Blog Feed: Employer Branding Today

By Johnny Torrance-Nesbitt, MBA* Over the past 10 years in Europe Diversity Management has taken hold. So-called Diversity Charters have begun to spring up. These voluntary Charters are initiatives which help firms and public institutions tap into

Who are the winners?

Published on 2013-05-29 01:58:08

Throughout May, Universum has released the results of the 2013 Student Survey in six countries. The exciting results reveal how students perceive organizations as employers. Check out the rankings below to find out the winners!

Introducing The Talent Agenda

Published on 2013-05-28 09:43:10

by Claes Peyron Where is the talent market heading? What are the developments that we can expect in the coming years? What should we focus on to prepare for the changes to come? These are some of the questions that employers are asking themselves and

“It is all too easy to pick out language as the prime advantage”

Published on 2013-05-28 03:52:12

by Peter Whitehead, Editor of FT Executive Appointments and the FT Non-Executive Directors’ Club. Financial Times is one of the world’s leading business news and information organisations. What do you believe is the most pronounced charac

“The university should be a place to cultivate students’ independent thinking”

Published on 2013-05-28 03:49:52

by Mr. Wang Zi, editor of 21st Century English Newspaper powered by China Daily, the widest print circulation of any English-language newspaper in China. What do you believe is the most pronounced characteristic of Chinese talent? Compared to their W

“These supposedly national characteristics will be disappearing in the future”

Published on 2013-05-28 03:47:35

by Mr. Manfred Engeser, head of the career section at WirtschaftsWoche, Germany’s leading business newspaper. What do you believe is the most pronounced characteristic of German talent? According to national clichés, Germans tend to be accurate, h

“Diversity as a driver of your Employment Brand” ©

Published on 2013-05-08 01:00:42

by Johnny Torrance-Nesbitt, MBA I noticed while during my work in Employment Branding and Diversity over the years, that unique synergies could arise from the coupling of Diversity & Employment Branding. I think that “Diversity can improve a firm

Engaging talent to keep the best

Published on 2013-04-24 08:39:04

by Anne-Sophie Pasquet Nowadays, the challenge many employers face is not only recruiting people, but it’s recruiting the right employees and the best talent. In order to do that, most companies have different strategies, strong employer brands, an

Are We in a World Moving at Two Different Paces?

Published on 2013-04-24 02:14:49

by Joao Araujo Thus far, 2013 has been a year where headlines have been dominated by a world moving at two different paces. Debt-ridden advanced economies struggle to show growth, while emerging markets navigate at cruising speeds. But beyond the mac

Talent Management at IKEA

Published on 2013-04-24 02:01:16

by Elisabet Welinder We asked Pontus Johansson, HR specialist who works with employer branding at IKEA, about his views on talent and managing long-term relationships with employees. How would you describe IKEA, as well as its values and identity? IK

From 16-60: How to take Talent Relations Seriously

Published on 2013-04-24 01:56:15

by Claes Peyron Imagine that you walk up to a random stranger and say, “This may sound a bit strange, but today you and I will start a friendship that will develop over the coming 45 years. We will have our ups and downs as in any friendship, but t

Unique motivational program

Published on 2013-04-24 01:48:53

Vladimir Kshnyakin and Andrey Kolomeets, project managers at MTS describe the “Big Game” motivational program that has engaged and challenged members of their organization. 1. What business challenge/opportunity for improvement was your organizat

A Deliberate Approach to Target School Selection

Published on 2013-04-16 12:31:51

One of the most frequent and, at times, frustrating challenges that recruiters face is ensuring that their target schools are relevant and effective. Too often, recruiters spend limited time and money trying to woo students from top schools that are

Do Employers Have One or Many Employer Brands?

Published on 2013-04-12 02:10:07

by Steven Rothberg, president of CollegeRecruiter.com Go to just about any recruiting conference these days as you won’t be able to walk five feet without hearing an attendee or presenter talk about the importance of employer brand. Many talk about

It’s not about print or online – it’s about communication!

Published on 2013-03-26 10:54:10

by Sanna Burman Recently, so much focus has been dedicated to the rise of online communication channels and the “death” of everything else. Who hasn’t heard that everything nowadays happens online? We discuss the rise of web 2.0 and the impact

How Unilever builds relationships with top talent

Published on 2013-03-26 09:46:31

by Elisabet Welinder At the Swedish Universum Awards in Stockholm on March 13, representatives from Unilever gave a widely appreciated presentation about how to create a good relationship between candidates and employees. Filip Kronhed, Talent & Lear

Honest and trustworthy, from generation to generation – a communication tool that offers an inside perspective of an employer brand

Published on 2013-03-26 06:18:19

by Bettina Ernst The complexity of Employer Branding activities and the number of communication channels are rising every year. Currently, HR professionals are not to be envied. Despite the “war for talent,” jobs are left unfilled because there a

Understanding cross-cultural communication requires effort from all parties involved

Published on 2013-03-26 06:09:17

by Joyce Lee Singapore, a tiny island country situated at the southern tip of the Malay Peninsula, has possibly one of the most diverse population mixes in Asia – what used to be the nation’s tagline about its population being made up of “four

As-signing the way to a more female future

Published on 2013-03-12 04:05:54

by Ruth Holmes International projects are essential for ensuring high-potential female employees reach board-level, writes Ruth Holmes. Smart companies are therefore identifying their female high-fliers, allocating them ‘hot jobs’ and securing t

How should STEM employers address diversity?

Published on 2013-02-26 09:01:09

by Camille Kelly, Christiana Sudol and Katharine Lynn There is a strong and growing focus on diversity in the workplace in the US. Employers are stepping up their efforts to recruit ethnically diverse students. Simultaneously, a diverse and inclusiv

The Diversity Board Game

Published on 2013-02-26 08:03:47

by Joao Araujo and Claes Peyron Diversity is an important topic for most organizations, but the path to success requires strategy. This game is designed for talent and employers to find out where they stand on diversity. Joao Araujo is Universum̵

How ABB works with diversity

Published on 2013-02-26 04:29:02

by Elisabet Welinder Tricia Hitmar has been part of ABB for 15 years. She has worked in various locations in North America and Europe and is currently the head of HR Talent for ABB Switzerland and the Central Europe Region. Tricia’s team supports

Fostering Cultural Agility – The New Competitive Edge for Global Organizations

Published on 2013-02-26 04:21:38

by Rachele Focardi and Joyce Lee In a recent blog post on TLNT titled “The 5 Critical ‘Must Haves’ for a Global Leader”, which was also featured in Universum’s Daily Buzz newsletter, it is interesting to note a common denominator among the

Attractive employers don’t leave diversity to chance

Published on 2013-02-22 04:02:04

by Claudia Tattanelli Do male and female students seek the same employers? Our research with students shows some employers and sectors attract one gender more than the other, but attributes such as innovation and international opportunities are imp

Welcome to the fourth revolution -The Rise of People

Published on 2013-01-22 10:55:28

by Joao Araujo and Jörgen Gullbrandson Since its inception as an organized society mankind has been constantly progressing and innovating, albeit at different paces. While in the beginning progress/inventions took centuries or decades to be develo

9 steps to work strategically with employer branding

Published on 2013-01-18 07:18:29

by Claes Peyron The talent market is fast evolving and never has current and future talent been more important to business success. Today we see organizations talking about having a “people advantage” and that they work with “talent optimizatio

Employer Branding Trends 2013

Published on 2013-01-16 07:33:16

by Jonna Sjövall What is your New Year´s resolution when it comes to work? The beginning of the year is a good time to take some time and get an overview of what is going on in the area of employer branding and to set a tactical plan on how to deli

Danish professionals want to work for Lego and Novo Nordisk

Published on 2013-01-11 03:18:04

by Elisabet Welinder Based on the preferences of over 4,400 professionals, Universum releases the talent attraction index: “Denmark´s Ideal Employer´s 2012”. In the business category, Lego and Novo Nordisk share the first position, followed by

Young professionals choose BMW, Audi and Porsche as their favorite employers in Germany

Published on 2012-12-13 07:30:59

by Melanie Grupe Universum has asked over 5,000 German professionals questions about their career expectations, how they perceive companies as employers and what they associate to those employers. The automotive industry stays on top among business Y

Google and BMW are the Most Attractive Employers for Europeans

Published on 2012-12-13 07:20:19

by Elisabet Welinder Based on the preferences of over 85,000 career seekers with a business or engineering background, Universum has released the first ever European talent attraction index: “Europe’s Most Attractive Employers 2012”. The index,

Increasing Number of Job Perks Offered to MBAs and Technology Professionals

Published on 2012-11-30 07:07:58

by Emma Collins Creative ways of attracting and retaining talented employees has been a popular topic recently, both at Employer Branding Today and in the recruitment field at large. In the next article, writer Emma Collins sets out some of the newes

Delivering on the Business Plan

Published on 2012-11-28 07:16:38

There is a well-known quote where the CFO asks the CEO: “What if we invest in developing our people and they decide to leave?” and the CEO answers “What if we don’t and they stay?” Now imagine that the CFO asks you ”Why are we spending al

How One of Sweden’s Best Employers Works with Internal Engagement

Published on 2012-11-28 06:51:34

For the third consecutive year, the IT consultancy Sogeti takes a top 3 position at Universum´s ranking “Sweden´s Best Employers”*. Sogeti´s HR Director Gabriella Ekström has shared with us why they are so popular among their own employees an

Norwegian engineers are not interested in changing employers any time soon

Published on 2012-11-28 06:46:25

Only 8% of the Norwegian engineers are interested in changing employers the next six months, according to the Universum Professional Survey. The brand new findings from 2012 show some interesting aspects from the Norwegian work force. Norwegian compa

Is there a way to calcute ROI in employer branding?

Published on 2012-11-25 19:46:44

As organizations constantly pursue higher productivity and more efficiency, measuring the output of a person, department or project has become a necessity by today’s management principles. In this context, organizational metrics, financial indicato

Why choose a career in Agriculture?

Published on 2012-11-05 10:10:47

by John-Torrance Nesbitt and Shan Rizvi The Agricultural industry & leading ‘Ag’ schools have created a very successful Employment Brand targeted at the Millennial generation, such that these Students are flocking to it in record numbers. This br

Attracting professionals – a view from Scandinavia

Published on 2012-10-29 08:14:00

by Daniel Wagerth In the global fight for brainpower it is possible to draw parallels in between countries & regions and identify countries that trail behind the challenges others faced in the past. In this context, Scandinavia is sometimes perceived as a window to the future of the talent market. There are a few reasons [...]

The War for Survival Starts with the Fight for Brainpower

Published on 2012-10-29 08:03:57

by Claes Peyron What do Nokia, Yahoo! and Kodak have in common? They once were top of their industry but have lately been outsmarted by smaller companies with more innovative people and ideas. Why? Quite many companies are simply not yet taking their appeal as an ideal employer seriously and therefore fail to attract, recruit [...]

Truly Social Employer Branding

Published on 2012-10-29 08:03:19

by Shan Rizvi As a recent post on this blog pointed out, it is certainly not enough for your Facebook page to be “liked”. Social media sometimes feels like that uber-cool symbol of luxury that everyone wants to wear. In rushed attempts to appear to be at the forefront of innovation, we have ended up [...]

Will innovation be the new black?

Published on 2012-10-29 07:48:41

By Joao Araujo In the world of talent attraction 2012 has been a fruitful year with new trends, new winners and new challenges. Talent might be moving east to west to study and west to east to work but one common denominator prevails: this new wave of talent is eagerly looking forward to working in [...]

Recruiting Nuts & Bolts: Improving Cycle Times, Building Talent Pipelines, and Understanding Process Metrics

Published on 2012-10-18 10:39:00

by John Torrance- Nesbitt and Shan Rizvi In our latest collaboration with John Torrance-Nesbitt, we explore the nuts and bolts of recruiting. The presentation includes ways to improve cycle times, build talent pipelines, and understand talent metrics. Related Posts:Leveraging Your LinkedIn Page: Recommending A StrategyNo alternative to university relationsEmployer Branding as a way to ensure [...]

Leveraging Your LinkedIn Page: Recommending A Strategy

Published on 2012-10-11 02:54:12

by John Torrance- Nesbitt and Shan Rizvi LinkedIn is perhaps the social network for recruiters and talent alike, making it essential to understand it as a tool, and know how to leverage each part and get the most out of it. Related Posts:Create a more diverse candidate flowNo alternative to university relationsEmployer Branding as a [...]

When it comes to being social, it’s not enough to be liked

Published on 2012-10-09 16:51:05

by Andrew Soane Pity popstar Lady Gaga, who lost 31,700 fans on Facebook last week. And it had nothing to do with her performance on her current tour, her latest outrageous fashion ensemble, or stories about her alleged weight gain. In fact, it had nothing to do with any of this, because it turns out [...]

The Rise of Women in Technology

Published on 2012-10-08 02:36:32

Related Posts:“Men are from Mars, women are from Venus”*Hot Employers for WomenWhen women take over the workplaceGender DiscriminationWomen Rejecting Marriage in Asia

Managing your Employer Branding strategy by Dialogue

Published on 2012-10-03 08:20:48

by Mathilda Welin Brook Two weeks ago the list of the world’s most attractive employers was released. Companies that have managed to get on the list are not there merely because of chance. These companies are those who have succeeded in building a strong employer brand. As a human resource MSc student I find it very interesting [...]

No alternative to university relations

Published on 2012-09-27 05:03:35

by Johnny Torrance-Nesbitt Leading a strong university relations effort is a must for any company but what exactly should a company incorporate into its campus recruitment drives? Our suggestions range from campus brand building activities to the actively development of an employer brand with rankings such as World’s Most Attractive Employers by Universum. This is particularly [...]

Create a more diverse candidate flow

Published on 2012-09-21 08:17:31

by Johnny Torrance-Nesbitt Here are some ideas to consider for creating more diverse candidate flow – some are immediate and tactical while others are more strategic and long range. When these ideas are fully implemented, your company would experience a surge in not only diverse applicants through the pipeline and candidate slates but actual hires. [...]

What drives employer attractiveness in 2012?

Published on 2012-09-20 01:55:46

The only global index of employer attractiveness once again follows some key global trends in 2012. Across the world, students are putting more and more emphasis on innovation. When students think about Google, the World’s Most Attractive Employer 2012, the first word that comes to their mind is innovation, followed by creativity. Interestingly, for Bank [...]

Cut your path through the ranking jungle

Published on 2012-09-20 01:54:24

By Carola Lundberg I often get asked by clients how they should handle all the various rankings that they appear in. Many of them point out that they are surprised (and sometimes a little annoyed) when their manager asks them about why the company has fallen in ranking A, risen in ranking B, and why [...]

Employer Branding and Diversity

Published on 2012-09-12 07:00:18

by Johnny Torrance-Nesbitt The purpose of an organization’s Employer Branding effort is to shape and present an image that allows it to attract and retain the right talent. Corporate diversity, however, is about creating an environment that allows each employee to contribute what he or she is best capable of. It can be argued that [...]

Twitter Updates for 2012-08-30

Published on 2012-08-29 23:00:00

@Victor_Mnt Absolutely – it's somethig to look at. We work together with Magnet Com. in SA and do consulting projects worldwide. # Participate in the talent attraction barometer 2012! #TAB2012 – http://t.co/07C2X7l4 # #dailybuzz How mobile technology affects the workplace http://t.co/UwOvjkWI # Just added myself to the http://t.co/4qyPZaNV twitter directory! # #dailybuzz How mobile technology [...]

Twitter Updates for 2012-08-30

Published on 2012-08-29 23:00:00

Who will be this year’s world winner?

Published on 2012-08-22 01:51:05

In September 2009, it was a historic moment for Universum: it was the first time ever that a global index of employer attractiveness was released, one revealing the organizations that excel in talent acquisition. While Universum has conducted the poll on a national basis for many years, this was the first time it aggregated the [...]

The common challenge: differentiating your employer brand

Published on 2012-08-21 03:06:44

Based on the results of the Talent Attraction Barometer 2012, creating a differentiated employer brand is the most common challenge for HR practitioners. Let’s reexamine this topic and ask the questions: 1. What is differentiation? Differentiation is the result of efforts to make an employer brand stand out, in comparison to its recruitment competitors, as [...]

Optimize your employer branding mix

Published on 2012-08-20 02:12:48

By Karl-Johan Hasselström, Global Consulting Director at Universum It’s not just about being number one. Working with employer branding involves more than just your position in a ranking. Ultimately, all companies need and should understand and analyze their position in the employer branding funnel (see illustration): 1) Does the target group know us? 2) Would [...]

4 common employer branding challenges until 2015

Published on 2012-08-16 09:46:26

Universum conducted a survey during the first half of the year, surveying 2,641 professional’s working with their organization’s employer brand. The survey has revealed some key insights on what are the coming challenges for companies in the years ahead. Here they are: 1. Differentiation Differentiation is a common challenge for companies, as they struggle to [...]

The Evolving Nature of Human Resource Management and the Shift Toward Positive Psychology

Published on 2012-08-08 02:14:37

Today’s post is by Alexa Thompson, a researcher and author who regularly covers issues in psychology education and the latest developments in the fields of psychology, including organizational psychology. Here, she discusses how human resource management has evolved along with the identification and implementation of positive psychology as a boon to employees’ well-being and corporations’ [...]

The productivity to unemployment relation

Published on 2012-08-01 09:29:09

How does the increase or decrease in national productivity affect unemployment levels? According to OnlineCollege.org, “These two markers of economic success (or distress…) are intertwined in a number of complex ways….” In this article, the writer explores how worker productivity influences unemployment globally (and vice versa). Below is a summary of the key points: 1. [...]

Tips for Top Talent

Published on 2012-07-02 10:03:23

By Sandy Jones* Employers may feel overwhelmed by the response they receive for open positions as unemployment remains high and competition for jobs is at a peak, but the sheer number of applicants does not make it easier to find the best talent. In fact, dealing with an influx of resumes often makes the process [...]

What can new generations learn from Baby Boomers?

Published on 2012-06-27 07:38:00

“There’s no such thing as a shortcut to success. But, if millennials want to do themselves a favor, they can learn much from those that came before them. Making an effort to learn career practices of those that have been in the workforce longer can prove an essential resource for those that are new to [...]

Why Employer Branding Matters – Updated

Published on 2012-06-25 04:17:53

Having written “Employer Branding: 5 reasons why it matters & Five Steps to Action” in 2010, a lot has happened since then – Employer Branding has become of one of the most important strategic concerns for the majority of the world’s largest companies. Companies now realise that business success depends on the quality of one’s workforce [...]

Looking to improve your careers website?

Published on 2012-06-20 03:39:14

By Joao Araujo In today’s digital society not having a careers website is unthinkable! The internet has become the first place where people will search for information and candidates follow suit. But since every company has such a section on their website, how to differentiate from your competitors, how do you know which information candidates [...]

The Quest to Find the World’s Best Office – Vestas

Published on 2012-06-20 03:09:44

Vestas has built a new green head office that focuses on sustainability and flexibility, covering 23,000 m2. It is the first Scandinavian building that is LEED certified in the best category — Platinum; only around 150 commercial buildings in the world have achieved platinum certification. To highlight some of the environmentally friendly characteristics of the [...]

Talent in the Emerging Markets

Published on 2012-06-19 07:12:23

By Kerrianne Lim Joon* The world is changing rapidly, and on many fronts. It is now not uncommon to hear or read about economic turmoil, geopolitical unrest and more frequent and serious natural disasters. Moreover, we see new trade routes opening up, with predictions that by 2050, 19 of the top 30 economies by GDP will [...]

Is it hard to attract people that fit your company culture?

Published on 2012-06-12 03:58:32

Please vote in this week’s poll. Results will be revealed on Friday, June 15th. Related Posts:Use of Social Media for Employer BrandingUniversum Poll – week 4The worst things a candidate can do in a job interviewBenefits GenXers bring to the workforceBenefits that Gen Ys bring to the workforce

Showcasing Your Employment Brand in a Recruiting Video

Published on 2012-06-11 01:48:44

While recruiting videos can help your company establish and strengthen its employment brand, most fall into the typical recruiting video trap in which it introduces company executives, talks about the company’s mission, or includes other scripted scenarios that fail to give potential candidates an accurate perception of the employment brand. Companies that effectively use video [...]

Can you use social media during working hours?

Published on 2012-06-08 07:35:10

A lot of companies are weary to let their employees use Facebook, Twitter, LinkedIn, etc during their working hours – what kind of employer are you? Do you permit or forbid social media use in your company? And what are your reasons? Related Posts:Top 3 Social Media Channels for Employer BrandingClueless about using social mediaRecruiting [...]

7 Ways the Job Market Differs for New Grads Versus Baby Boomers

Published on 2012-06-07 03:20:11

By Sandy Jones As millennials graduate from college and traverse out into the bleak job market, tension can build between millennials and their baby boomer counterparts. With both generations working alongside one another, their differences become apparent and may be a source of hostility and resentment. However, with the economic crisis, neither party necessarily gets [...]

May’s Top 10 Most Read Articles 2012

Published on 2012-06-01 02:50:07

1. HR in the future To be competitive in the future, HR leaders have to rethink their traditional roles and understand the potential key issues for the function. 2. CEOs are more worried about talent question than anything else CEOs are more worried about how to appeal and retain Generation Y than how to reduce [...]

The Most Sought After Competencies in New Hires

Published on 2012-05-25 07:23:25

Team work, team work, team work…according to this week’s quick poll, over one-fifth think it’s the most important competence of a new hire. Having the skill means that you should know how to cooperate on projects with your co-workers, coordinate efforts, interact positively, and find ways to act together to meet business objectives. Surprisingly enough, [...]

Prepare your management to support and inspire the target group

Published on 2012-05-23 07:27:03

By Joao Araujo It’s often mentioned that people join companies for a promise but leave because of bad managers. Your promise (or unique selling points) surely includes different factors ranging from a benchmarked compensation, to an up-to-date internal culture. By now your talent attraction strategy must have been validated over and over and readjusted to [...]

Evaluate your position at target schools

Published on 2012-05-23 02:22:58

Four critical Employer Brand on-campus questions: Do you have an overview of your employer attractiveness at selected target schools? Do you have in-depth knowledge of how you are perceived among students at these campuses? Do you have information on how you compare to your competitors at different universities? Do you have insights on how students [...]

Internships impact recruitment success and your employer image

Published on 2012-05-22 03:42:02

To maximize the benefits, it is critical to continuously evaluate and improve the internship experience at your company. Internship programmes provide three main benefits: 1. Deeper evaluation of potential future employees, ensuring proper cultural fit of candidates to your organization 2. Creating brand ambassadors, i.e. candidates who will talk positively about your company and create [...]

Top 3 Desired Attributes in New Hires

Published on 2012-05-22 02:47:03

What are the top 3 most important personal qualities sought after in a new hire? In terms of cultural fit, the personality type you are looking for in a new hire is extremely important, it will determine whether they’ll stay or leave your organization. What personality attributes count within your organization? Is it Authenticity, Confidence, [...]

Top 3 Social Media Channels for Employer Branding

Published on 2012-05-15 06:36:56

Which Social Media Channels do you use or are present in for Employer Branding purposes? The top 3 social media channels are: Facebook (32%), LinkedIn (27%) Twitter (18%). UNIVERSUM – BUILDING BRANDS TO CAPTURE TALENT Related Posts:Top 3 Communication Channels Used To Promote Your Employer BrandRecruiting via Facebook is unpopularDo you have to be on [...]

Finland’s Ideal Employers 2012 – Just released!

Published on 2012-05-09 08:28:08

Top 3 Communication Channels Used To Promote Your Employer Brand

Published on 2012-05-04 09:54:31

What are your top 3 communication channels to promote your employer brand? Employer videos are certainly not the most preferred medium. Social media, a company’s corporate website and events are the primary channels. See results! UNIVERSUM – BUILDING BRANDS TO CAPTURE TALENT Related Posts:Do you have to be on Facebook?Optimise your communication budgetOrganising a successful [...]

Six Tips to Sell Your Job Description to Millennials

Published on 2012-05-02 06:09:46

Last week Jennifer Anne King, Software Advice HR Analyst, wrote a blog post about “Six Ways to Sell a Millennial With Your Job Description.” Here’s a short excerpt from her post: While some managers and recruiters are fed up with some of the stereotypical behaviours of Generation Y, this group is predicted to make up [...]

Setting and using KPI’s for Employer Branding activities

Published on 2012-04-24 10:39:39

By Joao Araujo Number crunching has become a part of our daily routines. Measuring what we do, how quickly we do it and the quality of what we do has become a norm in most companies and departments. Employer Branding won’t be able to swim against the stream… so how can we measure the work [...]

Five Critical Talent Management Questions

Published on 2012-04-24 09:40:45

Anna Mindelöf, HR Director, Universum, shares her views on five critical talent management questions. How do we make our values relevant? How much should we invest? What is great about knowing talent? How do you make talent happy? Who are the winners in the war for talent?

Why We Love Rumours

Published on 2012-04-13 03:23:23

By Christopher Van Mossevelde Many of us have witnessed or experienced a dozen times or more the power of rumours to spread like bushfire. Often we learn more from the grapevine than through official channels. The question is how can one counteract that? Or should one even interfere in dampening the gossip? The Danger of [...]

The quest for the World’s Best Office – Introducing Unilever in São Paulo

Published on 2012-04-12 10:04:46

by Joao Araujo The office! For some it’s like a second home, for others it’s the place where they spend most time during the day. From the cozy desks filled with pictures of family and pets, to the coffee machines where one discusses the latest news, the way we feel at work influences our performance [...]

Happy Easter Holiday!

Published on 2012-04-05 04:45:58

Related Posts:IKEA favourite employer for 10 years straightBenefits GenXers bring to the workforceThe worst things a candidate can do in a job interviewBenefits that Gen Ys bring to the workforceUse of Social Media for Employer Branding

Hot Employers for Women

Published on 2012-04-03 07:00:22

Being International Women’s Day last month, we thought it was suitable to feature women’s favourite employers. Understandably, men and women have a different selection of top employers, but some companies manage to successfully appeal to both. Apple & Google are equally charming Employers like Google and Apple successfully manage to generate equal appeal among both [...]

“Men are from Mars, women are from Venus”*

Published on 2012-03-26 04:19:13

Fast facts How do men and women differ in their career goals? Look at this week’s fast facts about Swedish students (source: Swedish Student Survey 2012). Students are asked to choose 3 career goals from a list of nine. Here are the biggest differences between the sexes: • To be secure or stable in my [...]

It’s People-to-People and Not B2B

Published on 2012-03-20 03:43:52

By Christopher Van Mossevelde, Editor of Employer Branding Today Meeting with Luis Gallardo, one of the speakers at the Universum Awards in Sweden, one couldn’t help but acknowledge the charisma and warmth of this man. Luis is the founder and CEO of ThapGroup, a consultancy that helps companies adopt the: Think Holistic Act Personal business [...]

Build a phenomenal candidate experience

Published on 2012-03-19 10:19:34

By Christopher Van Mossevelde, Editor of Employer Branding Today Well-spoken, relaxed, genuine, and generally funny, Steve grabbed the audience’s attention at the Universum Awards in Sweden. Steve Fogarty, responsible for recruitment innovation and strategy at the adidas Group, presented: “Shaping the Future of Sport”. He began with a quiz: what three brands form part of [...]

Optimise your communication budget

Published on 2012-03-19 05:22:17

Making the best out of your communication budget comes down to good planning. First, one needs to decide on the amount of communication needed, taking into account how competitive the environment is and how sought after are the target groups you intend to recruit. Second, one needs to decide how to allocate resources between channels, [...]

IKEA favourite employer for 10 years straight

Published on 2012-03-15 10:15:14

For the 10th year in a row, IKEA is the first choice employer for Swedish business students in the Universum career study known as FöretagsBarometern. For the first time ever, IKEA also came in second place among civil engineers. “Ikea’s top position is the result of its strategic and long-term efforts in employer branding”, explained [...]

Top 3 benefits Gen Xers bring to business

Published on 2012-03-02 04:05:18

The talk of the week shows that Gen Xers have three key advantages: 1. Experience (50%) 2. Emotional maturity (38%) 3. Confidence, entrepreneurial, motivated if given career development opportunities (31%) Gen Xers have been defined: “The generation born after that of the baby boomers (roughly from the early 1960s to mid 1970s)” and are typically [...]

Do you have to be on Facebook?

Published on 2012-02-28 04:26:30

By Elisabet Welinder Is social media for all businesses? Is it really for free and must all organizations be present? The myths about social media are many, and so are the questions on how to best integrate the channels with your communication. Students’ use of communication channels On February 22nd in Stockholm, Universum held a [...]

Benefits GenXers bring to the workforce

Published on 2012-02-27 01:50:20

Last week, we looked at Gen Y and the contributing factors they bring to the workforce. Today, we look at what Gen Xers have more of than the other generations. Poll closes on Friday, March 2nd, at 08:00 CET. Please take part in the conversation. � Related Posts:Benefits that Gen Ys bring to the workforceUse [...]

Top 3 benefits that Gen Ys bring to the workforce

Published on 2012-02-24 03:43:19

Every generation looks at the other with critical eyes. We are all too familiar with the generation gap: the lack of communication between one and another, especially between the young and the old, due to differences of tastes, values, outlook, and different world experiences. Gen Xers and Baby Boomers often criticize Gen Ys, dubbed the [...]

Could more effective workforce management replace redundancy?

Published on 2012-02-21 08:13:14

By Neville Henderson, principal consultant at Pasfield Curran Article was first published in HRZone. As uncertainty over the Eurozone crisis continues to dampen confidence and fears of a double-dip recession continue to loom, it appears that UK organisations will need to keep on tightening their belts for some time to come. And as downsizing strategies [...]

Benefits that Gen Ys bring to the workforce

Published on 2012-02-20 01:51:56

If you had to compare generations and look at the strengths of each, how would you objectively evaluate each cohort? If you belong to one generation, what would you say are your unique strengths, unmatched by other generations? Or would you think that all generations are in fact the same and there are no real [...]

Increase employee productivity by providing flex time

Published on 2012-02-17 03:59:31

The results of this week’s poll are interesting: • Six out of ten people believe that employees work more if given flex time and the opportunity to work from home • Over a quarter believe that there is no difference and that employees work the same amount • A little over one-tenth (13%) feel like [...]

Avoid the gibberish

Published on 2012-02-15 05:01:56

Thanks to Sirona Says I came across this very amusing, but true video on why we should avoid communicating anything that is judged: Worthless Uninteresting Boring Nonsense Gibberish. To avoid blah blah, Dan Roam recommends that the words should be 1) clear, 2) the idea should be simple and 3) the intent should be to clarify. [...]

Flexible working hours affecting employee productivity

Published on 2012-02-13 01:42:48

There is a lot of talk around how flexible working hours and giving employees the opportunity to work from home is beneficial, or is it really? Let’s see what the common view is in this week’s poll. Related Posts:Increase employee productivity by providing flex timeUniversum Poll – week 4The worst things a candidate can do [...]

Avoid being a lousy job candidate

Published on 2012-02-10 03:50:31

The deadliest sin – knowing zilch about the job or company you’re going to be interviewed by. Seems like a no brainer, but don’t take it for granted – many candidates, unfortunately, don’t come prepared. More than one and a half believe this is the unforgivable gaff, so let’s communicate that to job-seekers. Don’t be [...]

The pros and cons to diversity

Published on 2012-02-08 04:01:46

In the workplace, and from a business perspective, having a diverse workforce is no longer a question. The world is interconnected and due to the huge advances in international travel and communication, people easily move and work across borders. This article serves to remind people of the pros and cons to having a diverse workforce [...]

The Top 10 Stories in January

Published on 2012-02-07 10:18:11

Here are the top 10 stories of last month. 1. 6 competencies for a successful HR professional According to “the largest global study ever on human resource professionals” there are 6 competencies you must have to become a successful HR professional. Read more to find out how to become one, and how to build an [...]

The worst things a candidate can do in a job interview

Published on 2012-02-03 10:49:35

Here is this week’s poll: the worst things a candidate can do in a job interview. If you would like to see the results of last week’s question on the use of social media, click here. Remember to vote – thank you! Related Posts:Use of Social Media for Employer BrandingClueless about using social mediaUniversum Poll [...]

Clueless about using social media

Published on 2012-02-03 03:15:05

As Facebook sets the wheels in motion for its IPO, it couldn’t be timelier to ask the question “do employers use social media and do they know what they’re doing?” Nobody can doubt the powers of social media to connect to large, as well as relevant, audiences. And as one expands his/her network, one can also [...]

Cultivating global talent

Published on 2012-02-02 02:03:47

Human capital is the new engine of prosperity, and with companies expanding globally the need for a more creative employer brand is overwhelming. Businesses that include multicultural work environments will give them advantages. By Dilek Ayhan, the managing director of Alarga. The Global Talent Risks Report 2011 published by the World Economic Forum addresses how industries and [...]

In-house or outsource?

Published on 2012-01-31 02:21:08

Which is the way to go: direct hiring or recruitment agency? Both have their advantages. Businesses today continue to take a long hard look at their bottom line and there’s been a definite trend towards cutting out the middle man and hiring direct. By Jens Trulsson It is now best practice to afford a prospective [...]

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