Blog Feed: Denver Search Engine Experts Blog

Spork Website Changes Coming

Published on 2012-01-15 14:13:25

As you may have noticed, I haven’t been blogging much lately. While some of this can be blamed on the birth of my first child Maggie (who is super cute, btw), it’s also because I’m diligently working on a new version of the Spork Marketing website that I will launch by the end of the [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

How Not to Request A Guest Blog Post – A Real Life Example

Published on 2012-01-10 15:28:02

UPDATE: I was contacted by the company that sent the emails outlined below, and was informed that the person who contacted me was new. I was also offered a prompt apology. For that reason, I have removed the references to the individual and the company he works for from the post. The following article is [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Mobile Devices Are The Future – Desktop PCs Sliding into Third Place

Published on 2011-11-17 00:13:58

Have you ever sent or received a fax? Me too. About a thousand times I think. Back in the days before email, the fax was the best way to send a document. As late as 2006, I was sending and receiving faxes as part of my job at the car dealership. Despite the fact that everyone [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Alternatives to Cheap SEO Services

Published on 2011-10-17 07:00:21

I hate the idea of “cheap SEO,” because in my experience there’s nothing cheap about SEO…at least not good quality SEO. Whether you hire someone or do SEO yourself, it’s time consuming work that requires attention to detail as well as an understanding of how search engines work. If you hire someone, they need to [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

The ‘Bad Links Can Hurt You’ Myth Just Won’t Die

Published on 2011-08-31 18:04:13

Earlier today, an article I wrote for Search Engine Journal titled “Let’s Kill the Bad Inbound Links Can Get Your Site Penalized Myth” received a less than complimentary response from Michael Gray, a well-known member of the SEO community that I have had the pleasure of listenting to at a couple of conferences over the [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Low Production Quality Internet Video Can Be OK

Published on 2011-08-08 07:00:00

You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis on video production quality in the marketing world, and when you call your local video production company you may find out that shooting a relatively [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Median American Family Debt Problems – Infographic

Published on 2011-08-01 07:00:37

We created the following debt infographic in concert with our favorite Denver bankruptcy attorneys because we wanted to build some links and we wanted to raise awareness of a pretty big problem – debt After putting together a lot of the data for the graphic myself, I’ve come to the following conclusion: America has a [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Google+ And What It Means For Your Business

Published on 2011-07-18 12:13:56

If you’re a harried business owner or marketing manager, I bet the last thing you want to hear about is some new social network that you absolutely must get involved in. Therefore, it pains me to say this, but here goes: There’s a new social ‘thing’ that you must get involved with. It’s called Google+, [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Denver Internet Service Options – Surprise, none of them are very good

Published on 2011-07-15 07:00:10

As a long-time Denver resident, I feel comfortable stating the following: The average Denver consumer loaths the local cable company. I can’ t think of anyone who likes the local cable company (Comcast), but most people seem to begrudingly tolerate them. I count myself among the latter – I don’t hate Comcast, but I’m not [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Keybroker Social Facebook Ad Manager – A Review

Published on 2011-07-11 07:00:09

June 17,2011 – As part of our pay-per-click ad management services, we help create and manage Facebook Ads campaigns. For the last couple of years (we ran our first Facebook ad campaign back in June 2008), we’ve been managing these campaigns directly on Facebook. While this isn’t a terrible way to go, it’s time consuming [...]Visit SporkMarketing.com for all your Denver Search Engine Optimization needs. > read more

Custom WordPress Post Loop With Pagination via wp_pagenavi That Works!

Published on 2011-06-21 07:00:27

For a client project, I needed to display recent blog posts on a custom page. I used the standard WP_Query method of pulling a custom page loop (this post does a nice job of breaking down all the possible WordPress loops), but I had a problem. I want > read more

Funny News Story Highlights Facebook Spam Problems, Facebook SEO Tricks

Published on 2011-06-20 07:00:48

Anytime you have a big, user-generated website, you have spam. Facebook is no exception, but unlike other networks, Facebook spam can be hard to spot. Unless someone is blatantly obvious, it’s fairly easy to: Create a fake profile assuming the > read more

HostGator Auto-Billing Hosting Accounts? Tisk-Tisk

Published on 2011-06-13 07:00:25

I used to work for a CPA network that had made a killing promoting a special teeth-whitening “free trial” consumer offer. The offer was profitable because of something called “auto billing,” also known as “auto-renew, > read more

Internet Fundraiser Marketing Tip: Use A Thermometer

Published on 2011-04-29 12:11:27

Have you ever been tasked with raising funds for your favorite school group, sports team, charity event, etc? If so, you know that it can be downright difficult to get donations. While there’s lots of great advice on fundraising out there ̵ > read more

Real Estate Marketing Question: Why Print Flyers Without A Price?

Published on 2011-04-25 14:31:26

My wife Sara and I are in the market for a home. We’ve just begun the process of searching Denver to find the right neighborhood, etc., and I’m pleased to say it’s been a fun process for both of us. However, for all you real estate > read more

Internet Marketing Tips For Photographers – Interview with R. J. Kern

Published on 2011-04-18 12:23:43

I had a chance to interview Denver Wedding Photographer R. J. Kern of Kern-Photo.com about marketing his wedding photography business online. R. J. is a very well-networked photographer who has done a very good job of building relationships with othe > read more

Funny Facts About Vail, Colorado

Published on 2011-03-11 13:39:42

We’ve created another humorous infographic about Colorado – this time it’s specifically about Vail, Colorado. We’re hoping it will generate some links for our Vail real estate client, so if you feel like embedding this graphic > read more

Yahoo Small Business Web Hosting – Worst WordPress Host Ever

Published on 2011-03-07 06:00:05

In my day to day life, I’m pretty direct. However, when it comes to writing my company blog, I try to be diplomatic. After all, this post is going to live forever. Still, I have no problem saying the following for all to hear: Yahoo small busin > read more

How Do You Value A Link?

Published on 2011-02-28 06:00:46

A client of ours emailed me a question that I think a lot of people have: Do you have a way of evaluating links and their effectiveness compared to their cost  / effort needed to acquire them? While we don’t recommend buying links outside of d > read more

301 Redirect Header For an ASPX File

Published on 2011-02-23 06:00:20

I spent some time searching for a code snippet today that would add a 301 redirect to an ASPX file. Since most of what I found was a little cryptic – and since the syntax was so different from one code sample to the next – I thought I wou > read more

Huffington Post Leverages SEO, Sells For $315 Million

Published on 2011-02-21 06:00:39

To me, the idea that search engine optimization (SEO) is a profitable and worthwhile endeavor is logical prima facie. Even if I were not an SEO consultant, I would like to think that the idea of “being found on Google” (or Bing) would be > read more

Laughably Bad Content Can Actually Work

Published on 2011-02-07 06:00:25

Imagine if you set out with a goal to create something so terrible, so horrible, that it would actually be considered good. Seems like an impossible task, doesn’t it? Imagine how difficult it is to be intentionally terrible, let alone so terrib > read more

Kiva.org – Great Way To Help and Nice Link Opp

Published on 2011-01-17 06:00:46

Have you ever heard of micro-lending with Kiva.org? The concept is small loans ($25) extended from one person to another, where the lender is someone like me and the borrower is a small business owner living in a so-called “developing” na > read more

5 Internet Marketing Predictions for 2011

Published on 2011-01-10 06:00:35

Here are my Internet marketing predictions for 2011. 1. The European Union anti-trust investigation of Google will give the company a black eye this year. I’m no expert, but I remember that public opinion of Microsoft suffered quite a bit short > read more

13k YouTube Views in 72 Hours – How, Why, and What We Can Learn

Published on 2010-12-20 06:00:56

One of the videos that I made at SEMA (with my friend Mark’s generous help) received more than 13k views on YouTube during a 3 day period late last week. What follows is a description of how this happened, what caused this massive increase in v > read more

Free SEO Tip #165 – Make Your Site Faster With Optimized Images

Published on 2010-12-13 06:00:46

One of the things I love about being a Denver SEO consultant is the fact that my work encompasses so many different areas. SEO starts with great content, so at Spork we get to create interesting articles, guest blog posts, infographics, Internet vide > read more

Rackspace Cloud Files for WordPress

Published on 2010-12-06 06:00:53

How To Setup a Rackspace Cloud Files CDN for WordPress Using the W3 Total Cache Plugin The video below is a quick run-through of the setup process – hopefully it’s detailed enough to be useful. If you have questions about the process plea > read more

Microworkers.com – Good or Evil?

Published on 2010-11-22 18:09:55

I saw a post about MicroWorkers.com while reading John Chow’s blog about 2 weeks ago. The concept behind MicroWorkers is really intriguing: Pay people a small fee to complete a small task. For example, you can pay people to bookmark and/or subm > read more

New Facebook Email Launches – Marketing Time!

Published on 2010-11-15 06:00:45

A few months ago I wrote a rant about the supposed “death” of email, the focus of which was a Facebook employee who argued that email was going to disappear. Her rationale was that, because youngsters weren’t using email, email does > read more

Vertical Response File Uploading Problems? Here are some ideas…

Published on 2010-11-08 14:07:50

If you’re a loyal Spork Marketing blog reader, you know how I feel about Vertical Response. It is, in a word, awesome. NOTE: If you’re looking for Vertical Response file upload help, scroll down a little further. Why I Like Vertical Respo > read more

I’m Going To SEMA Next Week

Published on 2010-10-28 17:09:35

I’ve been crazy busy lately, partially because we’ve had quite a few new projects come our way lately, and partially because I’m trying to clear my schedule in time for the Special Equipment Manufacturer’s Association (SEMA) c > read more

A Good, Reputable Search Engine Optimization Company – How To Find One

Published on 2010-10-21 07:00:18

Last week, I had the honor of meeting with Chris Gragg at High Point SEO (an excellent Denver area SEO company) and during that meeting one of the frustrations we both discussed was the number of low-quality SEO companies spamming business owner. Whi > read more