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How-To Instantly Improve Stale Sales Copy
Published on 2012-05-06 21:25:08
Recently, someone asked me to look over a video sales script, and give any thoughts about how it might be improved. At first I couldn’t find any obvious fault with the sales copy, though “something” definitely felt off about it. After reading it several times, I suddenly knew what was wrong; the writer failed to get across that he really “got it“. [...]
Why Your Success Depends On What Happens At The Drawing Board
Published on 2012-04-12 20:42:30
Read a great post today on Plans To Reality, a strategy blog on WordPress.com. Graham Haines says that, I couldn’t agree more, and It brings a tear to my eye when I find someone who really “gets” strategy, and what it takes to implement one properly. I subscribed immediately, and if reading and learning about [...]
Content Strategy Secret For Discovering Your Company’s True “Voice”
Published on 2012-03-28 22:49:17
Your “voice”, or writing style, provides personality to your content. When it comes to corporate blogging, the more human your brand comes across, the better. When was the last time you hunted down a corporate blog and became so immersed in the content you bookmarked it for later? Chances are, you felt a little turned [...]
How To Create A Sincere Connection With Web Content
Published on 2012-03-28 03:40:12
To create a successful Online strategy, you must first identify WHO your customer is, and what their problems are. How much do I really know about the market I’m trying to reach? Do I fully understand the problems plaguing this market? If so, do I come across sincere and empathetic when I address these problems [...]