Blog Feed: President

Eye on Travel 2012: Digital Marketing Conference

Published on 2012-02-14 15:08:50

Maximizing the Internet February 29, 2012 1- 5 p.m. Crowne Plaza Hotel1 West Street, Pittsfield, MA 01201 Are you really getting the most out of your digital marketing strategy? New technologies, a changed economic reality and social customers are fueling significant changes for small businesses. By 2015 it is expected more people will be browsing [...] > read more

COLOR: A Critical Marketing Choice

Published on 2011-12-06 23:44:40

Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky business. Read more . . . > read more

Eyes on Website Credibility

Published on 2011-11-15 17:29:35

What factors do people use to evaluate a website’s credibility? Nope, it’s not what you might expect. Those more objective criteria such as the identity of the site or its operator, privacy policy, customer service policies, sponsorships or testimonials aren’t it. A recent Stanford study showed that 75% of web users admit making judgments about [...] > read more

Web Marketing Analysis

Published on 2011-11-09 03:15:12

Get a clear, objective report of your website’s performance and how to beat your competitors.                Read more . . . > read more

On the Sunny Side of the Web

Published on 2011-11-09 02:36:45

We all know that there are some pretty shady websites out there! College librarians and professors are constantly telling students not trust everything they read on the web and incidences of cyber crime and identity theft have become issues of concern to all of us. So what can you do to make sure that your [...] > read more

Effective Web Content

Published on 2011-09-04 18:20:01

Your website pretty-does it says something? Read more > read more

Over One Third Use Smartphones While Going to the Bathroom

Published on 2011-06-21 13:18:47

Everybody’s got a smartphone these days. And most use it to spend their money—about $300 each time. So make sure you don’t miss out on this highly tech-savvy market demographic to sell your good or service. We’re talking the mobile smartphone advertising sector and that’s the advice from industry execs regarding its—get this—local efficiency. Consumers [...] > read more

Social Media Summer School

Published on 2011-06-11 06:49:44

Advanced social media workshops for business and marketing pros. Learn more. . . > read more

Sure you can save money on web design

Published on 2011-04-13 23:10:37

But how much do these web design savings cost your business? Great design pays for itself—over and over again. Some food for thought: 75% of web users admit making judgments about the credibility of a company based on the design of its website – Guidelines for web credibility persuasive technology lab, Stanford University 68% of [...] > read more