Blog Feed: Lead Management Information from Eloqua

5 Really Good Reasons LinkedIn Bought SlideShare

Published on 2012-05-03 16:40:04

by Jesse Noyes | Tweet thisLinkedIn is buying SlideShare for over $100 million. We offer 5 reasons why a LinkedIn and SlideShare deal makes sense.5 Really Good Reasons LinkedIn Bought SlideShare is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

6 Boards to Consider for Your Pinterest Brand Page

Published on 2012-05-02 08:25:12

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Pinterest is one of those sites where you log on for five minutes and end up staying for6 Boards to Consider for Your Pinterest Brand Page is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

4 Reasons No One Likes Your Email Campaigns

Published on 2012-05-01 08:30:10

by Jennifer Talcott | Tweet thisNot seeing the results you expected? Here are four email marketing tips that will help you leap over some common hurdles.4 Reasons No One Likes Your Email Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Is Pinterest a Good Social Media Marketing Investment?

Published on 2012-04-29 08:05:01

by Egan Cheung | Tweet thisPinterest is hot. But is relevant? We crunch the numbers so you can decide whether it's worth your time.Is Pinterest a Good Social Media Marketing Investment? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

David Meerman Scott: How to Break Into the News Cycle

Published on 2012-04-27 05:39:15

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes,David Meerman Scott: How to Break Into the News Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How Sage Does Social Demand Generation

Published on 2012-04-25 08:35:25

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…When it comes to social media plenty of companies like it, want it, can’t get enough of it.How Sage Does Social Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Introducing “The Blog Tree: UK Edition” [Infographic]

Published on 2012-04-24 07:51:33

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisAt Eloqua, two principles guide our content marketing… efforts: “Content as a Service” (content should help people beIntroducing “The Blog Tree: UK Edition” [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

Published on 2012-04-23 08:35:39

by Melissa Madian | Tweet thisby Melissa Madian | Tweet this…You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” When it comes3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation” is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Are You Over Analyzing Your Lead Scoring? [CHART]

Published on 2012-04-22 07:19:40

by Andrew Stanbridge | Tweet thisby Andrew Stanbridge | Tweet thisLead Scoring… is becoming an industry standard for ensuring marketing and sales agree on what qualifies as aAre You Over Analyzing Your Lead Scoring? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

Published on 2012-04-20 05:35:08

by Jesse Noyes | Tweet thisBest-selling author, David Meerman Scott, gives us a sneak peak into his keynote address at Eloqua Experience Europe 2012.You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

Published on 2012-04-18 09:35:06

by Joe Chernov | Tweet thisby Joe Chernov | Tweet this…Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. Virtually every companyBuying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

The Marketing Skills Gap is Very Real

Published on 2012-04-17 11:05:28

by Christina Pappas | Tweet thisby Christina Pappas | Tweet this…Marketing might be in my blood. My father was a marketer before me, back in the 80’s andThe Marketing Skills Gap is Very Real is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

6 Ways Marketing Can Help Generate Early Leads for Sales

Published on 2012-04-16 08:15:25

by Shawn Cook | Tweet thisby Shawn Cook | Tweet this…A marketer posed a perplexing question to me recently. “What does sales want more,” he asked, “qualified leads6 Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Which Industries are Adapting to Changes in Email Marketing?

Published on 2012-04-15 08:43:11

by Egan Cheung | Tweet thisby Egan Cheung | Tweet this…We took a look at the open, click-through and click-to-open rates amongst customers in select industries ‘actively’ sendingWhich Industries are Adapting to Changes in Email Marketing? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

6 Lead Nurturing Strategies for Beginners

Published on 2012-04-13 08:48:58

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThis article comes courtesy of Joe Cordo, Chief Marketing Officer at Extraprise, an Eloqua partner and …6 Lead Nurturing Strategies for Beginners is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

4 Ways B2B Marketers Can Take Advantage of Instagram

Published on 2012-04-11 08:45:29

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this$1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram….4 Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Why Social Shouldn’t Scare Email Marketers

Published on 2012-04-10 08:30:31

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Last year was all about social media, right? Everywhere you turned people were talking about social. It dominatedWhy Social Shouldn’t Scare Email Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Are Your Prospects Scared to Talk to Strangers? [CHART]

Published on 2012-04-08 08:40:59

by Taha Sheikh | Tweet thisby Taha Sheikh | Tweet this…Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships withAre Your Prospects Scared to Talk to Strangers? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

5 Crimes of Customer Care

Published on 2012-04-06 08:30:06

by Peter Armaly | Tweet thisby Peter Armaly | Tweet this…It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the5 Crimes of Customer Care is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Social Business Q&A: 10 Questions with Augie Ray

Published on 2012-04-04 09:00:36

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisOne of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make …Social Business Q&A: 10 Questions with Augie Ray is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Why Your Competitor’s High Google Ranking May be a Good Thing

Published on 2012-04-03 08:35:17

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…It’s a simple equation. Your competitor rises in Google’s search results, you take the hit. Easy math. ButWhy Your Competitor’s High Google Ranking May be a Good Thing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Which Industry is Growing its Audience Fastest? [CHART]

Published on 2012-04-01 09:29:07

by Egan Cheung | Tweet thisby Egan Cheung | Tweet this…One of the key elements to a healthy revenue engine is the ability to increase the audience forWhich Industry is Growing its Audience Fastest? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How Do You Appeal to the Distracted Buyer?

Published on 2012-03-30 09:18:34

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the badHow Do You Appeal to the Distracted Buyer? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

3 Strategies Pro Golfers Could Teach Sales and Marketing

Published on 2012-03-29 08:31:39

by Sheldon Buytenhuys | Tweet thisThink golf is just to relax. No way. Check out these winning B2B sales and marketing strategies gleaned from the world of pro golf.3 Strategies Pro Golfers Could Teach Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Is the Latest Eloqua & JESS3 Animated Video Art or Marketing?

Published on 2012-03-28 08:11:11

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisThese are the questions we asked ourselves as we imagined and developed “What is Revenue Performance Management?…Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Can Sales Grow Your Marketing Database? [Chart]

Published on 2012-03-25 13:19:39

by Prasanna Vijayakumar | Tweet thisby Prasanna Vijayakumar | Tweet this…Marketers never stop worrying about growing the size of their contact database. A marketer can produce fantastic piecesCan Sales Grow Your Marketing Database? [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

7 Things Brands Need to Know About the Facebook Timeline

Published on 2012-03-23 07:59:16

by Lauren Harper | Tweet thisConfused by the new Facebook Timeline? I was. Here are 7 pieces of advice for transitioning your brand page to the new Timeline.7 Things Brands Need to Know About the Facebook Timeline is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

4 Lead Nurturing Campaigns to Run After the Sales Cycle

Published on 2012-03-21 08:30:22

by Dan Pecoraro | Tweet thisLead nurturing doesn't end when the sales cycle closes. Here are 4 lead nurturing campaigns to help win over lost sales opportunities.4 Lead Nurturing Campaigns to Run After the Sales Cycle is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

The State of Social Marketing

Published on 2012-03-19 08:50:47

by Joe Chernov | Tweet thisJoe Chernov shares his speaker's notes from the SXSW Interactive panel, titled, "The State of Social Marketing."The State of Social Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Published on 2012-03-18 08:30:04

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…If you did not know who Joseph Kony was one week ago, I am guessing that over theHow a Nonprofit Launched the Most Viral Campaign Ever [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

5 Fundamental Sales Lessons from March Madness History

Published on 2012-03-16 08:30:54

by Shawn Cook | Tweet thisby Shawn Cook | Tweet thisMarch Madness… is here, that time of year when 64 college basketball teams battle it out for the5 Fundamental Sales Lessons from March Madness History is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

12 Photos from SXSW Interactive

Published on 2012-03-13 12:06:56

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Another South By Southwest Interactive festival is wrapping up. The luminaries of techs are boarding planes and heading12 Photos from SXSW Interactive is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Scary and Hopeful: The Future of The New York Times

Published on 2012-03-12 14:50:32

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisWhen Jill Abramson was growing up on Manhattan’s upper West Side, her family maintained two subscriptions to The …Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

27 Million Users, 13 Employees: Inside Instagram’s Success

Published on 2012-03-12 08:46:35

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Attendees of South By Southwest Interactive were treated to some unexpected wisdom Sunday. A canceled session led to27 Million Users, 13 Employees: Inside Instagram’s Success is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Who Goes to SXSW, Anyway? [CHART]

Published on 2012-03-11 09:51:56

by Egan Cheung | Tweet thisby Egan Cheung | Tweet this…SXSW 2012 is under way, and over 5,000 companies have sent over 10,000 delegates to this hugely influentialWho Goes to SXSW, Anyway? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

6 Marketing Lessons I Learned from Lean Software Geeks

Published on 2012-03-10 14:23:07

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…A distinguishing characteristic of South By Southwest Interactive is its scope. Marketers rub elbows with CTOs. Journalists take6 Marketing Lessons I Learned from Lean Software Geeks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

4 Pervasive Myths About Brand Journalism

Published on 2012-03-09 08:39:09

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this…Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is4 Pervasive Myths About Brand Journalism is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

The 5 New Must-Have B2B Marketing Skills

Published on 2012-03-08 08:35:16

by Elle Woulfe | Tweet thisB2B marketing has changed. But have your skills? We name 5 must-have skills for B2B marketers.The 5 New Must-Have B2B Marketing Skills is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

6 Tools for Turning Content Consumers into Customers

Published on 2012-03-07 08:35:45

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisMaybe no one needs to sell you on content marketing…. You’ve got some guidance on how to6 Tools for Turning Content Consumers into Customers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

14 SXSWi Sessions for B2B Marketers

Published on 2012-03-05 08:00:33

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisSouth By Southwest Interactive is so close you can almost taste the tacos, beer…14 SXSWi Sessions for B2B Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Has Your Database Been Hijacked by Imposters? [CHART]

Published on 2012-03-04 09:00:55

by Rob Bois | Tweet thisby Rob Bois | Tweet thisOrganic growth is a key element to expanding your marketing database. That means developing…Has Your Database Been Hijacked by Imposters? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

3 Cool Lead Nurturing Programs You’re Not Running

Published on 2012-03-02 08:35:53

by Jennifer Talcott | Tweet thisby Jennifer Talcott | Tweet thisI’ve been in the marketing automation community for about 7 years. In that time,…3 Cool Lead Nurturing Programs You’re Not Running is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How the Facebook Timeline Makes Branding Feel More Human

Published on 2012-02-29 14:15:08

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisYou knew it was coming and today it arrived. Facebook rolled out…How the Facebook Timeline Makes Branding Feel More Human is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Why Your CMO Doesn’t Like You

Published on 2012-02-29 08:30:48

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisA cold shoulder in the hallway, a steely gaze in the weekly meeting: these…Why Your CMO Doesn’t Like You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Best Place to Eat at 4AM (And 8 Other SXSW Tips)

Published on 2012-02-27 08:45:33

by Jesse Noyes | Tweet thisWondering where to find the latest food trailer, meet creative types and where to get the best coffee at SXSWi? We have the tips.Best Place to Eat at 4AM (And 8 Other SXSW Tips) is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Why You’re Going to Buy More Google AdWords [Chart]

Published on 2012-02-26 09:00:46

by Egan Cheung | Tweet thisby Egan Cheung | Tweet thisFor those that were not already acutely aware, when Google introduced personal search last…Why You’re Going to Buy More Google AdWords [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

5 Steps for Creating a Viable Marketing Dashboard

Published on 2012-02-24 07:57:30

by Jesse Noyes | Tweet thisMeasuring website visits and clicks is no longer enough. Laura Patterson, President of VisionEdge Marketing, explains why a marketing dashboard will help track progress and gain credibility with the C-suite.5 Steps for Creating a Viable Marketing Dashboard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How to: Mapping Content to the Buyer’s Journey

Published on 2012-02-22 08:18:58

by Joe Chernov | Tweet thisEloqua's @Jchernov and @ellehwoulfe explain how to map content marketing to the buyer's journey in this @JESS3 designed presentationHow to: Mapping Content to the Buyer’s Journey is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

The What, Who and Why of Lead Scoring [Video]

Published on 2012-02-21 08:35:38

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIf you work in B2B marketing, there’s a good chance you’ve heard about > read more

Does Social Media Deliver More Traffic Than Email?

Published on 2012-02-19 08:45:56

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThere’s a lot of speculation about whether social media’s explosive growth threatens email…Does Social Media Deliver More Traffic Than Email? is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How to Avoid Sending the Worst Sales Email

Published on 2012-02-17 08:35:04

by Jody Mooney | Tweet thisby Jody Mooney | Tweet thisHas your inbox ever been plagued by a poorly made “sales email”? You’re not…How to Avoid Sending the Worst Sales Email is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How to Balance the Content Marketing Equation

Published on 2012-02-16 17:40:59

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisYou know the feeling: Just when you think you have something (almost) all figured…How to Balance the Content Marketing Equation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Facebook and Google Going Big on Online Display Ads

Published on 2012-02-15 08:35:31

by Jesse Noyes | Tweet thisThink online display ads passe? Think again. Facebook and Google are pushing an increase in online display advertising.Facebook and Google Going Big on Online Display Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How to Spark a Romance Between Sales and Marketing

Published on 2012-02-14 06:23:19

by Sylvia Jensen | Tweet thisby Sylvia Jensen | Tweet thisIt’s so sad to see when two people who have so much in common…How to Spark a Romance Between Sales and Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

5 Lead Conversion Tips That Work for Any Marketing Program

Published on 2012-02-13 08:19:08

by Elle Woulfe | Tweet thisby Elle Woulfe | Tweet thisIf you send every “lead” to sales, regardless of quality, they will have to…5 Lead Conversion Tips That Work for Any Marketing Program is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

What Should Worry B2B Marketers Most This Year? [CHART]

Published on 2012-02-12 08:29:13

by Gaea Connary | Tweet thisby Gaea Connary | Tweet thisGoals are personal. As marketers we all have different ideas of what we need…What Should Worry B2B Marketers Most This Year? [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

The Enterprise’s $5.3 Billion Endorsement of the Cloud

Published on 2012-02-09 11:36:30

by Joe Payne | Tweet thisby Joe Payne | Tweet thisIf there was any remaining debate on whether cloud computing is here to stay,…The Enterprise’s $5.3 Billion Endorsement of the Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

How to Optimize Your Marketing Database Strategy

Published on 2012-02-08 08:30:47

by Anna Glushkovsky | Tweet thisby Anna Glushkovsky | Tweet thisThe most important question of any marketing database strategy is “What information is out…How to Optimize Your Marketing Database Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

The Hemingway Guide to Content Marketing

Published on 2012-02-06 07:35:37

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisErnest Hemingway is one of the best writers of all time, but a great…The Hemingway Guide to Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]

Published on 2012-02-05 08:55:03

by Egan Cheung | Tweet thisby Egan Cheung | Tweet thisThis week’s Facebook S-1 filing allowed us to get a glimpse of figures which…What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing > read more

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

Published on 2011-07-05 09:00:55

by Brian Kardon | Tweet thisby Brian Kardon | Tweet thisHow are you measuring marketing’s performance? If you are like most marketers, you’re proud… > read more

10 Fast Facts About Zynga

Published on 2011-07-01 15:18:01

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIt’s that time again…Time for us to bring you another edition of 10 Fast… > read more

[Chart] Can Google’s +1 Catch Up With The Facebook “Like”

Published on 2011-07-01 09:00:04

by Egan Cheung | Tweet thisby Egan Cheung | Tweet thisWith much fanfare, Google launched it’s equivalent of the Facebook “Like” to websites, blog… > read more

The Reviews Are In!: A Social Media ProBook Roundup

Published on 2011-06-30 09:05:04

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisWhen Eloqua and JESS3 published the Social Media ProBook yesterday, we knew… > read more

20 Experts, 1 Awesome Resource: The Social Media ProBook

Published on 2011-06-29 08:19:06

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisYou may have noticed that over the past month or so, several influential social… > read more

10 Fast Facts About HomeAway

Published on 2011-06-28 15:01:37

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisFor years, Austin, TX-based HomeAway has been helping vacationers find private home rentals… > read more

[Interview] Klout & Involver On Influence And Facebook Marketing

Published on 2011-06-28 09:00:22

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIf you follow social media, online influence or Facebook marketing, chances are you heard… > read more

[Cartoon] The Leads Are With Sales

Published on 2011-06-27 09:00:30

by Michael Martin | Tweet thisby Michael Martin | Tweet thisIt was hard work and long hours, but Ellber finally got his email… > read more

[Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in

Published on 2011-06-24 08:00:55

by Elle Woulfe | Tweet thisby Elle Woulfe | Tweet thisWhat a difference a month makes! On May 25 all the countries within the… > read more

Content Marketing in a Blink: The Content Grid v2 [Infographic]

Published on 2011-06-22 07:50:21

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisLast June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it… > read more

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Published on 2011-06-21 08:00:57

by Jim Williams | Tweet thisby Jim Williams | Tweet thisI finally broke down and bought an iPhone. My hesitation over typing with a touch screen… > read more

The 7 B2B Sins of Social Media Ignorance

Published on 2011-06-20 09:00:23

by Andrew Moravick | Tweet thisby Andrew Moravick | Tweet thisWhat holds back b2b companies from tapping into social media? All too often, it’s the rampant… > read more

[Chart] Web Traffic Growth In Europe, Asia Reveals Marketing Opportunity

Published on 2011-06-19 09:00:23

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisWith this year’s Eloqua Experience Europe taking off this week, we thought it worth it to… > read more

[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

Published on 2011-06-17 09:00:34

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisHow do C-level executives view sales and marketing? Generally, as a black hole, says Steve… > read more

How to Structure a Marketing Operations Team

Published on 2011-06-16 09:00:09

by Heather Foeh | Tweet thisby Heather Foeh | Tweet thisIf your company is new to marketing automation or having a marketing operations team, you… > read more

[Cartoon] Ellber & Email Marketing

Published on 2011-06-15 08:00:30

by Michael Martin | Tweet thisby Michael Martin | Tweet thisEllber’s setting up promotions for a new turbo oven and some pickle flavored donut mix! (see > read more

How Klout Is Measuring Your Influence on LinkedIn

Published on 2011-06-14 16:33:10

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisLast week I  met Garth Holsinger, Vice President of Global Sales and Business Development at… > read more

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Published on 2011-06-14 06:00:41

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisWhen it comes to skills, there are the skills we know, the skills we don’t know,… > read more

Case Study: How e.Republic Went from Awkward Conversations to Automation

Published on 2011-06-13 09:00:02

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIt’s an early, awkward conversation many marketers hold when they join a new company. And it’s… > read more

[Chart] Which City Has The Most Marketing Expertise?

Published on 2011-06-12 08:50:24

by Elle Woulfe | Tweet thisby Elle Woulfe | Tweet thisNew York is great for fashion. Austin is the live music capital of the world. And… > read more

The 4 Stand Out Enhancements of Salesforce Summer 11

Published on 2011-06-10 09:00:56

by Andrew Sinclair | Tweet thisby Andrew Sinclair | Tweet thisSaturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11.… > read more

Eloqua Book Review: Likeable Social Media

Published on 2011-06-09 14:01:11

by Andrew Moravick | Tweet thisby Andrew Moravick | Tweet thisIn a recent TechCrunch article, Gary Vaynerchuk mused that, “99.5 percent of… > read more

[Video] @MayorEmanuel Creator On Twitter Fiction & Personal Branding

Published on 2011-06-09 09:00:41

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisDan Sinker has been a lot of things over the course of his life: a punk… > read more

4 Tweetable Lessons In Social Media Civility

Published on 2011-06-08 14:18:12

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThe Personal Democracy Forum is by design, and sheer force of title, political. So when… > read more

Grab Your Free Guide to Lead Nurturing

Published on 2011-06-08 07:45:58

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisAnyone who follows our blog knows that we write for all marketers, not just those responsible… > read more

[Video] Why You Can’t Afford To Ignore Millennials

Published on 2011-06-07 12:00:46

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisMillennials: a generation that remains a mystery to governments and businesses. They like Facebook and the… > read more

[Cartoon] Meet Ellber, The Marketing Manager

Published on 2011-06-07 09:00:48

by Amber Stevens | Tweet thisby Amber Stevens | Tweet thisMeet Ellber. Ellber works as a marketing manager at a donut manufacturing shop. They sell everything… > read more

Danah Boyd On Privacy and Online Social Cues

Published on 2011-06-06 14:42:19

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisAlways the virtual iconoclast, Danah Boyd, a senior researcher at Microsoft, made the argument that… > read more

5 Event Planning Tips…Even If You’re Not An Event Planner

Published on 2011-06-06 09:00:01

by Laura H. Vogel | Tweet thisby Laura H. Vogel | Tweet thisHere’s the dilemma: You need to plan an event, but you have no background in… > read more

[Chart] Marketing Automation Means More Marketing Jobs

Published on 2011-06-05 09:00:44

by Elle Woulfe | Tweet thisby Elle Woulfe | Tweet thisWe all know that marketing automation is a powerful tool for generating, scoring and qualifying… > read more

10 Fast Facts About Groupon

Published on 2011-06-03 12:50:50

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThe inevitable happened yesterday. Groupon officially filed to be traded on the public market. The… > read more

5 Social Media Tips From A Digital Native

Published on 2011-06-03 09:00:26

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisI’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless”… > read more

3 New Buttons To Make Your Brand More Social

Published on 2011-06-02 17:12:30

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisCall it the week of the button. Thursday is not even wrapped up yet and we’ve… > read more

Do You Know What’s In TOMS’ Box?

Published on 2011-06-02 09:00:28

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisWhen TOMS Shoes launched it set out to prove that turning a profit and improving the… > read more

10 New Facebook Features Your Brand Needs To Know

Published on 2011-06-01 09:00:42

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIf your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of… > read more

Twitter Adds Follow Button

Published on 2011-05-31 19:37:00

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisMark March 31st 2011, as the day Twitter joined the one-stop shopping party. That’s because today… > read more

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

Published on 2011-05-31 09:00:51

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisWe recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. … > read more

6 Facts You Should Know About Memorial Day

Published on 2011-05-30 09:00:10

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisMemorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day… > read more

What PR Pros Can Learn from The Huffington Post

Published on 2011-05-27 08:59:29

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisThe Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s… > read more

4 Common Lead Scoring Snags – How To Fix Them!

Published on 2011-05-26 09:00:08

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisYou have a problem. Your marketing team’s lead scoring efforts have hit a snag. Sales is… > read more

5 Stories About EU Privacy Rules: A Daily Roundup

Published on 2011-05-25 17:21:46

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisToday was enactment day in the European Union, the date when member states were due to… > read more

7 Misconceptions About the New EU Privacy Regulations

Published on 2011-05-25 04:00:40

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisToday, May 25th, is the day that all member states of the European Union are expected… > read more

16 Experts Answer, “What makes a great infographic?”

Published on 2011-05-24 08:55:12

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisSince agreeing to speak about infographics at Content Marketing World, the question “What makes a great… > read more

4 Tips for Getting WAY more from Email Marketing

Published on 2011-05-23 09:00:29

by Amber Stevens | Tweet thisby Amber Stevens | Tweet this Part of what I love about being a marketer at Eloqua is that… > read more

Robert Egger On Why Nonprofits Need To Re-Think Marketing

Published on 2011-05-22 11:08:23

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this This article is the final installment in our Knowledge For Nonprofits series, which is made… > read more

Can You Crowdsource Brand Strategy?

Published on 2011-05-20 13:00:50

by Heather Foeh | Tweet thisby Heather Foeh | Tweet this Can you crowdsource brand strategy? That’s an experiment Marketing Director and Eloqua user Josh… > read more

The 3 Big Themes of Demand Generation [Video]

Published on 2011-05-20 09:00:17

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet this Demand generation might sound pretty wonky. But any marketer can tell you it’s pretty… > read more

5 Islands On The Revenue Performance Management Journey

Published on 2011-05-19 17:52:40

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisIs your company on a journey or stubbornly rooted at home? If you’re pursuing a > read more

5 Demand Generation Tips From DemandCon [Video]

Published on 2011-05-19 09:00:17

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisNot surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in… > read more

8 Reasons Why Your Presentations Suck [Video]

Published on 2011-05-18 20:00:44

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisYou’ve probably seen some poor quality presentations in your life, the kind that lull you to… > read more

DemandCon: Why Storytelling Drives Demand Generation [Video]

Published on 2011-05-18 15:22:47

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisJeff Ernst would like you to know that people don’t give a hoot about your product.… > read more

Meet The Parents: 6 Things To Watch For After A Merger

Published on 2011-05-18 09:00:17

by Gaea Connary | Tweet thisby Gaea Connary | Tweet thisA lot of companies have been feeling the urge to merge lately. If your company just… > read more

5 Big Marketing Lessons From Kickstarter

Published on 2011-05-17 09:00:26

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisWhen Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model.… > read more

6 Brilliant Uses of Video

Published on 2011-05-16 09:00:12

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisIf a picture is worth a thousand words, how much is a video worth?  The answer:… > read more

B2B Gets Yelp’d

Published on 2011-05-15 14:00:49

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThis article originally appeared on SocialTimes on May 6. We wanted to share it with… > read more

Facebook Enables Brands To Tag Photos. Proceed With Caution.

Published on 2011-05-15 09:00:30

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisNot sure if you heard, but last week Facebook made some changes to its photo tagging… > read more

3 Resources For A Squeaky Clean Marketing Database

Published on 2011-05-13 09:00:22

by Heather Foeh | Tweet thisby Heather Foeh | Tweet thisIf you’ve been using a marketing automation system for even a short amount of time… > read more

Follow the Yellow Brick Road to Revenue Performance Management

Published on 2011-05-12 09:00:54

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisToday’s guest post on the promise of Revenue Performance Management comes from Ian Michiels,… > read more

Enter The Ninja: The Anatomy Of An Uncommon Job Title

Published on 2011-05-11 09:00:27

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThere are ninjas besieging the hallways and conference rooms of Big Commerce. But no one… > read more

8 Rules When Using Social Media as a Support Channel

Published on 2011-05-10 09:00:14

by Zainab Ali | Tweet thisby Zainab Ali | Tweet thisThis past week, we published a guest post on Social Times about how B2B customers were… > read more

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Published on 2011-05-09 09:00:51

by Brian Kardon | Tweet thisby Brian Kardon | Tweet thisI just returned from three packed days at the Sirius Decisions Summit in Scottsdale.  Once… > read more

5 Resources For Warming Up Your Lead Nurturing

Published on 2011-05-06 09:00:49

by Heather Foeh | Tweet thisby Heather Foeh | Tweet thisLead nurturing is a always a hot topic among marketers and that definitely holds true on… > read more

The Fifth P of the Marketing Mix

Published on 2011-05-06 09:00:40

by Sheila Bohan | Tweet thisby Sheila Bohan | Tweet thisEvery business student at one point learns the Four P’s of the marketing mix: product, price,… > read more

11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides

Published on 2011-05-05 09:04:36

by Andrew Moravick | Tweet thisby Andrew Moravick | Tweet thisWe said “lists are dead,” but the convenience of sharing information in “Five Fast Facts,”… > read more

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Published on 2011-05-04 09:00:59

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisLast Friday I guest posted on  Mark Schaefer’s epic {grow} blog (“8 Big Ideas… > read more

10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Published on 2011-05-03 07:40:44

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisAn old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what… > read more

“Sirius” About Marketing Operations

Published on 2011-05-02 09:00:50

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisWhen research firm SiriusDecisions held its first summit six years ago, the term marketing operations was… > read more

How Many Invites Will It Take To Get You In This Webinar?: The Best From Topliners

Published on 2011-04-29 09:00:53

by Heather Foeh | Tweet thisby Heather Foeh | Tweet thisThis week I was having a nostalgic look back on the Topliners community as our… > read more

5 Social Media Savvy Nonprofits

Published on 2011-04-28 09:00:46

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThis article is the third in our Knowledge For Nonprofits series, which is made up of… > read more

Picking A Provider? Meet BERQ.

Published on 2011-04-27 09:00:08

by Anna Glushkovsky | Tweet thisby Anna Glushkovsky | Tweet thisYou might need to buy a car. Maybe you need to hire an advertising agency. Or… > read more

1,600 SXSW Speakers, Three Twitter Lists

Published on 2011-04-26 09:01:44

by Andrew Moravick | Tweet thisby Andrew Moravick | Tweet thisPop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine.  In fact,… > read more

8 Share Spiking Tips For Empire Avenue

Published on 2011-04-25 08:55:57

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThe latest social media measurement tool to takeoff is Empire Avenue. It may sound like a… > read more

3 Top Topics from Topliners

Published on 2011-04-22 09:00:58

by Heather Foeh | Tweet thisby Heather Foeh | Tweet thisEvery week we bring you the most vibrant conversation from Topliners, a community for marketers… > read more

Renewals & Revenue: Great Partners Drive Customer Success

Published on 2011-04-21 09:00:47

by Erika Goldwater | Tweet thisby Erika Goldwater | Tweet thisAttending the recent Austin, Texas stop of the Eloqua customer success tour I heard, again and… > read more

Measuring by Anecdote with SlideShare

Published on 2011-04-20 09:00:06

by Joe Chernov | Tweet thisby Joe Chernov | Tweet thisEvery executive has a favorite zinger, and Eloqua CEO Joe Payne is no different.  “We don’t… > read more

10 Fast Facts About Zillow

Published on 2011-04-19 08:58:03

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisZillow is looking to find a new home on the public market. That’s right, yesterday the… > read more

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

Published on 2011-04-18 09:00:11

by Jesse Noyes | Tweet thisby Jesse Noyes | Tweet thisThis is the second in our Knowledge For Nonprofits series, which is made up of articles,… > read more

3 Top Topics from Topliners

Published on 2011-04-15 09:00:22

by Heather Foeh | Tweet thisby Heather Foeh | Tweet thisMarketers: when you need a dose of inspiration from your peers or a great idea for… > read more

Social Marketing to the Business Customer: A One-in-143,871 Book

Published on 2011-04-14 08:00:56

by Haila Darcy | Tweet thisby Haila Darcy | Tweet thisRemember journalism’s five W’s:  Who, what, when, where, why?  “Social Marketing to the Business Customer”… > read more