Blog Feed: Mobile Reference in Libraries

Blog Feed: Thoughts, observations and feelings about text messaging reference, library 2.0 technologies, business, social media an..

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Support Tabs for Library Websites – Mosio offers 70 different colors and types!

Published on 2012-12-19 16:43:04

We just created a gallery of 70 support tabs for our customers to use and will be including the source file so you can make your own. They come in different colors, formats and text treatments to create a tab best suited for your website, blog or con

Library Guide: Setting up Holiday Auto Responders with Mosio for Libraries

Published on 2012-12-18 15:16:29

Setting up Holiday Auto Responders Happy Holidays! Here’s a quick tutorial on setting up holiday auto responders using Mosio. You’ve spent time creating great auto responders and with the holidays approaching you want to let patrons know

Library News: Libraries launches text-message service, Do-it-yourself checkouts, Offers Google Chromebooks

Published on 2012-12-18 09:32:16

A library worth checking out Read More Indoor lawns help students handle stress Read More Library offers Google Chromebooks, free Wi-Fi Read More On the Spectrum: Little Free Libraries’ top 3,000 Read More Tufts Libraries launches text-message

Library News: Library Introduces Book-A-Librarian, E-Books Grow at Libraries, 10 ‘Little Libraries’

Published on 2012-12-13 12:32:14

Are libraries important to our children? Read More Library eyes e-book effort Read More What libraries give to students speaks volumes Read More Amarillo Public Library introduces Book-A-Librarian Read More Library embracing technology, electronic re

Library News Byte: Specialty Library, Library for Autism Resources, Library iPad Project

Published on 2012-12-10 07:32:11

China spends big to build libraries for all villages Read More Why Good Libraries are Important for Education Read More Specialty library caters to Christians around the world Read More Phillips Public Library a place for autism resources Read More L

Library News Byte: Little Free Libraries, Lending Libraries, Self-Checkout in Libraries

Published on 2012-12-06 14:33:07

Libraries making switch to self-checkout Read More Little Free Libraries emerge in Milwaukee Read More Library introduces OneSearch Read More Library restored to promote reading habit Read More Libraries encourage use of e-readers Read More Village C

Mobile Reading: In China, 25 Million People Use Only Their Cell Phones to Read Books

Published on 2012-11-30 17:01:59

Earlier this year research showed that phone calls were officially the FIFTH most popular thing to do on a smart phone. Reading books (9 minutes, 22 seconds per day) naturally fell below the talk time (12 minutes, 6 seconds per day), but that is stil

Library Newsbytes: Mini-Library in a Birdhouse, Zombies Invade Library, Picking Up Slack from the Bookstores

Published on 2012-11-05 15:15:27

The Smallest of Our Library’s Big Attractions A recent donated book of Shakespeare’s plays and sonnets is now one of the two attractions for Allen County Public Library. Among all other collections of the Library, this particular one is a rar

Audacity & Innovation: Taking Risks and Shaking Things Up [Library Technology Tips]

Published on 2012-08-27 23:46:14

Audacity & Innovation: Taking Risks and Shaking Things Up This was originally post in our Patron Support Tips Newsletter. Sign up for free! Flipping through Wired magazine recently, I read “How to Spot the Future,” a brief and informative look at how to recognize innovative, game-changing, technology trends. Rule #4? GIVE POINTS FOR AUDACITY. Audacity, [...]

QR Code Poster – Library of E-Books [IMAGE]

Published on 2012-08-21 18:43:42

We thought this was pretty creative and there are varying comment types on the page itself (click on the image to visit the site), but our favorite: “My phone can’t even scan those…I need real libraries.” WE COULDN’T AGREE MORE! Still, this is a great street marketing idea, so we wanted to share it. Maybe [...]

Curiosity takes off and lands…at the library!

Published on 2012-08-13 19:55:44

Curiosity takes off and lands…at the library! Sign up for the Text a Librarian Customer Newsletter – Subscribe Here! We landed on Mars again. High five! Ok, moving on… Updates This Week: * Sound Notifications – You now get the “whale” sound when a new chat comes in along with a “dink” sound during a [...]

4 Fresh Themes to Market Text Message Reference | Patron Support Tips

Published on 2012-08-06 12:46:11

Free Patron Support Tips via Email – Sign up! 4 Fresh Themes to Market Text Message Reference Lisa Carlucci Thomas There’s been a noticeable trend shift in the past year: mobile is coming of age. More and more people are upgrading feature phones to smartphones, apps and mobile web sites are increasingly available and sophisticated; [...]

TAL Customer News | Bring Home Gold…Visit the Library!

Published on 2012-07-31 15:07:19

Bring Home Gold…Visit the Library! Sign up for the Text a Librarian Customer Newsletter here! (sent Friday, July 27) Hello! We realize the Olympic opening ceremonies are about to begin, so we’ll make it snappy.This is our first official edition of the Text a Librarian Customer Newsletter where we’ll announce new features, updates, news, etc. [...]

Mosio’s 3 Promises to Libraries (and Librarians)

Published on 2012-07-27 19:22:34

This is re-posted from an earlier article we put out that some thought deserved it’s own spot on our blog. Mosio’s 3 promises to libraries (and librarians), listed below. I don’t want to take any thunder out of the announcements we have coming up over the next two weeks, of which there are some very [...]

Adding Mosio’s Text a Librarian Reference Widget/Tab to your LibGuides | Library Chat Widget

Published on 2012-07-13 19:09:03

Adding Mosio’s Text a Librarian Reference Widget/Tab to your LibGuides Special thanks to Kristen B. for the helpful info! In her own words… “As our resident LibGuides nerd, I played with a couple of ways of putting the code in. To put it in the footer [which places the tab on all pages], the process [...]

6 Steps to Change Up Chat Reference | Virtual Reference Software Tips

Published on 2012-07-13 12:12:49

Free Patron Support Tips via Email – Sign up! When it comes to virtual services, chat reference provides a quick, reliable, and direct way to answer questions and resolve problems. The benefits are numerous: librarians can perform an efficient reference interview, quotes and links can be exchanged seamlessly between participants, conversations can be archived by [...]

7 Things Library Customers Want NOW | Customer Service and Library Patrons

Published on 2012-06-28 12:08:43

Free Patron Support Tips via Email – Sign up! 7 Things Library Customers Want NOW What attracts library customers to today’s libraries? The rise of mobile culture and the smart phone society brings a dynamic shift in expectations about how, when, and where to access information. Endless media streams, interactive news feeds, and autonomous research [...]

The Best Meebo Alternative for Libraries: Mosio’s Text a Librarian

Published on 2012-06-11 14:51:52

The Best Meebo Alternative for Libraries: Mosio’s Text a Librarian We’d like to start by congratulating the Meebo team on being acquired by Google. We had the chance to meet with a few of them back when we started Text a Librarian and those we spoke with were incredibly intelligent and very nice. Even with [...]

How to Text a Librarian [VIDEO COMPILATION]

Published on 2012-06-06 14:35:49

Hello! We found a batch of “how to” videos about Text a Librarian and wanted to share them in a single place where you can watch them. As we’ve recently mentioned, getting patrons to register their phones is the best way we’re seeing a serious increase in usage from libraries. If you’re looking for some [...]

Mosio’s Text a Librarian – Visit Booth #901 at ALA Annual – The Future of Patron Support Software

Published on 2012-06-01 14:24:22

Until we figure out a way to offer kitten adoption at ALA conferences (we’ve definitely looked into it), we’re going to be at ALA Annual this year giving away our ever-popular Love Libraries QR Code Button, so come by and get one! New Features = Connecting With More Patrons SMS ALERTS: Text Message Alerts and [...]

A Librarian’s Worth Around the World [INFOGRAPHIC]

Published on 2012-05-29 20:52:11

This infographic (not quite a year old) has some incredibly interesting statistics about librarians around the world. Some of the stats: 1.5 billion visits to the library per year. 78% are women, 22% are men. Reference librarians answer more than 7.2 million questions every week. 65% of people polled have visited the library within the [...]

Getting More Patron Usage from your Text a Librarian Service | Best Practices from Mosio’s Text a Librarian

Published on 2012-05-15 13:14:35

The video below is a recorded session discussing how we’re seeing libraries increase patron usage. Below is a transcript of the notes taken during the recording.

Text Messaging for Libraries – Mosio’s Alerts and Announcements Feature Guide

Published on 2012-05-11 14:58:58

Text Messaging Alerts and Announcements – Stay in touch with more patrons on their mobile phones! Mosio’s Text a Librarian is the only mobile carrier certified text messaging solution built specifically for libraries, giving libraries the reliability and flexibility they need to stay top of mind for more patrons on the go. This quick instructional [...]

Library Thought Leaders Q&A: Buffy Hamilton (The Unquiet Librarian)

Published on 2012-04-27 11:55:29

Today’s library thought leader is Buffy Hamilton (aka The Unquiet Librarian), high school librarian and teacher at The Unquiet Library in Canton, Georgia. For this series we are gathering thoughts and opinions about Patron Relationship Management (aka PRM) in libraries. What does PRM mean to you? Is it different in a high school library setting? If so, how? [...]

Library Thought Leaders Q&A: Courtney Young (Penn State Greater Allegheny)

Published on 2012-03-28 11:06:09

Today’s library thought leader is Courtney Young, Head Librarian and Associate Professor of Women’s Studies and Penn State Greater Allegheny. Hi Courtney, thanks so much for your time, here we go…What does the idea of Patron Relationship Management in libraries mean to you? For me, Patron Relationship Management means a supportive collaboration. That includes getting [...]

Integrated Library Systems – All library software providers using text messaging need to do it the right way

Published on 2012-03-26 15:47:39

Everyone is texting and it is not likely to be going away any time soon. That means libraries looking to communicate with patrons on their mobile phones need to rely on the best and most reliable ways for deploying mobile technologies. There is a lot of hype around mobile apps and we love them too, [...]

Library Thought Leaders Q&A: Trent Garcia (San Francisco Public Library)

Published on 2012-03-09 10:38:32

Today’s library thought leader is Trent Garcia, eResources Specialist at the San Francisco Public Library. Hello Trent, let’s jump right into it. What does does the idea of Patron Relationship Management (PRM) in libraries mean to you? It makes me think of the parallels between Libraries and private industry, such as, building relationships with patrons/customers [...]

Text a Librarian Marketing – New Business Card Template

Published on 2012-02-16 17:52:43

Hello! We just had a customer ask for an updated business card template to market their Text a Librarian service, so we wanted to share it here. As always, there are a handful of digital assets and templates in the patron marketing materials section of your account, but here’s a business card template. It uses [...]

Library Thought Leaders Q&A: Aaron Tay

Published on 2012-02-16 12:05:10

Today’s Library Thought Leader is Aaron Tay, Reference Librarian with the National University of Singapore. As you know, the theme of this Q&A series is “Patron Relationship Management” or PRM. What areas of PRM are you seeing where libraries can benefit the most? To me Patron Relationship Management refers to tracking, managing of customer/patron needs [...]

10 Digit Texting Number Spam

Published on 2012-02-15 17:30:48

I absolutely HATE text message spam. It puts a bad mark on an industry that, for the most part, has companies who work hard to abide by the requirements created by the mobile carriers, the CTIA (International Association for the Wireless Telecommunications Industry) and the MMA (Mobile Marketing Association). Plus, I get about 1 spam [...]

Library Thought Leaders Q&A: Alison Miller

Published on 2012-01-26 17:00:37

Today’s Library Thought Leader is Alison Miller, Manager of the ipl2 Reference Services at Drexel University and the WISE Coordinator for Syracuse University. As you know, the theme of this Q&A series is “Patron Relationship Management” or PRM. What areas of PRM are you seeing where libraries can benefit the most? There is no one [...]

160 characters is a lot more info than you’d think (Mosio lets you send 320 or more, just in case)

Published on 2012-01-20 09:41:42

We get asked how much information can be shared via text message. Not surprisingly, many people don’t think it is much, even considering the average mobile user manages to share a lot of info with friends, family and co-workers texting from their mobile phones. In 1984 when SMS (Text Messaging) was invented, Friedhelm Hillebrand decided [...]

Library Thought Leaders Q&A: Lisa Carlucci Thomas

Published on 2012-01-12 12:57:06

Today’s Library Thought Leader is Lisa Carlucci Thomas, Director of design think do. We have been exploring the idea of “Patron Relationship Management” (PRM) and it is the theme of this Q&A series. What areas of PRM are you seeing where libraries can benefit the most? What roles can mobile technologies play? Libraries employ a [...]

The ubiquity imperative and the economics of attention – The competition for patron engagement

Published on 2011-12-15 12:05:11

“How many people with short attention spans does it take to screw in a light bulb-wanna go on a bike ride?” An article from Ryan Lawler on GigaOm the other day, the ubiquity imperative and the economics of attention shines a bright light on the importance of ubiquity among content companies clamoring for the attention [...]

How Text Messaging Is Changing The World [Infographic]

Published on 2011-11-29 19:22:25

Text messaging is awesome. So are infographics. An infographic about the power of text messaging? Super sweet. This infographic from MBA Online showcases some powerful stats about text messaging as a communication medium. A few of our favorites: * Texting is the #1 most data service in the world. * 193,430 text messages are sent [...]

New Text a Librarian Feature – Automatic Bit.ly Generator

Published on 2011-11-10 14:28:19

Text a Librarian’s Bit.ly Linke Auto-Generator: More Links With Less Characters We have a handful of new features coming up over the next month, but wanted to quickly let you know about our Bit.ly generator, suggested by our customers as a “great to have” feature. Bit.ly is a handy URL shortening technology that makes it [...]

“Text a Librarian? I didn’t know you could do that.”

Published on 2011-09-13 15:40:08

We always wear our Text a Librarian T-Shirts (especially because we just got them in new colors). To work, on the weekends, whenever. Other than my “You Don’t Like Clowns?” tee from Headline Shirts, my Text a Librarian shirt starts the most conversations of any I wear. People always smile, some understand it immediately, some [...]

ALA Annual – Thank You New Orleans!

Published on 2011-07-01 18:52:18

We are finally back into the swing of things after an incredible conference. We’ve been going to annual and midwinter for the past two years, but took a break from exhibiting to focus on meeting personally with clients and partners, deciding to

Experiential Marketing Ideas for Libraries (Guest Post by Andrew Loos from Attack! Marketing)

Published on 2011-05-27 08:33:14

We saw quite a bit of buzz (positive and negative) about Seth Godin’s blog post The Future of Libraries, some saying he gets it and others saying he misses the point, again (we’re big Bobbi Newman fans here). An interesting post about the

Should your library implement a Foursquare strategy? Only 17% of mobile users check in.

Published on 2011-05-05 09:09:19

We’re all susceptible to hype, especially those of us in the mobile technologies industry. Hype is fun, it’s great getting excited about things. There has been a huge buzz building in the library space over the past year or so regarding F

Text a Librarian Video Tours and Tutorials

Published on 2011-04-06 08:01:11

Videos showing demos of a product or service are the best! We now have video tours / tutorials of Mosio’s Text a Librarian available on the Text a Librarian website. They were made as a way of showing how the service works for those unfamiliar

More Information About QR Codes – Are You Getting the Message?

Published on 2011-03-24 20:02:49

The hype surrounding QR codes is T–H–I–C–K! In libraries and even more so in marketing and advertising. It makes sense that everyone is excited about them. QR codes fairly easy to create, time making them is the only cost and

Reasons to Use Mosio for SMS Text Message Reference at Your Library

Published on 2011-03-02 07:09:33

This is a re-formatted version of our presentation that can be viewed on Slideshare, providing you with some basic information as to why more librarians choose Mosio to equip their libraries to communicate with patrons on the go. The full presentatio

New TaL Feature: Holiday Auto Responders

Published on 2010-11-23 07:24:50

Holiday Auto Responders…you can use them for anything, not just holidays! In preparation for the upcoming holidays, the Mosio development team has been hard at work improving the Text a Librarian experience. Today we’d like to introduce

Library Mobile Apps: Developing an iPhone app is more expensive than most people think.

Published on 2010-10-21 08:32:46

Reposted for Libraries from Mosio’s Company Blog A colleague sent me a stack overflow thread today entitled “How much does it cost to develop iPhone applications?” It’s worth taking a look at, most interesting is an answer su

Mosio CEO Interview on UNTETHER.tv Discussing Text Messaging in the Mobile Workforce and Text a Librarian

Published on 2010-10-14 14:11:44

I was interviewed by Rob Woodbridge @RobWoodbridge last week on UTETHER.tv (conversations with mobile industry rock stars). In the interview we discuss how Jay Sachdev and I got into the mobile business, our flagship product “Text a Librarian&#

Client Testimonial: Mosio’s Mobile Text Messaging Services for Events and Conferences

Published on 2010-10-01 08:04:36

We absolutely love when clients are happy with our service. It might sound a bit cliche, but it’s true. We love happy clients because they make our job so much easier. With a few of us as parents or parents-to-be, we’re proud to have the

Shiny New Things: Beware of Early Adoption When Implementing Technologies at Your Library

Published on 2010-08-24 03:36:41

This post is from an entry I did a few months back for Attack!, a guerrilla and event marketing services agency I co-founded and where I served as President before co-founding Mosio, but the fundamental ideas are the same: new technologies and gadget

Patron Relationship Management (PRM) – Mosio’s Future in Libraries

Published on 2010-06-16 14:15:45

As we gear up for another ALA Annual the company has had some interesting discussions on new announcements and our directions in the world of library software. A couple of weeks ago I had a great meeting/conversation with one of our partners and the

SMS from Red Phones!?

Published on 2010-04-16 16:15:31

I was intrigued by the news that both President Obama and Russian President Medvedev would prefer to communicate with each other via texting and email.  It seems as if Obama’s much-discussed addiction to his Blackberry before moving into the W

Mosio and Text a Librarian’s Post to Facebook Function: Now Live!

Published on 2010-04-13 08:47:42

In February we launched a “Post to Twitter” function within the Mosio mobile messaging platform and Mosio’s Text a Librarian. We wrote a blog post about why this was good for libraries: user generated marketing. I’ve pasted th

Mosio and Text a Librarian on the iPad

Published on 2010-04-12 08:03:48

Back in January I wrote a blog post titled “The iPad, Tablets and E-Readers in Libraries: Game Changers or are they just Another Mobile Technology?” My decision was that I was uncertain, but suspected they were just another mobile technol

Answer Text Message Questions With QuestionPoint

Published on 2010-03-17 07:02:24

Today Mosio’s Text a Librarian goes live with OCLC’s QuestionPoint.  Libraries who are customers of both can choose to have text message questions show up and be answered in QuestionPoint. Librarians who are staffing QuestionPoint will b

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