Blog Feed: Marketing Lure

7 Classic Postcard Mistakes

Published on 2011-01-25 09:00:00

Despite questionble rental lists, poor industry response rates, and tiny real estate with which to put your message, marketers continue to use postcards. I can't offer much help in the way of finding reputable lists, but I can help you avoid these cl > read more

MarketingSherpa's Misdirected Blame

Published on 2011-01-24 16:57:00

Daniel Burstein, Associate Director of Editorial Content at MarketingSherpa pitched an extreme idea in his blog late last year: "Public Relations: The best press release is no press release." Catchy title, but misdirected, because his arguments agais > read more

Social Media Doubters Beware

Published on 2011-01-20 09:13:00

If you don't take the time now to become familiar with the likes of Twitter and Facebook soon, you risk extinction like the dinosaurs. The dictionary gods (Oxford and Merriam-Webster) recently added these social media-inspired words to their vocabula > read more

4 Sleazy Marketing Practices Direct from the Mid-Term Elections

Published on 2010-11-09 13:56:00

Ah, there's nothing like an election to get me thinking about all the things I hate about marketing. While a tiny part of me admires the clever people running political campaigns, mostly I am sickened by what I consider to be a serious lack of judgm > read more

4 Marketing Tips from BtoB's 2010 Best Marketers

Published on 2010-10-19 11:35:00

Each year, BtoB Magazine honors 25 marketers that have raised the bar in terms of innovative, creative marketing strategies and accomplishments. 2010's picks -- profiled in BtoB's October 11th issue -- include senior executives at big-name technolog > read more

13 Sources for Press Release Fodder

Published on 2010-10-05 10:51:00

I've blogged before about how press releases work to drive highly-targeted traffic and boost search engine rankings. Today I'm going to help jumpstart your press release campaign by offering up 13 sources of PR inspiration. Aside from the obvious int > read more

CMOs Make the Case for Case Studies

Published on 2010-09-21 12:49:00

A lot has been written about the importance of relevance when marketing. Yet relevance continues to be an elusive goal, because to achieve it, you need to get inside your customer's head and engage them at the right time, with the right message.A re > read more

3 More Ways to Market Your Website Online and Offline

Published on 2010-09-07 11:31:00

Want to attract more traffic to your website? Here are a few ideas you may not have considered. #1: Maximize your membership in associations. Most chambers of commerce, trade associations, and professional groups host online membership directories th > read more

It's Time to Abandon Antiquated Beliefs About PR: Part 3 of 3

Published on 2010-08-03 09:00:00

Today I wrap up the PR case study I started in early July. Click here to read the story from the beginning. PR case study lesson #4: Make your press releases interactive This is the first release where I experimented with video, and I was surprised > read more

It's Time to Abandon Antiquated Beliefs About PR: Part 2 of 3

Published on 2010-07-20 09:00:00

Two weeks ago, we saw how a low-cost PR distribution service compared to a free distribution service. Today we continue the story and review lessons learned.What effect, if any, did the press release have on website traffic?The second chart answers > read more