Blog Feed: Current Vibes in Marketing and Technology

Business of the Impossible

Published on 2010-01-18 19:25:05

I was just reading Michio Kaku’s 2008 bestseller, Physics of the Impossible. He’s an excellent writer, researcher and scientist. For those that don’t know him, even if you don’t have a scientific or astrophysicist bent, you’re sure to find > read more

It’s Never Too Late To Innovate

Published on 2009-12-07 15:41:42

A couple of weeks ago (Nov. 23, 2009) Newsweek had Sara Palin on the cover in gym shorts. I guess they figured that would get a wider audience. What was also quite interesting in that issue was an article on Business Innovation by Daniel McGinn. One > read more

Banks and Cloud Computing

Published on 2009-11-11 13:19:24

I spent a couple of days at the big annual event for bankers last week in Boston hosted by BAI.  They also had some high quality speakers, two of whom, Jack Welch and Al Gore,  I’ve had the brief honor of meeting previously. The third was Ra > read more

Social Media Policies for Mid-size (SMB) and Small Business

Published on 2009-10-20 12:49:43

  Lately I seem to be getting into some discussions with mid-sized and SMB type companies that want to use social media and conversational media in their day-to-day operations both internally and with their customers. I’ll define a mid-size compan > read more

5 Partner Manager Tactics That Can Preserve Your Job

Published on 2009-10-12 20:34:56

  As I continue to talk to a number of technology companies about their winning strategies and best practices in building partnerships and alliances, I keep hearing about some of the critical tactics that will work in your behalf and hopefully keep > read more

5 Ways to Start Out on the Right Foot with Your Social Media Program

Published on 2009-09-30 08:55:35

Last week I wrote about what I learned from talking to 25 companies on how social media was being used by them individually, as well as how they used it to enhance their business alliances and partnerships. Mostly I discussed the partnering aspects. > read more

Social Media and B2B – 5 Findings

Published on 2009-09-21 10:05:05

Over the past 3 months I’ve talked to over 25 companies primarily in the Business-to-Business (B2B) space and mostly technology companies (software and hardware).  Specifically, I was asking questions including: What types of traditional marketin > read more

5 Important Warning Signs in Alliances and Partnerships

Published on 2009-09-13 22:03:53

After taking the Labor Day week off, it’s back to writing my regular weekly blog and maybe even catching up sometime by doubling up on my blog one week soon. In any case, this is a continuation of the theme of 5’s on alliance building and partner > read more

What Are The Top 5 Traps To Avoid In Partnerships

Published on 2009-08-30 19:21:02

In keeping with my theme of 5, here are some thoughts on the top 5 traps to avoid (or potential problem areas to stay clear of) when it comes to partnerships and alliances. Not monitoring change signals from your partner Failing to negotiate when > read more

The 5 Powerful Myths of Partnering

Published on 2009-08-23 20:45:11

In this continuing series focused around alliance building and partnering, I’d like to explore 5 topics, or should I say Partnering Myths, that I will discuss in this issue. These myths, as I term them, are nothing more than a set of expectations > read more