Real Women on Health

Trust is the New Black (Dress) for Healthcare Marketers

Published on 2010-01-10 16:04:46

Just as Harvard Business School’s Rosbeth Moss Kanter predicted the decline of celebrity endorsements,  I celebrated the launch of our expanded women’s health content platform called Real Women on Health! where women are role models for other women “like them”. As HealthyWomen, the Society for Women’s Health Research, the Women’s Sexual Health Foundation and the hundreds [...]

Reinventing Health: Shifting Consumers’ Mindsets to WellBeing

Published on 2009-11-24 21:18:16

This is the ladies crowd at my rowing club, and yes, we’re wearing bling…our first bronze medal at the Head of the Schykill in Philadelphia.  We love rowing in the sweep boat together and the sport is less about health and wellness - much more about support, encouragement and “being in the same boat [...]

An Open Letter to the Breast Cancer Community

Published on 2009-10-23 18:30:19

We’ve watched the ad and witnessed the controversy. Now, we’re asking: “What’s next?” Earlier this year, Rethink Breast Cancer released a memorable and infamous public service announcement (PSA) that was seen around the world. Produced with the visual and sensual focus on “boobs” – specifically those of Aliya Jasmine, host of MTV Canada – [...]

Coaching is a Women’s Wellness Strategy

Published on 2009-08-17 16:07:22

So, who are we, the 21st Century women,  and how can you reach us most effectively not only about your products but our desire for wellness? We’re your sister, daughter, mother or grandmother.  There are millions of today’s women like me out there, across all cultures, and you can reach us by going beyond traditional loyalty [...]

Engaging with working women: menopause momentum

Published on 2009-08-12 11:58:16

If you’ve ever doubted the myriad opportunities you have, as a healthcare marketer, to help women relieve the symptoms of menopause, listen to this video. I’d love your thoughts on how you, as a marketer, can address this woman’s needs.  Happy to  post your ideas and comments and bring them into our thought leadership panel discussions. I [...]