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The Most Sought After Competencies in New Hires
Published on 2012-05-25 07:23:25
Team work, team work, team work…according to this week’s quick poll, over one-fifth think it’s the most important competence of a new hire. Having the skill means that you should know how to cooperate on projects with your co-workers, coordinate efforts, interact positively, and find ways to act together to meet business objectives. Surprisingly enough, [...] > read more
Prepare your management to support and inspire the target group
Published on 2012-05-23 07:27:03
By Joao Araujo It’s often mentioned that people join companies for a promise but leave because of bad managers. Your promise (or unique selling points) surely includes different factors ranging from a benchmarked compensation, to an up-to-date internal culture. By now your talent attraction strategy must have been validated over and over and readjusted to [...] > read more
Evaluate your position at target schools
Published on 2012-05-23 02:22:58
Four critical Employer Brand on-campus questions: Do you have an overview of your employer attractiveness at selected target schools? Do you have in-depth knowledge of how you are perceived among students at these campuses? Do you have information on how you compare to your competitors at different universities? Do you have insights on how students [...] > read more
Internships impact recruitment success and your employer image
Published on 2012-05-22 03:42:02
To maximize the benefits, it is critical to continuously evaluate and improve the internship experience at your company. Internship programmes provide three main benefits: 1. Deeper evaluation of potential future employees, ensuring proper cultural fit of candidates to your organization 2. Creating brand ambassadors, i.e. candidates who will talk positively about your company and create [...] > read more
Top 3 Desired Attributes in New Hires
Published on 2012-05-22 02:47:03
What are the top 3 most important personal qualities sought after in a new hire? In terms of cultural fit, the personality type you are looking for in a new hire is extremely important, it will determine whether they’ll stay or leave your organization. What personality attributes count within your organization? Is it Authenticity, Confidence, [...] > read more
Top 3 Social Media Channels for Employer Branding
Published on 2012-05-15 06:36:56
Which Social Media Channels do you use or are present in for Employer Branding purposes? The top 3 social media channels are: Facebook (32%), LinkedIn (27%) Twitter (18%). UNIVERSUM – BUILDING BRANDS TO CAPTURE TALENT Related Posts:Top 3 Communication Channels Used To Promote Your Employer BrandRecruiting via Facebook is unpopularDo you have to be on [...] > read more
Finland’s Ideal Employers 2012 – Just released!
Published on 2012-05-09 08:28:08
Top 3 Communication Channels Used To Promote Your Employer Brand
Published on 2012-05-04 09:54:31
What are your top 3 communication channels to promote your employer brand? Employer videos are certainly not the most preferred medium. Social media, a company’s corporate website and events are the primary channels. See results! UNIVERSUM – BUILDING BRANDS TO CAPTURE TALENT Related Posts:Do you have to be on Facebook?Optimise your communication budgetOrganising a successful [...] > read more
Six Tips to Sell Your Job Description to Millennials
Published on 2012-05-02 06:09:46
Last week Jennifer Anne King, Software Advice HR Analyst, wrote a blog post about “Six Ways to Sell a Millennial With Your Job Description.” Here’s a short excerpt from her post: While some managers and recruiters are fed up with some of the stereotypical behaviours of Generation Y, this group is predicted to make up [...] > read more
Setting and using KPI’s for Employer Branding activities
Published on 2012-04-24 10:39:39
By Joao Araujo Number crunching has become a part of our daily routines. Measuring what we do, how quickly we do it and the quality of what we do has become a norm in most companies and departments. Employer Branding won’t be able to swim against the stream… so how can we measure the work [...] > read more
Five Critical Talent Management Questions
Published on 2012-04-24 09:40:45
Anna Mindelöf, HR Director, Universum, shares her views on five critical talent management questions. How do we make our values relevant? How much should we invest? What is great about knowing talent? How do you make talent happy? Who are the winners in the war for talent? > read more
Why We Love Rumours
Published on 2012-04-13 03:23:23
By Christopher Van Mossevelde Many of us have witnessed or experienced a dozen times or more the power of rumours to spread like bushfire. Often we learn more from the grapevine than through official channels. The question is how can one counteract that? Or should one even interfere in dampening the gossip? The Danger of [...] > read more
The quest for the World’s Best Office – Introducing Unilever in São Paulo
Published on 2012-04-12 10:04:46
by Joao Araujo The office! For some it’s like a second home, for others it’s the place where they spend most time during the day. From the cozy desks filled with pictures of family and pets, to the coffee machines where one discusses the latest news, the way we feel at work influences our performance [...] > read more
Happy Easter Holiday!
Published on 2012-04-05 04:45:58
Related Posts:IKEA favourite employer for 10 years straightBenefits GenXers bring to the workforceThe worst things a candidate can do in a job interviewBenefits that Gen Ys bring to the workforceUse of Social Media for Employer Branding > read more
Hot Employers for Women
Published on 2012-04-03 07:00:22
Being International Women’s Day last month, we thought it was suitable to feature women’s favourite employers. Understandably, men and women have a different selection of top employers, but some companies manage to successfully appeal to both. Apple & Google are equally charming Employers like Google and Apple successfully manage to generate equal appeal among both [...] > read more
“Men are from Mars, women are from Venus”*
Published on 2012-03-26 04:19:13
Fast facts How do men and women differ in their career goals? Look at this week’s fast facts about Swedish students (source: Swedish Student Survey 2012). Students are asked to choose 3 career goals from a list of nine. Here are the biggest differences between the sexes: • To be secure or stable in my [...] > read more
It’s People-to-People and Not B2B
Published on 2012-03-20 03:43:52
By Christopher Van Mossevelde, Editor of Employer Branding Today Meeting with Luis Gallardo, one of the speakers at the Universum Awards in Sweden, one couldn’t help but acknowledge the charisma and warmth of this man. Luis is the founder and CEO of ThapGroup, a consultancy that helps companies adopt the: Think Holistic Act Personal business [...] > read more
Build a phenomenal candidate experience
Published on 2012-03-19 10:19:34
By Christopher Van Mossevelde, Editor of Employer Branding Today Well-spoken, relaxed, genuine, and generally funny, Steve grabbed the audience’s attention at the Universum Awards in Sweden. Steve Fogarty, responsible for recruitment innovation and strategy at the adidas Group, presented: “Shaping the Future of Sport”. He began with a quiz: what three brands form part of [...] > read more
Optimise your communication budget
Published on 2012-03-19 05:22:17
Making the best out of your communication budget comes down to good planning. First, one needs to decide on the amount of communication needed, taking into account how competitive the environment is and how sought after are the target groups you intend to recruit. Second, one needs to decide how to allocate resources between channels, [...] > read more
IKEA favourite employer for 10 years straight
Published on 2012-03-15 10:15:14
For the 10th year in a row, IKEA is the first choice employer for Swedish business students in the Universum career study known as FöretagsBarometern. For the first time ever, IKEA also came in second place among civil engineers. “Ikea’s top position is the result of its strategic and long-term efforts in employer branding”, explained [...] > read more
Top 3 benefits Gen Xers bring to business
Published on 2012-03-02 04:05:18
The talk of the week shows that Gen Xers have three key advantages: 1. Experience (50%) 2. Emotional maturity (38%) 3. Confidence, entrepreneurial, motivated if given career development opportunities (31%) Gen Xers have been defined: “The generation born after that of the baby boomers (roughly from the early 1960s to mid 1970s)” and are typically [...] > read more
Do you have to be on Facebook?
Published on 2012-02-28 04:26:30
By Elisabet Welinder Is social media for all businesses? Is it really for free and must all organizations be present? The myths about social media are many, and so are the questions on how to best integrate the channels with your communication. Students’ use of communication channels On February 22nd in Stockholm, Universum held a [...] > read more
Benefits GenXers bring to the workforce
Published on 2012-02-27 01:50:20
Last week, we looked at Gen Y and the contributing factors they bring to the workforce. Today, we look at what Gen Xers have more of than the other generations. Poll closes on Friday, March 2nd, at 08:00 CET. Please take part in the conversation. Related Posts:Benefits that Gen Ys bring to the workforceUse [...] > read more
Top 3 benefits that Gen Ys bring to the workforce
Published on 2012-02-24 03:43:19
Every generation looks at the other with critical eyes. We are all too familiar with the generation gap: the lack of communication between one and another, especially between the young and the old, due to differences of tastes, values, outlook, and different world experiences. Gen Xers and Baby Boomers often criticize Gen Ys, dubbed the [...] > read more
Could more effective workforce management replace redundancy?
Published on 2012-02-21 08:13:14
By Neville Henderson, principal consultant at Pasfield Curran Article was first published in HRZone. As uncertainty over the Eurozone crisis continues to dampen confidence and fears of a double-dip recession continue to loom, it appears that UK organisations will need to keep on tightening their belts for some time to come. And as downsizing strategies [...] > read more
Benefits that Gen Ys bring to the workforce
Published on 2012-02-20 01:51:56
If you had to compare generations and look at the strengths of each, how would you objectively evaluate each cohort? If you belong to one generation, what would you say are your unique strengths, unmatched by other generations? Or would you think that all generations are in fact the same and there are no real [...] > read more
Increase employee productivity by providing flex time
Published on 2012-02-17 03:59:31
The results of this week’s poll are interesting: • Six out of ten people believe that employees work more if given flex time and the opportunity to work from home • Over a quarter believe that there is no difference and that employees work the same amount • A little over one-tenth (13%) feel like [...] > read more
Avoid the gibberish
Published on 2012-02-15 05:01:56
Thanks to Sirona Says I came across this very amusing, but true video on why we should avoid communicating anything that is judged: Worthless Uninteresting Boring Nonsense Gibberish. To avoid blah blah, Dan Roam recommends that the words should be 1) clear, 2) the idea should be simple and 3) the intent should be to clarify. [...] > read more
Flexible working hours affecting employee productivity
Published on 2012-02-13 01:42:48
There is a lot of talk around how flexible working hours and giving employees the opportunity to work from home is beneficial, or is it really? Let’s see what the common view is in this week’s poll. Related Posts:Increase employee productivity by providing flex timeUniversum Poll – week 4The worst things a candidate can do [...] > read more
Avoid being a lousy job candidate
Published on 2012-02-10 03:50:31
The deadliest sin – knowing zilch about the job or company you’re going to be interviewed by. Seems like a no brainer, but don’t take it for granted – many candidates, unfortunately, don’t come prepared. More than one and a half believe this is the unforgivable gaff, so let’s communicate that to job-seekers. Don’t be [...] > read more
The pros and cons to diversity
Published on 2012-02-08 04:01:46
In the workplace, and from a business perspective, having a diverse workforce is no longer a question. The world is interconnected and due to the huge advances in international travel and communication, people easily move and work across borders. This article serves to remind people of the pros and cons to having a diverse workforce [...] > read more
The Top 10 Stories in January
Published on 2012-02-07 10:18:11
Here are the top 10 stories of last month. 1. 6 competencies for a successful HR professional According to “the largest global study ever on human resource professionals” there are 6 competencies you must have to become a successful HR professional. Read more to find out how to become one, and how to build an [...] > read more
The worst things a candidate can do in a job interview
Published on 2012-02-03 10:49:35
Here is this week’s poll: the worst things a candidate can do in a job interview. If you would like to see the results of last week’s question on the use of social media, click here. Remember to vote – thank you! Related Posts:Use of Social Media for Employer BrandingClueless about using social mediaUniversum Poll [...] > read more
Clueless about using social media
Published on 2012-02-03 03:15:05
As Facebook sets the wheels in motion for its IPO, it couldn’t be timelier to ask the question “do employers use social media and do they know what they’re doing?” Nobody can doubt the powers of social media to connect to large, as well as relevant, audiences. And as one expands his/her network, one can also [...] > read more
Cultivating global talent
Published on 2012-02-02 02:03:47
Human capital is the new engine of prosperity, and with companies expanding globally the need for a more creative employer brand is overwhelming. Businesses that include multicultural work environments will give them advantages. By Dilek Ayhan, the managing director of Alarga. The Global Talent Risks Report 2011 published by the World Economic Forum addresses how industries and [...] > read more
In-house or outsource?
Published on 2012-01-31 02:21:08
Which is the way to go: direct hiring or recruitment agency? Both have their advantages. Businesses today continue to take a long hard look at their bottom line and there’s been a definite trend towards cutting out the middle man and hiring direct. By Jens Trulsson It is now best practice to afford a prospective [...] > read more