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Hope is not a Strategy!
Published on 2011-10-28 16:08:16
Nigerians were once branded the happiest people on earth. The situation is rapidly changing but till now; they are just about “Suffering and Smiling.” Nigeria comes across as a nation where there is too much hardship and yet the people bear it with a certain inexplicable equanimity. In the midst of suffering, they would be seen smiling. A man pulling many times his own weight in goods, with a wheel barrow, under the baking sun, with sweat pouring down his face and cascading down his body, wo [..] > read more
Back to School!
Published on 2011-10-23 05:44:03
Our car entered the narrow lane of the overcrowded Yaba area in Lagos as we proceeded to meet our prospect; a mid-size business into outdoor media. My colleague who accompanied me, had explained to me that the prospect was one of the leaders in the vertical and was in dire need of a suitable automation solution. He quickly spoke to my driver in local Youruba dialect and the car stopped in front of a dilapilated building. There was no road ahead. I gathered that we had entered a wrong lane. ̶ [..] > read more
Oga! You are Welcome!
Published on 2011-10-22 16:04:56
The frail figure in front of me offered me a hand and spoke in a heavy voice. “Good morning sir!, You are welcome”. I gathered myself hurriedly, least expecting the blunt welcome. I struggled to put on a smile and reciprocate his greetings. He led us to a dimly lit conference room and offered me a chair to seat myself. I sat lightly respecting the fragility of the chair and turned towards my host and offered him my visiting card. He took it, but offered me none and came straight to t [..] > read more
Addicted to Money?
Published on 2011-03-20 14:17:16
Money is a part of human nature and has an intense addictive quality. It is no surprise that people want money and their success in earning money directly relates to their behavior in our society. Though economists argue that money is the most useful tool to attain power in the business world, they fail to explain people’s behavior before and after acquiring this tool. Why does a person who is already a billionaire want more? Why are they obsessed with money beyond rationality, beyond an [..] > read more
Your Culture Is Your Brand
Published on 2010-10-17 23:15:49
The method of building a brand today is very different from what it was 10 years ago. Gone are the days when a few people got together in a room, decided what the brand positioning was going to be, and then spent a lot of money buying advertising telling people what their brand was. Their spending capabilities decided their success in building their brand. The market space was not crowded with products and so an adequate level of noise was enough to promote a product or a service. Organizations [..] > read more