Google To Go After Amazon By Stepping Up E-Commerce Offerings by @mattsouthern

Cnet reports that Google wants to challenge Amazon’s dominance in the e-commerce market by expanding the resources of its Google ..

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Google To Go After Amazon By Stepping Up E-Commerce Offerings by @mattsouthern

07/07/2014 22:19:02 PM

Cnet reports that Google wants to challenge Amazon’s dominance in the e-commerce market by expanding the resources of its Google Shopping Express service. Shopping Express is a service that lets users buy products from local retailers, and delivers

Facebook Is Helping Advertisers Reach Previously Unreachable People, On Any Device by @mattsouthern

07/07/2014 21:00:12 PM

Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature phone. Many of these people reside in high-growth countries like India, Brazil, Indonesia, Me

What’s The Big Deal With Big Data? #FordTrends Recap by @wonderwall7

07/07/2014 11:29:52 AM

Author Note: Ford covered my travel and accommodations for this event, but didn’t ask or require me to cover it for SEJ in any way. I recently attended the Go Further With Ford event in Detroit, which covered innovation not just within Ford, but

Takeaways from Sean Si’s “I’m Not Doing SEO”: A #SEOSummit Recap by @AkiLiboon

07/07/2014 09:33:30 AM

SEJ’s Philippine team was privileged to attend last Saturday’s SEO Summit and meet the speakers. Among them is Sean Si, a Filipino motivational and leadership speaker and the founder of SEO Hacker, a Philippine-based company that provides Interne

Can Social Media Spending Fit Into a Simple ROI Formula? by @Lingo24

07/07/2014 07:33:54 AM

Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In a recent survey of 410 chief marketing officers almost half (49%) said they weren’t able to quan

The 8 Most Important SEO Data Points of Any Website by @neilpatel

07/07/2014 06:03:27 AM

Data is the currency of online marketers. If you’re an SEO or digital marketer, you know exactly what I mean. You live in a sea of data — numbers, line graphs, bar graphs, pie graphs, venn diagrams, percentages, proportions, analyses, analytics,

5 Laws You’ve Got to Stop Breaking on Social Media by @osbennn

07/06/2014 09:44:36 AM

Sometimes you don’t have time to follow all the best practices of inbound marketing. Or maybe your boss or client is standing over your shoulder, giving you instructions, and you don’t have the power or strength to argue anymore. In these situati

“Making Conversion Happen” by Benj Arriola: A #SEOSummit Recap by @AkiLiboon

07/05/2014 09:23:47 AM

SEJ’s Philippines team was privileged to attend last Saturday’s SEO Summit and meet the speakers. Among those speaking was the vice president for SEO at Internet Marketing Inc., Benj Arriola. He has been in the SEO field since 2004, and is also t

Critical Vulnerability Found In Popular WordPress Newsletter Plugin by @mattsouthern

07/04/2014 12:37:44 PM

Web security firm, Sucuri, found a critical vulnerability in a WordPress plug-in that has over 1.7 million downloads. The vulnerability allows potential attackers to take complete control of blogs that have the plugin installed. The vulnerability was

An SEO’s Advanced Guide to Top Rankings on Amazon by @fishinseo

07/04/2014 06:29:03 AM

Just like the nuances with Google’s search algorithms and the mystery surrounding certain elements of their multiple ranking factors, Amazon.com also has its little quirks when it comes to ranking. With so few people in the industry discussing the

Matt Cutts Is Going On Leave For Several Months by @mattsouthern

07/03/2014 21:56:36 PM

Matt Cutts, Google’s head of search spam, announced today that he will be going on leave for several months. Matt cited the need to spend more time with his wife as being among the key reasons behind his decision to go on leave. When I joined Googl

SEO 101: How to Do On-Page Optimization Like a Pro by @zainshah713

07/03/2014 11:02:17 AM

Let’s face it. The foundation of anything (house, structure, or marketing campaign) is the single most important piece of the overall plan. Build on a weak foundation, and you can expect a collapse. The same goes for SEO. Even the best off-page st

Overcomplication: The Leading Cause Of Startups Not Launching by @betablox

07/03/2014 07:32:25 AM

Getting starting is the hardest part of an incredibly hard journey. I can’t stress this enough: almost everyone waits too long to launch. We’ve done it ourselves, but consider me a reformed perfectionist. I’ve heard every excuse in the book fr

Learn How to Build Your Business With a Virtual Staff: Virtual Freedom by Chris Ducker #SEJBookClub by @wonderwall7

07/03/2014 05:57:04 AM

Editor’s Note: This is the second in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below

Vine Highlights Popular Videos With New Loop Counts by @mattsouthern

07/02/2014 14:18:18 PM

Have you ever wondered how many times a Vine video has been viewed? Now you will see loop counts on videos to indicate how many times people have looped a video, including on Vine and in embeds across the web. In an announcement posted yesterday, Vi

ClearVoice Launches New Tool to Showcase Content Authority by @mattsouthern

07/02/2014 12:41:58 PM

A new tool designed to show the author authority of content creators was recently launched by ClearVoice. The new tool is a no-cost, web-based platform that offers an index of 90,000 authenticated writer profiles, along with a numeric score valuing o

5 Things SEO Clients Shouldn’t Worry About by @stoneyd

07/02/2014 11:22:41 AM

When you hire an SEO to optimize your website, there is understandably an element of concern for the success of the optimization campaign. SEO isn’t IT, it is active marketing of the website. As such, you need to be intimately involved in the campa

UI 101: Are Looks or Usability More Important While Designing Your Website?

07/02/2014 09:35:55 AM

In releasing our themes, we got lots of reactions about the aesthetics of our themes. Some people found them plain looking, boring or unappealing. Others were very enthusiastic. Of course, there is no accounting for taste. But it made me wonder, ho

Takeaways from Jason Acidre’s “From Zero to Hero” #SEOSummit by @AkiLiboon

07/02/2014 07:30:07 AM

One of the speakers at last month’s SEO Summit was Jason Acidre, the CEO and co-founder of Xight Interactive, an online marketing agency based in the Philippines. He is a respected authority in SEO—especially in link building—and is well-kno

‘What The Experts Say’: What’s Changed After Panda 4.0? by @wonderwall7

07/02/2014 05:58:35 AM

At the end of May, I wrote a round-up post of expert opinions on the latest big Google updates: Panda 4.0 and Payday Loan 2.0. Now that it’s been a month or so, I thought I’d ask another group of experts for their opinion on how the update has c

Google To Shut Down Its First Social Network, Orkut by @mattsouthern

06/30/2014 20:23:45 PM

It was announced today that Google intends to shut down its very first social network, Orkut. As of September 30, 2014, Orkut will no longer be available. Orkut’s primary audience was in India and Brazil, but interest in the network has been waning

Twitter Offers Mobile App Promotion To All Advertisers by @mattsouthern

06/30/2014 19:54:59 PM

Today, Twitter announced that they’re going to begin offering mobile app promotion to all advertisers after seeing strong results during a beta test earlier this year. During the mobile app promotion beta, advertisers were given the opportunity to

7 Ways to Maximize SEO on Your WordPress Site by @beymour

06/30/2014 10:59:36 AM

One of the first decisions you’ll face when building a new website is figuring out which content management system (CMS) to use. There are quite a few CMS options available, but there’s one particular platform that reigns supreme, regardless of w

10 Invoice Resources to Bill Your Agency Clients by @albertcostill

06/30/2014 07:36:02 AM

If you run a small business, then you understand how important it is to get paid on time. In fact, it’s one of the most important aspects of running a business. After all, how can you pay for your expenses if you have a cash flow problem? That’s

The Seven Essentials of a Reconsideration Request by @neilpatel

06/30/2014 05:58:55 AM

A reconsideration request is the final step in the removal of a manual search penalty on your site. If you have received such a penalty, your life will be consumed by trying to remove that penalty until you are successful. Few things matter more to

6 Great WordPress Plugins for SEO by @tbrodbeck

06/29/2014 09:05:07 AM

At last check, there are well over 31,000 different plugins in the WordPress Directory – and that number continues to grow daily. Plus, there are another 2,700 WordPress plugins available on CodeCanyon and many others available to download. There

Creativity and Real-Time Technology Come Together at Cannes Lions by @murraynewlands

06/28/2014 09:10:16 AM

Last week I was at Cannes Lions, the world’s largest annual awards show and festival for professionals in the creative communications industry. I wanted to recap some of what I’d seen, as it pertains to our industry of digital marketing. Tuesday

Facebook Introduces Multi-Product Ads And Enhanced Custom Audiences by @mattsouthern

06/27/2014 18:59:54 PM

This week, Facebook announced two new advertising enhancements that designed to make remarketing on Facebook even more effective. The enhancements include the introduction of multi-product ads, and updates to Custom Audiences from your website. Multi

Search With “Ok Google” From Any Screen On Your Android Device by @mattsouthern

06/27/2014 11:45:20 AM

Google recently announced, via the Official Google Search blog, that Android users will now be able to conduct a voice search using the “Ok Google” command from any screen. Whenever the screen is on, or your Android device is charging, simply say

Cannes Lions 2014: Grand Prix Winners in Cyber Category  by @murraynewlands

06/27/2014 11:37:20 AM

Cannes Lions, The International Festival of Creativity, took place just last week and I was fortunate enough to be there in person, taking it all in. During the second of the four awards nights, this year’s winners in the Cyber category were ann

Mark It Up: The Importance of Schema by @DuaneForrester

06/27/2014 09:11:47 AM

For almost 3 years now Schema.org has been up and running, offering guidance on marking up your content. To those new to the concept, it’s a way to identify content in specific ways and with specific associations. Marking up your content using mi

How To Protect Your Brand’s Identity by @johnrampton

06/27/2014 06:02:11 AM

As a small business owner, you’re already swamped. You’re so busy and the last thing that you want to concern yourself with is protecting the brand image and identity of the company you fought so hard to build. But, your brand’s image is one of

Buffer Launches ‘Daily’, An iOS App For Discovering And Sharing Content by @mattsouthern

06/26/2014 18:56:51 PM

Buffer, the makers of the popular social media scheduling tool of the same name, launched a new iOS app called Daily. When I got the email today with the announcement of their new app, the first thing that came to mind was that it’s like ‘social

Bing Explains How They Choose The Title Tag For Your Web Pages by @mattsouthern

06/26/2014 16:49:01 PM

Despite your best efforts to define the title tags for your web pages, Bing may take it upon themselves to serve a different title in the search engine results pages (SERPS). Bing explains their process for choosing title tags in a blog post publishe

PR Newswire Responds To Panda 4.0 By Taking Action Against Spammers by @mattsouthern

06/26/2014 16:04:26 PM

When Panda 4.0 was rolled out last month, press release sites were hit particularly hard. PR Newswire lost around 63% of their SEO visibility as a result of Panda 4.0, according to data from SearchMetrics. Today, PR Newswire announced their plans to

An #Interview With Dennis Goedegebuure on AirBnB and Internal Linking by @murraynewlands

06/26/2014 11:32:36 AM

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Dennis Goedegebuure of AirBnB to discuss internal linking. AirBnB is a huge site

SEOlympics: Top Marketing Blogs of the U.K. by @albertcostill

06/26/2014 06:02:54 AM

Last month here at SEJ, we presented the first edition of the “SEOlympics” by sharing our favorite 10 marketing blogs of Australia. This month we’re highlighting a new set of remarkable marketer blogs from the United Kingdom. Selecting only 10

Chicago SEO Conference “Visibility_14? by Searchmetrics [GIVEAWAY] by @mattsouthern

06/26/2014 04:49:43 AM

This July 16 – 18, SearchMetrics hosts their Visibility_14 conference on search experience optimization. We’re giving away 10 free tickets to SEJ readers! Keep reading to find out how to get your hands on them. Visibility_14 brings together mar

Google Authorship Pictures In Search Results Are Going Away by @mattsouthern

06/25/2014 20:13:59 PM

The Google Authorship pictures that we’ve grown accustomed to seeing in search results are about to go away. Google’s John Mueller detailed this change in an announcement on Google+: We’ve been doing lots of work to clean up the visual design o

eBay’s Jordan Koene on Improving Click-Through Rates for Better Rankings by @murraynewlands

06/25/2014 07:33:11 AM

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I recently caught up with Jordan Koene of eBay to discuss the effects of click-through rates (CT

How to Calculate the ROI of Your SEO Campaign by @neilpatel

06/25/2014 06:05:02 AM

When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid s

Facebook Releases New Version Of Pages Manager For iOS and Android by @mattsouthern

06/24/2014 12:11:13 PM

Facebook announced on their Facebook For Businesss blog that they have released an updated version the Pages Manager application for iOS and Android. Facebook Page owners will appreciate the new features as they include easier access to thing Page Ow

Google Is Testing Their Own Domain Registration Service by @mattsouthern

06/24/2014 11:54:34 AM

It’s 2014, and 55% of small businesses still don’t have a website, according to research conducted by Google. As a result, Google has begun exploring ways to help small businesses succeed online. Every small business’s online presence begins wi

Lessons from @Buffer in Starting Small: v1.0s of Google, Facebook, YouTube by @BelleBCooper

06/24/2014 09:50:57 AM

“The best things we know and love started as tiny things.” — Joel Gascoigne Buffer’s CEO, Joel, wrote a post not too long ago about the importance of starting small with new projects. He makes some great points about how easy it is to see

The Art of Peripheral Persuasion: Visuals in Web Design by @shanejones15

06/24/2014 06:04:34 AM

They say that content is king, and that’s true. Quality, keyword-rich content will go a long way for your SEO and conversion rates. But people are visual in nature, and long blocks of text don’t do your site any justice. That’s why you need to

Diane Von Furstenberg Introduces High Fashion Frames For Google Glass by @mattsouthern

06/23/2014 21:44:43 PM

First, Google introduced the Google Glass Titanium Collection. Then they teamed up with the makers of Ray Ban and Oakley to add more style to the Google Glass design. Now there’s yet another option for fashion conscious men and women who want to in

Facebook To Improve Rankings Of Videos That Are Uploaded Directly by @mattsouthern

06/23/2014 21:03:31 PM

Twice as many watch videos on Facebook now compared to six months ago, Facebook executives said in an announcement today, which is why there’s about to be an improvement to how videos are ranked in the News Feed. More specifically, there will be

Why and How to Maximize Your Content Shareability by @cognitiveSEO

06/23/2014 07:40:50 AM

You’ve decided to pour your knowledge and creativity into content to build brand awareness for yourself or the organization you work for. Although you are going in the right direction, this is only the first step towards becoming a recognized voic

How to Identify a Bad Guest Blogging Site with Eight Questions by @neilpatel

06/23/2014 06:02:50 AM

Guest blogging has its pitfalls and its advantages, both of which are obvious. I’ve explained before how you can find high-quality legitimate places to guest blog. Now, I want to tell you how to identify and avoid a bad guest blogging site. I can

If You Can’t Diversify Your Content, Diversify the Length by @amandaedodge

06/22/2014 09:12:42 AM

Anyone who follows major content marketing and social media blogs has read about the importance of diversifying content. “People learn in different ways,” they say. “Video isn’t as expensive as you think,” they implore. While those are val

Blogging 101: Traffic Generation for Blogs on a Budget by @matthewbarby

06/21/2014 08:59:35 AM

Running a blog often sounds very appealing. You’ll have a place to share your thoughts, build a community, and also generate some much-needed cash. Sounds great, doesn’t it? Well, the reality is it’s not as easy to achieve this as a lot of peop

Snapchat’s Most Popular Feature Isn’t Actually Snaps by @mattsouthern

06/20/2014 19:42:43 PM

The Verge reports that Snapchat’s most popular feature is no longer self-destructing, private snapshots. On the contrary, its most popular feature is actually the most public and least temporary. Snapchat’s Stories are now viewed with greater fre

Google Announces Update To The Google Shopping Feed Specification by @mattsouthern

06/20/2014 19:04:03 PM

Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed to to provide merchants with more flexibility when organizing product data, and in tu

#HOWTO: Use Twitter Search Like a Pro by @seosmarty

06/20/2014 11:01:26 AM

If you want to use Twitter search like a pro, you need to know all the ways that you can use their unique search engine options to find what you are looking for. You can pretty much break it down based on the search itself. The post #HOWTO: Use Twitt

Hiring for Growth: 13 Fail Proof Ways to Streamlining the Process by @YEC

06/20/2014 07:20:34 AM

When your new company actually starts to grow, the celebration might be short-lived—growing pains are very real, particularly when it comes to staffing up in a shorter time frame than you’re used to. Every decision you make during a growth spur

Writing Panda-Pleasing Content Your Audience Will Actually Care About by @mindydweinstein

06/20/2014 06:01:29 AM

Panda, along with all the other updates and changes in the search landscape, makes our jobs as digital marketers tough. Whether you have to answer to your clients or to in-house supervisors, knowing how to get results with your SEO work, while avoidi

Now You Can Search For Music On Google And Play It Directly In Your Favorite App by @mattsouthern

06/19/2014 21:04:33 PM

Today, Google announced a change they have introduced to the mobile search experience on Android devices in the US. Starting today, when you search for musicians or bands you will have the option to play their music in an app of your choice by click

LinkedIn Releases A New iOS App For Job Seekers by @mattsouthern

06/19/2014 20:36:07 PM

Today, LinkedIn released a new app called LinkedIn Job Search which is now available on iOS in the US. Using the new app, users can browse, search for, and submit applications for jobs. The app features location-based search and personalized notifica

Are Brand Mentions The New Links? by @egabbert

06/19/2014 09:18:10 AM

Over at Moz, Simon Penson just wrote an interesting post about a “Panda Patent” which may shed light on how Google will rank sites in the future, “using a ratio of links and mentions, or ‘implied links.’” With penalties flying and the va

The Future Of SEO Is Personalized Search: Interview with Warren Lee by @murraynewlands

06/19/2014 07:34:51 AM

As part of our coverage from last week’s sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, Content Marketing and Analytics, I recently caught up with SEO professional Warren Lee after he gave a presentation on “

3 Important Ways to Use Social Proof in Conversion Optimization by @yummytork

06/19/2014 06:00:25 AM

I have always been a believer in the scientific method. If you can test a theory, with verifiable results, then it’s theoretically much easier to prove to the world that you’re right. About something, at least. About two years ago, I set up a tes

Twitter Now Supports Animated GIFs: Why This Is Good For Marketers by @mattsouthern

06/18/2014 18:37:48 PM

Twitter made an announcement today that many of us have all been waiting for: You can now share and view animated GIFs on Twitter.com and on Twitter’s iOS and Android apps. The announcement came in the form of a tweet from Twitter’s Support team,

Facebook Ads Improve The Performance Of Paid Search Campaigns, According To New Study by @mattsouthern

06/18/2014 18:03:09 PM

Today, Facebook released the results of a study commissioned by the company that analyzes the effects of Facebook ads on paid search campaigns. The study concludes that, businesses can significantly increase the performance of their paid search campa

7 Techniques for Embedding Social Media Content by @BrianHonigman

06/18/2014 11:04:50 AM

Twitter, Vine, Instagram, SlideShare, YouTube, Google+, Facebook, and other social networks allow users to embed public social media content across the web. These embeds of status updates, videos, presentations, and photos give brands, businesses, an

What if…(The More Things Change, the More Different They Become) by @DuaneForrester

06/18/2014 09:40:14 AM

As you ease into your ergo chair, or settle in astride your giant yoga ball behind your computer, you face another day. Another day of gathering data, auditing web pages, digging into keyword reports, meetings with engineering, design, marketing and

The Landing Page Optimization Guide You Wish You’ve Always Had

06/18/2014 07:26:09 AM

What follows is a list of resources that can be applied specifically to landing page optimization,  originally repurposed from ConversionXL and other great websites around the web. We’ve organized everything to best simulate a visitor’s experi

Unleashing the Power of Syndicated Content in Your Content Marketing Efforts by @neilpatel

06/18/2014 06:04:45 AM

So, you’re doing content marketing. Things are going great. You’re publishing blogs, infographics, videos, stuff like that. Now, you’re ready for the big leagues. You want to take it to the next level by growing your audience and attracting a w

Wikipedia Editors Must Now Disclose Any Paid Contributions by @mattsouthern

06/17/2014 19:29:43 PM

A word of warning to content marketers out there: if you make a contribution to Wikipedia on behalf of a client or employer, a new amendment to Wikipedia’s terms of service now states that information must be disclosed. Wikipedia’s community edit

Facebook Officially Launches Slingshot, A Snapchat Competitor by @mattsouthern

06/17/2014 12:41:21 PM

Last month we reported that Facebook was said to be working on photo and video messaging app that will be a direct competitor to the wildly popular app Snapchat. Nothing had been confirmed though, until today when Facebook officially announced the l

SEO 101: How to Get High Quality Backlinks Through Content Organization by @venchito14

06/17/2014 12:36:13 PM

Content organization is the gathering of all the necessary content assets and organizing them relative to the audience’s needs. It involves identifying content pieces that gained traction in the past and improving their structure/format, content va

Sleep Your Way to Creativity And 9 More Surefire Methods via @Buffer by @BelleBCooper

06/17/2014 09:50:04 AM

We’ve written about creativity a few times on the Buffer blog, but it’s hard to keep track of everything we learn about it. One day I’m adjusting the temperature in my workspace, and the next I’m trying to put off creative work until I’

Quick Tips: Make These Other Types of Content Your Marketing Bread and Butter by @highervis

06/17/2014 06:02:58 AM

There is life outside of your company blog. Traditional content is great, but you must embrace content in many different forms to be successful. While not every type of content work may work for your company, there is typically at least one way to

WordPress Takes A Stand Against Abuse Of DMCA Takedown Requests by @mattsouthern

06/16/2014 21:05:43 PM

Torrentfreak reported yesterday that  WordPress has issued a lawsuit demanding $10,000 in compensation to cover damages suffered through a false DMCA (Digital Millennium Copyright Act) takedown notice. WordPress is taking a stand against copyrigh

Searchmetrics x SEJ Executive Marketing Conference [EVENT PHOTOS] #SEJSF by @murraynewlands

06/16/2014 15:06:25 PM

We packed the conference room in San Francisco’s Hotel Vitale for our first ever executive marketing conference, titled “SEO, Content Marketing and Analytics: 3 Pillars of Online Marketing Success”.  We had a full house and a tight schedule.

How to Optimize Your Call to Action so Users Can Commit to Action by @shanejones15

06/16/2014 11:06:55 AM

“Submit!” Um, no thanks, I’m not really a submissive person. “Read more!” Wait…I have to read more than what I’ve already read? I don’t need this product that bad. “Buy now!” …You need me to buy RIGHT NOW? I’m a little nervous

Everything You Need to Know about Panda 4.0 by @neilpatel

06/16/2014 07:23:10 AM

When Google’s algorithm changes, it creates huge waves in the search community. These updates shape search engine strategy, and impact what you and I do on a daily basis. Recently, Google updated their algorithm with the well-known Panda update. Th

Get Over The ‘Next Big Thing’: An Interview on SEO With Duane Forrester by @wonderwall7

06/16/2014 05:57:57 AM

Duane Forrester, a Senior Project Manager at Bing who oversees Webmaster Tools, syndicates to SEJ his well-written, thoughtful blog pieces on SEO. Over late night emails, he answered my questions on SEO, our industry, and why we need to stop waitin

How to Fix Your Next Brainstorm Session by @YEC

06/15/2014 09:25:00 AM

When is the last time you walked into a team meeting, stood at the whiteboard and asked for your team to brainstorm a solution to a business problem—and got blank stares? Forcing creativity in the moment might sounds like a good idea, but it do

Social Media 101: 30 Things You Should Avoid Doing on Social Media by @albertcostill

06/14/2014 09:28:46 AM

Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+,

Microsoft Takes A Shot At Google With Updated Terms Of Service by @mattsouthern

06/13/2014 18:27:34 PM

Microsoft and Google don’t have the best history of getting along. Case in point: Microsoft’s ‘Scroogled’ campaign, and Google’s refusal to support Microsoft platforms. The latest of shots fired at Google see Microsoft targeting Google’s

Pinterest Introduces A Faster Search Experience For Place Pins by @mattsouthern

06/13/2014 17:46:58 PM

Pinterest has been gathering feedback from users since launching Place Pins a little over six months ago. Place Pins are geo-tagged pins that users can place on virtual maps. During the time that has passed after launching Place Pins, Pinterest has r

Ranking Factors Post-Hummingbird, Panda 4.0 by @marcustober [SESSION RECAP] #SEJSF by @mattsouthern

06/13/2014 12:50:59 PM

This is a session recap from Marcus Tober’s presentation on “The Search (R)evolution” from our June 13 San Francisco conference, “SEO, Content Marketing and Analytics: 3 Pillars of Online Marketing Success in 2014“. Searchmetrics publishes

Buffer’s Courtney Seiter: Her 3 Favorite Things About @Buffer by @wonderwall7

06/13/2014 11:01:27 AM

As many of our loyal readers know, we syndicate one Buffer blog post per week. We love the folks over at Buffer and I reached out to Courtney Seiter, Buffer’s new head of content marketing, about her experiences with Buffer so far and what else is

#SMXAdvanced 2014 Recap: You&A with Matt Cutts by @matt_secrist

06/13/2014 10:33:12 AM

Matt Cutts, Google’s head of webspam, made some important announcements as well as sharing some interesting insight into an upcoming algorithm change that will take effect by week’s end. Announcements Matt encouraged everyone to circle back and r

13 Up-and-Coming Technologies Entrepreneurs Should Explore by @YEC

06/13/2014 06:13:53 AM

The most interesting things happening in technology startups are not always the most visible and, in some cases, still sound implausible on paper. Even after Facebook’s bet on virtual reality, most of us can’t picture where it will fit into our b

Facebook To Give Users More Control Over The Ads They See by @mattsouthern

06/12/2014 19:49:15 PM

In an announcement made today, Facebook is taking a cue from its users and taking two major steps to make ads better. In the first step, Facebook will be introducing interest-based advertising to users in the US: When we ask people about our ads, one

Google Begins Rollout Of Payday Loan Algorithm 3.0 Today by @mattsouthern

06/12/2014 17:36:44 PM

Matt Cutts, Google’s head of search spam, recently announced at SMX Advanced in Seattle that the third iteration of its Payday loan algorithm would be rolling out sometime this week. Then this evening on Twitter, Matt Cutts confirmed that the updat

Searchmetrics’ Online Marketing Conference: AMA Panel Background by @annebot

06/12/2014 11:10:35 AM

I don’t know about you, but I’m looking forward to SEJ’s conference on Friday, June 13, 2014, as it will feature many notable speakers and industry experts. Searchmetrics’ online marketing conference, titled “SEO, Content Marketing & Analy

Link Building and Content Marketing: Two Different Peas in a Pod by @linkbuildingjon

06/12/2014 06:02:31 AM

Link building is a rapidly changing profession. Best practices today may not be best practices just six months from now. This happens at an unusually high frequency, and it’s a consequence of Google’s ever-evolving stance on link building. Right

TweetDeck Hacked And Temporarily Taken Offline Today Following Security Breach by @mattsouthern

06/11/2014 13:34:46 PM

Twitter took its desktop Twitter client, TweetDeck, offline today following what is reported to be a massive security breach. We've temporarily taken TweetDeck services down to assess today's earlier security issue. We'll update when serv

Bing Offers 6 Best Practices For Sitemaps, With Advice For Large Sites by @mattsouthern

06/11/2014 12:48:28 PM

Fabrice Canel, Principal Program Manager at Bing, updated the Bing Webmaster Blog this week with six tips for sitemaps, including some advice specifically for large websites. If you don’t have a sitemap yet, Bing recommends that you explore if your

Pinterest Is Bringing Guided Search From Its Mobile Apps To Desktop Users by @mattsouthern

06/11/2014 12:12:17 PM

In April we reported that Pinterest will be bringing a new feature called Guided Search to its mobile apps, designed to help users find things “they didn’t even know they were looking for.” If you’re looking for something but are not quite su

Responsive Web Design: Why Your Business Needs It by @firaskittaneh

06/11/2014 11:03:28 AM

There is one thing you forgot in your site’s last redesign, and you pay dearly for that mistake every day. As involved as you are with your brand, you are still unable to identify the elusive error, yet nearly one-third of your customers recog

5 Incredibily Useful Remarketing Lists to Import From Analytics by @Rocco_Zebra_Adv

06/11/2014 07:32:11 AM

Remarketing is becoming more important to online marketing strategies everyday. Sales are based on becoming a top choice for your ideal target customer, which means you need to make the most of good leads as often as possible. Remarketing using ju

Understanding the Impact of Dwell Time on SEO by @neilpatel

06/11/2014 06:03:31 AM

Being a smart SEO is not just about geeking out on technical details. Increasingly, SEO is less of a science and more of an art — the art of understanding your users and delivering exactly the kind of content they need and want. In this article, I

How to Optimize Your Environment for Creativity with The Perfect Temperature, Lighting and Noise Levels by @BelleBCooper

06/10/2014 09:50:07 AM

I’ve written about how creativity works in the brain before, and I found it really useful to understand this process. Or, I should say, multiple processes. There’s so much going on in the brain during creativity that science is still trying t

4 ‘Don’ts’ From My Favorite UX Book, “Don’t Make Me Think” [SEJ BOOK CLUB] by @itsduhnise

06/10/2014 07:31:11 AM

Editor’s Note: This is the first in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below.

What You Need to Know About AdWords Quality Score From a Former Googler

06/10/2014 06:04:26 AM

This is my first blog post for Search Engine Journal.  I plan to blog once a month on the topic of PPC, a field I’ve been involved in since 1998, when I was selling VHS cassettes of popular movies out of my dorm room. I started working for Google

Google May Disclose When Search Results Have Been Censored Due To ‘Right To Be Forgotten’ by @mattsouthern

06/09/2014 12:04:03 PM

The Guardian reports today that Google is considering letting users know in the search results pages when search results have been removed due to the recent EU ‘right to be forgotten’ privacy ruling. Since the ruling by the European court of just

Why Your Business Should be on Instagram by @esornoso

06/09/2014 11:21:51 AM

Businesses already using Facebook and Twitter have a good start for implementing an online presence with social media. However, while these two online giants once ruled the landscape of social media, they are no longer always the best way for busines

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