Sentient Insight: The business blog for consumer insights

Ten Insights on Successful New Product Launch

Published on 2012-02-07 12:39:50

Please click to see a sneak peek of Thursday’s Webinar on The Most Memorable New Product Launch 2011. www.youtube.com/watch?v=pFqVMrYSveM   Click below to register for this Thursday’s (2/9) Free Webinar at 2 pm EST:

Most Memorable New Product Launch 2011

Published on 2012-02-02 11:54:56

Sentient recently partnered with Schneider Associates to conduct the Tenth Annual Most Memorable New Product Launch Survey. The results of this study have been published in USA Today and can also be accessed at MMNPL. Despite the large number of new products launched in 2011, there were a few that were especially memorable to consumers. [...]

FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE

Published on 2012-01-18 09:18:10

If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics irrationality – could be your answer.  In this article, we define Predecisional Distortion and describe how you can apply it to establish and maintain your brand’s [...]

Every Kiss Begins With…?

Published on 2011-12-20 12:05:45

Complete the sentence. Every kiss begins with ____. If you consider yourself a marketing buff or a jewelry aficionado, you probably recognize the Kay Jewelers tagline: Every kiss begins with Kay™. Read that again and you might experience one of two reactions. Either you’re Mapquesting the nearest jewelry store, or you’re thinking, “Nonsense — I [...]

Sentient’s Trends and Predictions 2012

Published on 2011-12-19 13:34:29

The future of marketing can be found today in the behavioral science literature. As an industry, it is our job to reveal the whys behind consumer behavior, and the disciplines of Psychology, Neuroscience, Sociology, Behavioral Economics, and Cultural Anthropology, all provide advanced understanding and insights on consumer behavior that have yet to be applied on a large scale. [...]

2011 EXPLOR Award Video

Published on 2011-11-14 13:22:20

Sentient Decision Science, Inc. received the 2011 EXPLOR Award.  Please click to watch the 2011 EXPLOR Awards video. www.youtube.com/watch?v=QQ1-nv2HaPU

Winners of the 2011 EXPLOR Award

Published on 2011-11-08 15:21:11

  This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research. A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton [...]

Consumer Sentiment: Ignore It At Your Peril; Ask Netflix

Published on 2011-11-07 08:16:52

How behavioral science could have turned a multi-million dollar mistake into a multi-million dollar topline growth. When Netflix imposed a 60% increase in the prices consumers paid for their movie rental and streaming subscription service, naturally, consumers were not happy. Netflix did the rational math to determine price per subscriber and the percentage of subscribers [...]

Pushing the Boundaries of Conscious Access

Published on 2011-11-03 16:37:29

There is so much that we can see in this world, yet did you know what we can’t see can in fact be perceived by the brain? It sounds pretty scary when our behavior is influenced by factors that we can’t see or explain, but it is so true. This actually happened at the 23rd [...]

Sentient Selected as EXPLOR Award Finalist

Published on 2011-11-02 15:48:28

A world-class judging team has selected Sentient Decision Science, with partner PepsiCo, as a finalist for the most compelling, high impact example of innovation and technology advancing research in 2011. Sentient and PepsiCo are joined by an elite field of finalists including Hewlett-Packard, QualVu, Microsoft, and Blue Ocean. Our work that gained the selection focused [...]