Blog Feed: Phil's Smarter Marketing Blog

Quantifying the Value of a Facebook Fan

Published on 2011-07-26 12:05:00

I recently came across an interesting article in Advertising Age which quoted a joint study by ComScore and Facebook. The study stated that brand posts actually reach more friends-of-fans, than fans itself which shows how much leverage social media can really have. To use the example highlighted in the article, a Starbucks post to its fan page in May reached about 6.5 million of its 24 million fans. An additional 11 million people were reached by fans "liking" or commenting on the post - thes [..] > read more

Social Media Use By Generation

Published on 2010-10-12 16:58:00

I've often heard that, "adults don't really use Facebook or other social media" when we have recommended using social media to clients. While doing research for the Direct Marketing, Social Media and E-Commerce class that I co-taught > read more

Brand Appeal: Degrees of Warmth and Competence

Published on 2010-09-28 14:47:00

For as long as I can remember, marketers have been applying animal or human characteristics to their brands to communicate a "brand personality". But, I don't remember hearing that there was any real "science" behind th > read more

Direct Marketing, Social Media and E-Commerce Class at SJU

Published on 2010-09-26 04:00:00

This Friday and Saturday I had the pleasure to co-teach a class for St. Joe's Exec MBA in Food Marketing program with George Latella. Over the next few weeks I'll publish a series of posts highlighting content from the class and our s > read more

Doctor Referrals Sell

Published on 2010-08-20 16:51:00

Few marketing efforts are as effective as having professionals recommend your brand to their patients. A Medical Economics study reported that 88% of the time, consumers purchase the OTC brand recommended to them by their doctor or nurse. > read more

Is Your Landing Page Effective?

Published on 2010-06-02 11:43:00

The last two posts explained how to use keywords and paid search advertisements to attract prospects to your website. Now that your ad has done its job of drawing qualified leads to your website, the next challenge is to keep them there. > read more

Capturing Qualified Clicks with Paid Search

Published on 2010-05-28 15:35:00

Last week’s post discussed the importance of keywords and their effect on the visibility of your website in search results. This week we want to focus on paid search advertisements in particular, and ways to improve clicks and conversions. Paid > read more

Keywords: Search Engine Optimization Basics

Published on 2010-05-21 15:24:00

When designing a website, search engine optimization needs to be a top priority. Search engines such as Google, rank websites using specific algorithms which consider keywords, relevance and popularity. The higher the ranking, the closer to the top a > read more

Personalize to see an Increased Response

Published on 2010-04-23 16:15:00

In my last post, I discussed the basics of mobile marketing and the benefits it offers businesses. There’s no doubt mobile marketing is on the rise, but it is most effective when used as part of a multi-channel campaign. Based on resu > read more

Moving Ahead with Mobile Marketing

Published on 2010-04-21 12:18:00

More and more companies today are using messages sent to consumer cell phones as a marketing tool. This is known as Mobile Marketing. The two most common methods are: Sending a promotional text message to the consumer where the phone num > read more

Keys to Measuring the Success of Advertising with Social Media

Published on 2010-03-03 11:20:00

Social media networks such as Facebook, Twitter, and MySpace are no longer channels of communication restricted to teenagers and college students. Facebook alone had over 300 million users in September 2009. Those users combined spent eight billion m > read more