Blog Feed: Dental Marketing Tips

For a limited time only (through 6/16/2012), Oral-B is providing you with a huge $10 mail-in-rebate on the Oral-B SmartSeries 5000 Electric Toothbrush. See below why you shouldn’t pass up this deal: Oral-B SmartSeries 5000 Benefits: Contains charger base which is also your travel base Deep Clean mode removes up to 99.7% of plaque from [...] > read more

Get $10 off the Oral-B Pulsonic Electric Toothbrush Now

Published on 2012-05-25 21:23:25

For a limited time only (through 6/16/2012), Oral-B is providing you with a huge $10 mail-in-rebate on the Oral-B Pulsonic Electric Toothbrush. See below why you shouldn't pass up this deal... > read more

The Importance of Link Building for Dental Websites: Part II

Published on 2012-05-25 20:35:16

With the background from Part I of this article, in mind, I can now tell you that Link Building is the process by which you try to get other websites to link to your website... > read more

4 Fast And Easy Ways To Increase Patient Loyalty

Published on 2012-05-25 09:45:40

Here are 4 easy, cost effective ways: If your patients 'Like' your practice Facebook Page, follow you on Twitter or Google+, your updates during the week can let them... > read more

The Importance of Link Building for Dental Websites: Part I

Published on 2012-05-23 00:42:07

Having a website for your dental office is a critical aspect of growing your practice -- but a dental website is only a benefit if people can actually find it on the Internet... > read more

How to Hire Great Dental Staff: Part IV – Observation

Published on 2012-05-17 21:10:23

The following is a guest post by Jill Nesbitt of dentalpracticecoaching.com. If you are interested in guest posting for Dental Heroes, please sign up here. A quick review of our hiring process so far: In Part 1: Where to place ads? – We reviewed how to attract candidates for your dental position. In Part 2: [...] > read more

How to Hire Great Dental Staff: Part III – The Onsite 30 Minute Interview

Published on 2012-05-11 00:55:42

In Part 1: Where to place ads? – We reviewed how to attract candidates for your dental position. In Part 2: Telephone interview – I shared the questions and approach to eliminating unqualified candidates. Today, we will discuss how to do an onsite ½ hour interview... > read more

5 Things You Must Do to Create a Friendly Dental Office

Published on 2012-04-25 00:10:19

The word “dentist” brings fear and trembling to many people. That’s why it’s vital to have a welcoming office, so that your clients will feel safe and want to return. Here are some tips... > read more

Dental Marketing Fundamentals – The Preplanning Stage

Published on 2012-04-15 03:20:13

Armed with the fact that dentistry is a business, it is important to then treat its functioning, its planning and its benchmarking as such. The first thing that a dental practice must do... > read more

The Top Droid Dental Apps of 2012 (So Far)

Published on 2012-04-05 21:09:40

Whether you want to be a dental genius—or just have the knowhow to care for your pearly whites like one—there are a ton of mobile tools that can help you stay on top of oral hygiene... > read more

Dental Marketing Strategies: Loyalty Marketing

Published on 2012-03-25 03:32:23

In the service industry, loyalty may never be coerced, only earned. This is especially true in a dental practice... > read more

How to Hire Great Dental Staff: Part II – The Telephone Interview

Published on 2012-03-19 01:00:40

So, now you have a stack of resumes and a list of names with phone numbers of people interested in your position – what’s next? The telephone interview... > read more

Vote in Dear Doctor’s Celebrity Smile Madness Sweepstakes

Published on 2012-03-14 21:59:28

Want to have some fun and potentially win cool prizes doing it? Then take a few seconds to vote for Dear Doctor's 2012 Smile of the Year in their Celebrity Smile Madness Sweepstakes. > read more

Don’t Ignore Dental Health During Pregnancy

Published on 2012-03-12 22:50:36

For anyone who has ever been pregnant, it is clearly apparent that the body changes far beyond the mere presence of the baby in the womb. Pregnancy, for the vast majority of women, will lead to wholesale changes to their bodies... > read more

The Top Free iPhone Dental Apps of 2012 (So Far)

Published on 2012-03-11 21:52:16

You wouldn’t normally think smart phone apps could help make your mouth healthier—but they can! Technology is not just for surfing Facebook and sending text messages any longer. No, now you can use you iPhone to help you stay healthy.. > read more

Extreme Makeover: Dental Hygiene Department Edition

Published on 2012-03-06 19:54:39

I don’t know about you, but I love the “Extreme Makeover” reality TV shows. To watch, for example, a family members move from a house in which they are barely squeaking by to the house of their dreams is inspiring... > read more

How to Hire Great Dental Staff: Part I

Published on 2012-02-22 23:44:41

So, you just received 2 weeks notice from a well-trained dental assistant or experienced dental secretary. Sorry to hear that. I know the work it takes to hire and train a new staff person. The good news is... > read more

Seven Steps to Move From Scarcity to Plenty

Published on 2012-02-11 20:35:14

Why do some doctors thrive while others struggle? For years I have observed that doctors who thrive are different – not just operationally, logistically, clinically, or in other professional areas. They think differently. They talk differently. They are different... > read more

Are the Yellow Pages Still a Viable Advertising Option?

Published on 2012-01-15 21:23:25

It’s that time of year – in the last 10 days I’ve received 2 different yellow pages directories found lying on my doorstep. Yellow pages advertising used to be the primary focus of my marketing budget... > read more

Is the Mac Right For Your Practice?

Published on 2012-01-11 00:34:09

With the mass success of the Apple iPhone and iPad, a lot of PC users have considered installing Apple Mac computers in their homes and offices... > read more

How to Prepare Your Practice for 2012

Published on 2012-01-08 22:50:19

Making resolutions for the New Year is a common practice. So, why not do it for your business? Let’s begin with some positive mantras to set the stage and get some ideas generating... > read more

3 Traits Every Dentist Needs to Succeed

Published on 2011-12-29 14:29:35

Almost all dentists go through a lot of training to be where they are now. But just how successful are they in their chosen career? Every dentist must possess some important quality traits to be TRULY successful... > read more

Hot Tip: Include Referral Cards in Your Practice Newsletter

Published on 2011-12-27 23:56:57

Referral cards sent with newsletters can be an effective way to get dental marketing tools into the homes of existing patients and motivate them to take action. Since most dentists depend heavily on referrals to grow their businesses... > read more

7 Steps to Achieving Your Goals Every Time

Published on 2011-12-19 18:26:58

Is there a foolproof way to achieve your big goals? For more than two decades I have personally watched practices set big goals and work toward achieving those goals... > read more

The Truth About Dental Marketing

Published on 2011-12-13 22:13:09

Dentists are not just people who take care of people’s teeth. In the business standpoint, they are also managers, leaders and motivators... > read more

How to Prevent Embezzlement with Dentrix

Published on 2011-12-09 00:15:33

You’ve heard the rumors – “Dr. So-and-So was embezzled.” You’ve read the statistics “Over 60% of dentists will experience embezzlement during their career.” So, what do you do to stop it from happening... > read more

7 Local Search Tips to Boost Dental Practice Rankings

Published on 2011-11-29 22:52:13

The search engine wars are over, the people won! And it wasn’t an occupy movement parked in Google’s portico or a flash mob sit-in at Microsoft that led to the lay down of arms... > read more

How to Dismiss a Dental Employee with Dignity – Part II

Published on 2011-07-06 02:10:05

The following is a guest post by Deb Roberge of ourdentalteam.com. If you are interested in guest posting for Dental Heroes, please sign up here. The Dismissal w/Dignity Agreement This is an agreement between an employer and employee that spells out > read more

Uncovering the Myths of “Fallout” From Dental Employee Dismissal

Published on 2011-07-04 19:59:12

The following is a guest post by Deb Roberge of Our Dental Team. If you are interested in guest posting for Dental Heroes, please sign up here. First off, I must state at the onset of this article that any employee that has participated in any illega > read more

Dental Diagnosis: Begin at Hello

Published on 2011-06-29 22:16:37

There are many cosmetic dentists who believe that diagnosing a patient must begin with a close examination of test results and x-rays... > read more

Are Your Patients as Passionate as You Are?

Published on 2011-06-20 23:30:56

The attitude and overall feeling of a client can be greatly influenced by the attitude and enthusiasm shown by a dentist or member of the dental team... > read more

Don’t Forget to Analyze Your Practices’ Management Systems

Published on 2011-06-12 20:47:15

If you already have a good practice, going to the next level is challenging. Delightful, but challenging. Why? Because you wouldn’t have a good practice if you weren’t doing a lot of things right... > read more

Giveaway: 10 Odonto.me Dental Practice Management Application Beta Invites

Published on 2011-06-07 14:49:02

If you have a small practice and you're looking for an extremely cost effective and simple dental practice management application then listen up... > read more

6 Simple Ways to Generate New Patients and Keep Your Current Ones

Published on 2011-05-18 18:40:24

Running a successful dental practice can be sophisticated at best and frustrating at worst. The constant dilemma of a dentist is how to have new patients and keep old ones. Naturally, patients would flock to a good dental clinic... > read more

How to Successfully Advertise for Dental Personnel

Published on 2011-05-15 22:52:58

Creating effective ads to attract the “right” candidates for your specific practice is something that will not only assist you in locating more appropriate potential employees... > read more

9 Reasons You Should Consider Digital Case Presentation in Your Practice

Published on 2011-05-12 18:49:31

The world around us is changing, and it's changing rapidly. As consumer (patient) needs and demands change, so too must the way you interact with them. In many cases, this means introducing new technologies into your case presentation... > read more

Mydent International Proudly Supports Autism Speaks

Published on 2011-05-10 23:38:09

The following is a press release put out by Mydent International recently highlighting their support of Autism Speaks. My regular readers know that I don't often post press releases. However, I think it's nice once in a while to... > read more

Win a Year’s Supply of Aquafresh Iso-Active Toothpaste

Published on 2011-05-05 20:50:05

Here's your chance to win a year's supply of Aquafresh Iso-Active toothpaste. Some of you may be aware that Iso-Active won the 2011 product of the year distinction in the toothpaste category... > read more

How New Tech is Changing Dentistry

Published on 2011-04-19 18:06:06

Once upon a time, dental care consisted of little more than a bottle of whiskey and a strong man holding a pair of pliers. Modern people enjoy much more effective (and less painful) dental services... > read more

Why Customer Service Matters

Published on 2011-04-13 22:29:34

As a healthcare provider, it can be difficult at times to see beyond the clinical care you are giving and gain perspective on the big picture – the overall patient experience. And sometimes you may wonder, why does it even matter? > read more

10 Questions You Should Ask Your Web Professional Tomorrow

Published on 2011-03-31 00:25:44

As a savvy reader of the Dental Heroes Blog, I don't need to tell you that an optimized website is critical to your success in the digital world that we live in... > read more

Communication Tips You Must Know to Improve Case Acceptance

Published on 2011-03-18 22:26:47

With advances in technology and our knowledge of the current evidence-based science, regarding the oral health and systemic health link, there is a wide diversity of services we can now offer... > read more

How do you know if your practice is ready for marketing?

Published on 2011-03-15 22:48:15

This is a quick post to get you thinking about your marketing efforts. Ask yourself these three questions to determine your readiness to launch a successful marketing campaign.. > read more

Score a FREE ProphyPal Hygiene Handpiece from Denticator

Published on 2011-03-08 20:31:37

I received an e-mail today from the dental product company, Denticator, announcing an opportunity for dentists to receive a FREE ProphyPal Hygiene Handpiece (A $520 value). > read more

Oral Health: The Genetic Component

Published on 2011-03-06 21:06:23

For most people, going to the dentist is a miserable experience; the fear of dental work is very common. However, proper dental health is important and failure to maintain good dental habits could lead to serious complications... > read more

How to Make Your Practice More Profitable in 2011

Published on 2011-02-28 21:42:20

It is a new year. The goals are set and you are ready to run the marathon and win the grand prize. The prize is an increase in practice profits, happy patients and a stellar team. Nevertheless, wait! > read more

Dentists: The Case for Discount Dental Plans

Published on 2011-02-22 22:59:34

“How To Root Out Your Patient’s $$$ Fears” For patients, the fear of having you poke at their teeth with a drill isn’t the only thing keeping them away. In 2009, a Harris Interactive/HealthDay poll found that more than 50 percent of uninsured > read more

How Dental Practices Can Use Social Media to Connect with Patients

Published on 2011-02-21 19:56:25

Many dental practitioners today have started to realize that, in order to build a stronger connection to their patients, social media platforms may now be the place to be... > read more

Have You Analyzed Your Hygiene Department Lately?

Published on 2011-02-07 21:57:03

The dental hygiene department is one of the biggest parts of every successful dental practice! Many dental practices have dental hygiene departments that do not produce at least 30% of the total office production... > read more

How the SCVNGR App Can Provide Free Advertising For Your Practice

Published on 2011-01-31 08:11:36

Sure you’ve heard of Foursquare and other similar services and games that allow you to “check in” at a certain location, post your whereabouts to your or accounts, and earn prizes for doing so... > read more

Who Are Your Vital Dental Team Players?

Published on 2011-01-27 23:02:42

The following is a guest post by Debbie Seidel-Bittke. If you are interested in guest posting for Dental Heroes, please sign up here. One area of the dental practice that can drive referrals and is the second highest profit center of your dental prac > read more

Win $5,000 With the Dental Product Shopper’s Spring Fling Sweepstakes

Published on 2011-01-24 19:30:26

Dental Product Shopper is at it again. This time they're offering you the opportunity to win $5,000 cash in the Spring Fling Sweepstakes... > read more

How to Make the Best Whitening Trays

Published on 2011-01-24 00:03:19

How successful is your in-office whitening system? Are you seeing the results that you expect or that your patients want to see? Believe it or not, whitening trays are not all the same... > read more

Our Favorite Posts of the Week – January 17-21st

Published on 2011-01-23 15:16:42

Top Stories of the Week 1) Using Facebook ads for Dental Marketing Jason Lipscomb, DDS, discusses the “why” and “how” of using Facebook Ads for marketing your practice… 2) The #1 Killer In a Dental Practice: Indifference > read more

Why You Should Be Using iPads in Your Dental Practice

Published on 2011-01-17 23:03:48

The following is a guest post by Dr. Edward Logan, DDS. If you are interested in guest posting for Dental Heroes, please sign up here. My business manager recently purchased an iPad for her family’s use to replace a laptop and provide a communicati > read more

Our Favorite Posts of the Week – January 10-14th

Published on 2011-01-15 15:42:56

Top Stories of the Week 1) Your Practice Needs an Office Manager Kevin Henry points out how a business manager can free up dentists to spend more time establishing and nurturing the all-important relationship with patients… 2) Issue your office > read more

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Blog Feed: Dental Marketing Tips

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