Blog Feed: Digital Chili | Steve Barnes | Marketing Leadership in the Digital Age

How Inspired Leaders Exploit the Digital Power Shift

Published on 2011-02-12 12:19:50

As digital technology and social media reshape our lives there is an unprecedented opportunity for business leaders to harness and unleash the forces of attraction and influence, but if you’re a leader adopting these technologies at your compan > read more

Social Media ROI – Show me the Money!

Published on 2010-08-12 08:06:09

There is little doubt now that social media is a necessary piece of any corporate marketing mix. The bigger question these days seems to be “how do we monetize social media?” Real examples of a financial Return on Investment (ROI) from … C > read more

Geolocation: Marketing Nirvana or Real-Life Disaster?

Published on 2010-07-22 11:30:19

The new Gold Rush for geolocation services is hot and for good reason. But will the risk of being scorched be worth the rewards?   Geolocation is more than just the tech buzzword of the year. Location relevance bridges the gap between virtual a > read more

How Inspired Leaders Exploit the Digital Power Shift

Published on 2010-06-01 07:19:50

As digital technology and social media reshape our lives there is an unprecedented opportunity for business leaders to harness and unleash the forces of attraction and influence, but if you’re a leader adopting these technologies at your compan > read more

I Quit! No Buzz No Biz: Social Media

Published on 2010-04-23 14:19:59

It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening.   Where’s the Buzz? Where are the fans, friends, followers, comments, li > read more

Foursquare Paying Off for Businesses

Published on 2010-04-19 09:05:23

   It’s all the rage, the new social media company Foursquare encourages users to check-in, or become a mayor of the local bar down the street. In an incredibly short period of time Foursquare has become the dominate player on the … Co > read more

Artificial Intelligence Driving Social Media Analytics

Published on 2010-04-09 22:55:05

  It’s abundantly clear that social media provides a rich source a data on user sentiment and that companies ought to be able to exploit it. Not just to sharpen their marketing, but also to improve their products and services – potentially, t > read more

6 Tactics to Leverage Social Media WOM

Published on 2010-03-30 10:18:47

The marketing world has long known that word-of-mouth is the most effective form of advertising, and social networking is the ultimate in word-of-mouth promotion. Companies aren’t trusted, brands aren’t trusted, and nor are your executives. Peopl > read more

Tribal, Viral, Mobile – Your Future?

Published on 2010-03-24 07:08:57

There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage social media for real revenues and brand influence in the future. There are those, … Continue > read more

Disconnect Between Affinity and Engagement in Social Networks

Published on 2010-03-23 15:34:17

There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-bl > read more

Social Media – Idyllic dream or Something Else?

Published on 2010-03-14 15:31:03

Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communicati > read more