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MRMW Pushing for Innovation in Research
Published on 2012-05-22 14:46:24
In a more competitive event market, researchers still value innovation What is Next Gen Market Research? Depending on who you talk to it may mean different things. Some like me think of advanced analytics and big data (both structured and unstructured), others might say gamification, neuroscience, social media monitoring, MROC’s or mobile. Clients like P&G are beginning [...] > read more
Next Gen Research Ad Measurement
Published on 2012-05-14 10:41:16
Does Convergence of Ad Media Require Convergence of Research? For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...] > read more
Text Analytics, The Difficult Future You Can’t Avoid
Published on 2012-05-08 20:33:50
Looking at Text Analytics by Area of Expertise (Thoughts from Sentiment Analytics Symposium 2012) Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it! Professor Bing Liu started off the Sentiment Analytics Symposium [...] > read more
Text Analytics for Very Smart Dummies
Published on 2012-04-17 11:30:05
Today’s Most Popular and Least Understood Research Tool Explained…Sort Of Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is text [...] > read more
Text Analytics Summit Contest
Published on 2012-04-16 17:04:00
Test your text analytics knowledge to win a Text Analytics Summit pass The 8th Annual Text Analytics Summit is just around the corner, June 12-13 in Boston. As usual I’ll be speaking at the summit and Anderson Analytics’ OdinText is a proud sponsor of the event. Last year we decided to give away a free event pass [...] > read more
2nd Next Gen Market Research (NGMR) MeetUp
Published on 2012-04-12 09:12:26
Are you a marketing researcher half way between NYC and Boston? Fairfield County CT and Westchester County NY is the gold coast of marketing research, yet there are few if any marketing research events in our area. Last year we held the first NGMR Meetup as a way for the research community in our area to get [...] > read more
Practical Sentiment Analysis and Lies
Published on 2012-04-09 08:14:36
Q&A with Prof. Bing Liu ahead of the Sentiment Analysis Symposium and Pre Symposium Tutorial The Sentiment Analysis Symposium in NYC is just a month away (May 8th), so I thought I’d check out who was teaching the pre conference sentiment analysis tutorial this year. For those of us working with text analytics and in the [...] > read more
1940 Census Raw Data Released
Published on 2012-04-01 17:59:11
It’s that time again when the Census releases another file of raw data. Tomorrow the 1940 US Census raw data will be released, and for the first time it will all be easily available online for download at the natonal archives website here. Below is a short video from the National Archives explaining the data release. The [...] > read more
Rethinking Rethink
Published on 2012-03-28 12:18:00
Random thoughts from this year’s ARF Re:think 2012 The Advertising Research Foundation’s annual Rethink conference just ended. As the biggest annual research event here in the north east I always enjoy catching up there with both new and old colleagues. Buzzworthy Presentations Two of Monday’s presentations seemed to catch a lot of attention (and offend some). One of [...] > read more
Top 15 Most Innovative Research Firms
Published on 2012-03-15 09:34:14
What is your research type? Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...] > read more
The Infinite Possibilities of Text Analytics
Published on 2012-03-13 17:36:24
Text Analytics News Interview Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the full [...] > read more
Social Media Research Influencers Want
Published on 2012-03-09 10:18:58
9 Social Media Efficiency Tips & Thoughts on Desired Research Insights (10 Top Social Media Influencers Series Final of VIII) Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...] > read more
Social Media The Bad and The Weird
Published on 2012-03-08 09:29:05
Have you been given bad social media advice? (10 Top Social Media Influencers Series Part VII) In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...] > read more
Social Media Buzz Word Wiktionary
Published on 2012-03-07 12:23:34
14 Most Tired Social Media Buzz Words (10 Top Social Media Influencers Part VI) I asked our uber influential social media friends what buzzwords they’re most tired of hearing. Below is an alphabetical list of their top most annoying social media related buzz words along with accompanying definition (via urban dictionary). “Synergy” received the most votes from [...] > read more
4 Social Media Etiquette Tips
Published on 2012-03-06 11:33:31
Top 10 Influencers Reveal Their Pet Peeves (10 Top Social Media Influencers Part V) While I don’t think there’s one right or wrong way to do social media, there certainly are some things that many of us agree can be annoying. Today, our influencers share their biggest social media pet peeves. Most tended to fall into one [...] > read more
10 Social Media Influencer Secrets and Strategies
Published on 2012-03-05 09:56:47
Social Media Sites and Secrets - Top 10 Influencers reveal cool sites, secrets and evolving strategies… (10 Top Social Media Influencers Part IV) Social Media Influencers are among the first to discover new sites and to adjust strategies. In the first post of this series, we already noticed that a couple of our influencers had switched away [...] > read more
Do’s and Don’ts of Social Media
Published on 2012-03-02 07:29:17
So You Want to be a Social Media Influencer? (TOP 10 SOCIAL MEDIA INFLUENCERS INTERVIEWS PART III) Social Media Do’s What’s the one important thing you need to know if you want to be successful in social media? There are no rules. There’s only what works and what doesn’t work for you - Guy Kawasaki What you want to accomplish [...] > read more
Becoming a Social Media Influencer
Published on 2012-03-01 07:22:04
What it’s like to Be a Social Media Influencer (10 Top Social Media Influencers Part II) Today I asked my esteemed social media friends about how they first realized they had become influential and what it’s like to work with social media on a daily basis. -Guy Kawasaki Realized might be an influencer when… Car companies started sending [...] > read more
10 Top Social Media Influencers
Published on 2012-02-29 10:46:24
Two weeks ago, I told you I planned to do a series of interviews with the 10 most influential people in social media I could find. Doing an interview with 10 people, even a relatively short/fun one, takes a lot more time than I thought. I’m really an unstructured data analyst during the day and [...] > read more