Blog Feed: Modern Dental Practice Marketing

You’re busy. As a dentist, you have a business to run, patients to treat, and people to manage. And let’s not forget, you also need to plan your marketing, keep up with P&L, and accrue CEs. When on earth are you supposed to find time to blog? > read more

Evidence-Based Marketing for Websites & Blogs

Published on 2011-07-01 10:51:24

“Blogs won’t help your website rankings.” “Your blog should be on your website domain, not a separate domain.” “Metatag descriptions are vital to Google Rankings.” If you’ve heard any of these pieces of advice, > read more

Benefits of Blogs in Dental Office Marketing

Published on 2011-06-30 15:35:13

Marketing has evolved dramatically in the past few years. With the Internet, businesses can interact with potential clients before ever speaking to or meeting them. Websites and blogs are information-based marketing tools, rather than mass-media base > read more

SEO Benefits of a Dental Practice Blog

Published on 2011-06-29 12:44:07

As a dentist, you can communicate oral health education information, as well as personal sentiments, through a blog. If you categorize your blog posts properly, in the archives your personal notes – like congratulations and birthday wishes to patie > read more

What is a Blog?

Published on 2011-06-27 22:33:21

“Blog” is short for “web log.” About 15 years ago, the term was coined to represent people who journaled online. This is an explanation about the History of Blogging from Wikipedia.com: The modern blog evolved from the online diary, where peo > read more

10 Reasons Dentists & Doctors Don’t Blog

Published on 2011-06-26 16:29:45

As Internet marketing specialists, each day we hear reasons why medical professionals don’t need a blog. How do you feel about blogging for business? Not sure? After reading our blog for the next two weeks, you’ll have enough information > read more

How to Write a Great Dental Blog Post

Published on 2011-06-17 09:24:06

We are so proud of this post by our client, Dr. Ritu Rao, a Plano, TX dentist. If you want to know how to write a good post for your dental blog, take note of this awesome post about getting children to take care of their teeth! How To Win The War . > read more

Time Management – Ask a Busy Person

Published on 2011-06-14 13:42:10

This blog comes from Mayer Levitt of Jodena Consulting. Mayer is a long-time dental consultant, and we are pleased to feature his wisdom on the MDPM blog! Time Management-Ask a Busy Person Mayer A. Levitt, DMD | February, 2011 I am in awe of bus > read more

Sneaky Spammy Comments

Published on 2011-06-13 11:06:40

If you maintain your own dental blog, you’ve probably seen some undesirable comments come along. Some may reference your blog topic, commend you on a job well done, then ask if you’ve heard about a service… maybe an SEO service, a m > read more

What’s Your Happy Meal? Marketing to Moms & Kids

Published on 2011-06-05 22:33:45

In 1979, McDonalds rolled out an innovation that revolutionized marketing in the fast food industry: the Happy Meal. St.Louis regional advertising manager, Dick Brams, dreamed up the gimmick in 1977. Since then, the Happy Meal has become iconic acros > read more

Long Keyword Phrases May be Good

Published on 2011-06-01 11:56:17

Your potential patients may search for long keyword phrases. By long keyword phrases, I’m not talking about long tail keywords as it relates to long lists of long keyword phrases for website optimization. No, what I’m referring to has to > read more

How to Build the Best Dentist Practice Blog

Published on 2011-05-24 16:01:22

All over the world, dentists want to blog. One UK website company’s website explains blogs as a publishing tool on which dentists can make unlimited entries and upload photos and videos. This company will set up a blog on a dentist’s website. A > read more

3 Tips to Consider Before Dental Web Design

Published on 2011-05-23 20:57:16

A dental website design should have some of the same components of any other service-oriented website, but there are also special features to consider. For instance, you may want your dental website to include a before-and after gallery, patient test > read more

Patient Testimonials in Marketing Could Boost Conversion by 100%+

Published on 2011-05-20 10:42:18

I recently read about a marketing company that preformed a study on the effectiveness of testimonials in marketing. We already know that over 70% of Internet users believe online testimonials. This new study showed that sales letters that included te > read more

The Right Dental Website: Target Market and Keywords

Published on 2011-05-19 17:59:57

Where is a dentist supposed to go for professional web design? You could turn to a company that specializes in small business web design, but you really need experts who understand the American Dental Association’s and your state dental board’s d > read more

Dental Website Design is Another Story

Published on 2011-05-18 18:08:11

Dental website design is very different from dental ad design, therefore, you have to approach building your website differently than you would a print ad. > read more

MDPM: What Google Analytics Reports Mean to Dentists

Published on 2011-05-17 17:45:35

Modern Dental Practice Marketing builds custom dental websites and WordPress blogs that incorporate Google Analytics and monthly keyword research reporting. > read more

MDPM: Top Dental Marketing Questions and Awesome Answers – Part 3

Published on 2011-05-16 09:16:31

Sure, I want you to read and follow the Modern Dental Practice Marketing Blog and DentalJunkie.co, but there are other great blogs out there. > read more

Weekend Warrior: The Beer Dentist and the Candy Dentist

Published on 2011-05-14 09:34:38

The best dental marketing comes from fresh ideas, implemented, and carried out to completion. > read more

MDPM: Top Dental Marketing Questions and Awesome Answers – Part 2

Published on 2011-05-13 11:48:52

Do you need a dental website or just a dental blog, and what about template websites vs. custom sites? > read more

3 Dental Website Myths Debunked

Published on 2011-05-10 08:39:19

For a successful dental site, dental blog, or SEO strategy, call Modern Dental Practice Marketing today and ask for a complimentary Internet marketing analysis. > read more

How Google Algorithm Updates Affect Internet Marketing for Dentists

Published on 2011-05-09 12:28:06

If you want your domains to rank high on Google’s SERPs, you must provide original, quality content, and you must update your dental blog and website regularly. > read more

Happy Mother’s Day to All our Mom Dentists!

Published on 2011-05-07 15:07:56

The Modern Dental Practice Marketing team wants to thank you for dedicating your life to helping people achieve and enjoy healthy lives. > read more

Focus on ROI: Internet Marketing that Works… and Doesn’t

Published on 2011-05-06 12:00:11

Just this week, I advised a wonderful client of mine that a custom Facebook page will look great, but it will not improve ROI. It may not bring any new patients to the practice. This does not mean that a custom Facebook page is a poor investment. You > read more

Dentists as Experts In the Media

Published on 2011-05-05 10:59:07

Do you dream of being the Dr. Oz of dentistry? One of the advantages of Internet marketing is that you can quickly position yourself (and your team members) as an expert in your field of expertise. Adding a page to your website is just one way to sta > read more

Where Have All the Google Tags Gone?

Published on 2011-05-04 14:41:00

Boost Ads allow targeted information to be highlighted, say a phone number or address, rather than just placing a yellow arrow by a listing. Boost advertisements are represented by blue (virtual) pushpins, whereas regular Google Places free listings > read more

Considerations for Your Dental Practice Website

Published on 2011-05-02 10:47:17

Whether your dental practice has never had a website or you’re ready for a next-generation design for your existing website, Modern Dental Practice Marketing will give you a sensational online presence. First, a few questions to get your thoughts m > read more

PR for Your Dental Practice’s Big Event

Published on 2011-04-28 09:32:13

So you’re going to have a booth at a local women’s show. Or maybe you’ve invited local realtors to your office for an after-hours hors d’oeuvre party so that you can introduce them to your office (in hope that they will tell new homeowners ab > read more

What Sets Your Dental Office Apart?

Published on 2011-04-27 10:08:35

I have asked this question thousands of times through the years. Funny thing is, most dentists (if not all) say that their one-on-one attention and customer service make their dental practice better than others. Better is a bad word when discussing d > read more

Dental Marketing: Local Internet Searches

Published on 2011-04-25 09:50:35

You should know… 54% of Americans use the Internet instead of phone books. (ComScore) 97% of consumers now use online media to shop locally; 90% of the people surveyed use search engines. (source: Kelsey Group) This means, potential patients will l > read more

Weekend Warrior Dental Marketing Tip

Published on 2011-04-24 15:46:24

On your website, add a page just for moms. Provide printable brushing and flossing charts, tooth development charts, tips and color sheets that mothers can use to educate their children and promote healthy oral homecare habits. Round out this page's > read more

The All-Time, Best Ever Dental Marketing Team in the Universe

Published on 2011-04-22 14:37:48

Jill and I are so pleased to have such an amazing team! These women arrive early, stay late, work from home, and love working together. Each has a special talent and a great personality. I want to share with you just who’s working on your MDPM webs > read more

Oh Yeah. We Do That, Too!

Published on 2011-04-21 19:30:24

Modern Dental Practice Marketing is growing and evolving. Many of our clients have asked for very custom dental marketing packages, and we've recently expanded our services to include custom videos, search engine optimization and reporting, email and > read more

Does Your Dental Website Break in Various Browsers?

Published on 2011-04-20 18:03:53

Browsers, like Firefox, Internet Explorer, and Safari (mainly for Macs and iPhone) are notorious for regularly coming out with new versions. Problem is, your patients may not know to update their browsers. If your dental website was not built to rend > read more

Brand Identity for Dentists

Published on 2011-04-20 03:00:27

Though it may seem overwhelming to you, it’s always fun when the MDPM team takes on a complete brand identity and marketing project for a new dental practice. At MDPM, we work with new dental school graduates opening their first dental office, > read more

Powerhouse Blog Techniques for Dental Practice Marketing

Published on 2011-04-19 11:42:01

After keyword discussion and research, the MDPM bloggers began posting once a week for Dr. Adams. In addition, we rewrote his website text, expanding it and implementing solid SEO writing strategies. After 30 days, his Google rankings were dramatical > read more

Custom Dental Videos for Your YouTube Channel, Website, and Blog

Published on 2011-04-18 11:21:55

Dental marketing is an ever-changing industry. To accommodate our client dentists with innovative tools that effectively promote dentistry on the Internet, MDPM has developed custom dental videos, focused on marketing, rather than patient education. > read more

Premier Dental Website Video by MDPM

Published on 2011-04-11 09:34:24

We keep telling our clients to use YouTube and videos in dental marketing. When we stood back and looked in the mirror, we thought OMG! You've turned into one of THOSE companies. One of those "do as I say, not as I do" companies. Something had to be > read more

5 Reasons Every Dentist Needs a Blog

Published on 2011-04-07 10:51:30

1. Blogs are great for SEO. Search engines, like Google, Yahoo, and Bing, count blog posts as news. This means that blog posts rank higher than similar content on regular webpages. Want to be found for cosmetic dentistry in your city? One webpage won > read more

Facebook for Dentists: Is It Worth It?

Published on 2011-04-06 12:36:36

First of all, consider your target market – your current patients. Do they use Facebook regularly? Orthodontists can create a very successful Facebook marketing campaign because kids use Facebook. One of our orthodontist clients recently commented > read more

Template vs. Custom Dental Website Design

Published on 2011-04-05 14:32:10

We’ll not only build the site so that it looks good, but it will be built for optimal SEO, as well. We’ll also test the site in about 10 browsers, so you won’t have to worry if your patients use Internet Explorer 6 or the latest version of Fire > read more

QR Codes in Dental Marketing

Published on 2011-04-04 14:01:14

Put the QR code in your office on the wall, on your signage, on direct mail pieces, in articles and advertisements, or even on stickers to put anywhere you like. When people come across the code, if they’re curious and tech-savvy, they’ll scan th > read more

Case Acceptance by Mayer Levitt of Jodena Consulting

Published on 2011-03-29 10:26:28

Today’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. You can learn more ways to imp > read more

A Custom Dental Website Will Change Your Game

Published on 2011-03-28 19:17:53

Each year, your dental practice evolves. Your skills improve; the technology, products, and procedures you offer patients evolve; your staff either gains more experience or moves on, and you bring in new team members. Your dental website is the most > read more

SEO Keyword Research for Dentists

Published on 2011-03-27 11:45:04

To find good keywords, we can look at the Google Adwords Tool and assess the popularity of keywords we think might work well for your website or blog. Simple logic helps us determine the keyword list to research, and research results guide the direct > read more

Great Resource for Dental Newsletters & Blogs

Published on 2011-03-22 16:33:51

These days, there's a reason to celebrate everything! And why not? Celebrations are the fun stuff of life. If you're planning a dental practice newsletter, or if you're in charge of coming up with unique blog ideas, check out this website. All the na > read more

How to Gauge Your Blog and Website’s Success & Troubleshoot Common SEO Problems

Published on 2011-03-21 15:32:22

Don’t stress out over an ineffective website and blog. Instead, call Modern Dental Practice Marketing at 972-781-8861, or email us at info@moderndentalmarketing.com. You can also subscribe to this blog in the right sidebar. We send out tips multipl > read more

How Will Patients Find Your Dental Blog?

Published on 2011-03-18 10:45:05

One, people looking for a dentist don't often go to the Yellow Pages. Instead, they turn to their computer or smart phone and type in keywords. Usually, the keywords are a term related to dentistry, plus a location. For instance, a very common keywor > read more

Modern Dental Practice Marketing’s Greatest Hits

Published on 2011-03-15 22:34:01

But now, for an unlimited time only,you can get the very best of Modern Dental Practice Management's dental marketing blogs, including classics, like "Dental Keywords 101" and "Evolution of a Dental Logo." And who could forget "Do Not Pay for Google > read more

The Dentist’s Top 5 Tips for Easy Blogging

Published on 2011-03-10 21:24:50

1) Schedule time. You won’t exercise unless it’s scheduled. You won’t meet your accountant unless it’s scheduled. You also won’t blog unless… yep… unless it’s scheduled. If you have an office day once a > read more

Customer Service is the New Marketing & Reputation Management

Published on 2011-03-08 17:29:19

While it’s true that Yelp has had its ups and downs with dentists – remember the dentist who sued a patient who would not remove a false testimonial? – online ratings, reviews, or testimonials are becoming more and more common. We know that wor > read more

Best Questions to Ask About Marketing Your New Dental Practice

Published on 2011-03-07 09:47:58

Whether you’re fresh out of your residency or you’re an associate who’s ready to strike out in the private practice arena, marketing should be a primary focus. As a dental marketing company, Modern Dental Practice Marketing helps dentists with > read more

Getting Game with Google Local

Published on 2011-03-03 09:29:16

Since the World Wide Web is global, and your dental practice is local, local search results should be a priority for you. > read more

Dental Website Keywords 101

Published on 2011-03-01 19:53:00

The most important thing to remember about blogging is, if you want to kick asterisks on the search engines, blog every day, write useful, original text, and strategically place keywords in headings, links, near the top of your text, and in tags. > read more

Regarding Those Crazy Google Search Changes

Published on 2011-02-28 13:07:34

Google recently changed the algorithm for search engine results, and your blog and website will probably be affected. As of last Saturday, after the change, most of our clients showed up on page one. However, the rankings on SERPs (search engine resu > read more

Dentists Should Check Their Google Rankings Today: Going Up?

Published on 2011-02-26 13:05:15

Since 2009 or before, Google has shown concern over how to make their SERPs legitimate. With top-ranking companies pushing out tons of irrelevant, poorly written, and non-factual content daily, Google had a big job. MDPM was ahead of the curve, thoug > read more

The Most Important Part of Choosing a Website Company

Published on 2011-02-23 08:29:03

Just pick up the phone, call the support line, and tell the receptionist (if you don't get an answering machine) that you need to discuss some support changes for your website. You may have to say that you're not a current client, but maybe you can a > read more

MDPM in Chicago

Published on 2011-02-22 13:29:43

Thursday evening, we’ll be at the American Academy of Oral Systemic Health (AAOSH) Reception at the Hyatt. This amazing new organization is dedicated to integrating dentists, physicians, specialists, and other medical professionals for the benefit > read more

Google News & Strategies

Published on 2011-02-21 21:51:00

If I've said it once, I've said it a billion times: If you don't play by the rules, Google will kick you to the cyber curb. Case in point, JC Penney's was caught using black hat SEO tactics (this refers to outside-the-rules strategies), and Google "q > read more

Should You Depend on Facebook for Dental Practice Marketing

Published on 2011-02-21 10:47:13

As I’ve said before, Google owns 65% of the market for search engines. It’s Google, not Facebook or Twitter, your marketing needs to please. Rank high on Google search engine results pages (SERPs), and you will get calls. What’s the secret? Fee > read more

5 Social Networking Tasks Dentists Can Hire a Teenager to Do

Published on 2011-02-17 09:48:07

Having been in dental marketing for years, I know that most dentists don’t have the staff or time to invest in an all-out social media marketing campaign. I do think, however, there are a few things your front office person can do to get your offic > read more

Should Dentists Use Patient Testimonials in Marketing?

Published on 2011-02-14 12:15:13

I’ve seen a handful of dentists receive a letter from their state dental board stating that particular language or references must be taken off a website within 10 days. Now, I’ve never seen a dentist actually have his license suspended for an in > read more

The Evolution of a Dental Logo

Published on 2011-02-10 22:00:59

So how does MDPM help our client dentists decide on a logo design? After a comprehensive interview, assessment of current marketing, profiling target patients, and discussing the office decor and color scheme, our graphic artists get to work. I want > read more

Be a Smart Dentist! Don’t Get Suckered Into Marketing Tricks

Published on 2011-02-09 15:51:58

When you get mail from a registry domain service claiming your domain name is expiring, throw it in the fireplace and strike a match. There is one particular scoundrel of a company that’s well known for scaring people into sending checks to reserve > read more

Google in Cyberspace with Goggles

Published on 2011-02-08 09:34:00

So what is Google Goggles? Besides being a fun phrase, Google Goggles is a practical iPhone app that allows you to photograph virtually anything and immediately Google it. I found the app in ad advertisement while watching the weather on my iPhone, a > read more

10 Easy Ways to Make Your Dental Team Smile

Published on 2011-02-07 15:21:03

There is a direct link between job satisfaction rates and whether or not employees feel they are recognized or rewarded for their performance. When employees feel their hard work goes unnoticed, they can become disgruntled, frustrated and dissatisfie > read more

Phone Strategies for the Dental Office

Published on 2011-02-05 09:49:35

We were pleased to chat with Chicago Smile Spa dentist, Dr. Gerilyn Alfe about her staff’s phone training. Jill and I have had the pleasure of calling Dr. Alfe’s office for years now, and we always feel better after placing a call than we did bef > read more

Dental Blog Design

Published on 2011-02-03 10:54:51

If you’re going to have a blog for your dental practice, it must be updated weekly, at minimum. That said, I want to talk a little bit about how a blog design evolves. When we design a blog for a dental client, we first become familiar with the pra > read more

The Big Secret About SEO

Published on 2011-02-02 14:55:48

Any SEO company that uses library articles is out of their mind. Google spells out what it wants. To do their clients justice, SEO companies have to keep on top of Google’s initiatives and alter their strategies accordingly. > read more

This website has moved!

Published on 2011-01-08 17:48:49

Please go to www.moderndentalmarketing.com to see our newest posts. And have a sensational day!!! > read more

Modern Dental Marketing News: New Year, New Look!

Published on 2011-01-03 10:04:08

Don’t be surprised when you visit www.ModernDentalMarketing.com this week and see an all-new look. It’s just our way of ringing in 2011! We’ve taken our own advice and invested in a logo that accurately represents our company. And w > read more

The Scoop About Custom Dental e-Newsletters

Published on 2010-12-30 09:34:41

Will you send an e-newsletter to your patients in 2011? We've seen quite a few of our client dentists use the new MDPM newsletter service in the last quarter of 2010, with good results. Whether you mail a paper newsletter, an e-newsletter has differe > read more

Naming Your Dental Practice

Published on 2010-12-28 10:36:31

Before selecting a name for your dental office, do some research. Drive around and look for other dental practices. Do a Google search. Look through the phone book (wipe the dust off first). Make a list of dental practices that are within 12 miles fr > read more

Back to Basics: Keyword Selection

Published on 2010-12-27 10:50:25

Whether you compose your blog posts or MDPM copywriters create them, it’s time to take a look at what your blog site is being found for. If you use WordPress.com, you’ll find traffic and keyword statistics on your dashboard, and you can > read more

Happy Holidays!

Published on 2010-12-22 13:46:09

Fingers are flying and keyboards are on fire as our creative elves stock up dentists' blogs for the remainder of 2010, but we're lightening the load by not posting on MDPM's blog this week. > read more

Dental Websites & Blogs: Template is Not a 4-Letter Word

Published on 2010-12-20 12:11:09

In dentistry, custom means quality. When a dentists and ceramist create porcelain veneers for a cosmetic patient, the amount of customization (shape, size, color, detail) in the veneers, the more natural and beautiful the results. Custom fitting rest > read more

Why Your Dental Practice Needs an MDPM Blog

Published on 2010-12-17 10:05:50

According to SearchEngineOptimizationJournal.com, “Google will only allow one page from the same domain to rank for the same keyword.” What this means is, if you want to have the top few listings for a keyword phrase, multiple websites will help. > read more

YES, Facebook is Down!

Published on 2010-12-16 15:36:05

The world is not coming to an end. According to Mashable.com, Facebook is initiating a ton of new features, including brand pages. During the updates, the entire site went down. Yikes! Mashable says they’ve contacted Facebook to see what̵ > read more

Team Profiles for Dentists’ Blogs

Published on 2010-12-16 09:43:26

If your blog has been too clinical lately -- or if it seems salesy -- get personal. I recommend you use your dental blog to connect with patients, and potential patients, on a more personal level by featuring profiles of your team members. Here's a s > read more

Online Marketing

Blog Feed: Modern Dental Practice Marketing

Home > Blog Directory > Newest Posts > Blog Feed: Modern Dental Practice Marketing