Published on 2010-06-22 18:30:54
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
Published on 2010-06-01 08:41:21
There are some who believe that integrating social media into your events and experiences is critical to being relevant in today's connected society. To this I say, Bah! Who needs it? Here are 10 anti-social behaviors that will ensure your events and
Published on 2010-05-25 12:27:04
Sun Tzu wrote in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." The same holds true for any experiential or event marketing program. If you want to breed success, it is
Published on 2010-05-18 17:35:10
Experiential marketing has evolved to include face-to-face, virtual, social and other digital marketing tactics as part of a 360 degree relationship between brands and their audiences. With that evolution, how are marketers managing the QCD triangle?
Published on 2010-02-26 12:55:40
There are six location-based applications / services I've had my eye on recently: Brightkite, Foursquare, Gowalla, Loopt, Whrrl and Yelp. In this post I briefly describe each and offer a few ideas on how to take advantage of these tools to complement
Published on 2010-02-15 18:41:33
Human communication is evolving. What attracts us and motivates us is constantly changing. The way we interact with each other, our communities and the companies we do business with is increasingly complex. Technology is everywhere and can become an
Published on 2010-02-08 09:36:27
As experiential marketers, we are faced with an interesting challenge. Where we were once entirely focused on creating experiences which activated the emotional and rational levers of our audiences from a face-to-face perspective, we now have to acco
Published on 2010-01-26 06:00:37
Branding. In event marketing it's more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show management over your booth. To truly build a brand that leaves an indelible imprint on the hearts and minds of
Published on 2010-01-08 08:59:45
As of late, there has been some discussion discounting MySpace as a viable channel for marketing. While Facebook has skyrocketed globally to more than 300 million users, MySpace has still been quietly delivering millions of visitors every month.
Published on 2009-12-14 06:00:52
The definition of a lead varies by company, business model, industry, approach and audience. Here are some thoughts to help you ensure your definition, data collection and pipeline management process are aligned for maximum effectiveness.Demand Gener