites out there, and so many domains already bought, you may find it difficult to get your first choice.----Whenever possible I recommend buying a ".com" These are harder to come by now unless you get a little creative, however, we have all been trained to type ".com" at the end of an address. If you need to settle for the ".net" (which is generally my second choice), Make sure that the .com version isn't

Spelling Errors - Bad for SEO

Published on 2007-05-21 07:55:00

Have you ever had that "Duh!" moment when working on your site... I just did. And I hate when this happens. I was editing a client's site today when I came across a slew of spelling errors that either they or their developer left in the site. My edits were about 85 pages long, so this was a huge site. And almost every other page had a spelling error on it. Some times they were biggies, sometimes not. But in the cases where a keyphrase was misspelled, it was obviously having negative effects on t

Why Aren't I Ranking?? Explaination

Published on 2007-03-31 20:03:00

I heard today from a long-time customer who is suddendly very concerned that she is not ranking well for a particular keyphase. And it made me think of all the other people who wonder why they aren't #1 for "Widget".So here is a brief explaination - although each site is of course different. This should give you some idea as to why your site is on page 5 instead of #1 on Google (or Yahoo, MSN, AOL, etc.)1) Your site does not say a particular phrase enough. If your site is about Blue frogs and yo

What is SEO?

Published on 2007-01-28 11:31:00

I was asked in the previous post what SEO is and I thought that it was a great question that I should answer here, intead of the answer getting lost in the comment section.So thanks for the question!SEO - or Search Engine Optimization is the process by which a site is "tuned" so that it appears at the top of the search engines. Since there are so many sites on the Web now, it is easy for your site to be lost--never to appear when someone is looking for your product or service.There are several b

SEO and blogging

Published on 2007-01-27 18:27:00

Blogging continues to grow for both personal and corporate and purposes. Newspapers across the country have implemented "Citizen Bloggers"--regular people asked to blog about community issues and events for the newspapers, and the public asked to contribute to these discussions.With the influx of information, blog and otherwise on the Web, it is increasingly difficult to make your message stand out. That is why a comprehensive Internet Marketing Strategy is important to anyone looking to be comp

Quality vs. Quantity - The Web content debate

Published on 2006-12-05 22:34:00

Every day more and more Web content is added to the Internet. And a lot of it is just plain drivel. With the advent of blogs, content managers, free web hosting of audio and video, and social networking sites, the Internet is full of a lot of garbage.However, as a corporate website owner, you have to make your site stand out above all of those other sites, not only in the content that you provide, but how the site is ranked on the search engines.One of the ways - one of the most effective ways--

SEO Tips for Rochester and Beyond

Published on 2006-08-22 17:57:00

SEO TipsI was reminded today of how important up-to-date content is on a site and it dawned on me that I have negligent in keeping my SEO Rochester blog up-to-date. The point here is that we all forget to keep out sites updated. We get busy. Things happen, but be it a blog or a fancy corporate site, keeping content fresh is important on several levels.Here are some SEO Tips to remember when updating your site:1) A link's importance will degrade over time, so when you create a new update for your

Myspace as a vehicle for SEO

Published on 2006-07-09 08:39:00

I have created a myspace page - just like all the highschool students and grown men wanting to prenend they are highschool students.My theory is that this growing community will be a great place to manage and direct traffic to other websites and potentially gain PR, (Google Page Rank).That said I am finding that between the blogs, the websites and the myspace site, I have a lot of work to do that is peripheral to the general SEO tuning that I do, but I still believe that for the small business t