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What’s Next for Tumblr?
Published on 2013-05-21 07:08:29
Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. Tumblr users are passionate and are worried about what will happen t
Yelp is Broken and Social Flashmobs Apparently Rule
Published on 2013-05-17 13:03:40
I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give yo
When content turns into an ad
Published on 2013-05-14 12:12:55
It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.
The Way Social Media Used To Be
Published on 2013-04-02 10:20:24
From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.
Is Social Currency Counterfeit?
Published on 2013-03-21 10:58:44
Check out this image. Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part
Our Global Digital World
Published on 2013-03-14 13:06:57
Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!
When Does Online Privacy Not Matter Anymore?
Published on 2013-03-12 08:27:40
Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the libert
Social Media Marketing Wins…and Fails
Published on 2013-02-21 08:27:49
Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
10 Digital Unpredictions for 2013
Published on 2013-01-08 10:20:08
The Biggest Moments in Social Media in 2012
Published on 2012-12-27 08:55:20
Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company.
Social May Artificially Validate Motivation and Intent But…
Published on 2012-12-06 12:49:14
Social Media’s Impact and Effect
Published on 2012-12-06 07:24:02
There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog
From Social to Local to Mobile
Published on 2012-11-09 13:56:12
You don’t know this but you are really driving the train. By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapo
Should Everything be Free Online?
Published on 2012-11-02 11:25:10
Chances are, you have given away more than you have charged for… For a lot of people, what they expect and get from their digital experiences isn’t even close to being reality. Want a few easy examples? OK. One of the most prevalent business mode
The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
Published on 2012-10-18 08:22:17
This morning’s thought: “I now need to go back and look at all my recent SEO work.” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak. It’ similar to watching the standings in Major League Baseball. Some days you may [...]
Two Hurdles and One Gap in Enterprise Social Media Engagement
Published on 2012-10-12 14:32:56
Recently, my work required that I evaluate some of the top global brands in a certain industry in regards to internal b2b social media usage. I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. I’ve looked at social data for a month and I have discovered two [...]
When Lead Gen Get’s in the Way of a Good Cause. 7 Lessons for Chevy & MLB.
Published on 2012-10-10 10:30:47
I love baseball and I coach baseball and I’m a fan of the Pittsburgh Pirates. Recently I received an email from Pirates.com asking me to vote for pitcher Chris Resop for the Roberto Clemente Award which annually goes out to one player in major league baseball who selflessly gives back to the community. It’s a [...]
Is Social Video Effective?
Published on 2012-10-09 13:17:33
“The goal was not to sell units, but to increase favorability about the two brands among younger consumers,”? What do you think? The visual imagery, the soundtrack, it’s just done right and yet, where is the product? Created for Intel, does this have to make sense to be good or effective? Do you think the 55 [...]
The Global Impact of Smartphones
Published on 2012-09-27 05:45:58
Courtesy of the folks from Protect Your Bubble.
Is Social Media Marketing Effective?
Published on 2012-09-06 13:40:42
Thanks to the folks at MDG
Retail and Social Media by the Numbers
Published on 2012-08-28 16:06:13
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. Though it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst
The Conundrum of Content
Published on 2012-08-09 11:40:56
I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content [...]
Social Business in 2012 Study
Published on 2012-07-19 09:01:23
I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. To quote, “Organizations are leveraging social media tools to evolve into social businesses – [...]
Twitter is Starting to Jam
Published on 2012-06-29 12:35:13
It’s Not About Social Anymore
Published on 2012-06-19 14:00:40
I was watching highlights of a Miami Heat game the other night and after every major replay of the game you could hear the shrill cackle of a woman cheering in the background. You know how some things can gnaw at you pretty quickly for no apparent reason? Well, her cackle got to me pretty [...]
The State of Retail Mobility [Infographic]
Published on 2012-06-07 13:10:41
How have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic.
Social Media for Business in 2012 [Infographic]
Published on 2012-06-01 09:30:20
Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
When Does Social Media Really Work?
Published on 2012-05-22 09:53:45
The beauty of social media isn’t in the online connections. It’s not about the numbers, never has been. OK, maybe it is to marketers, but that’s because they operate from a different perspective. No the beauty of social media is in it’s potential. It’s potential to connect people from divergent backgrounds or in the same [...]
How Do We Get Duped By SEO [Infographic]
Published on 2012-05-14 10:54:00
It all starts with a title. The better the title, the stickier the title, the more likely you’ll suck us in.
How Digital is Changing the Consumer Experience
Published on 2012-05-02 16:02:39
Let me give you a few real world examples that happen every day. You’re at a stop light for all of 30 seconds and you start to get antsy because the light hasn’t changed. You are going to make a right on red and there is someone in front of you who does not turn [...]
Social Media and The Olympics
Published on 2012-04-20 15:44:07
Two things for you to check out. First check out the infographic below and second, check out this link: http://hub.olympic.org/
A Need to Redefine Brand Lift
Published on 2012-04-13 08:22:18
According to a recent survey published by eMarketer, four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? Vizu which partnered with DIGIDAY on the survey defines brand lift as the [...]
On Social Media Tools, Noise, and Experience
Published on 2012-04-12 10:00:44
I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” Which made me immediately draw a relation to the water that surrounds the glades being the internet so to speak, and the wispy reeds of [...]
The Rise of Mobile Media and the Fall of Advertising Media [Infographic]
Published on 2012-04-03 10:01:45
Infographic presented by 2D barcode service Microsoft Tag.
On Being Relevant in Digital
Published on 2012-03-30 08:25:58
“Social” claims or has been claimed to do everything and it really has become quite the game changer. In fact, did you know that it can actually boil the ocean? OK, so I’m kidding, but the point is this-One thing that social media does and has done, is that it has spurred or enhanced or magnified [...]
Four Areas that Digital Marketers Need to Continue to Focus On
Published on 2012-03-19 11:46:12
Should we be amazed anymore at how fast digital is moving? Honestly no. But what should we be thinking about as we watch it go by? When I was a kid and I would see a train go by, I always wanted to be on that train. I didn’t really care where it was going, [...]
A Bunch of Littles Can Make a Big Difference-KONY 2012
Published on 2012-03-09 12:29:15
Just watch the video…and then jump on over to Invisible Children
The Problem with Blending Organic Results with Social Information
Published on 2012-03-08 09:00:14
Hey Google, you know me, but do you really know me? I know, I know, you have all that customer data and you’ve just changed, refined your privacy policy so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef. [...]
Business Myopia-The Need To Realign Hope And Reality With Your Social Business
Published on 2012-03-01 08:52:59
A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. Here’s a real world example. 3 days ago I was on the phone with [...]
The Dawn of Social Mediocrity
Published on 2012-02-24 12:15:24
Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood [...]
The Evolution of Our Data Fixation in Social Media
Published on 2012-02-21 09:35:30
Six years ago, we were talking about the growth of blogging and MySpace. In 2006, Radian6 was founded by Chris Newton (@cdnewt) and Chris Ramsey (@chrisramsey) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Five years ago, hundreds of millions of people around the world were starting to visit [...]
The Empowered Consumer Needs An Empowered CPG
Published on 2012-02-17 08:31:27
Brian Solis from Altimeter Group used the term empathetic business models in a recent blog post titled, A Critical Path for Customer Relevance, Part 1, and though it sounds good and I would like for all businesses to “be” that in the end. I prefer not to use it to describe an ideal business model, as [...]
Relationships In A Socially Connected World
Published on 2012-02-15 14:06:16
In the New York Times recently there was an article titled, My Dinner With Clay Shirky, and What I Learned About Friendship which I highly recommend. The piece was essentially about an authors dinner experience with noted writer, speaker, and internet ethnographer Clay Shirky. If you don’t know who Clay Shirky is, go to Amazon [...]
Some Handy Social Networking Statistics and Trends
Published on 2012-02-11 07:58:53
Infographic by – Conversion Rate Optimization Company Invesp
Where Are the Jobs and What Can You Make In Social Media?
Published on 2012-02-09 08:12:32
As I’ve said many times, I love a good infograph, thus, let’s introduce the Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying [...]
The 3 Levels Of Change Needed To Integrate Social Media
Published on 2012-02-06 15:30:56
If You have not visited the blog site for the agency, We are Social, make sure you do. It’s a great resource of information. In particular, I was struck by an infograph that was up recently titled, Social Business-Social Media Integration. Within that infograph, I found this: Which one do you think is the hardest? [...]
Why Should You Comment On A Blog Post?
Published on 2012-02-03 09:37:06
I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. The piece was beautifully written and it was interesting to see what those 12 people had to say. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments [...]
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Published on 2012-01-30 14:04:10
The static website is dead long live the static website According to a study from Accenture, comScore, and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be [...]
Chances Are You’ve Met Less Than 5% of the People in Your Social Network
Published on 2012-01-25 08:17:21
The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Jay Baer calls it false intimacy. Does it matter that I have not met them? [...]
Who does Google make it’s money from? A breakdown (Infograph)
Published on 2012-01-23 08:01:10
© WordStream, a Google AdWords partner company.
Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?
Published on 2012-01-17 15:07:48
The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get’s it and who doesn’t? Who get’s the honor of your participation can also affect your impact because THAT will be where you spend the bulk of your time. Where should you spend your time? On the networks that [...]
Engagement is not a Like or a Follow
Published on 2011-06-28 09:27:35
You must remember this A kiss is just a kiss, a sigh is just a sigh. The fundamental things apply As time goes by. A handshake is nothing but a handshake. It can be about meeting for the first time, it can about seeing someone again, and it can mean
What Does Corporate America Fear the Most with Social Media?
Published on 2011-06-23 13:28:55
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee-The digital native. They fear the new found empowerment of an existing emp
Three Plateaus in Social Media
Published on 2011-06-21 09:32:09
For those of you who are new to the social space, this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1 You’ve created half assed personas in Face
On hardwork, Shorts Cuts and Aggregating in Digital
Published on 2011-06-14 14:45:03
Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? “Without the short cuts and the corners we cut, we would have never made it…” In the world of digital, th
The Relationship Between the Brand and the Customer
Published on 2011-06-10 09:47:22
I like Under Armor. I like Nike. I like Titleist. Do I love them? No, it’s a platonic relationship.. Now where does that put me in the grand scheme of things when it comes to our “social relationship“? What do I want that relati
The Consistency of Being Inconsistent in Digital
Published on 2011-06-09 11:12:29
The only constant in life is change-François de la Rochefoucauld Sometimes I think the toughest part of my job is trying to stay current. And I’m supposed to be a thought leader? Ha! So if I’m thinking that, what does that mean for you
The Age of Digital Enamorment
Published on 2011-06-08 10:44:45
I wasn’t the best history student but I do know that we’ve had these periods in our history where there were just huge shifts and advancements in the way things were done. We had The Stone Age, The Bronze age, etc. etc., Each bigger an
What are You Supposed to Measure in Social Media?
Published on 2011-06-07 08:41:59
My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. My abov
Is Being Too Social Ruining Social Media?
Published on 2011-06-02 09:55:19
I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.” Which gave me pause to think. What happens when you have so many options to do somet
The Secret Sauce of Social Networks
Published on 2011-05-31 08:15:21
What is the secret sauce of a social network? What do you think it is? What motivates people in your networks? What motivates you? Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent
Recommendations have nothing to do with loyalty!
Published on 2011-05-25 15:53:03
Just saying that out loud sounds crazy but check this out. So let’s get this straight. If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you o
There is No Social Media Bubble
Published on 2011-05-20 11:54:48
It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) that commerce driven sites whose success was goin
The Assumptive Close of Facebook App Registrations
Published on 2011-05-19 11:16:39
There needs to be a better way. I wanted to download a report that was on Scribd but I needed to Login/Signup. My options? Use Facebook or standard email addy. But upon further investigation of signing up via Facebook, I see that Scribd will access t
Social Media Conundrum #34-You Hired Them but Don’t Trust Them
Published on 2011-05-17 10:02:33
Why is it that social has created a whole new set of problems in the workplace? You know what I’m talking about. I’m talking about the employee with the new found voice, the social employee. I think it’s an interesting dichotomy n
Search Drives the Purchase, Social Influences it… A Little
Published on 2011-05-16 08:43:48
The impact that search and social media have on a consumer’s purchase has never been disputed. I have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search
Does Social Media Own You?
Published on 2011-05-13 09:18:28
Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. Great Idea but I can think of a better one and here’s why. This morning I was reading
The Voice of the Social Employee Inside the Firewall
Published on 2011-05-10 08:40:42
In doing some recent research and “listening” to the voice of the customer lately on behalf of clients, it dawned on me that we really don’t talk much about the “voice of the employee”. Sure we talk about employee empowerment and internal
The Silos are still there-How can you change that?
Published on 2011-05-06 07:30:25
Do silos ever come down? Over the past five plus years it’s been said an inordinate amount of times that- “In order for social media to be effective internally within an organization, the silos have to come down“. But do silos ever
The Distraction Economy
Published on 2011-04-28 09:02:40
I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. There are too many places to find content, curate content, share
What Twitter could learn from Facebook Deals
Published on 2011-04-26 08:42:28
I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and ea
Is social media territorial? Should it be?
Published on 2011-04-22 08:40:43
I was walking the dog the other night and watched as he “marked” his territory and naturally I thought about the natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights” to
What Can P90X Teach Us About Social Digital Principles?
Published on 2011-04-19 09:35:11
In case you may be living under a rock and do not know what P90X is, it’s currently the media darling of the fitness world. It’s a fitness program encapsulated on DVD in which it stresses 3 simple core principles into it’s workout r
When Should Brands Establish Credibility in Social?
Published on 2011-04-13 08:51:40
The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? A Blog? An internal social media strategy? A go to market strategy? Hi
Qualify the Why
Published on 2011-04-12 10:38:07
Why do people buy your product? Why do you buy one product and not the other? Why do people hate you or your company? Why do people love your product? Why do people quit using your product? Why do people talk about your products and company? Qualify
Should Companies Play it Safe in Social Media?
Published on 2011-04-11 14:02:08
What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers? Is it creating a Twitter profile “in case” someone maybe be talking about you so tha
Consumer Empowerment or Why Brands Can’t Afford to Falter
Published on 2011-04-07 09:19:53
Danny Brown is right. 2 days ago he wrote a post about brands that drive customers away. Essentially saying/asking, why give your customers, the loyal one’s, a reason to leave. I loved his examples and his post is a quick must read. But le
You know what Twitter needs to Fix?
Published on 2011-04-05 10:09:10
I know, it’s a loaded question but it’s simple really. It’s the one area that needs attention and really hasn’t received much of it. See if you can figure out. I apologize for using my page as the example. The Bio section. If
The Problem with the Social Web
Published on 2011-04-04 10:03:15
Competition is a good thing. Burger King is across the street from McDonalds. Chipotle sits a few hundred yards from Moe’s, Sprint and AT&T offer virtually the same thing. At the end of the day it’s about choice and personal preferenc
Does Twitter Work?
Published on 2011-04-01 09:59:52
About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?” And yet throughout the course of a week as well I will also hear the following: Twitter doesn’t work How can people spend
Sure I love the conversation but…
Published on 2011-03-31 09:01:44
I used to be a social media purist but I’ve evolved. Why? Well we have evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having the
Is it ever wise to knock the competition?
Published on 2011-03-30 08:51:47
Talking about the other team is a fine line. On the one hand by acknowledging that they exist, you acknowledge that they are a threat and you are aware of them. By not recognizing that they are in the room, you risk not respecting what they might be
The Dark Side of Viral Content
Published on 2011-03-29 07:25:15
Black to beat Bieber for YouTube’s most hated… via Know Your Meme This is your brain on Rebecca Black. By Helen A.S. Popkin Tween sensation Rebecca Black will see her parent-financed video “Friday” beat Justin Bieber’s &
Will Color be the NBT in social? Or will it fade?
Published on 2011-03-28 09:26:38
Think fast! Find someone. Take pictures together. Party. Play date. Lunch? Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. There’s no attaching, uploading, or friending to do. Sh
What does Viral look like?
Published on 2011-03-23 12:24:59
Do you know who Rebecca Black is? Rebecca Black is a 14 year old singer. She started attracting attention this month after a single she recorded and produced was released on YouTube and iTunes. The song’s video was uploaded to YouTube las
Anti-Social Media-The Anonymous Comment
Published on 2011-03-23 09:06:12
The new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new w
When Social Media Strategy Becomes Irrelevant
Published on 2011-03-21 09:27:30
What’s important? Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. Here are 3 examples where social media has never figured more promi
Socially empowering your employees-What’s taking so long?
Published on 2011-03-16 09:05:01
We talk and write about the ways to grow a business using social ALOT. Companies are obsessing over it. Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of r
What Was Your Enchanted Moment?
Published on 2011-03-10 08:42:46
I’d like to think that we’ve all had “enchanted” moments in this space. I have had at least two, maybe three. The space I’m referring to specifically is the digital/social media, online marketing space. Moment #1 possi
Corning Creates an Impactful and Viral Video
Published on 2011-03-03 13:44:51
Watch this video from Corning. When I first saw it, I was amazed at what was possible with glass and then what caught my eye was the number of views-5.8 million views in less than one month. This is isn’t a funny video. It’s not scandalou
Monetizing Facebook
Published on 2011-02-25 12:53:53
Let’s look at three situations. We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social co
The Relevance of my Online Relationships has Risen.
Published on 2011-02-23 11:13:43
Game changer alert! It’s not what Google knows anymore. It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let that sink in for a second. The time ha
Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential?
Published on 2011-02-18 08:58:04
I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, &
Content is under scrutiny? It’s about time.
Published on 2011-02-17 09:31:00
Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. I do. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a pro
How Accountable are you with your Social Media?
Published on 2011-02-10 14:11:07
Recently the spate of social media faux pas’s would tend to make one wonder if putting yourself “out there” is really worth it. The novice I’m sure is wondering that, as well as the expert. Why all of a sudden are people not c
On Brand Experience
Published on 2011-02-08 07:14:25
When I was in grade school, one Christmas in particular stood out for me but not for the reasons you might think. My parents were not getting along at the time and for whatever reason, I received a ridiculous amount of presents from my father. Some o
Brands are still not taking Twitter Seriously
Published on 2011-02-01 07:38:32
I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Specifically the Twitter and Facebook icons. Just be
There are no take backs in social media…
Published on 2011-01-27 14:23:14
Originally I was going to write about how NFL players not playing this past Sunday were tweeting during the NFC championship game about how Quarterback Jay Cutler seemed to NOT want to go back in the game because of a perceived injury to hi
Who Can You trust?
Published on 2011-01-26 15:13:06
The Edelman Trust Barometer version 2011 came out recently and buried in the presentation deck are 2 slides I want you to check out. Here’s #1 What this slide is implying is that consumers no longer trust their peers and that they would prefer
The Implied Participation of Social Media
Published on 2011-01-21 07:42:33
If you’re new to social media marketing, you might feel like you’re a little late to the game. In a sense, if you are new, you are a little late. However, fear not, there are some who have actually been slogging through social media so long witho
On Influence and Bad Blog Posts
Published on 2011-01-18 08:54:50
I like differing opinions, thoughts and comments. I think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I’ll p
What’s Your Approach?
Published on 2011-01-17 09:37:51
What Does Fully Engaged Mean?
Published on 2011-01-14 10:32:14
Earlier this week, Ants Eye View posted The Cisco Social Media Listening Journey. It was interesting to see Cisco’s evolution But I was struck more with the final stage of the listening journey. Food for thought. How fully engaged is your compa
How aware are you, that you are a consumer?
Published on 2011-01-12 08:19:25
Sometimes we forget that we have the power. Even those of you who are marketers or that work for brands forget that you are the demographic. you are your demographic. How do you want to be marketed to? Are you down with personalization? permission ba
The propensity to Repeat in Social Media
Published on 2011-01-10 09:15:56
It’s not just social media. Create a killer product, expect knock-offs. I used to say that you truly haven’t made it until you have been knocked off. It happens with consumer products, food products, you name it. Imitation is the best for
The Biggest Trend in 2011? Our Continued Laziness.
Published on 2011-01-03 10:29:54
Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minut