Red Kite: Marketing to Women

Three Lessons We Can Learn from Steve Jobs

Published on 2011-09-01 14:03:30

A recent article on MediaPost News cited a new survey of 265 marketing execs. One insight struck me: in spite of the economic doldrums (or maybe because of them), innovation is top of mind for top marketers. I get that. At this stage of the recession, the time for hunkering down is done. When your competitors are [...]

Moms in Business Conference Coming to a City near You

Published on 2011-07-21 15:28:31

Red Kite is pleased to be speaking at the Moms in Business Unite (MIBU) conference in San Diego on August 3 at the University of San Diego. We’ll be doing a workshop called Environistas: Selling Green to Women. Women consumers purchase the vast majority of all products and services, and they’re more primed and ready to buy green [...]

Gender Swapping: When the Rules Don’t Apply

Published on 2011-07-19 10:04:07

For two decades, marketing to women experts have preached about why and how to focus on women consumers – whether to sell computers, cars or chocolate. The message has sunk in with some brands, not so much with others. One thing is for sure:  Nothing is for sure. Case in point: I recently spoke at the LOHAS [...]

“Womancession”? Three Tips for Marketers

Published on 2011-07-06 12:42:55

Gender-wise, our current economic dilemma has affected men and women differently. When the recession hit, men in traditionally male jobs like construction were hit hardest. Households had to tighten their belts and consumer spending slowed significantly. During that same time, women briefly (very briefly) exceeded men in the workforce. Since then for various reasons including [...]

What You Need to Know about the Sheconomy

Published on 2011-06-20 05:17:47

With overall consumer spending down and male-dominated industries hard hit by the recession, are women becoming the primary breadwinners in America? And how would that shift affect the consumer goods marketplace? That’s just one of the questions that a panel of women entrepreneurs and trendspotters tackled at this year’s annual LOHAS Forum.  And Red Kite was [...]

You’re Going to Vegas, Baby!

Published on 2011-06-19 12:09:00

OK, I stole that line from the only reality show I can handle So You Think You Can Dance, but it does apply, really. We are off to the annual conference staged by the Women’s Business Enterprise National Council (WBENC). Last year, the conference attracted record-breaking numbers. This year more than 2,800 attendees and 330 exhibitors [...]

Marketing Tip of the Day: Women Still Buying

Published on 2011-06-18 18:28:47

Even in the current uncharted economic territory, women are still your best consumer. Even as the economists bemoan the consumer spending stats, women are still doing the majority of that spending. So how much of the household budget do women control? For decades, the number commonly used has been 80%, as in:  women buy or influence [...]

One of Oprah’s Ultimate Favorite Things™ for 2010

Published on 2010-11-29 15:46:43

Among the usual lotions and potions in Oprah’s annual holiday favorites list is one that truly represents the Season of Giving. Appropriate, too, is the fact that Oprah included it this year as part of her farewell season of the Oprah show. It’s Kiva — the online micro-lending organization. With so many people re-prioritizing their [...]

Three Tips on Mobilizing Your Marketing

Published on 2010-11-05 11:09:58

Did you know that by 2012 more than half of all cell phones will be smart phones? Take a deep breath, take a step back and ask yourself:  so? Important question for most businesses who feel barraged by all the new, ever-changing media and technology. Fact of the matter as a modern marketer — you [...]

Local Vision, Global Mission: Women’s Business Conference

Published on 2010-11-03 16:26:28

If it’s November, it must be Las Vegas and the 7th annual regional conference for women business owners (WBEs). Red Kite will be there. Will you? This year’s event is designed to create local and global opportunities for women entrepreneurs. Like the national conference, this one offers WBEs the opportunity to meet major corporations such [...]