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Five Simple Rules for Better Tweeting [Infographic]

10/06/2015 07:54:16 AM

Five optimal rules for Tweeting better > read more

A Look Back: What to Look for in Your Next Social Media Director Hire

09/29/2015 16:39:25 PM

Have the requirements for experienced hires in social media changed? > read more

The Secret to Digital Innovation in an App Centric World

09/02/2015 11:33:14 AM

What do you focus on? Focus on One. > read more

Ashley Madison and the Case for In the Moment Marketing

08/20/2015 11:24:05 AM

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. I found it fascinating how it kind of exposed sunlight to the other side of or the ugly s > read more

What’s the Sweet Spot for Content Marketing?

04/17/2015 10:31:34 AM

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package tha > read more

Don’t Mistake Activity for Effectiveness in Social Media

03/23/2015 13:26:42 PM

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day. When it does reset, we no longer are responding to what our readers, followers and fan say as much as we’re respond > read more

The One Mistake Every Marketer Makes with Social Media Every Day

03/18/2015 09:42:28 AM

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years. So much so, t > read more

The Content Paradigm Shift

03/17/2015 10:55:51 AM

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. T > read more

Why is the Customer Experience so Hard to Deliver On?

03/16/2015 11:11:47 AM

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. providing a powerful and > read more

Does #IoT Mean Anything to Us Yet?

01/08/2015 14:49:10 PM

The short answer is no. The easy answer starts with Google’s Nest. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak. In a short time The Internet of Things has become akin to what it was like when > read more

Offline Expectations from Online Engagements are Unrealistic

10/17/2014 15:23:26 PM

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry b > read more

Facebook Stickers- Bad Idea Good execution…

10/14/2014 16:00:35 PM

Did Facebook just jump the shark?  Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline post > read more

What Does it Take to be a Senior Social Media Manager? [Infographic]

10/10/2014 05:12:11 AM

Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,, > read more

Social Media is the Back Channel for Teen Angst

10/06/2014 12:40:39 PM

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd, a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Her > read more

How do you Measure Success?

09/30/2014 13:06:31 PM

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. > read more

How to Start the Day

06/03/2014 11:37:41 AM

I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff! > read more

The State of Digital Marketing 2014

02/04/2014 13:43:45 PM

Thanks to the folks over at  Web Marketing 123 for this Infographic. > read more

The Reality of Social Currency

11/20/2013 14:20:10 PM

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip > read more

The Biggest Social Media Story of 2013

11/14/2013 14:10:47 PM

Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013. > read more

Children and Social Media Project

11/14/2013 13:40:26 PM

I’m starting a new project. I have no time to really be doing this but it means that much to me; and I know it will have an impact, so I’m doing it. First the backstory. It started with an email I sent to the superintendant of our school > read more

The Attention Economy is Distracting Me

09/26/2013 12:01:52 PM

Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus.  I know you “get” what they all do, at least you should, but I have a question for you.  Aren’t all > read more

Google Plus versus Facebook? Really…

09/03/2013 16:29:37 PM

It’s hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from Social Annex, what do you think? > read more

What’s Next for Tumblr?

05/21/2013 07:08:29 AM

Yahoo’s recent announcement of its intent to purchase Tumblr has brought out the virtual fangs. Lets take a look at some of the more creative responses. Tumblr users are passionate and are worried about what will happen to their platform. Is th > read more

Yelp is Broken and Social Flashmobs Apparently Rule

05/17/2013 13:03:40 PM

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network. To give yo > read more

When content turns into an ad

05/14/2013 12:12:55 PM

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled. > read more

The Way Social Media Used To Be

04/02/2013 10:20:24 AM

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking. > read more

Is Social Currency Counterfeit?

03/21/2013 10:58:44 AM

Check out this image.   Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part > read more

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