Blog Feed: Mind of the Consumer

Riding The Wave

Published on 2009-12-01 09:52:00

Check out this SlideShare Presentation: Riding The WaveView more presentations from BurakB06. > read more

Segmentation by imprints

Published on 2009-12-01 08:01:00

Up until now, I tried to explain that we are all robots. 85% of human behaviour is programmed. Life functions on automatic pilot. So, what are we going to do with it ? If we leave the robot ethics aside, how can a marketer use this knowledge ? > read more

Free Will vs. Marketing

Published on 2009-11-28 07:06:00

The biggest myht of all times is free will I guess. Before I come to that I will inject a little bit nostalgia to this article.When I was working for Toyota back in the days, there was one interesting method to uncover the source of any problem faced > read more

There is no truth, everything is permitted...

Published on 2009-11-23 04:33:00

Try to find 5 reasons why walking naked in public is a bad thing and explain them to a nudist. Or better, try to find 5 reasons why the bucket in the corner is the creator of the universe and explain them to your strictly religious colleague in the o > read more

What is a reality bubble ?

Published on 2009-11-17 01:04:00

I am right, you are wrong. Evindence ? Doesn't matter, as long as I believe that I am right, I am right. This is a classic statement of a reality bubble. Let's explore it closely...A reality bubble is a set of assumptions about the quality of experie > read more

You can't be two things at the same time Jack...

Published on 2009-11-16 03:33:00

Last week I visited Syria and Lebanon. What I observed there was the classic dilemna of the opportunist. Let's briefly remember how an opportunist firm functions in the market. Most of the time, it observes the market before it takes any action. The > read more

Repetition matters...

Published on 2009-11-06 02:44:00

Repeating has a morbid effect. After sometime, it makes u a believer. Brain is plastic. Perception is plastic. If ur exposed to enough repetition , things become real for you. How ? You have to keep your reality bubble alive with positive feedback. Y > read more

Sinful Thoughts

Published on 2009-11-05 02:34:00

Customize your customer...Once a wise man called Buckminster Fuller said that "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." That's what needs to be done in m > read more

Be yourself...

Published on 2009-11-04 03:41:00

BE YOURSELF BEHIND A SAFETY NETOK, I got the message, ADIDAS just spat on my face with its new billboards. Angie, 19, she's got 19 yoga students in her class. Only one, she focused on. Herself. I like that actually. Love yourself, be yourself. Do som > read more