Blog Feed: Marc Ensign: The Reflections of a Hyper-Creative Internet Marketing Junkie

Todays post is a bit of a cop-out, I get that. I’ve been so busy putting the finishing touches on my new book coming out on January 1st (nothing like waiting until the last minute) that the thought of writing a blog post this week on top of tha

10 Easy Steps To Writing that Best Selling Book…the REAL Way!

Published on 2012-12-19 06:30:01

I’m writing a book! Now, I know what you’re thinking and yes, I’m pretty sure it will change your life. In fact, there is a good chance it will make you taller and better looking too (results may vary). It’s coming out in a fe

How Can You Tell if Your SEO Company is Lying to You?

Published on 2012-12-12 07:00:13

Simple. They are breathing. WAIT!!! Before you join the angry mob that is now starting to form outside of my house, please put the torch down and hear me out because believe it or not, I am on your side. The problem isn’t that we as professiona

Your Turn…What Do I Suck At?

Published on 2012-12-05 06:00:35

Looking back at a lot of my previous posts I think we can all agree that I haven’t been terribly shy in pointing out many of the things that we as humans have been screwing up for years. I suppose it’s a gift. Well, today the tables have

Are You a Big Fat Ugly Failure?

Published on 2012-11-28 05:00:39

I was reading my bio today when it occurred to me that it wasn’t quite complete. I left out a few things. Important things. Important enough that I feel somewhat obligated to fill in some of the missing pieces. So, if you wouldn’t mind, I

An Open Letter to the Person that Keeps Inviting Me to Facebook Events that are 3,000 Miles Away

Published on 2012-11-21 06:30:50

Dear person that keeps inviting me to Facebook events that are 3,000 miles away, I want to thank you. Yes, that’s right. I said thank you. It used to be that life was boring. My schedule was filled with such time wasters as speaking engagements

Are You Sucking the Human Being Out of Being Human?

Published on 2012-11-14 06:00:54

Did you know that the best time to send a Tweet is precisely at 2:14 PM Eastern Standard Time on a Wednesday afternoon while slightly overcast with a 17% chance of rain and 27% humidity? Not a big Twittererer? No problem. Just make sure that your Fac

You’re Not As Dumb As We Think You Are!

Published on 2012-11-08 07:00:25

We’re all laughing at you behind your back. It’s true. I know that’s pretty rude of me to say but I couldn’t hold it in any longer. If it makes you feel any better, I’ll probably get in trouble once everyone else finds o

How to Stop Being Such a Pussy

Published on 2012-10-31 10:51:05

What part of this thing do you want in on? Do you want to be just another blogger? One of the 900 “whatever comes after a bazillion” blogs that are currently littering up the Internet? Or do you actually have something to say? Because, he

10 Reasons Why I Don’t Want to Be Your Friend Anymore

Published on 2012-10-24 07:00:55

It’s been a good run! We’ve been through a lot together, you and me. Like the time when you mentioned that you were having spaghetti for dinner, remember that? “Yumm-o!” That was classic! Or how about the time you tagged me in that post about your blog in order to get me to go to [...]

One Word that Could Change Your Life

Published on 2012-10-17 09:00:29

I usually have an answer for just about everything. But not today. Today I was stumped. Someone I know asked me who I was. Not who I was, but who I was. Know what I mean? I didn’t quite know how to answer without taking up the next 3 days to tell my story in [...]

3 Ways to Get 1 Bazillion Likes on Facebook

Published on 2012-10-10 07:00:52

You may not have heard, but there is this new website out there called Facebook. Apparently there are something like a billion people hanging around on this thing just foaming at the mouth to buy stuff from you. In fact, they will even tell their friends to buy stuff from you as well! And the [...]

How to Not Suck at Apologizing

Published on 2012-10-03 07:00:17

Let’s face it. We as humans suck at apologizing. That is, when we actually do apologize, which probably isn’t as often as it should be. There is a stigma attached to it. It means that you are wrong. And you are NEVER wrong…right? Because if you are wrong it means that you are not perfect. [...]

If You Could Do It All Over Again, Would You?

Published on 2012-09-26 05:49:47

What if you could do it all over again? Relive your past but this time as the person you are right now? Take everything you have learned over the years and apply it. Fix the mistakes. Right the wrongs. And make better choices this time. It would be the ultimate do-over. Would you do it? [...]

Need Help Getting Unstuck? Me Too!

Published on 2012-09-19 08:00:50

I have to be honest with you. I’m stuck. For the past two weeks I have been struggling. Staring at a blank screen for hours. Banging my head against the preverbial wall. Writing the same sentence over and over again with nothing more than a slight change in the order of words. And with little [...]

What Is Your Opinion Really Worth?

Published on 2012-09-12 06:24:19

I don’t care what you like. And I care what you don’t like. I’m not going to buy something just because you gave it 5 stars. And you are not going to stop me from buying something because you only gave it 1 star. Your opinion has lost all credibility. Its value has been completely [...]

How to Sell Your Crappy Product Online

Published on 2012-09-05 09:00:50

It seems that every other post on Twitter and Facebook is a sales pitch from someone trying to sell a crappy product that teaches you how to sell a crappy product about how to sell a crappy product. Now, if you are anything like me, you wish there were more of these. After all, it’s [...]

How to Create Your Own Good Luck

Published on 2012-08-29 09:00:05

When I was about 7 or 8 years old, I broke a handheld mirror. There was nothing special about it. It was just a crummy old mirror. And it was just an accident. But that didn’t matter. Nowhere in the rule book does it exempt accidents. And so, just as the superstition goes, the next [...]

I Want It All and I Want It Right Now!

Published on 2012-08-22 05:00:34

I want to be huge. An authority. I want 100,000 or more readers subscribing to my blog. A book on the New York Times Bestseller list. A sold out audience. I want to be able to tweet what I had for lunch and have thousands of people retweet it or ask me how it was. [...]

The Secret to Being Immortal

Published on 2012-08-15 07:00:36

You’re going to die. Not now. But eventually. You’ll be remembered by your children. Your grandchildren. And if you’re lucky, maybe even your great-grandchildren. Beyond that generation, you will end up like most of us wandering the Earth. Completely forgotten. As if you were never even here. All of that effort you put in at [...]

Why Are You So F#%king Mean?!?

Published on 2012-08-08 07:00:46

Maybe it’s because I said something you didn’t want to hear. Or wrote something you didn’t want to read. Maybe it’s because my beliefs are different than yours. Or I have opposing values. Maybe it’s as simple as how I look. Or the way I talk. Or maybe it’s not me. Maybe you misinterpreted what [...]

You Have to A-S-K if You Want to G-E-T

Published on 2012-08-01 07:00:34

I think the Rolling Stones got it wrong. You can always get what you want. There’s no reason why you can’t. None that I can think of anyway. All you really have to do is ask. I know that sounds simple. It is. Kind of. Whatever it is that you want. A new career. A relationship. [...]

Here is What is Wrong with the World…

Published on 2012-07-26 00:00:32

I think I figured out what’s wrong with the world. It came to me in a sign this past weekend while riding my bike through Massachusetts. It wasn’t a spiritual awakening or a vision of the Virgin Mary in my french toast. Nothing like that. Just a sign. An actual street sign. It read: “Please [...]

Quit Doing Your Best

Published on 2012-07-19 05:00:58

Stop telling people that you are doing your best. You’re not. And deep down inside you know that you’re not. In fact, we all know it. Even the people that don’t know you can smell it from the other room. You are merely pretending as though you are doing your best in order to feel [...]

Me, Me, Me, I, I, I

Published on 2012-07-16 06:00:10

Just so we’re clear. I don’t care about you. I am not going to “Like” your Facebook page. I don’t follow your Tweets. I also don’t read your blog. And quite frankly, I think it is a bit pretentious of you to think that I should just because you sent me an impersonal automated message [...]

7 Ways to Keep Your Blog Working While You Are Vacationing

Published on 2012-07-12 00:00:31

Yup. That’s my foot on the picture. On a side note, it was taken before I cut it up while stepping on what I have to assume was a shell. Although I’ve been telling everyone it was a stingray because that’s sounds so much cooler. I’m a bit accident prone. Behind my foot is the [...]

Screw the Golden Rule

Published on 2012-07-09 00:00:40

That’s right, I said it. The Golden Rule sucks. This whole idea of treat others as you want to be treated doesn’t work. Sure, it looks good on paper but if you are interested in building quality relationships with other people that are not your clones, treating them as you want to be treated is [...]

How Julien Smith Saved My Life

Published on 2012-07-05 05:00:52

Julien Smith is a good writer. Scratch that. He’s a great writer. But he’s a better human being. Based on my experience anyway, A few months ago I wrote a post called Is It OK to Say #%*+! on Your Blog? Julien was briefly mentioned. For those that don’t follow him, he tends to drop [...]

10 Habits of a Blogging Master

Published on 2012-07-02 09:30:32

I decided to bring in a guest blogger for todays post. No, I’m not being lazy. I just thought it might be nice for us all to see things from a different perspective. Don’t worry, I’ll be back on Thursday. It’ll go by fast, I promise. So, without further ado, I would like to introduce [...]

Living in a World Full of Possibility

Published on 2012-06-28 09:00:43

Anything is possible. Sort of. You have to first live in a world of possibility where anything is possible in order for anything to be possible. I know. That’s a mouthful. Right after college I lived in possibility. I decided that I wanted to play bass on Broadway. It never occurred to me that it [...]

10 Rules for Being Human

Published on 2012-06-25 00:00:29

I wrote this post about a month ago. I held off from publishing it because I thought each of these “rules” should be second nature by now. Apparently they aren’t. I know they aren’t because when I came across it today, I found that I have been breaking several of them. I can’t imagine I’m [...]

15 Things I Would Do Differently Given the Chance

Published on 2012-06-21 00:00:26

I am turning 40 this year. I don’t feel old. In all honesty, the number doesn’t mean all that much to me. But I am told that it’s a big milestone so now I feel somewhat obligated to reflect on it. (Insert uncomfortable silence here) OK, I’m done reflecting. If I think back to when [...]

16 Things I Would Do Differently Given the Chance

Published on 2012-06-21 00:00:26

Do the Right Thing because It’s the Right Thing to Do

Published on 2012-06-18 05:00:23

I spend a lot of time writing these posts each week. I’m actually a little embarrassed to say how much. I don’t stop until I feel like every word is in the right place and even then I wake up the next morning only to pick it apart a little more until I actually publish [...]

Stop Calling Yourself a Guru, Jedi, Rock Star and Ninja (Unless You Are a Guru, Jedi, Rock Star or Ninja)

Published on 2012-06-14 04:00:42

Being an expert is cool. Think about it. You get to know everything about something without ever having to prove anything! Have more than 1,000 followers on Twitter? You are a Social Media Guru! Have you made more than $100 online? Guess who is an Internet Marketing Rock Star? Were you an early adopter on [...]

A Search Engine Optimization Strategy for Photographers that Actually Works!

Published on 2012-06-11 00:00:41

I can’t sit back and keep quiet on this any longer. When looking at a lot of professional photography websites out there, it appears to me that you guys as an industry have no clue how to optimize your website in order to rank on the first page of Google. At least that was my [...]

Stand Out Like a Gashed Forehead

Published on 2012-06-07 00:00:37

A chunk of my face is missing today. I’m serious. OK, so maybe I’m exaggerating a little bit. Here’s what happened… I have a puppy that likes to eat things. In this case, it was a rock. In a clumsy attempt to open the front door to bring her inside at the same time that [...]

How to Write a New York Times Best Selling Book (from a Guy that Has Never Done it…Yet)

Published on 2012-06-04 00:00:43

I’m writing a book. It will be on the New York Times Best Sellers list sometime in the next 16 months. The truth is I just started writing it so it won’t be out for a little while. It’s going to be published by Wiley, perhaps in their New Rules for Social Media Series. Wiley [...]

101 Ways to Piss Off Your Mentor

Published on 2012-05-31 00:00:35

One of the most effective ways to achieve an accelerated level of success is working with a mentor. Someone that has “been there, done that” and can show you the ropes. But if that pesky mentor of yours is making you work too hard or expecting too much from you, here are a couple of [...]

The One Thing Keeping You from Being Great

Published on 2012-05-28 00:00:59

If it ain’t broke, don’t fix it. The battle cry of the complacent and the one thing stopping you from crossing over from good to great. Nothing will steal your dream quicker than that comfortable feeling you get when things are good. If Steve Jobs and Apple marched to the beat of that drum there [...]

Once Upon a Time, Your Bio Put Me to Sleep…

Published on 2012-05-24 00:00:26

Your life doesn’t suck. You do. Well, let me rephrase that. Your version of your life sucks. That convoluted scrap heap of 5 dollar words you call your biography might have gotten you a gold star and a pat on the head in your Business 101 class but not in the real world and certainly [...]

You and Your Blog Suck: 7 Steps to Responding to Negative Comments

Published on 2012-05-21 00:00:50

I don’t care how good of a writer you are. I don’t care how well you plan your posts. I don’t even care how fair and balanced you think you are. If you have written more than 5 blog posts on any given subject, you have likely pissed someone off at some point…and if you [...]

60 Day Checkup

Published on 2012-05-18 00:00:19

Two months ago I set out to change the Internet with nothing more than a bunch of neat ideas and the uncanny ability to sleep with my eyes open while typing. So far, so good. When I started, I committed to publishing a new blog post every day in order to build up a library [...]

Every Blogger Needs a Snuggie

Published on 2012-05-17 00:00:25

We all know that Snuggie’s are pretty awesome but that’s not really what this post is about. It’s about seeing things a little different than everyone else. While the rest of us saw a blanket, Snuggles McSnuggleworth saw an opportunity. Yeah, in case you haven’t figured it out, I have no idea who invented this thing [...]

It’s a Blog with Sleeves!

Published on 2012-05-17 00:00:25

We all know that Snuggies are pretty awesome but that’s not really what this post is about. It’s about seeing things a little different than everyone else. While the rest of us saw a blanket, Snuggles McSnuggleworth saw an opportunity. Yeah, in case you haven’t figured it out, I have no idea who invented this thing [...]

Are You Willing to Let Go?

Published on 2012-05-16 00:00:36

Letting go of my career as a professional musician was probably one of the hardest things I have ever done. Even though I had not played professionally in over ten years, I couldn’t get myself to do it. What would my family think of me if I just gave up on being a musician? How [...]

Is Fiverr Responsible for Ruining SEO for the Rest of Us?

Published on 2012-05-15 00:00:26

I’ll be the first to admit that there are a lot of things wrong with the SEO industry. It’s an unregulated industry with no tangible product or clear solution to a problem that is judged by the companies (Google, Yahoo!, Bing) that make and regularly change the rules without telling anyone what they are. Now, before [...]

If Content is King, Who is the Queen?

Published on 2012-05-14 00:00:01

If I hear one more person (including myself) pronounce to the world via blog, social media, morse code, smoke signal or any other form of mass communication that “Content is King” I am going to…ehhh, who am I kidding, I’m probably not going to do anything about it. Let’s face it, this is one of [...]

This Weeks 5 Best Reads: 100,000 Followers, $100 Startup, 6 Social Networks, 19 Ways and 8,634,718

Published on 2012-05-11 00:00:22

Purely by coincidence, my favorite posts this week are all about numbers, which is a bit ironic when you read through the last post. This is now the second week I am writing about my 5 favorite posts of the week. I got such great feedback from the authors and readers last week that unless I [...]

Bulletproof Strategy to Benefit from the Google Penguin Update

Published on 2012-05-09 00:00:37

I’m sure by now you’ve heard all of the hoopla over Google’s recent Penguin Update. The forums are buzzing with SEO-ers up in arms over the carnage. Matt Cutts has been whisked away to an undisclosed location (not really) while Internet Marketers by the gigabyte are showing up at his front door with torches in [...]

Get a Real Job

Published on 2012-05-08 00:00:58

For a majority of my life I have heard some variation of the phrase “get a real job” from the people around me once they heard that I was an entrepreneur and a musician. This little diddy comes in all different flavors, so don’t be surprised if you find it hiding behind the pseudonym of [...]

Is It OK to Say #%*+! on Your Blog?

Published on 2012-05-08 00:00:17

I don’t always have a very glamorous strategy when it comes to writing my blog posts each day. Often I start by verbally throwing up all over the page and then I go back a few times to clean it up into the coherent masterpiece you see before you. Last week I was editing through [...]

Are You Playing Checkers or Chess?

Published on 2012-05-07 00:00:40

Want to know what the big difference between a game of checkers and a game of chess is? It’s the number five. That’s the average number of moves ahead that a Class A or better chess player will generally be thinking throughout the course of a game. While checkers is primarily played in the moment, chess [...]

This Weeks Best Reads: Stealing Content, Social Snafu’s, E-Books, Link Building and Mitch Joel (Again)

Published on 2012-05-04 00:00:33

Every morning I open up Google Reader and start rummaging through some of my favorite blogs and usually read around 25 or more posts a day. It’s not just a chance to educate myself on what is happening within my industry, but it is a chance to start off the day inspired. To get in [...]

This Weeks 5 Best Reads: Stealing Content, Social Snafu’s, E-Books, Link Building and Mitch Joel (Again)

Published on 2012-05-04 00:00:33

Google Shakeup: Coming to a Website Near You

Published on 2012-05-03 00:00:40

Rumors have been flying the past couple of weeks. In fact, my friend’s cousins dog trainers nephew lives next door to some guy named Bob (I think he’s a landscaper) whose ex-girlfriend was recently stopped at a red light and saw someone walk by that looked kind of like Google’s Matt Cutts, but with black [...]

Short and Sweet

Published on 2012-05-02 00:00:26

Not every blog post you write needs to be a short novel. Try to make it a point to write one short post under 100 words every now and then. Your readers will appreciate it. You’re welcome!

Short and Sweet

Published on 2012-05-02 00:00:26

Not every blog post you write needs to be a short novel. Try to make it a point to write one short post under 100 words every now and then. Your readers will appreciate it. You’re welcome!

When I Grow Up I Want to Be Like Mitch Joel

Published on 2012-05-01 00:00:05

Mitch Joel is a class act. Last week on his blog Six Pixels of Separation (officially the greatest name for a blog ever by the way) he wrote a post called “Dear Seth Godin“. It was an open fan letter to famed marketer Seth Godin that gushed with respect, admiration and appreciation for his mentor. This [...]

When I Grow Up I Want to Be Like Mitch Joel

Published on 2012-05-01 00:00:05

3 Tips to Turn Twitter Followers into Raving Fans

Published on 2012-04-30 00:00:04

When it comes to Twitter, it’s very easy to get all caught up in the numbers. If you follow enough people, most will likely follow you back and before you know it you have 50,000 followers…none of which listen to a word you say. So, what’s the point, other than to impress your friends and [...]

Will Your Klout Score Change Everything?

Published on 2012-04-27 00:00:20

Klout. The self-proclaimed standard of influence. A site that measures every little hiccup, burp and fart you make online and mashes it together using a secret formula that converts the result it into a number between 1 and 100. What does this mean to you? Put simply, before you were worried that no one was [...]

Is Your Klout Score Proof that No One (Including Your Kids) Listens to You?

Published on 2012-04-27 00:00:20

Marc’s Selfishly Unselfish Blog Post

Published on 2012-04-26 00:00:03

A couple of years ago I was looking for a challenge. I wasn’t in the best of shape and really needed a good reason to start going to the gym. I looked around online and found a 270 mile bike ride that went from Boston to New York in the ridiculously hot month of July. [...]

We is the New Me

Published on 2012-04-25 00:00:58

It’s not about you. Not anymore anyway. Back in the old days, and by old days I mean several years ago, the web consisted of millions of people standing on their proverbial soapbox shouting their message as loudly as they could to anyone that would listen. It worked. In fact, it worked quite well, until [...]

What I Learned from My Friend Bart

Published on 2012-04-24 00:00:40

I really didn’t wake up this morning with a burning desire to author another dissertation on how to “live each moment as if it were your last.” Quite frankly, the Internet has plenty of them already and yet still very few of us actually live this way. Don’t get me wrong, we’ve all declared we [...]

What the Jersey Shore Taught Me About Blogging

Published on 2012-04-23 00:00:23

I am a firm believer that you can learn something from just about any experience in life if you look hard enough for it. As proof of this concept, I took on the challenge of looking to MTV’s human science experiment known as The Jersey Shore for help with my blog. Now, in the name of full [...]

The Missing Ingredient in Your SEO Campaign

Published on 2012-04-20 00:00:21

There are a lot of different ingredients that need to go into a good SEO campaign in order for it to be successful. A splash of link building, a pinch of social media, a heaping tablespoon of valuable content and a “smattering” of other good stuff we talked about in my 10 post series on [...]

5 Reasons Your Website Design Sucks (…and they are all your fault)

Published on 2012-04-19 00:00:20

In case you haven’t already heard, the majority of us trolling the Internet tend to judge a book by it’s cover. I know, it’s not terribly politically correct, but neither is lying about it. Besides, is there really something that terribly wrong with judging a company based on the visual they put out to the [...]

How Not to Get On Broadway

Published on 2012-04-18 00:00:05

I was reading a post by blogger Chris Brogan yesterday entitled “Earning Attention” which in short was about earning a place of importance within your industry as opposed to having expectations of someone else take you there. I’m not going to do it justice by attempting to recreate his post in a sentence or two [...]

Is Being Perfect Attainable?

Published on 2012-04-17 00:00:59

Growing up we’ve all heard the expression “practice makes perfect” every time we inevitably screwed something up. It didn’t matter if it was baseball, music, math or reading…whatever subject, sport or activity you happened to suck at during that stage of your life, it was our parents obligation as life-givers to pat us on the [...]

Is Perfection Attainable?

Published on 2012-04-17 00:00:59

Think Outside the Box and Inside the Can

Published on 2012-04-16 00:00:30

The Internet is mostly about solving problems. Solving problems and playing Farmville. If you have a problem, all you need to do is search Google and within a nano-second you are introduced to over a bazillion (that’s a real number by the way) different solutions to choose from. Unfortunately, you now have a new problem…all [...]

9 Steps to Google Greatness: Step 9 – Google Analytics

Published on 2012-04-13 00:00:23

WE MADE IT! This is the last post in my 10 post series called 9 Steps to Google Greatness! If you followed along each day and did your homework you should know that you are lightyears ahead of 90% of all websites on the Internet. With great work comes great reward…this final lesson is to [...]

9 Steps to Google Greatness: Step 8 – Google Webmaster Tools

Published on 2012-04-12 00:00:08

The cool thing about Google is that they actually want to help you increase your websites ranking…assuming that you are willing to do it right. It’s when people try tricking the system that they get a little pissy. Google Webmaster Tools is a perfect example of this. If you don’t know what it is, Google [...]

9 Steps to Google Greatness: Step 7 – Sitemaps, Robot Files and 301′s

Published on 2012-04-11 00:00:07

I have good news and bad news. The good news is that you aren’t really going to have too much homework to go along with todays step. The bad news is that you may very well be too confused to even realize that you aren’t really going to have too much homework to go along [...]

9 Steps to Google Greatness: Step 6 – Social Media

Published on 2012-04-10 00:00:31

What started out as a way to spy on your ex-girlfriend from high school or see what your friends are having for dinner has now become a big piece of the search engine optimization puzzle. Chances are at this stage you are already involved in one or more social networking sites, so it’s not so much [...]

9 Steps to Google Greatness: Step 5 – Link Building

Published on 2012-04-09 00:00:16

When we first started out on this “journey” of getting to the first page of Google a week or so ago, we talked about one of the key factors in your ranking being your websites authority. In other words, on a scale of 0-10 (with 0 being a brand new website with no history and 10 [...]

9 Steps to Google Greatness: Step 4 – Blogging

Published on 2012-04-06 00:00:41

I’m writing a blog post about writing a blog post. Creepy. There must be something within the space-time continuum that doesn’t allow this sort of thing to go on, right? If you never hear from me again, you now know why. Today we’re going to build off of step 3 where we talked about the [...]

9 Steps to Google Greatness: Step 3 – Content is King

Published on 2012-04-05 00:00:29

I know “content is king” is a bit cliché, but the picture I found for this post was too good to pass up, so there you have it! Cliché or not, there is nothing more true than “content is king” when it comes to how well (or not) your site ranks. Remember the other day [...]

9 Steps to Google Greatness: Step 2 – Meta and Title Tags

Published on 2012-04-04 00:00:17

Ahhh, the glorious and once celebrated Meta Tags, now the red headed step child of Search Engine Optimization. Surprised this is the second step? After all, Meta Tags are almost completely ignored by most search engines and the ones that do actually take a peek at them don’t give them all that much weight. So, [...]

9 Steps to Google Greatness: Step 1 – Keyword Research

Published on 2012-04-03 00:00:10

The first step to getting to page 1 on Google is doing your keyword research which is the process of looking for the best keyword phrases to use when optimizing your site. Being that this is the most important step in this whole process you would think a lot of time is spent here, but [...]

9 Steps to Google Greatness: Introduction

Published on 2012-04-02 00:00:54

When getting advice on how to increase your search engine ranking there are often two theories you will likely come in contact with: The SEO Guru “You Don’t Stand a Chance” Method You will first be given a dissertation on the effects the moon has on your websites ranking before you are painstakingly warned of the [...]

It Don’t Mean a Thing if it Ain’t Got Cha-Ching

Published on 2012-03-30 04:00:56

Disclaimer: Before we get into todays post, let me first apologize for the title. At the time it seemed like a good idea, but now that I’m looking at it again, perhaps I could have done a little better if I just applied myself more. Please don’t allow my poor judgement in titles sway you [...]

“Make it Pop” and Other Ridiculousnesses

Published on 2012-03-29 04:00:22

I’m not sure where society went wrong. Somewhere between Michelangelo painting the ceiling of the Sistine Chapel and Milli Vanilli winning a Grammy it has become socially acceptable to critique a designer using ridiculous catch phrases like “make it pop” or “take it to the next level.” You wouldn’t visit your car mechanic in the [...]

Is Google Going the Way of the Yellow Pages?

Published on 2012-03-28 04:00:51

When I was a kid, every household had a copy of the Yellow Pages handy. It was a 5 inch thick book listing every business within shouting distance of your house. You name it, you could find it in there. The more money you had to spend, the bigger your ad was in the book. [...]

There’s Gold in Them Thar Hills

Published on 2012-03-27 04:00:32

I was on a mission the other night to find a new pair of black shoes and found myself roaming the mall. As I was walking around, I passed a kid who couldn’t have been more than about 17 or 18 and was working at one of those “We Buy Gold” kiosks. They didn’t actually buy [...]

Sushi and Donuts

Published on 2012-03-26 00:00:32

I’m a Red Sox fan. Not a crazy fanatical fan but not a fair-weather fan either. If I had to be more specific, I suppose I fall somewhere in between liking them because I used to live in Boston and painting my face before going to a game. I know that’s a pretty wide spectrum, [...]

The Dog Ate My iPad

Published on 2012-03-23 00:00:05

And with the invention of technology, there goes the last great excuse. Everything you need in order to succeed (regardless of what your definition of success is) is a mere stones throw away from where you are sitting right now. Please note that if you are sitting in front of your computer right now, don’t [...]

“C” is for…Conversion Rate

Published on 2012-03-22 00:00:23

Under normal circumstances, we all know that “C is for Cookie” and quite frankly, that really is good enough for me. But in this case, if there was ever a silver bullet in marketing and sales I’d have to say that it is your conversion rate. The percentage of visitors or prospects that take a [...]

Online Marketing

Blog Feed: Marc Ensign: The Reflections of a Hyper-Creative Internet Marketing Junkie

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