Blog Feed: Flooring The Consumer

I had my first JetBlue experience traveling to/from Coverings 2012 in Orlando, Florida. It was memorable! In a good way! Here is my summary: JetBlue Reinvents Airline Customer Experience Have you flown JetBlue? What did you think? Have you come across other examples of airlines reinventing the customer experience? Thanks for reading! Best, C.B. > read more

Tips for Connecting With Customers

Published on 2012-05-14 09:00:12

Do you have time-tested tips for connecting with customers? I'd love to hear about them. Here are some I gathered while at Surfaces: Connecting With Customers: 4 Tips Based on Surfaces Highlights Thanks for reading! Best, C.B. > read more

The Shoe Lovers' Retail Experience: DSW

Published on 2012-05-07 08:00:12

Are you familiar with DSW, also known as Designer Show Warehouse? It is 100% focused on shoe lovers. In the following article, I explore the DSW shoe lover retail experience: DSW: a Retail Experience for Shoe Lovers I'd love to hear your thoughts on DSW and the article. Thanks for reading! Best, C.B. > read more

Schmitt on Happiness and the Customer Experience

Published on 2012-04-30 09:19:54

If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt: Happiness and Customer Experience: Interview with Bernd Schmitt [If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.] Best, C.B. > read more

Zappos Online: Powered by Customers!

Published on 2012-04-02 14:36:07

My latest blog article explores Zappos Online. There, too, customers are at the forefront! I invite you to read and share your comments. Zappos' Online Retail Experience: Powered By Customers Thanks! > read more

How To Articulate Customer Expectations: Sandy Smith

Published on 2012-03-19 08:00:05

If you feel strongly about delivering a Starbucks-like experience, you will enjoy Sandy Smith's breakdown of seven customer expectations. They will get you thinking and anticipating how to delight customers. Simple click on the link to read the article: Getting More Customers By Articulating Expectations: Sandy Smith Thanks for reading! Best, C.B. > read more

Design, Trends, Customer Experience: Wisdom from Cheryl Durst

Published on 2012-03-06 20:28:36

If you enjoy reading about trends, and then thinking how they may affect the future, you'll enjoy this article. Designing Customer Experience: IIDA's Cheryl Durst Talks Trends Let me know what you think! Best, C.B. > read more

Best Business Marketing Blogs of 2012

Published on 2012-02-27 22:02:13

Do check out my latest blog article on Flooring The Consumer! Not only does it include some amazing business marketing blog resources, but.... Best Business Marketing Blogs of 2012 Include Flooring The Consumer! Thanks for reading! Best, C.B. > read more

Ace Hardware on Customer Loyalty: 3 Lessons

Published on 2012-02-20 20:22:09

I do love coming across examples of retailers that focus on customers in really smart ways. In this recent article, I share with you perspective from Ace Hardware. Please read the full article by clicking on Customer Loyalty and Satisfaction: 3 Lessons From Ace Hardware Thanks for reading! Best, C.B. > read more

Unsolicited Retail Communications Via Text or Email

Published on 2012-02-13 09:01:26

Have you been duped into receiving unsolicited emails or -worse yet - text messages? Here is my rant on that topic and why opting-in is the way to go: Get More Customers? Offer Opt-in Email, Text Messages Thanks for reading! Best, C.B. > read more

Thoughtfulness in the Retail Experience: Zipcar, Nufloors Coquitlam

Published on 2012-02-06 09:34:01

Whenever I come across signs of thoughtfulness in the retail experience, I appreciate it. In this article, I share with you examples from Zipcar [thank you, Gary Petersen!] and Nufloors Coquitlam in British Columbia [thank you, Cynthia Dean!]. You may read the article by clicking on the link: What Goes Into a Thoughtful Retail Experience? Let me know what examples you've come across in your retail travels that have caught your attention. Let me know, too, how you demonstrate thoughtfuln [..] > read more

Does 'Green' Feel Good? 5 Tips

Published on 2012-01-30 10:00:39

Do you celebrate 'green' or are you skeptical? Here are 5 tips for ensuring that green feels good to you and your customers: Sustainability and Flooring Marketing: 'Green Should Feel Good' Thanks for reading! Best, C.B. > read more

Retail Experience in the News: Link for Updates!

Published on 2012-01-27 15:08:00

If you are looking for my weekly updates on Retail Experience in the News, you will find them on the Simple Marketing Now website. More specifically, click on Retail Experience in the News on Flooring The Consumer. Any questions or observations, please let me know. Thanks for reading! Best, C.B. > read more

Uniqlo's Retail Experience Offers 2 Business Marketing Ideas

Published on 2012-01-17 08:26:46

I love coming across new retail experience examples, particularly when they offer ideas for reconsidering the tried and true... This latest blog article is inspired by Uniqlo which recently opened two stores in NYC, in addition to its SoHo store: on 5th Avenue and on 34th Street. To read the article, click on... Two Small Business Marketing Ideas From Uniqlo Comments welcome! Thanks for reading. Best, C.B. > read more

How to Use eMail to Not Generate Retail Business!

Published on 2012-01-09 11:48:59

Here is my latest post inspired by the onslaught of email messages I received from retailers over the holidays. Were you in the same boat? What did you think of the experience? Check out How Not To Get More Business: 7 eMail Retail Experience Horrors! and let me know what you think... and what you would add to the list! Thanks for reading. Best, C.B. > read more

Megabus Inspired Customer Experience Musts!

Published on 2012-01-03 08:26:22

Happy New Year 2012! My newest post was inspired by my holiday travels to Washington, DC. The article is titled MegaBus Customer Service Experience: Communication Matters and refers to three recommendations for ensuring a memorable customer experience. I welcome your comments. Best, C.B. > read more

Holiday 2011 Observations: NYC Retail Windows

Published on 2011-12-19 10:58:51

I made it to NYC this weekend to experience the Holiday Retail Windows. Here are my observations for Holiday 2011: Connecting With Customers: Holiday 2011 Observations Enjoy and Happy Holidays! Best, C.B. > read more

Car Dealers Connecting With Social Media

Published on 2011-12-12 12:15:56

My latest blog post is titled Social Media Examples: Car Dealers. It explores how the automobile industry, a needs-based industry - as are many nowadays - has traditionally communicated with customers and how social media could change customer dynamics and connections -- particularly at the dealer level. After all, dealers - be they car dealers or flooring dealers - depend on customer relationships for success. I'd love to hear what you think. Best, C.B. > read more

Making the Most of Waiting Time to Connect With Customers

Published on 2011-12-05 09:26:09

My latest blog article is live and addresses Waiting Time and making better use of it to connect with customers. I bet you have interesting examples - good and bad - you've come across. Read Connecting with Customers: Maximize Waiting Time and let me know how you might take a negative - waiting around - and transform it into a positive. By the way, you might also enjoy reading last week's Retail Experience in the News links for 12/2/11. Thanks for reading! Best, C.B. > read more

Happy July 4th!

Published on 2011-07-03 08:34:28

I wish you, your family and friends, a beautiful July 4th celebration filled with the intensity of summer! If your celebrations include food - as ours tend to! - you might enjoy these two recipes: Applying the Chef George Spicy Asian Glaze Recipe - > read more

Retail Experience in the News - 7/1/11

Published on 2011-07-01 06:44:01

Happy July 4th weekend! Happy Canada Day! Here is the 7/1/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Customer Service > read more

Blog Birthday #5!

Published on 2011-06-27 06:25:00

Yes, it's true. Today is Flooring The Consumer's 5th Blog Birthday. A lot has changed since I first launched this blog in June 2006 - not least of which is becoming my own boss! Thank you for being along for the ride. As I start year #6, I'd love > read more

Retail Experience in the News - 6/24/11

Published on 2011-06-24 07:02:00

Are you ready for the 6/24/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week? Retail Experience and Customer ServiceLove content which says success > read more

Simple Marketing Now Update - May 2011

Published on 2011-06-20 06:11:00

May 2011 SIMPLE MARKETING NOW UPDATEI'm just back from the MarketingProfs B2B Forum in Boston which explains why I'm so late getting out to you this May 2011 update from Simple Marketing Now with posts categorized into Social Media M > read more

Retail Experience in the News - 6/17/11

Published on 2011-06-17 07:00:03

Lots of references to mobile and the retail experience in the 6/17/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Custome > read more

Retail Experience in the News - 6/17/11

Published on 2011-06-17 07:00:03

Be Social In-Store and Online

Published on 2011-06-13 07:01:00

This article titled "Be social in-store and online" appeared in the August 23/30, 2010 issue of Floor Covering Weekly. Being Social In-Store and OnlineBy Christine B. Whittemore Would you agree that retail, by its very nature, is a social business? > read more

Be Social In-Store and Online

Published on 2011-06-13 07:01:00

Retail Experience in the News - 6/10/11

Published on 2011-06-10 07:01:00

Here is the 6/10/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Customer ServiceApproach to Hispanic consumers needs revi > read more

Retail Experience in the News - 6/10/11

Published on 2011-06-10 07:01:00

UnitedInsight's David Champion On Online Consumer Behavior

Published on 2011-06-07 06:58:01

.Imagine being so fascinated by consumer behavior and psychology that you start a company focused on bridging between online consumer behavior academic research and practical business application. That's what David Champion did when he foun > read more

UnitedInsight's David Champion On Online Consumer Behavior

Published on 2011-06-07 06:58:01

Retail Experience in the News - 6/3/11

Published on 2011-06-03 07:04:00

Happy almost weekend! Here is the 6/3/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Customer Service2 extreme #ret > read more

Retail Experience in the News - 6/3/11

Published on 2011-06-03 07:04:00

Trader Joe's Where Less is More: Brand As Business Bites Guest Post

Published on 2011-05-31 10:45:10

Denise Lee Yohn and I have been intensely exploring choice and the consumer retail experience since the BRITE ’11 conference when we heard Sheena Iyengar describe the power of choice and The Art of Choosing, her new book. Choice in the market > read more

Trader Joe's Where Less is More: Brand As Business Bites Guest Post

Published on 2011-05-31 10:45:10

Retail Experience in the News - 5/27/11

Published on 2011-05-27 06:45:01

Here you go: the latest 5/27/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Customer ServiceHow Rue La La engages a > read more

Retail Experience in the News - 5/27/11

Published on 2011-05-27 06:45:01

REI Makes Choosing Easy By Denise Lee Yohn

Published on 2011-05-23 08:28:04

One of the highlights from the recent 2011 BRITE Conference was meeting IRL Denise Lee Yohn, a brilliant 'brand as business' consultant who regularly inspires me with her insights about brands, consumers and retail experiences. BRITE - and more spec > read more

REI Makes Choosing Easy By Denise Lee Yohn

Published on 2011-05-23 08:28:04

Retail Experience in the News - 5/20/11

Published on 2011-05-20 06:54:00

Greetings! Here is the 5/20/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Customer ServiceRT @JasonFalls: Interesting sta > read more

Retail Experience in the News - 5/20/11

Published on 2011-05-20 06:54:00

Urban Outfitters at Fashion140: Dmitri Siegel on Social Media Strategy

Published on 2011-05-16 07:03:00

Urban Outfitters' Dmitri Siegel described UO's social media strategy at Fashion140, my first 140conf, which took place on 5/4/11 at Alice Tully Hall in Lincoln Center, the new home of Fashion Week [remember Fashion Week in Bryant Park for > read more

Urban Outfitters at Fashion140: Dmitri Siegel on Social Media Strategy

Published on 2011-05-16 07:03:00

Retail Experience in the News - 5/13/11

Published on 2011-05-13 13:01:27

Wishing you a wonderful weekend as you savor the 4/13/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Retail Experience and Customer ServiceSucc > read more

Help for a Survey on Lead Generation!

Published on 2011-05-10 07:02:00

I need your help for a survey on Lead Generation! Could I impose on you for a few minutes? This is to find out how you generate leads for your business. I'm hoping you'll share with me insights on and experiences with what has worked best > read more

Simple Marketing Now Update - April 2011

Published on 2011-05-09 06:57:01

April 2011 SIMPLE MARKETING NOW UPDATEGreetings! I hope April treated you well and that May looks to be full of promise. How are you finding business? I'm hearing reports of cautious optimism. Is it the same for you? I'd love to hear more. Mean > read more

Retail Experience in the News - 5/6/11

Published on 2011-05-06 07:05:00

Here is the 5/6/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. [BTW, I attended the Fashion140 Conference in NYC this week and hope to have hig > read more

Olga Robertson, President FCA Network

Published on 2011-05-02 07:03:00

Meet Olga Robertson, president of FCA Network, an alliance of floor covering retailers. She is one of very few women leaders in the floor covering industry. In her role with FCA Network, she is fiercely focused on the success of her members. I first > read more

Retail Experience in the News - 4/29/11

Published on 2011-04-29 07:03:00

Here is the 4/29/11 issue of Retail Experience in the News... recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. [By the way, you may want to check out Practical Simple Marketing in the News, > read more

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Blog Feed: Flooring The Consumer

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