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Google Plus for Business
Published on 2012-04-26 21:00:35
How would you like to rank on page one of Google’s search results for one of the most popular search terms in the world? It happened for me… Are you ready for Google+? Is your business? In his latest book, Google Plus for Business, Chris Brogan talks about how Google is changing the game with... > read more
Pinterest for business
Published on 2012-02-12 09:56:51
What is Pinterest? Pinterest is a fun new social media network. It displays content visually and lets its users share, curate and discover interesting new content. Users share content by pinning links to images, posts and webpages to various pinboards. Users may create as many boards as they like, and sort them in whichever way... > read more
Groundswell
Published on 2012-02-03 23:51:36
In today’s fragmented market it’s becoming harder to reach people using traditional marketing methods. There are more messages than ever and it’s more difficult to be heard and build relationships through the traditional channels. There is more competition than ever in this economic climate. And for the first time ever, online advertising spend has eclipsed... > read more
LinkedIn Company Pages
Published on 2011-10-09 16:17:00
Benefits of LinkedIn Company Pages LinkedIn Company Pages provide numerous benefits to your company. Chances are, a great number of your employees are already on LinkedIn – for networking and job opportunities. A strong company presence will let LinkedIn users follow your company and its updates, improve search listings in both the Google and LinkedIn... > read more
Social media tips for success
Published on 2011-10-03 16:39:01
Social media tips: Strategy 1. Get to know your audience Do some research to find out where your demographic is online and what they’re doing there. Target those places with your social media. Find out what they’re interested in. Ask them and then give them what they’ve told you they’re looking for. 2. Spread the... > read more
SEO Copywriting: why you can’t live without it.
Published on 2011-09-28 22:46:10
Why SEO copywriting matters SEO copywriting (search engine optimization) is the act of enriching your content with targeted keywords that will help the search engines find your pages. Search engines are constantly crawling and indexing your pages. They do this to build up a framework so that when browser users perform a search, the information... > read more
Be a Superstar Guest Blogger
Published on 2011-06-12 10:16:10
Guest blogging is a fantastic way to make your online profile more visible. Benefits of Guest Blogging: Increased traffic to your website Brand awareness – the more people see your name the more they’ll recognize and trust your brand. Increased f > read more
Great Bloggers in my Reader
Published on 2011-06-01 18:00:06
Over the past year I’ve compiled a pretty great list of bloggers in my Google Reader. I’d love to share it with you. It’s likely you’ll have heard of some of these bloggers – they’re all over Twitter. Some of the o > read more
The New Klout
Published on 2011-05-02 19:07:01
What’s it all about? I just checked out the new Klout.com. It’s still in the beta version, and my klout score is still the same, but they’ve spiffed up the interface and added even more features. What’s your Klout? They’ve reworked the > read more
What is Content Marketing?
Published on 2011-04-30 15:43:52
Why is content important? Content marketing is a way to communicate with your audience without pitching to them. Essentially, you’re providing them with information about your product or niche, engaging in conversations and building relationships. > read more
Facebook Landing Tabs that Convert
Published on 2011-04-28 20:25:03
The Facebook landing tab can be an incredibly powerful tool for business pages. New visitors to the Facebook page will land here instead of the wall, or otherwise specified landing tab, and it will encourage them to like the page, enter a contest, or > read more
Create Engaging Facebook Content
Published on 2011-04-27 14:40:23
You know that you need a Facebook page, now you need to know how to populate it. There are always so many questions around this: * How often should I post? * What should I post * Will our fans post comments and pictures, too? * How ca > read more
Customized Facebook Pages
Published on 2011-04-26 20:59:34
Optimized Facebook page = results. Facebook allows users to work with the FBML, or Facebook Markup Language. This lets you create a page that doesn’t follow the usual Facebook design. Use this to your advantage and create a page that’s eye ca > read more
Social Media & Copywriting Victoria
Published on 2011-04-25 20:43:00
I offer social media and copywriting services based out of Victoria, BC. I’ve lived in Victoria my entire life and now I’m excited to be able to jump into this vibrant social media community. Social media in Victoria BC Victoria is a relatively s > read more
Social Media Policy Guidelines
Published on 2011-04-22 10:37:55
It’s no longer a question of whether or not your company utilizes social media. Everyone is. And if your company isn’t, you can be sure your employees are on their own time. Whether or not your company itself is using social media, it’s essenti > read more
Facebook Page Strategy
Published on 2011-04-12 22:36:36
It’s not hard to start a Facebook page – in fact anyone can do it. But if you really want to see results you’ll want to sit down before you jump in and do a little pre-planning. There are some things that are important to understand about the b > read more
Who is Your Avatar?
Published on 2011-04-12 09:09:22
Your avatar = your ideal customer. If you’re marketing to everyone you’re going to reach no one. Take some time to sit and really get to know your customer. Go ahead – make up a story about them. Once you get to know them intimately you'll be a > read more
Guest Blogger Guideline Template
Published on 2011-04-11 07:42:44
Here's a standard template for guest blogger guidelines. It's one that I use for various blogs and it seems to be effective. You can post a link to it in the footer of your website or even as a post that people can search for. By providing it upfront > read more
Social Media: Where to Start?
Published on 2011-04-10 09:39:38
Ready - Fire - Aim is often not the best method for starting anything. Social media is no exception. There's a strong belief that it's better to jump in with both feet forward and figure it out along the way. There's some truth to that, but you reall > read more
Blog Content Strategy
Published on 2011-04-09 09:46:36
A good blog content strategy will keep your blog on track with a timeline, promote consistency for your readers, and even help you come up with ideas for new content. > read more
Social Media! Do I Have to?
Published on 2011-04-07 23:07:23
In case you're still not sold on social media, here are 9 compelling reasons why your business should get on with it. > read more
Increase your blog’s readership with this simple trick.
Published on 2011-03-20 22:01:22
Want to increase your blog's readership? Here's an easy trick: let your readers subscribe via email. Learn how to do it with Feedburner. > read more
Your Brand on Facebook
Published on 2011-03-03 22:36:28
Facebook fan pages have changed - here are my tips to using Facebook, on behalf of your brand or business, the right way. > read more
What’s the Secret Code?
Published on 2010-12-13 22:53:54
QR codes could just change the way you grab your market's eyes - online and off. You'll likely be seeing a lot more of them in the near future. > read more
Twitter Secret Santa
Published on 2010-12-10 09:30:25
'Tis the season! Twitter Secret Santa's a fun way to share the holiday cheer with other tweeps in your network. > read more
You’ll never guess who was looking at your Facebook profile today!
Published on 2010-12-09 23:15:23
When's the last time you checked on your Facebook privacy settings? It's prudent to check them every now and then so you can be sure that only the people who should be are seeing your private information. > read more
How to Spot a Bot
Published on 2010-12-08 12:00:22
How to spot a Twitter bot. > read more
What I’ve Been Up To…
Published on 2010-12-07 21:47:28
Busy, busy! From PLF3 Live to Video Sales Letters, here's what I've been up to lately. > read more
9 Steps to better Copy
Published on 2010-11-18 10:22:52
Punch up your copy and make your site convert even better with these 9 simple tips. > read more
The SEO Skinny
Published on 2010-11-11 16:30:13
Here’s the skinny on SEO for bloggers. If you’re writing a blog then these are the things you must do to optimize your posts. Do them every time you publish. > read more
Claude Hopkins is my Homeboy
Published on 2010-11-10 20:48:00
'Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.' > read more
Write What Your Readers Love
Published on 2010-11-07 13:36:21
Write what your readers want to read. Make your posts easy and scannable with checklists, bullet points and numbered lists. > read more
Video Blogging? Don’t Forget the Transcript
Published on 2010-11-05 19:14:08
SEO trick: Post transcripts below your video posts! > read more
10 Easy Steps to a Better Blog
Published on 2010-11-04 17:09:40
Use this checklist to make sure you blog post is everything you want it to be. > read more