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10 Resources to Help Your Business Go Green in Alameda County
Published on 2012-05-04 19:36:17
I recently wrote about the sustainability progression for East Bay businesses and how we have so many resources available here to help businesses to go green. Below, I’ve listed just 10 resources to get you started. Stopwaste: Stopwaste is focused on reducing the waste stream in Alameda County. How do they do this? By offering [...] > read more
Benefit Corporations and B Corps: The Latest Buzz #7
Published on 2012-04-24 12:07:34
Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: Benefit Corp legislation is still pending in Michigan, noted in this article that explains how Benefit Corps are different from regular corporations. Care2 also has [...] > read more
The Sustainability Progression for East Bay Businesses
Published on 2012-04-13 13:41:01
As a business owner in the East Bay, you are in a unique position with the sustainability options available to you. There’s a sustainability progression that is available to East Bay businesses, and each step along the way provides an opportunity for you to establish a solid sustainability foundation for your business: Get started on going [...] > read more
Benefit Corporations and B Corps: The Latest Buzz #6
Published on 2012-04-02 13:06:47
Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: This year, in addition to release the 2012 B Corp Annual Report, B Lab took an additional step to recognize companies that it considers “best [...] > read more
Benefit Corporations and B Corps: The Latest Buzz #5
Published on 2012-01-27 19:43:41
Benefit Corporations (a legal designation) and Certified B Corporations (a third-party certification) are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: Forbes turned the spotlight to the rise of the charitable for-profit entity, examining “two new types of corporations [that] have been created to address the [...] > read more
Getting Started with Content Marketing
Published on 2012-01-20 19:54:06
These days, if you want to have potential clients find you, you know that your business needs to be online. A website and social media are critical to your online marketing. Good content should drive your online marketing. Now that you’ve set up your website, how will you ensure that users will find you online? [...] > read more
Benefit Corporations and B Corps: The Latest Buzz #4
Published on 2012-01-13 13:26:02
B Corporations and Benefit Corporations are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: California’s new Benefit Corporation legislation went into effect on Jan. 3, paving the way for more companies to maximize social good while turning a profit. In all, 12 companies registered as Benefit [...] > read more
Small Business Blogging: 6 Tips to Improve Your Blog in 2012
Published on 2012-01-06 15:03:40
The start of the new year is a great opportunity to revitalize your small business blog. If you’re looking to make improvements this year, these 6 tips can help you get started: Create compelling content: No one wants to read content that isn’t insightful, interesting, informative, or enlightening. This doesn’t mean that every post has [...] > read more
Benefit Corporations and B Corps: The Latest Buzz #3
Published on 2011-12-30 11:23:58
B Corporations and Benefit Corporations are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: The biggest story recently has been the news that NY became the 7th state to pass Benefit Corporation legislation! Even Forbes noted that NY is now a better state for business. Or, [...] > read more
Benefit Corporations and B Corps: The Latest Buzz #2
Published on 2011-12-06 12:52:05
B Corporations and Benefit Corporations are changing the landscape of sustainable business. Here’s the latest from around the web about this important movement: Everyone’s talking about the passing of Benefit Corporation legislation in California. The Capitol Weekly, the newspaper of California government and politics, recently announced that a “new breed of company” is coming to [...] > read more
Social Media for Small Business: Making Sense of It All
Published on 2011-11-29 11:53:08
It’s hard keeping up with all of the social media info that’s out there. If you’re a small business owner trying to get a handle on social media, here are some resources to help you make sense of it all. Nine Social Media Pointers: These are all good tips, with hints for each tip. While [...] > read more
Tired of Big Corporations? Check out B Corporations Instead
Published on 2011-11-18 12:04:05
The Occupy Wall Street movement is now in its second month, and whether you agree or disagree with it, it clearly cannot be ignored. My own feelings towards it have been somewhat ambivalent. As a member of the 99%, I share the frustrations of many who are tired of seeing our government controlled by large [...] > read more
Benefit Corporations and B Corps: The Latest Buzz
Published on 2011-11-16 13:00:37
Now that California has passed Benefit Corporation legislation, Benefit Corporations and B Corps are all the rage! If you’re trying to keep up with it all, here’s the latest from around the web: An interview on KPFA last week explores the Benefit Corporation legislation. It’s well worth listening to, and you can access it here. [...] > read more
Google+ for Business: What You Need to Know
Published on 2011-11-08 11:50:02
The big announcement came yesterday: Google+ Pages are now available for businesses. Since then, there’s been a flurry of activity online as marketers are learning about and embracing this new medium. To get you up-to-speed, here’s the latest about what everyone is saying: First, from Google’s own blog: “For businesses and brands, Google+ pages help you connect [...] > read more