Blog Feed: Digitology - The Digital Marketing Blog

PhotoIreland VAI Professional Development Programme

Published on 2011-07-04 15:04:00

Following an extremely successful 2010, PhotoIreland Festival is back for 2011. On top of a great lineup of exhibitions there are loads of workshops and seminars on, and the most interesting in my opinion is the PhotoIreland VAI Professional Developm > read more

Be a Budweiser Ice Cold Index Weatherman

Published on 2011-06-29 04:11:00

By now I’m sure you’re well aware of the Buweiser Ice Cold Index and its spokesman, Ireland’s newest weather man Scott Campbell. In an exciting development of the campaign, Scott has landed in Ireland and has announced that he’s here to searc > read more

Eason Offers - Whatever You’re Into

Published on 2011-06-25 05:21:00

Everyone loves a mystery and I had my own little mystery this week starting with the unexpected arrival of a package on Monday morning. Simply wrapped and baring no clue to the sender other than a small tag with the hashtag '#whateveryoureinto', my g > read more

Google Says Happy Birthday

Published on 2011-06-22 19:20:00

I would imagine that pretty much everyone is familiar with the Google Doodle. The Google Doodle is when Google swap out their regular logo on their homepage and show a special, stylised version to commemorate a historic event, a famous birth, a natio > read more

Special Olympics Ireland launch iPhone App

Published on 2011-06-16 09:21:00

---Press Release---Special Olympics Ireland are delighted to launch their first iPhone app today enabling supporters to follow Team Ireland at the 2011 Special Olympics World Summer Games. 126 athletes will represent Team Ireland in 12 different spor > read more

Meteor Launches Their iPhone Offering

Published on 2011-06-14 12:46:00

Today, Tuesday 14th of June, Meteor announced a suite of new price plans and, more importantly, the availability of both iPhone 4's and 3GS's on the network (available in both black and white). The price plans, which include three different flavours, > read more

Pizza Making Lesson at Milano

Published on 2011-06-01 12:55:00

Last Tuesday I was invited to pop along to Milano Grand Canal Dock and bring three friends to experience something new that the restaurant has launched. It isn't a new dish, though I guess it could be if you like, but it is something really cool. Mil > read more

Lyons Decaf - ‘Same Great Taste, Same Great Talk’

Published on 2011-05-26 00:48:00

Lyons Tea has just launched its latest advertising campaign. ‘Same Great Taste, Same Great Talk’ supports Lyons Decaf tea and will run with targeted print, outdoor and online advertising and PR activity.Decaf is the second fastest growing categor > read more

Digital Employment and Salary Survey 2011

Published on 2011-05-18 00:31:00

Prosperity, Ireland's leading digital recruitment agency, have just released the results of a serious piece of research. Prosperity's Digital Employment & Salary Survey for 2011 covers all the digital sectors: Vendor/Portals, E-commerce, Digital > read more

ISPCC Advert - I Can’t Wait

Published on 2011-05-17 17:07:00

The ISPCC recently completed a new advert. The ad has its origins in a series of conversations between Copywriter, Laurence O’Byrne, and Director, Richie Smyth. At it's core the ad is driven through a simple yet highly impactful physical and emotio > read more

iCook With Neven

Published on 2011-05-16 04:14:00

Neven Maguire has just launched a brand new app, iCook, for the iPhone & iPad. The app includes 60 of Neven's favourite recipes and allows people to easily browse the various categories to plan meals while at home or on the move. Not forgetting t > read more

Smirnoff Nightlife Exchange: Buenos Aires To Belfast

Published on 2011-05-13 04:00:00

Back at the beginning of April I wrote about the next step in Smirnoff's Nightlife Exchange Project, an evening of Argentinian fun at Kelly's Portrush.Basically, tomorrow evening Smirnoff will transform Northern Ireland’s biggest nightclub into an > read more

Meteor Abolishes EU Roaming Charges

Published on 2011-05-05 03:50:00

---Press Release---From today (Thursday 5th July 2011), Meteor customers now pay the same for calls and texts while abroad in the EU, plus other destinations including Norway & Iceland, as they do at home in Ireland. Meteor customers will now h > read more

M&M’s and the Election of the Year

Published on 2011-05-03 00:43:00

Today M&M’s have launched their latest international campaign, the M&M’s Election Campaign. For the campaign, M&M’s are calling on fans to vote for their favourite M&M character. By simply visiting the M&M’s website and vo > read more

Lyons Gold Blend announces Ireland’s Top Storyteller

Published on 2011-04-29 04:20:00

The storyteller from Dublin lived happily ever after…Today, Lyons Gold Blend presented Dubliner Paul O’Brien with the title of Ireland’s Top Storyteller, following thier nationwide search. Paul was selected from a huge number of entrants by a j > read more

Budweiser Ice Cold Index

Published on 2011-04-26 23:40:00

The hotter the day the less you pay for your pint of Budweiser Ice Cold all summer...Today sees the launch of Budweiser Ice Cold's latest marketing campaign, the Budweiser Ice Cold Index. The campaign is driven by the Budweiser Ice Cold Index mobile > read more

Arthur Guinness Fund: Camara And Jamie Heaslip

Published on 2011-04-18 06:13:00

Last week Camara made their 50th container shipment of computers to disadvantaged communities through the on-going support of The Arthur Guinness Fund.Irish Rugby player Jamie Heaslip, who is an ambassador of the Arthur Guinness Fund, took time out > read more

New Liverpool 2011/12 Away Kit

Published on 2011-04-14 05:34:00

On Saturday, Liverpool Football Club Football Club and adidas unveiled their new away shirt for the 2011/12 football season. The new adidas Liverpool away kit, which will go on sale on the 12th May and will be available in Lifestyle Sports Stores nat > read more

Smirnoff Nightlife Exchange: Buenos Aires To Belfast

Published on 2011-04-11 05:04:00

Smirnoff have announced the next step in their Nightlife Exchange Project. Carrying on from their last event, which saw the Wright Venue turned into an Argentinian party night, Smirnoff have decided to bring the flavour of Buenos Aires to Northern Ir > read more

blablabLAB - Be Your Own Souvenir!

Published on 2011-04-05 15:26:00

This is a very cool piece of gorilla marketing produced by BlablabLAB earlier this year in Barcelona using open Kinect in a pretty brilliant way. Basically by utilising open Kinect's motion and inferred track functionality coupled with a 3D copier t > read more

Irish Consumer's Digital Behaviour

Published on 2011-03-31 11:34:00

A nice infographic video from the chaps at Cybercom: > read more

Saba To Go - Real Thai Food

Published on 2011-03-31 03:46:00

As anyone who knows me would probably tell you, I'm a huge fan of Asian cooking especially Thai food. I cook a lot of wok dishes and curries, usually leaning towards the pretty spicy as more than one guest has found out. It was a no brainer then when > read more

Champion To Offer Facebook Deals

Published on 2011-03-30 11:36:00

Well it looks like it's quite the day for Facebook Deals in Ireland. Just an hour ago I posted about Meteor's Facebook Deals and now I have a second bit of Deals news.This afternoon Champion (Sport) announced that it is participating in Facebook Deal > read more

Meteor's Facebook Deals Offering

Published on 2011-03-30 10:22:00

[Press Release]Dublin, Ireland – 30th March 2011Meteor today announced it’s participation in Facebook Deals, a new feature offering people special discounts when they check in using Facebook Places on their mobile in Ireland. To celebrate Meteor > read more

2011 ESB Electric Ireland Feis Ceoil Launch

Published on 2011-03-29 05:31:00

Today saw the launch of the 2011 ESB Electric Ireland Feis Ceoil. On hand were eleven year-old twins Emily Jane and Isabel Doyle who will be competing in the piano and violin categories of the Festival and seven year-old Edward Brown who plays the pi > read more

Galaxy Ace ‘Slowdance’

Published on 2011-03-24 06:47:00

This is the latest video from The Viral Factory for Samsung. The brief was to delivery a contemporary and trendy video for Samsung's latest model. This phone in question, the Galaxy Ace, is the latest smartphone powered by Android which is aimed at b > read more

adidas is all in

Published on 2011-03-18 14:43:00

Last Monday adidas launched their latest campaign, 'all adidas'. The campaign represents the first time in the brand’s history that a campaign has leveraged the three divisions that make up the brand – Sport Performance, adidas Originals and Spor > read more

Lyons Tea - Fans Vote On Favourite Ending

Published on 2011-03-15 15:19:00

Lyons has been putting the talk into tea very successfully for some time now but the next TV ad is being handed over to the fans. Never-before seen endings to the current Gold Blend TV ad are now available to view on the Lyons Tea Facebook page and f > read more

‘Animated’ - Irish Animation at Kildare Village for St Patrick’s Weekend

Published on 2011-03-11 03:50:00

Kildare Village in association with Cartoon Saloon is creating a free family cinema experience to celebrate St. Patrick’s Day. Guests will walk the green carpet into a cosy family screening area with rugs, cushions and complimentary popcorn before > read more

2011 ESB Electric Ireland Feis Ceoil

Published on 2011-03-03 14:53:00

Ireland’s biggest classical music festival, ESB Electric Ireland Feis Ceoil, is set to showcase the talent of over 4,000 musicians from all over Ireland at the annual festival from 4th to 15th April. The competition now boasts over 190 individual c > read more

Lyons Gold Blend: Ireland’s Top Storyteller

Published on 2011-03-01 14:29:00

Today Lyons Gold Blend has started a search for Ireland’s Top Storyteller. There latest campaign teams up with comedian Karl Spain, author and actress Claudia Carroll and storyteller Clare Muireann Murphy in a search for Ireland’s Top Storyteller > read more

Arthur Guinness Fund - 'My Good News, My Guinness'

Published on 2011-02-22 07:21:00

The Arthur Guinness Fund has joined forces with Sile Seoige, Alan Brogan, Baz Ashmawy, Jamie Heaslip and Shane Horgan, to share the good news of the projects benefiting from the Arthur Guinness Fund. Each of them will follow the progress of a specifi > read more

Ballygowan 'Think Pink' Week

Published on 2011-02-15 15:12:00

This week (14th – 20th February) is "Think Pink Week" in support of Breast Cancer Awareness and the Marie Keating Foundation, with thanks to Ballygwowan Pink. Throughout the week Ballygowan Pink are encouraging people to raise awareness and get beh > read more

Carphone Warehouse: I Just Called to Say I Love You

Published on 2011-02-14 04:31:00

The nature of how people communicate has changed in the last twenty years in ways that no one could have predicted. So when it comes to a day like today, built around telling someone special exactly how you feel, there are now a multitude of public, > read more

Kildare Village & The Dublin Chinese New Year Festival 2011

Published on 2011-02-03 16:56:00

Kildare Village will play a key role this year in the Dublin Chinese New Year Festival, which is taking place from today, Thursday (3rd February), until Sunday next (13th February). Events are a fascinating mix of Chinese culture and heritage, and K > read more

Lyons Gold Blend 'Rich Talk'

Published on 2011-01-22 15:41:00

Anyone reading my blog should remember the two previous Lyons Tea campaigns that I've written about. Well I'm delighted to say that the latest in the series of Master Teablender ads is right on the ball, and continues this great campaign.The latest a > read more

Maltesers The Great Indoors

Published on 2011-01-20 14:49:00

Maltesers have just launched a new campaign - celebrate the great indoors. Through a multi-channel startegy Maltesers want to help their fans through the January blues by staying in and enjoying everything the great indoors has to offer. The campaign > read more

ESB Meter Reading App

Published on 2011-01-17 17:35:00

The ESB have just launched a meter reading app for both iPhone and Android. The free app, which is available from today, is the first energy provider app for both iPhone and Android Smartphones and the first app developed by an Irish utility for elec > read more

Haiti: One Year On

Published on 2011-01-13 15:17:00

It's hard to imagine that the devastation suffered by Haiti was over a year ago. Of course I say 'was' over a year ago but the truth is that the last year has been anything but trouble free as the country tries to rebuild itself. A good friend of min > read more

UpStart – Promoting The Importance of Creativity in Ireland

Published on 2011-01-10 01:18:00

So what is all this about?UpStart is a non-profit arts collective which aims to put creativity at the centre of public consciousness during the Irish General Election Campaign in 2011. The whole initiative is about reinterpreting the spaces commonly > read more

Guinness Dark Life (New TV Ad)

Published on 2010-12-31 10:01:00

Last year Guinness produced a really cool New Year's Eve experience as part of their Guinness 250 campaign (posts here and here). In true epic form Guinness have again produced something new this year. You may have seen the new Guinness ad already in > read more

Last Minute Shopping...

Published on 2010-12-22 08:56:00

As someone who's definitely going to be doing last minute shopping I thought I'd share this...[Press Release]Stephen’s Green Shopping Centre has confirmed that it has extended its opening hours due to the challenging weather conditions over the las > read more

Buzzword Bingo

Published on 2010-12-17 08:41:00

I got an email today from the folks at Modea, a digital ad agency in the US, about a new app that they have just developed, Buzzword Bingo. Modea describe themselves as being different in their approach and culture, and decided to create a free app > read more

1,000 Posts

Published on 2010-12-16 08:53:00

No trumpets or fanfares but I did think it was worth a post of its own. This is the 1,000th post on Digitology. Yay! :) > read more

Helena Christensen’s Top 5 Photographic Tips

Published on 2010-12-14 08:17:00

At the beginning of November I posted about Baileys ‘Let’s Do This Again’ Facebook photo competition to give one fan a chance to attend a VIP party in NYC. Helena Christensen, an accomplished photographer, is the personality of the competition > read more