Deep Ad Thoughts

Dog Blogs

Published on 2012-02-14 10:35:13

This is a great Birthday card I received. Blogger humor.

Things We Love – Super Bowl Commercials

Published on 2012-02-08 09:25:41

How many people actually watch the Super Bowl for the game? I personally watch it for the commercials. Doritos Man’s Best Friend commercial gets me every time. What was your favorite?

Hold On For The Ride: Charles Barkley Takes Weight Watchers In A New Direction

Published on 2012-02-02 12:43:10

If you’re a man, watch television with a man, or watch the TV programs that advertisers like us to believe that men watch, chances are you’ve seen one of these ads from Charles Barkley, former pro basketball player and self-described “round mound of rebounds”: Yep, that’s Charles Barkley. For Weight Watchers. You might expect to [...]

Oh the Things We Say…

Published on 2012-01-27 13:45:38

I would like to end this busy week with a little TCA humor. Tidbits of our insightful conversations are worth sharing, because frankly, they’re kind of weird and kind of funny.  Happy Friday! You can’t calibrate a rubber band. Is Niagara Falls in Canadia? (Yes, that’s supposed to say Canadia) My onion hand is distracting [...]

Test Campaigns – Take Your Media Ideas for a Spin

Published on 2012-01-19 14:14:54

As marketers, we are always conducting research to verify the perfect target audience for a product or service. We are experts at knowing the target audience – what they do and how they think. It is our knowledge of the demographics and psychographics of the target audience, that allow us to make strategic media placements [...]