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How Target Marketing Transforms Your Fiction Writing
Published on 2012-04-13 11:21:21
A guest post of mine on target marketing for fiction writers just went live on Larry Brooks’ site Storyfix. You may remember that Storyfix.com was one of my first Website Wednesday sites. Besides having a very effective website, Larry … > read more
Website Wednesday: Lisa M. McCubbin
Published on 2012-04-11 14:38:46
Lisa McCubbin’s writer’s website works well for a journalist who has applied her interviewing and writing skills to getting other people’s story out. Her newest book, Mrs. Kennedy and Me, is a collaboration between her and Clint Hill, the … > read more
Website Wednesday: Lisa McCubbin
Published on 2012-04-11 14:38:46
Lisa McCubbin’s writer’s website works well for a journalist who has applied her interviewing and writing skills to getting other people’s story out. Her newest book, Mrs. Kennedy and Me, is a collaboration between her and Clint Hill, the … > read more
What If Publishers and Booksellers Embraced the New Book Shopper?
Published on 2012-04-10 10:14:21
Callie Oetinger, who writes on Steven Pressfield’s blog, has a thought-provoking post this week where she talks about book-selling and buyer experience. What if, instead of getting mad at Amazon and all those ungrateful book buyers who don’t buy … > read more
Website Wednesday: Laura Hillenbrand
Published on 2012-04-04 08:30:00
Laura Hillenbrand writes narrative nonfiction. Her first book was Seabiscuit; the second, the newly released Unbroken. So she writes great stories that happen to be nonfiction. The home page of her site is the About page for the new book, and the background image for the entire site is a darker version of the cover [...] > read more
Target Marketing for Authors Available
Published on 2012-04-02 08:17:38
Target Marketing for Authors: How to Find and Captivate Your Book’s Target Audience my new book, is available at Amazon and other book distributors. Authors I know struggled with being overwhelmed by the opportunities and challenges of marketing their own books. I suppose in some hypothetical past, they didn’t have to market their own books [...] > read more
Website Wednesday: Cheryl Strayed
Published on 2012-03-28 12:30:00
Oregon author Cheryl Strayed writes literary nonfiction, although she does have a novel in her background. Her newest book, Wild: From Lost to Found on the Pacific Crest Trail, recounts how she hiked the Pacific Crest Trail solo, as a novice backpacker, to help sort out her life after a series of traumatic losses. Her [...] > read more
Get Expert Guidance for Your Book Marketing Plan
Published on 2012-03-22 08:19:00
You have an opportunity to work with book marketing expert Dana Lynn Smith to create a book marketing plan that fits your book. Her Ultimate Book Marketing Plan Workshop will combine training sessions, worksheets, checklists and planning tools. I’ve seen and reviewed Dana’s training materials (Plan a Virtual Book Tour and Get Your Book Reviewed) [...] > read more
Website Wednesday: Jonah Lehrer
Published on 2012-03-21 08:22:00
Our Website Wednesday site this week belongs to Jonah Lehrer, best-selling author of books on how the brain works: the newly released Imagine: How Creativity Works, along with other well-known books, How We Decide and Proust Was a Neuroscientist. Lehrer’s is a remarkable site with an innovative interface that takes a few seconds to get [...] > read more
I Won the Struggle with Kindle
Published on 2012-03-20 08:38:35
Yesterday, I mentioned my struggles with the Kindle upload interface for Mac, and today I want to report that I won the struggle against the forces chaos. In other words, I succeeded in uploading my book to Kindle, even though I’m working on a Mac. The key to the problem is almost embarrassing, but I’ll [...] > read more
Ebook Mania: Juggling the Moving Parts of a Publishing Rube Goldberg Device
Published on 2012-03-17 21:59:21
If anyone is taking notes on the hash of cliches and metaphors in the headline, let me just say that it perfectly describes my weekend (so far). The good news is that I have begun releasing Target Marketing for Authors into the great world. The bad news is that my mind is a pile of [...] > read more
Website Wednesday: William Landay
Published on 2012-03-14 22:48:00
Crime novelist William Landay is the subject of this week’s Website Wednesday feature with another site that is simple, clean and powerful. When you go to the home page of his site, your first sight is an impossible-to-miss image advertising his newest book, Defending Jacob, with a testimonial from Nicholas Sparks. > read more
How to Use Social Media for Target Marketing
Published on 2012-03-12 16:30:59
I just recorded an interview with book marketing expert Dana Lynn Smith on how to use social media to find and engage your book’s target audience. If you’ve ever wondered how best to invest your time in social media — from Goodreads to Facebook and Twitter — you’re going to love this interview. She talks [...] > read more
Website Wednesday: Barry Eisler
Published on 2012-03-07 21:48:00
Barry Eisler is a best-selling author of spy thrillers, who last year walked away from a $500,000 advance from St. Martin’s Press in favor of self-publishing. His site at BarryEisler.com is focused and straightforward and has done some interesting innovations to accommodate his audience. Site Structure Header The first thing a visitor sees upon arriving [...] > read more
Time-budgeted Book Marketing
Published on 2012-03-02 08:00:00
I recently saw a tweet from a writer saying that if you’re not a best-seller, you can’t give up your day job, and therefore, you can’t market your book. I appreciate the sense of overwhelm, but if you haven’t already written a best-seller, and you can’t market your book, frankly, you might as well hang [...] > read more
Time-budgeted Book Marketing
Published on 2012-03-02 08:00:00
I recently saw a tweet from a writer saying that if you’re not a best-seller, you can’t give up your day job, and therefore, you can’t market your book. I appreciate the sense of overwhelm, but if you haven’t already written a best-seller, and you can’t market your book, frankly, you might as well hang [...] > read more
Website Wednesday: Charles Duhigg
Published on 2012-02-29 11:48:00
I have a beautiful site for us to visit this morning. Clean, simple, focused. Charles Duhigg is a New York Times investigative reporter and the author of The Power of Habit: Why We Do What We Do in Life and Business. His book, whose official publication date was just yesterday, is already #9 in all [...] > read more
Website Wednesday: Charles Duhigg
Published on 2012-02-29 11:48:00
I have a beautiful site for us to visit this morning. Clean, simple, focused. Charles Duhigg is a New York Times investigative reporter and the author of The Power of Habit: Why We Do What We Do in Life and Business. His book, whose official publication date was just yesterday, is already #9 in all [...] > read more
Website Wednesday: Kove’s Cove
Published on 2012-02-22 17:56:53
Christian devotional author Mukkove Johnson was kind enough to offer her site, Kove’s Cove, for a critique, so that we can look at our peers in website building and see what we can improve. The Tagline I arrived at the site not knowing what kind of book to expect. The tagline is “Encouraging You to [...] > read more
Website Wednesday: Kove’s Cove
Published on 2012-02-22 17:56:53
Christian devotional author Mukkove Johnson was kind enough to offer her site, Kove’s Cove, for a critique, so that we can look at our peers in website building and see what we can improve. The Tagline I arrived at the site not knowing what kind of book to expect. The tagline is “Encouraging You to [...] > read more
Target Marketing for Authors: Ebook Coming
Published on 2012-02-17 11:49:49
I’m happy to tell you that I just finished writing a new ebook for authors. I’m still playing with titles, but it will be something along the lines of Finding Your Target Audience: Target Marketing for Authors. It’s a guide for authors, both problem-solving nonfiction and story-based fiction and nonfiction, about How to know who [...] > read more
Target Marketing for Authors: Ebook Coming
Published on 2012-02-17 11:49:49
I’m happy to tell you that I just finished writing a new ebook for authors. I’m still playing with titles, but it will be something along the lines of Finding Your Target Audience: Target Marketing for Authors. It’s a guide for authors, both problem-solving nonfiction and story-based fiction and nonfiction, about How to know who [...] > read more
Website Wednesday: Larry Brooks’ Storyfix
Published on 2012-02-15 11:49:27
Larry Brooks is an author and writing coach and editor who runs the website Storyfix.com. I know Larry, having taken several of his workshops, but I’m not the only one who thinks he has a great website. His site has been named among the Writer’s Digest 101 Best Websites for Writers and the 2011 Top [...] > read more
Website Wednesday: Larry Brooks’ Storyfix
Published on 2012-02-15 11:49:27
Larry Brooks is an author and writing coach and editor who runs the website Storyfix.com. I know Larry, having taken several of his workshops, but I’m not the only one who thinks he has a great website. His site has been named among the Writer’s Digest 101 Best Websites for Writers and the 2011 Top [...] > read more
Website Wednesday: Vince Flynn, Political Thrillers
Published on 2012-02-08 12:52:20
Vince Flynn is the New York Times best-selling author of political thrillers — 12 books in the Mitch Rapp series, including Kill Shot, which came out just yesterday, and a 13th standalone. He puts a lot of emphasis on having an online conversation with his readers. It shows in the design of his website and [...] > read more
Website Wednesday: Vince Flynn, Political Thrillers
Published on 2012-02-08 12:52:20
Vince Flynn is the New York Times best-selling author of political thrillers — 12 books in the Mitch Rapp series, including Kill Shot, which came out just yesterday, and a 13th standalone. He puts a lot of emphasis on having an online conversation with his readers. It shows in the design of his website and [...] > read more
Website Wednesday: Steven Pressfield Online
Published on 2012-02-01 10:06:52
Steven Pressfield is the author of 11 books, from his first, The Legend of Bagger Vance, to the popular-among-writers The War of Art and Do the Work, to the World War II historical fiction, Killing Rommel: A Novel. Site Structure When you arrive at the site, Steven Pressfield Online, you immediately see the simple header of “Steven [...] > read more
Website Wednesday: Steven Pressfield Online
Published on 2012-02-01 10:06:52
Steven Pressfield is the author of 11 books, from his first, The Legend of Bagger Vance, to the popular-among-writers The War of Art and Do the Work, to the World War II historical fiction, Killing Rommel: A Novel. Site Structure When you arrive at the site, Steven Pressfield Online, you immediately see the simple header of “Steven [...] > read more
New Feature: Website Wednesday
Published on 2012-01-31 16:25:40
A lot of authors I’ve talked to would like some more specific examples and feedback for their sites, so I’ve decided to institute Website Wednesdays. Website Wednesday Reviews Here’s how it will work. Every Wednesday, I’ll review an author’s website according to the criteria I use in my 10-part website planning e-course. Site structure Target [...] > read more
New Feature: Website Wednesday
Published on 2012-01-31 16:25:40
A lot of authors I’ve talked to would like some more specific examples and feedback for their sites, so I’ve decided to institute Website Wednesdays. Website Wednesday Reviews Here’s how it will work. Every Wednesday, I’ll review an author’s website according to the criteria I use in my 10-part website planning e-course. Site structure Target [...] > read more
See 41 Guest Blogging Sites Listed
Published on 2012-01-25 17:54:06
Guest blogging is a terrific way to get your work seen by new people and to create relationships with others interested in your topic around the web. I recently had a guest post published on the tech site, FriedBeef.com, that was a listing of 41 blogs that solicit guest posts. If you read that post, [...] > read more
See 41 Guest Blogging Sites Listed
Published on 2012-01-25 17:54:06
Guest blogging is a terrific way to get your work seen by new people and to create relationships with others interested in your topic around the web. I recently had a guest post published on the tech site, FriedBeef.com, that was a listing of 41 blogs that solicit guest posts. If you read that post, [...] > read more
I’m Joining the Strike to Stop SOPA
Published on 2012-01-17 21:09:59
Tomorrow, Jan. 18, 2012, I’m redirecting all my visitors to a Stop-SOPA page. If you want to know what’s wrong with SOPA, Copyblogger published a great article about SOPA’s problems without the spluttering and profanity I would be inclined to add. To give a thumbnail, it’s another attempt by our control-freak Congress and their Big [...] > read more
Greetings to Visitors from Sandy Beckwith’s Blog
Published on 2012-01-12 02:02:46
If you’ve jumped here from my guest post at Sandra Beckwith’s Build Book Buzz, welcome! I’m an Oregon writer and website creator with a dedication to helping my fellow writers make the best use of their opportunities in the age of digital publishing. If you’re a writer now, count yourself fortunate, because it’s your time, [...] > read more
The Shocking Truth about Ebook Pricing
Published on 2011-12-20 11:03:05
Ebook pricing is a complicated part of marketing your book. The production costs for ebooks are so low that you really have a wide open field to choose your price. How to decide? You want to price it low enough that people can afford it, but not so low that they don’t respect your work. [...] > read more
Market Your Book like Amanda Hocking: 7 Tactics to ‘Overnight’ Success
Published on 2011-12-16 12:50:31
Amanda Hocking made a stir earlier this year when the press noticed that she had made nearly a million dollars in a year selling self-published ebooks. She later signed a multimillion-dollar contract with St. Martin’s Press for her wildly popular young adult romances. Her bio has been covered in the publishing world, but as far [...] > read more
Ebooks Reframe Publishing in Author’s Favor
Published on 2011-07-05 07:18:49
First it was self-publishing. Once upon a time, being self-published was considered proof on its face that the author is too pathetic to get really published. Now it’s another way to get the author’s work out there, and if the author buil > read more
Book Marketing: Elements of a Marketing Plan
Published on 2011-07-02 05:23:59
Today I have a free document to help you plan your book marketing campaign. It’s a FreeMind document. You’ll need to download the free software to use it. Trust me, if you don’t have it yet, you need it. If for some reason, you real > read more
Podiobooks: 3 Fun Facts
Published on 2011-07-01 08:00:18
Three facts about Podiobooks.com that tell a big story: Founded in 2005 80,000 subscribers (and you don’t have to subscribe to listen) 40,000-60,000 episode downloads per day And one fact about the interview: The transcript is 25 pages long bef > read more
How Giving Your Book Away Helps Sell It
Published on 2011-06-30 08:00:16
Sell more books by giving them away. It’s counterintuitive. But could it work? Ask Scott Sigler, whose road to publication was mapped in this 2007 New York Times article about how he had acquired his first publisher through distributing his boo > read more
Get a Special Discount on the Evo Terra Transcript
Published on 2011-06-29 08:00:40
I just had a great interview with Evo Terra, Head Honcho of PodioBooks.com, In our hour-long conversation, Evo answered the question: How can authors sell more of their books by giving away free audio versions? There will be more about that to come, > read more
Easy Podcast Formats to Start Your Own Show
Published on 2011-06-28 12:23:32
This episode of Marketing Savvy was inspired by commenter Delena Silverfox. Delena wrote: How would I talk to a bunch of crunch moms like me? The easy answer is just to talk like I would to them, but it feels a little like performing rather than bein > read more
5 Quick Tips for Interview Questions
Published on 2011-06-27 01:34:36
One way to build content for the web is to interview experts in your field and publish the audio, video or text, any combination, or even all three. Your audience gains by the introduction. You gain by the knowledge you gain, the contacts you make, a > read more
Who Is Your Target Audience?
Published on 2011-06-25 07:00:57
“Who is my target audience?” is the first important question a writer needs to ask when sitting down to produce any kind of writing. “Who am I writing for?” The answer to that question will determine what you say and how you s > read more
What Are Your Podiobook Questions?
Published on 2011-06-23 15:38:26
I’m setting up an interview with Evo Terra, founder of Podiobooks.com. Podiobooks is an audiobooks site where authors publish their books (mostly novels) in audio format. Readers can listen online or download the chapters to listen on their MP3 > read more
WordPress Security Breach: Update Your Site Now
Published on 2011-06-23 07:00:44
WordPress.org announced this week that some of the plug-ins on the site had been compromised. The attack would have given hackers a back door to sites using those plugins, giving the hackers full control of of the sites, without the site owners’ > read more
The Writer as Blogger: Is Good Writing Enough?
Published on 2011-06-22 01:45:56
Some bloggers who were writers first get frustrated with their blog stats, to the point that they start to question their writing abilities. It’s a shame, really, because the problem is not bad writing. In fact, if you read some of the really h > read more
What Makes a Great Tagline?
Published on 2011-06-21 01:38:19
A great tagline attaches to people’s minds, makes them remember what you do, gives your information a flavor that brings your audience back again and again. Top copywriters charge thousands of dollars for a tagline, and it can be worth every pe > read more
About Me: Do You Make These 3 Mistakes with Your About Page?
Published on 2011-06-20 16:53:13
The About page may be the hardest page on your website to create. After the home page, it’s probably the most important page on your site. A reader who connects with one of your posts is likely to check the About page for more information. The > read more
Snag Blog Readers with a Grabber Headline
Published on 2011-06-19 17:47:09
In a post on Basic Blogging, I said that it’s important to have an attention-grabbing headline for your blog post. A good headline entices readers to read the rest of the blog post. That’s why some top copywriters say it’s the most > read more
An Open Letter to My Email List
Published on 2011-06-18 02:46:27
Did you ever wake up and finally to decide to take action on something you’ve wanted to do for a long time? Well, that’s me — and you. I’ve neglected you. I could give some really good reasons, but no excuses. And it’s g > read more
15 Ways Some Bloggers Work Too Hard
Published on 2011-06-13 16:19:20
I just posted this week’s Marketing Savvy podcast. Suzanne and I cover 15 ways blogging is different from most of the business, professional, and academic writing that people do. In every case (except for the change of habit) the online writing > read more
Basic Blogging: How Blog Writing Is Different
Published on 2011-06-13 16:19:20
I just posted this week’s Marketing Savvy podcast. Suzanne and I cover 15 ways blogging is different from most of the business, professional, and academic writing that people do. In most cases, the online writing rules are easier and more fun t > read more
Target Market: 3 Lessons from a 5-Year-Old
Published on 2011-06-12 23:46:49
I’m going to be great at this internet marketing game if I can just learn the lessons my 5-year-old grandson teaches me every day. Today I got an object lesson in speaking to my target market. The Story i was sitting with some other adults watc > read more
Book Marketing Experiment
Published on 2011-06-09 02:42:37
I’ve been promoting content marketing as a way of book marketing for authors. I’m finally in a position to do what I’ve been suggesting and show how well it works. Book Marketing, BI (Before Internet) Here’s the background. I > read more
Podcast: Email Marketing Basics
Published on 2011-05-24 14:03:43
It’s a “Do as I say, not as I do” email marketing podcast this week . The best and brightest in internet marketing sing the praises of maintaining contact with your audience through email. I’ve got a list, but I just havenR > read more
From Consumer to Producer
Published on 2011-05-23 10:26:16
Maybe you remember the day you went from being a consumer to a producer of content. For me as a novelist, it came through a series of books and workshops on story structure. I got there by trying and doing and then studying. I didn’t get it, di > read more
Podcast: Using Content Marketing to Sell Your Book
Published on 2011-05-16 18:17:18
This week on Marketing Savvy, Suzanne and I talk about how she might use content marketing to sell her book. Listen in: Find more about how you can set up your website for effective content marketing. Podcast: Using Content Marketing to Sell Your Boo > read more
Content Marketing for Writers and Authors
Published on 2011-05-10 13:51:49
Building a writer's platform used to be hard, before the internet made content marketing so easy. Now, many writers still don't realize how valuable their skills have become or how much content marketing can do to market their books.Content Marketing > read more
Comment Spam Idiots
Published on 2011-05-10 12:33:51
Comment spammers are too annoying to even bother criticizing, but I’ve gotten some spectacularly idiotic examples recently, so monumentally stupid, in fact, that they make a great object lesson in both comment spam and article spinning. {You sh > read more
Video: How to Add an Amazon Affiliate Plugin
Published on 2011-05-06 15:33:12
You probably know that you can sell Amazon products from your blog and receive a commission from Amazon on each sale. It can be tricky, however, getting the links just right, and it can be a lot of extra time finding the product, collecting the link, > read more
Podcast: Target Market
Published on 2011-04-19 15:14:59
This week Suzanne and I talk about defining your target market, how important it is and how to get started at it. It’s one of the most important and hardest decisions you’ll make getting started, and the same principles apply whether you& > read more
Trials and Triumphs of Podcasting
Published on 2011-04-11 17:31:03
In this week’s podcast, Suzanne LaGrande and I talk about the During the podcast, we talked about how to put ID3 tags (name, artist, composer, genre, etc.) into the podcast file so that it will be correctly identified in iTunes. Here is a video > read more
Non-Geek’s Guide to Backlinks: 4 Things You Need to Know
Published on 2011-04-05 03:54:10
Everybody who uses the web knows that weblinks are highlighted phrases that take a reader to a different page. Clicking a hyperlink is easy. Thinking strategically about how to use hyperlinks to build your website takes a little specialized knowledge > read more
Podcast: 7 Ways to More Efficient Blogging
Published on 2011-03-28 13:54:34
This week on the Marketing Savvy podcast, Suzanne and I talk about ways to make your blogging more efficient. Listen to the podcast here: For a fuller exploration of efficient blogging, see this seven-part series. To learn about how recent changes at > read more
Firefox Plugins for Bloggers
Published on 2011-03-26 16:27:13
I’m writing some articles for FriedBeef’s Tech, and my first article has appeared there: 9 Firefox Plugins for Easier Blogging. It’s a group of free plugins that help with everything from research and writing to speeding up your blo > read more
Firefox Plugins for Bloggers
Published on 2011-03-26 16:27:13
I’m writing some articles for FriedBeef’s Tech, and my first article has appeared there: 9 Firefox Plugins for Easier Blogging. It’s a group of free plugins that help with everything from research and writing to speeding up your blo > read more
How Google’s algorithm update affects your blog
Published on 2011-03-26 12:37:51
Writing is so hard at times that posting the same blog post or article different places around the web has seemed like a good way to spread your quality content around. It used to work. Google's algorithm update changed the rules on duplicate content > read more
How Google’s algorithm update affects your blog
Published on 2011-03-26 12:37:51
Writing is so hard at times that posting the same blog post or article different places around the web has seemed like a good way to spread your quality content around. It used to work. Google's algorithm update changed the rules on duplicate content > read more
Why I Started a Podcast
Published on 2011-03-21 15:57:08
I’ve finally taken the leap and become a podcaster. I’ve done a couple of audio interviews before but never made the commitment to hosting, feed, and weekly productions. Friday I crossed that hurdle, but because of technical startup diffi > read more
Why I Started a Podcast
Published on 2011-03-21 15:57:08
I’ve finally taken the leap and become a podcaster. I’ve done a couple of audio interviews before but never made the commitment to hosting, feed, and weekly productions. Friday I crossed that hurdle, but because of technical startup diffi > read more
Courage Is Essential to Content Marketing
Published on 2011-03-18 11:43:45
The most important thing you need to succeed in internet marketing is courage. I don’t mean the kind of courage it takes to run into a burning building to save an endangered child. Get Your Message Out I mean the kind of courage it takes to tel > read more
Courage Is Essential to Content Marketing
Published on 2011-03-18 11:43:45
The most important thing you need to succeed in internet marketing is courage. I don’t mean the kind of courage it takes to run into a burning building to save an endangered child. Get Your Message Out I mean the kind of courage it takes to tel > read more
Tip Sheet: Create a PayPal Button
Published on 2011-03-08 14:37:10
I just helped a client get a PayPal button so that people can pay for her counseling services on her website. She thought it would be helpful to have an instruction sheet just to refresh her memory the next time she needs to do that. So I created a t > read more
Tip Sheet: Create a PayPal Button
Published on 2011-03-08 14:37:10
I just helped a client get a PayPal button so that people can pay for her counseling services on her website. She thought it would be helpful to have an instruction sheet just to refresh her memory the next time she needs to do that. So I created a t > read more
5 Foundational Mistakes that Can Kill a Blog
Published on 2011-03-01 00:02:38
If a blog is such a great platform for a writer — it is — and that writers are uniquely qualified to blog — and they are — why is it that so many good writers have blogs with no traffic? They craft beautiful prose and put it i > read more
5 Foundational Mistakes that Can Kill a Blog
Published on 2011-03-01 00:02:38
If a blog is such a great platform for a writer — it is — and that writers are uniquely qualified to blog — and they are — why is it that so many good writers have blogs with no traffic? They craft beautiful prose and put it i > read more
Firefox Blogging Client: Deepest Sender
Published on 2011-02-01 14:33:33
The thing I like least about WordPress is the tiny post window. It shows only a few lines — too few to get a context while I’m writing, and entirely too few to get a sense of context with HTML showing. Then, too, there is a danger that my > read more
Firefox Blogging Client: Deepest Sender
Published on 2011-02-01 14:33:33
The thing I like least about WordPress is the tiny post window. It shows only a few lines — too few to get a context while I’m writing, and entirely too few to get a sense of context with HTML showing. Then, too, there is a danger that my > read more
The Monumental Screw-Up
Published on 2011-01-27 10:14:18
How to Pick Up, Dust Off and Salvage the Situation Probably everybody has screwed up so badly that there seems no hope for recovery. Now what? Here are 4 steps to mitigating the damage.The Monumental Screw-Up is a post from: Market Your Book | Conte > read more
The Monumental Screw-Up
Published on 2011-01-27 10:14:18
How to Pick Up, Dust Off and Salvage the Situation Probably everybody has screwed up so badly that there seems no hope for recovery. Now what? Here are 4 steps to mitigating the damage. > read more
Using Social Media
Published on 2011-01-25 16:32:22
Job Hunters’ Guide to Social Media Can Help Writers, Too photo credit: ishp.consulting A couple of weeks ago, I gave a presentation on different social media as they apply to job hunters. I introduced the talk with the Wine Guy, Gary Vaynerchuk > read more
Using Social Media
Published on 2011-01-25 16:32:22
Job Hunters’ Guide to Social Media Can Help Writers, Too photo credit: ishp.consulting A couple of weeks ago, I gave a presentation on different social media as they apply to job hunters. I introduced the talk with the Wine Guy, Gary Vaynerchuk > read more
Are you missing this chance to promote your work?
Published on 2011-01-18 13:05:22
I bet you’re already signed up for the best opportunity around to promote your work to people who already know they need it: LinkedIn. I’ve been signed up for it for I don’t even know how long. It’s a free social media site where you can post > read more
Is Your Business Structured for Fast, Stable Growth?
Published on 2011-01-17 16:37:24
Image by “lapolab” via Flickr Do you think it would make a difference to your livelihood or your life if your business were structured for fast and sustainable growth? I just heard about a home study course to teach how to build that, and > read more
Review: Art of Non-Conformity — Burst Your Cubicle
Published on 2011-01-03 12:45:22
Chris Guillebeau brings an appealing message that a new kind of lifestyle is possible for anybody who pursues it. He says that we don’t need to be confined by others’ expectations. We don’t have to trade the joy and excitement of li > read more
Big Box Bookstores Take Hit from Ebooks
Published on 2010-12-31 12:22:41
Image by Steve Rhodes via Flickr People have long lamented the disappearance of the small neighborhood bookstore, but two of the big chain bookstores — in most places THE two chain bookstores — are in trouble. (Where I live, we have the l > read more
Book: Delivery Method or Unit of Information?
Published on 2010-12-23 16:40:08
Image via Wikipedia People ask me sometimes what will happen to the publishing industry. In my great and far-seeing wisdom, I say, “I don’t know.” What makes it so hard may be that it’s the wrong question. A better one might b > read more
Can Bat Boy Help Your Headlines?
Published on 2010-12-17 08:13:16
Image via Wikipedia Check out my blog post on story headlines, published at BlogEngage.com. I give four elements of a story headline and how to use them to evoke curiosity in your reader and exert a magnetic pull to read the rest of the article or bl > read more
Surprising Press Release Topics You Can Use Now
Published on 2010-12-13 23:54:32
The press release has changed a lot since my years in the news business, when it served mainly as a petition to an anonymous editor to please, please, please put my information in your paper. With the internet, the press release stands on its own. Th > read more
How to Get a Blog Comment Published
Published on 2010-12-10 13:56:20
photo credit: sk8geek I get more comments than visits on this blog, and the vast majority of them are spam. It’s easy to tell the spam. Sometimes there are four or five of them with the exact same words. Sometimes I search for a sentence of the > read more
Book Launch Extravaganza: How Can You Use It for Yours?
Published on 2010-12-09 11:58:05
Tribal Author Jonathon Fields blogs about Tim Ferriss’ book launch for the The 4-Hour Body. Ferriss is well known in internet marketing circles for his NYT best seller, The 4-Hour Workweek. The new launch has everything – book trailer, > read more