Blog Feed: Pamorama: Marketing, Life, Social Media

15 Informative 2012 Marketing Infographics

Published on 2012-05-20 12:50:38

We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything.  One way to make the fire hose of information more understandable is to use visual representations, which is why [...] > read more

Does Social Media Improve Google Organic Search Ranking?

Published on 2012-05-12 17:55:50

If you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and [...] > read more

Using Google+ for Business [Infographic]

Published on 2012-04-28 17:55:03

I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social [...] > read more

Top 12 Social Media Insights for Nonprofits in 2012

Published on 2012-04-15 18:42:40

Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [...] > read more

Inbound Marketing vs. Outbound Marketing [Infographic]

Published on 2012-03-31 16:28:21

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [...] > read more

Using Facebook’s Timeline for Business [Infographic]

Published on 2012-03-20 16:58:12

All Facebook Timelines will convert to the new format on March 30th, so it’s time to take charge of your business page to get the best results. Facebook has many resources to help you, including: The Pages Overview Guide (PDF) The full Pages Product Guide (PDF) The Pages Learning video, a walk-through with Facebook’s product experts Social [...] > read more

The State of Social Media Marketing in 2012 [Study]

Published on 2012-03-17 19:33:41

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [...] > read more

Social Ads are 55% More Memorable [Study]

Published on 2012-03-13 13:35:24

One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [...] > read more

30 Resources and Tips for Using Pinterest to Market Your Business

Published on 2012-02-18 11:44:27

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing [...] > read more

The Social Media Lifecycle [Infographic]

Published on 2012-02-11 18:52:02

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a [...] > read more

Social Media Co-Opts the Super Bowl

Published on 2012-02-04 19:13:26

With more than 100 million tuning in to watch each year, the Super Bowl has long been a mecca for advertisers. Brands have historically unveiled some of the best commercial spots of the year during the game, which they’ve kept under wraps for months. These ads are pricey; not only are production values high (read [...] > read more

Social Media in Higher Education

Published on 2012-02-04 16:14:39

There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has [...] > read more

20 Social Media Blogs You Should Read in 2012

Published on 2012-01-28 17:56:27

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. They all have [...] > read more

Timing Your Social Media Marketing

Published on 2012-01-20 15:14:54

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while [...] > read more

What Mattered In 2011 For Social Media

Published on 2012-01-19 18:10:27

2011 was a giant year for social media. Pandora, Groupon, and LinkedIn went public, Google+ launched, Twitter reached 100 million active users and was valued at $8 billion, and Facebook rolled out some big changes, including its major Timeline redesign. This infographic from Flowtown takes a look at the major social media events in 2011. [...] > read more

Facebook’s New Timeline Could be a Boon for Brand Marketing

Published on 2011-12-17 18:54:39

Facebook rolled out Timeline this week, and brands are eager to take advantage of the new feature. The social network isn’t letting brands create their own Timeline pages yet and hasn’t given guidance about when that feature will be available. “We are currently focused on Timeline for individuals and will consider how to make consistent [...] > read more

The Cost of Marketing on Facebook [Infographic]

Published on 2011-12-03 15:35:43

With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Advertisers can target users by age, location, or area of interest, enabling very focused [...] > read more

Social Media in the Workplace

Published on 2011-10-18 12:51:52

Does social media have a place at the office? Some organizations definitely don’t think so. A recent report from Clearswift, an IT security firm, found that 19% of companies are blocking employee access to social media sites at work, up 10% from last year. But wait… Is Cyberloafing’ Good for Productivity?  discusses web surfing at [...] > read more

10 Facts About Consumer Behavior on Facebook

Published on 2011-09-18 15:27:17

A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook. According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any [...] > read more

How Airlines Use Social Media: Lessons for Everyone

Published on 2011-06-26 14:23:05

In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. SimpliFlying, a unique blog offering in > read more

How Can Brands Connect With the Facebook Generation?

Published on 2011-06-12 14:00:01

According to a report by McCann WorldGroup, “The Truth About Youth”, millennials live in a new “social economy” in which recommending and sharing brands is front and center in their daily lives. The April study was conducted i > read more

Are Social Media Companies Overvalued? [Infographic]

Published on 2011-05-29 17:44:02

Are we experiencing a tech bubble in shares of social media companies? When LinkedIn recently went public with a blockbuster IPO, its shares were priced at $45 and they skyrocketed to over $100 in the first day of trading, a valuation of $8.9 billion > read more

8% of Women Dominate Social Sharing

Published on 2011-05-07 15:48:23

According to a study by AOL and Bovitz Research Group, content sharing is commonplace for women online, and most of them leverage the Web in some fashion for word-of-mouth. Yet only a small number of women account for the vast majority of social medi > read more

Social Networks: Winners and Losers [Infographic]

Published on 2011-04-17 16:17:06

Here in the U.S., the big kid on the social media block is Facebook. But a look at social networks around the world shows that there are many platforms competing for niche markets. This informative infographic from Ignite Social Media offers some int > read more

Social Networks Have Little Influence on What You Buy Online

Published on 2011-04-02 20:20:48

Google is very worried about the growth of Facebook, and with good reason. The company has been playing catch-up when it comes to the social Web. Case in point: Google Buzz. At launch it caused a privacy outcry that led to a class action complaint, w > read more

The Social Media Landscape [Infographic]

Published on 2011-04-02 20:00:58

Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. The graphic has been updated to reflect the landscape in 2011. As social media continues to evolve, it’s difficult to keep up with all o > read more

Facebook Stores Deliver Sames Sales Rates as Web Sites

Published on 2011-03-19 18:02:06

According to a new white paper from Webtrends, Facebook stores now have the same sales conversion rates as e-commerce Web sites. “The Effect of Social Networks and the Mobile Web on Website Traffic and the Inevitable Rise of Facebook Commerc > read more

Facebook Advertising Case Study: Clorox Green Works

Published on 2011-02-26 19:18:31

For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising > read more

The World is Obsessed with Facebook [Video]

Published on 2011-02-26 16:49:44

Here’s a video by Columbus College of Art and Design student and amateur filmmaker Alex Trimpe that does a great job of presenting some eye-opening Facebook stats. It’s an excellent data visualization of information derived from this inf > read more

30 Commercials You’ll See on Super Bowl Sunday

Published on 2011-02-05 16:31:17

Are you like me? Do you love watching NFL football? No?! Well, chances are that you’ll tune in to watch the Super Bowl anyway — if only to see the commercials. The leader so far for best commercial at Super Bowl XLV is Volkswagen’s > read more

65 Terrific Social Media Infographics

Published on 2011-01-30 19:09:22

As you know, infographics are visual representations of information, data, or knowledge. They present complex concepts quickly and clearly, and communicate ideas in an easily understandable fashion. Last year, I assembled a collection of 35 infograph > read more

Are You Obsessed With Facebook? [Infographic]

Published on 2011-01-18 17:12:39

Are you one of the 48% of Americans who check their social media apps in bed, during the night, or as soon as they wake up in the morning? Would you use the term “obsessed” or “addicted” to describe this behavior? The folks at > read more

Content Sharing Trends in 2010 [Infographic]

Published on 2011-01-05 15:22:18

The link sharing service AddThis, which announced last month that it’s now tracking the interests of more than 1 billion people across the Web, has created an infographic that breaks down the most popular destinations for content shared through > read more

Young Adult Males are the Biggest Users of Location-Based Services

Published on 2010-12-20 12:00:56

Even though only 4% of U.S. online adults have ever used a location-based service, like the popular Foursquare, Loopt, Neer, and Yelp for Mobile, new data from Forrester Research shows that the main user group is a highly-sought-after demographic &# > read more

Who Really Uses Twitter, and How?

Published on 2010-12-14 14:24:53

The Pew Research Center has released the findings (PDF) of their first study focused exclusively on Twitter. According to the report, Twitter is still a niche product used by 8% of U.S. Internet users. The platform’s relevance as a marketing to > read more

How to Calculate the ROI of Enterprise Social Media

Published on 2010-12-07 11:45:33

Is social media really worth it for big companies? Sure, there are lots of success stories involving small local businesses, including the recently popular street-food vendor craze. And both Groupon and Foursquare have contributed to small-business s > read more

How are Marketers Using Social Media?

Published on 2010-11-23 16:08:26

It’s common knowledge now that social media has increased our abil­ity to build and main­tain rela­tions with peo­ple. Before the advent of Facebook and Twitter, did any­one ever tell you they had more than 1,000 friends? Social media has > read more

Facebook Reigns Supreme in the Display Ad Market

Published on 2010-11-16 10:47:04

According to new data from comScore, Facebook is dominating the U.S. display ad market. In Q3 2010, Facebook served 297 billion display ad impressions, which equates to 23% of the U.S. market for display ads. By way of comparison, its share was onl > read more

Add a Social Sharing Toolbar to Build Traffic and Engagement

Published on 2010-11-10 12:49:45

Building traffic is key to successful Web sites and blogs. Social Web technologies have made traffic building easier via the use of sharing. Social sharing is a major behavioral shift — social sites drive an increasing portion of traffic to con > read more

Facebook Games: 10 Eye-Opening Statistics [Infographic]

Published on 2010-10-27 10:51:15

Facebook is one of the stickiest Web sites in the world, and the popularity of Facebook games is part of the reason why. Whether you love them or loathe them, games have become an integral part of the Facebook experience. All Facebook compiled some i > read more