Blog Feed: Christian Louca

Blog Feed: Christian Louca

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Crazy Social Media Info Graph – Confused?

Published on 2012-05-18 05:18:25

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Guardian mobile site drives mores unique browsers & traffic than apps & tablets combined but where is the engagement?

Published on 2012-05-17 08:18:36

It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009.  From memory at the time, 4th Screen were selling around 1 million page views per month.  I have posted below the latest figures from their site**, that figure now stands at 6.2 million [...] > read more

One tablet generates as many website visits as four smartphones

Published on 2012-05-16 08:40:14

My Comments on the below: It is becoming harder and harder to differentiate between a smartphone and tablet.  However, there are two distinctive behaviours that will not change.  Browsing the internet ‘at home’ and ‘on the go’.  There is a certain size tablet that will mainly stay at home for the internet browsing as described [...] > read more

Google Seeks Billions by Boosting Mobile Internet Speeds

Published on 2012-04-19 10:42:08

Posted By } Olga Kharif Like many users of mobile devices, Arvind Jain is annoyed by how long it takes Web pages to load over cellular connections. The Google Inc. (GOOG) (GOOG) engineering director is continually monitoring Internet-access rates — from hotels, offices and airport lounges around the world — looking for ways to speed things up. Jain’s [...] > read more

Understanding Mobile Advertising

Published on 2012-04-19 10:21:47

My Comments: A nice article summing up the basics of mobile advertising.  I would point out that another Key Metric is Conversion i.e what happens after the click: download a piece of content, register to a service, make a transaction etc etc. Posted By } David Hillis (@davidhillis) So you have built your mobile website or app and [...] > read more

EU cookie law: UK government crumbles?

Published on 2012-03-27 03:22:45

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Looking for permanent PHP developers #recruitment #mobile #advertising

Published on 2012-02-27 09:51:13

Hello everybody, We are looking for several permanent developers with the desire and skill to build our new mobile venture. If you fulfil a significant portion of the desired skills and experiences we’d like to hear from you. Knowledge and understanding of the web and mobile market is a must have.  If this sounds of [...] > read more

What’s Trending in 2012?

Published on 2012-01-09 11:18:52

Posted by } Alex Spencer 2011 was a year of rapid growth and change in the mobile advertising industry. It was the year that saw smartphones, Tablets and the mobile internet become mainstream among consumers, and that saw marketers and advertisers increase spend and begin prioritising mobile. 2012 looks set to be even more of a critical [...] > read more

YOC no more

Published on 2011-11-18 05:32:58

I have now left YOC after 4 years since launching their UK operations.  It has been an absolute pleasure working for such a fantastic organisation and I wish my old colleagues all the best for the future. I am now looking at the next big thing and will update all via my blog in due [...] > read more

eBay rides mobile commerce to strong earnings

Published on 2011-10-20 05:04:18

Posted by ] Rachel King Following eBay‘s grand introduction of its X.commerce open-source platform at the Innovate Developer Conference last week, eBay is having another week to boast about. This afternoon eBay reported third-quarter earnings of $490.5 million, or 37 cents a share. Non-GAAP earnings were 48 cents a share on revenue of $2.97 billion. Wall Street was [...] > read more

Google Ventures’ Rich Miner talks about the mobile revolution

Published on 2011-09-13 14:28:23

Google Ventures announced recently that it is investing inAstrid, a task management app, and Crittercism, an SDK that helps provide customer support for mobile. Google Ventures’ partner Rich Miner made the announcement during VentureBeat’s fourth annual MobileBeat conference. (We have a separate story withmore details on the Astrid investment.) We’ll be posting more on those companies throughout [...] > read more

Borrell: 20% of Local Marketing Budgets Planned for Mobile

Published on 2011-08-17 05:17:05

Borrell Associates, which specializes in research covering local and online advertising, issued a new report this week called  “Main Street Goes Mobile” that examines the role that mobile media is projected to play in  local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell [...] > read more

BOMBSHELL: Google Buying Handset Maker Motorola Mobility For $12.5 Billion

Published on 2011-08-15 07:47:01

Huge! Google is buying handset maker Motorola Mobility for $12.5 billion in cash. That’s a 61% premium. Needless to say this is a gamechanger in the mobile world, as Google moves down the stack, and is no longer just an operating system provider meaning it competes directly with Apple as well as the various other handset makers who currently use Android. What’s more, one of [...] > read more

HOT NEWS: Apple’s IAd Mobile Business Is Said to Trim Prices as Advertisers Defect (up to 70%)

Published on 2011-07-07 10:02:38

Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry. > read more

Facebook, Google+: Social Marketing, e-Commerce Fight to the Death

Published on 2011-07-06 07:13:31

Posted By ] Diane Mermigas The mighty Google has dispelled any doubt about the importance of the exploding Facebook nation and the need for companies to exploit evolving social mobile dynamics for ecommerce. In its biggest and most adroit reactionary move yet, the search advertising giant’s new Google + aggregates its existing services and competencies (including its mobile [...] > read more

comScore Releases Overview of European Internet Usage for May 2011

Published on 2011-07-06 06:36:37

Posted By: ComScore Spotlight on France Reveals Seasonal Growth in Tax, Car Rental, and Flowers Web Properties London, UK, July 6, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average [...] > read more

Seven Personality Traits of Top Salespeople

Published on 2011-06-28 05:03:56

If you ask an extremely successful salesperson, "What makes you different from the average sales rep?" you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most succ > read more

Mobile advertising: profit at your fingertips

Published on 2011-06-10 14:21:37

The explosive sales of smartphones and tablets, combined with the arrival of location-based services, is creating a 'golden age' for online and mobile advertising. James Robinson reports > read more

Why Successful People Leave Work Early

Published on 2011-06-10 03:24:28

Try this for a day: don’t answer every phone call. Stop checking your email every two minutes. And leave work early. You’ll be astounded at how much more you’ll get done. According to a study published in the Psychological Review c > read more

Google Acquires AdMeld For $400 Million

Published on 2011-06-10 02:11:21

AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30 million in venture capital from Foundry Group, > read more

Nokia chief dismisses Samsung bid rumours

Published on 2011-06-09 07:04:45

Stephen Elop backs Windows Phone strategy despite plunges in firm's share price and forecasts of falling market share > read more

Number of mobile advertisers jumps: report

Published on 2011-06-09 02:10:27

Posted by ] Patricio Robles For many years, mobile has been the ‘next big thing’ for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms. The latest figure evidencing the growth of mobile a > read more

Apple Snubs The iAd & My Personal View on the Mobile Ad Market

Published on 2011-06-07 04:42:25

My Comments on the below: It is very interesting that Apple have not mentioned iAD at the World Developer conference day in San Francisco yesterday as highlighted by Dan Frommer of Business Insider.  Especially, as they were so keen to raise the ba > read more

So Much For Apple Working Out That Deal With Facebook

Published on 2011-06-07 03:58:29

Posted By ] Dan Frommer Apple and Facebook don’t appear to be any closer to working together on the iPhone. Today in San Francisco, Apple unveiled a new relationship with Twitter, where Twitter sign-in and sharing features will be built ri > read more

(VIDEO) Apple Introduces iOS 5

Published on 2011-06-07 03:27:52

Scott Forstall took the stage at WWDC 2011 to introduce the new iOS 5 which boasts over 200 new features.  See the video below for the update.  It will be made available in Autumn.  The update will be compatible for the iPhone 4 and 3GS, iPad 1 > read more

An In-Depth Look at Safari and Mail in iOS 5

Published on 2011-06-07 02:44:10

Posted By ] Juli As you probably know, the details of iOS 5 were released today at the Wordlwide Developer’s conference, and while we’re covering all of the new features that are coming, we wanted to give you a more in depth look at Mail and Saf > read more

WWDC Keynote – What’s New in iOS 5?

Published on 2011-06-07 02:36:40

For the full video of the conference you can find it here: http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/ Posted By ] Jillian Yeah yeah yeah, Lion looks fantastic –but what about iOS 5? Many of us were not-so-patiently waiting to he > read more

Why Startups Should Raise Money at the Top End of Normal

Published on 2011-06-06 04:37:31

Posted by MARK SUSTER on JUNE 5, 2011 2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices > read more

M-commerce industry “on verge of four-fold increase” says eBay

Published on 2011-06-03 05:28:43

Mobile shopping activity is on the verge of a four-fold increase and will be worth an estimated £19bn in the UK by 2021, according to research by eBay. Findings by Verdict, which carried out the research on behalf of the internet auction site, predi > read more

Better mobile and internet services for Europe now introduced (European Union)

Published on 2011-05-25 09:50:06

Posted By ] RAY CLANCY Expats in Europe, especially those who travel between countries will benefit from new rights and services regarding mobile phones and the internet from today (Wednesday May 25). New European Union telecoms rules to ensure a m > read more

Millennial Media Acquires Mobile Data Startup Condaptive

Published on 2011-05-25 09:32:09

Posted By ] Leena Rao Mobile ad network Millennial Media is making a purchase today— mobile data startup Condaptive. Condaptive’s technology focuses on audience formation and development through the innovative analysis of location and data. Fina > read more

Google to show off mobile wallet for Android phone

Published on 2011-05-25 04:37:10

Google is set to introduce a mobile payments platform that will turn its Android smartphones into a digital wallet. > read more

Square Launches iPad Point-Of-Sale Service (over a million transactions in May)

Published on 2011-05-24 08:15:21

The mobile payment startup hopes to become a local commerce powerhouse by eliminating the need for cash registers and credit card terminals. > read more

Half of smartphone owners now shop online via a mobile device

Published on 2011-05-23 06:29:26

Posted By ] Paul Skeldon Half of smartphone owners have now completed some sort of purchase on their mobile, increasing by 20% over just nine months, with 11% of smartphone shoppers now using the device to make a purchase on a weekly basis, accordin > read more

101 examples of f-commerce

Published on 2011-05-23 04:46:56

My Comments on the below: It would be interesting to know how many of these organisations have a mobile presence.  Considering Facebook is so widely adopted by mobile users you would think they all should. Posted By ] Jake Hird I’ve previously ra > read more

Vodafone wants governments to push demand for mobile internet

Published on 2011-05-20 08:49:36

Sparring begins before the 4G auction > read more

STATS: Consumers keen on m-commerce (75% of 16-24 year olds in favour)

Published on 2011-05-16 07:16:19

NUREMBERG: A majority of consumers around the world are interested in mobile commerce, a trend most pronounced in emerging nations like Brazil and China, a multimarket study has shown. Research firm GfK surveyed 8,603 adults in nine countries – Br > read more

LTE investment now totals 208 countries

Published on 2011-05-16 06:53:08

The Global Mobile Suppliers Association (GSA) has said in an update to its Evolution to LTEreport that, since June 2010, 98 additional countries have invested in LTE, bringing the total to 208. In terms of hard deployments, either existing or planned > read more

Visa Announces an E-Wallet for Mobile, E-Commerce, and POS Transactions

Published on 2011-05-12 07:56:26

Visa Inc. announced on Wednesday a digital wallet aimed at increasing its share of transactions in mobile payments, e-commerce, and at the point-of-sale. The digital wallet will store all the payment cards in a consumer’s wallet, including non-Visa > read more

Shoes.com: 85pc of purchases come from mobile Web, not apps

Published on 2011-05-11 08:47:18

My Comments on the below: I am a bit late finding this article but there you go.  I find the stats really interesting.  Despite the fact they offer shoes for all, I am guessing here that their main user base is made up of Women.  I can instantly r > read more

Accessing the mobile internet: which device is king?

Published on 2011-05-10 08:11:35

Posted By ] Marie-Paule Graham of Broadband Genie The internet is omni-present and if you want to access much of the world, getting on the internet is the fastest way to do it. High street retail has been massively hit by the likes of Amazon and t > read more

Official Statement – Microsoft to Acquire Skype

Published on 2011-05-10 07:26:23

Combined companies will benefit consumers, businesses and increase market opportunity. > read more

Microsoft set to buy Skype for $8.5bn in biggest deal in history

Published on 2011-05-10 06:02:29

Posted BY ] DAILY MAIL REPORTER Microsoft is on the verge of buying Skype for $8.5 billion – despite the Internet phone service making a loss last year. The deal would be the biggest in the 36-year history of the world’s largest software > read more

Google Sued Over Tracking Code In Android Apps

Published on 2011-05-10 05:11:37

The lawsuit accuses Google, Flurry, and Mobclix of gathering advertising and app usage metrics and giving that data to mobile advertising companies. > read more

On the Call: MasterCard CEO on mobile payments

Published on 2011-05-04 07:18:53

PURCHASE, N.Y. Electronics payment processors like MasterCard Inc. and Visa Inc. are trying to adapt to new technologies for making purchases. That includes the use of mobile devices, including smartphones that enable “contactless” paymen > read more

IT’S OFFICIAL: Android Clobbering Everyone, iPhone Dead In The Water

Published on 2011-04-27 08:30:17

Posted By ] Henry Blodget A few weeks ago, when Comscore’s mobile survey showed that Google’s Android smartphone platform had blown past BlackBerry and iPhone to dominate the US market, Apple fans temporarily panicked. It was the 1990s > read more

Apple, Google, and Microsoft – The Latest Moves in the Mobile Internet Market

Published on 2011-04-27 06:50:05

There is a trend brewing and it seems rather ominous. It seems all major tech corporations are trying to step into each other’s territory, sometimes overtly. Competition definitely benefits the consumers, but the way tech majors are encroaching > read more

Nokia confirms 7,000 job cuts, 3,000 of them to find a new home at Accenture

Published on 2011-04-27 06:40:40

Posted By ] Stefan Nokia has just issued a press release announcing what many have been anticipating since Stephen Elop got on stage and said Windows Phone would become the primary smartphone operating system for the Finnish handset maker going fo > read more

How new internet standards will finally deliver a mobile revolution

Published on 2011-04-27 06:32:58

As the web experience evolves, smartphones may soon live up to their name, and every business' mobile strategy will grow in importance... > read more

SURVEY OFCOM – Young people would ‘rather go without television than their mobile phones’

Published on 2011-04-20 07:00:10

Posted by ] DAILY MAIL REPORTER 28 per cent of 16 to 24-year-olds would miss their mobile phone more than the Internet or television Children aged between 12 and 15 are also most attached to their mobile handset It is proof, if any were needed, of t > read more

Mobile outperforms desktop for paid search ads

Published on 2011-04-20 06:50:06

Posted By ] Ronan Shields The growth of mobile search ads outstripped desktop search ads during March, according to figures from digital maketing agency Latitude. The research revealed that arbitrage opportunities from mobile search continue, with > read more

Apple Clamps Down On Incentivized App Downloads

Published on 2011-04-20 04:08:42

My Comment on the below: It is understandable that Apple are taking this approach but I do feel for the likes of Tapjoy and others of that ilk.  In the end, discoverability is a big issue for app developers and publishers.  However, there are chann > read more

China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says

Published on 2011-04-20 04:01:26

Posted By ] By Douglas MacMillan Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc. Mobile advertising in China will > read more

UK retailers aren’t ready for mobile commerce: survey

Published on 2011-04-14 06:47:56

Posted by ] 14 April 2011 11:23am by Graham Charlton Though the majority of retailers are convinced that mobile commerce will eventually become as popular as e-commerce, just 16% have a strategy in place, and 28% have no plans to implement one. The > read more

Guess Who Google’s Biggest Advertiser Is?

Published on 2011-04-12 07:59:12

Posted By ] Pascal-Emmanuel Gobry Image: Federated Media Here’s a few things that are noteworthy about the chart: Amazon is #1 and on track to spend $200 million per year! These days Amazon and Google are mostly rivals in areas like mobile a > read more

Mobile advertising should be incorporated into all media buys: Yahoo

Published on 2011-04-12 07:28:03

Posted By ]  Giselle Tsirulnik There is no question as to whether consumers have embraced smartphones with open arms, and the mobile Internet has finally reached enough scale to offer critical opportunities for marketers, according to Yahoo Inc. Ac > read more

Mobile Advertising to Reach $3.3B Spend in 2011 and $20.6B in 2015

Published on 2011-04-12 07:17:32

New Gartner research estimates that the total spend on mobile advertising will reach the $3.3 Billion in 2011, growing to over $20.6 Billion by 2015. The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $7 > read more

Mobile commerce: 25 essential tips

Published on 2011-03-18 05:53:18

Posted By ] 17 March 2011 12:53pm by Graham Charlton Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile. There are more barriers than in traditional e-commerce, such as smaller > read more

New TV and social media trend among the youth – study

Published on 2011-03-10 07:51:11

Young Britons have taken to a new television and social media trend which could have far-reaching consequences for the worlds of broadcasting and advertising, according to a new study.Skip related content Specialist digital marketing agency Digital C > read more

Velti Could Be Acquisition Target For Google, Apple, Adobe, Microsoft: Analyst

Published on 2011-03-10 04:35:26

Posted By ] IB Times Staff Reporter Jefferies & Co. believes that Google Inc., Apple Inc., Adobe Systems, Microsoft Corp., and the large advertising agencies are potential acquirers of Velti Plc (NASDAQ: VELT). “We believe that the bigge > read more

Google CEO: Mobile Growing Faster Than Predicted

Published on 2011-03-01 08:43:36

Posted By ] Anna Maria Virzi Palm Springs, CA– Mobile is taking off faster than predicted, said Google CEO Eric Schmidt. And Google, which develops the Android operating system for smartphones, has seen mobile usage soar in all sorts of activi > read more

Apple halves its iAd fee to attract more advertisers

Published on 2011-02-23 06:43:23

My Comments on the below: I am not surprised Apple have reduced the entry level for pricing and a sensible move.  However, I still think they need to consider what kind of advertisers their product is suitable for and come up with a better pricing m > read more

List of the top 100 UK Mobile Search terms of 2010

Published on 2011-01-14 06:24:28

Source: Mobile Commerce Ltd. The top 100 mobile search terms of 2010: 1. Facebook 2. Google 3. Bebo 4. Youtube 5. www.facebook.com 6. Ebay 7. Facebook.com 8. Hotmail 9. Yahoo 10. Ebuddy 11. Msn 12. Lottery 13. you tube 14. Face book 15. Flirtomatic 1 > read more

INFO Porn Facebook Data Graph

Published on 2011-01-14 04:24:54

Via: http://www.onlineschools.org/ > read more

Tomi T Ahonen ] Time to Confirm some Mobile User Numbers: SMS, MMS, Mobile Internet, M-News

Published on 2011-01-14 03:29:48

This is the time of the year when we can do verifications of many statistics, was it true what they said back then. I have good data now on SMS, MMS, Mobile Internet users and consumers of Mobile News. > read more

Mobile Marketer’s Mobile Outlook 2011

Published on 2011-01-13 05:23:43

The outlook for mobile advertising, marketing and media is dynamite, backed by firepower from Apple, Google, Microsoft, Research In Motion and an array of retailers and brands that get it. > read more

BBC Shuts WAP Mobile Web Sites (UK)

Published on 2011-01-13 04:30:47

The UK based BBC has announced that it has closed its old WAP mobile internet site. According to BBC, it made the decision based on value for money and usage of the service compared to other services available. Two years ago, WML made up 20% of the B > read more

10 Marketing Trends for 2011

Published on 2011-01-13 03:54:15

From geotargeting to mobile apps and social media, here's what you need to consider now. > read more

INFO Graph – How are mobile phones changing Social Media

Published on 2011-01-11 11:19:18

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eBay hits nearly $2 billion in m-commerce sales worldwide in 2010

Published on 2011-01-06 06:27:37

U.S. customers generated $850 million in sales, a 175% leap over 2009. > read more

Mobile Marketing Issue 4 Online Now

Published on 2011-01-06 05:52:11

The latest digital edition of our print magazine is available to view online now. The issue contains a full rundown of our Awards winners, presented at a ceremony in London yesterday evening. There’s also a focus on mobile marketing in Latin Am > read more

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

Published on 2011-01-06 05:38:07

My Comments: Good work Ashley and well done for realising mobile web will over take apps. Posted 05 January 2011 14:34pm by Ashley Friedlein Following are my personal views on what will be interesting and important in the world of digital marketing > read more

Mobile Ad Network Millennial Media Raises $27.5 Million

Published on 2011-01-06 04:59:49

Authored by Mark Hefflinger on January 5, 2011 – 7:49am. Baltimore – Taking advantage of the rapidly growing mobile advertising market, Millennial Media, which operates the largest independent mobile ad network in the U.S., said on Wedne > read more



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