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Top 30 SEO Link Authority Websites Worldwide
Published on 2012-02-23 06:30:00
At the heart of SEO is the fact that search engines use the quantity, context and quality of links pointing to a web page when ranking it for a keyword. This helps them determine how important the site is and what it's about.Since links are so important, it's interesting to analyse which websites have the most links. It's particularly interesting to compare link authority data with our perceptions about which sites are more popular, important on the web.Below is a table ranking the global top 30 [..] > read more
How I became a dmoz.org editor and got a site listed
Published on 2011-05-31 05:21:00
Becoming an editor of the Open Directory at dmoz.orgI was recently accepted as an editor of the ODP (Open Directory Project) at dmoz.org. Given the significance of the directory, its historical connection with Google, and its prominence in SEO discussion, I want to share my experience to help others understand the project better. I don't speak for the ODP. This is very much a personal article about my own experiences.First, I must warn that if you're looking for a way to trick the ODP into admit [..] > read more
A Royal Twitter Marketing Failure
Published on 2011-04-28 10:13:00
Amid the buzz surrounding the royal wedding on 29th April, marketers at one brand - Slim-Fast - saw a huge opportunity. They sponsored the #RoyalWedding hashtag on Twitter, hoping to ride on the wave of interest generated by an event watched by billions around the world. Twitter was awash with hype. The expected web traffic rush threatened to crash Twitter - perhaps even the whole internet.No doubt the royal wedding hashtag received many millions of views, from people all over the world. In addi [..] > read more
Four Reasons to Build "Nofollow" Links
Published on 2011-03-07 10:53:00
Are you passing up powerful link-building opportunities? Do you get that sinking feeling when you see rel="nofollow" in the HTML of pages you invested valuable time into identifying? Do you think "nofollow" links have no SEO value? If so, think again. Nofollow links absolutely do have value. And not just SEO value. Effective link building campaigns should integrate with other elements of your digital and traditional marketing strategy. Here are four good reasons why...1. Users follow links tooYo [..] > read more
Ten Top Tips for Twitter Marketing
Published on 2011-02-11 06:43:00
1. Engage: Follow relevant influencers, and foster the influencers of the future. Don't just follow or engage with people because they have a lot of followers. Follow those whose tweets are compelling to you - and to other like minded people. A high number of followers may indicate a source of tweets that are compelling to others. The higher the number of people they are following, the less this is true. If somebody follows 10,000 and is followed by 10,000 that doesn't really mean anything.) Eng [..] > read more
7 Social Media Strategy Questions Answered
Published on 2011-02-11 03:38:00
Answers to the top seven social media strategy questions(Read my interview with Viewsline.)Ben Achesonhttp://blog.benacheson.com@BenAchesonhttp://blog.benacheson.com > read more
Digital Marketing in the Public Sector and Military
Published on 2011-01-05 02:39:00
Digital marketing is firmly established as a powerful toolkit for communication and engagement - helping business organisations and charities to increase profits or raise funds faster, more efficiently and more effectively. But what of digital marketing benefits to front-line, publicly funded organisations - such as law enforcement, the emergency services, local government, or even the military?The commercial benefits of digital marketing are well documented. Smart businesses and charities are a [..] > read more
Social Media: Building a Better World with CSR
Published on 2010-11-01 07:48:00
CSR or Corporate Social Responsibility is the idea of organisations taking responsibility for their social and environmental impacts. If taken seriously and implemented properly into corporate strategy, that has to be a good thing for everybody.But to many organisations taking responsibility appears to be merely a PR exercise, an empty and cynical attempt to attract media coverage, reassure investors, and win business. according to Corporatewatch.org, "CSR is a strategy for avoiding regulation.. [..] > read more
QR Codes: Marketing, Communication and Business uses
Published on 2010-10-26 03:35:00
The black and white patterned image on the right is a QR code - this one is made with the URL of my website benacheson.com.If you have a phone or other enabled device, you can scan or photograph this image from your computer screen to your device. It will take you to my website.QR codes (Quick Response codes) are like bar-codes for the web: they can be read instantly by devices including mobile phones with an in-built camera or bar-code scanner (so-called "mobile tagging").Rather than product da [..] > read more
Digital marketing with pin-point precision
Published on 2010-10-15 05:23:00
Digital marketers at Starbucks are pin-pointing mobile phone customers with highly targeted, highly relevant and compelling marketing messages, to which the user can respond and buy with almost no effort at all:http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1035146/starbucks-trials-new-o2-location-based-mobile-marketing-service/This is a good example of how technology enables digital marketers to target customers with pin-point accuracy and relevance, delivering precisel [..] > read more