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Apple’s Biggest Innovation: The Swipe?
Published on 2012-05-13 21:11:00
Years from now, will we look back and realize that Apple’s biggest innovation was not a device, but rather a physical gesture? > read more
10 Things You Need to Know about Selling to Business Owners
Published on 2012-04-24 12:29:00
Large companies have long recognized the opportunity to address the needs of small business (26 million firms 46) and more likely to have higher revenue businesses. > read more
@Work State of Mind
Published on 2012-04-16 14:12:00
For the last two years, I've been part of an effort to better understand how technology has blurred the lines between our personal and professional lives. > read more
Retaining Customers in a Digital World
Published on 2012-03-14 07:40:00
This Valentines Day I sent my wife flowers, bought her a small gift from Tiffany’s and took her away for the weekend. > read more
Will the Rise of Daily Deals Signal the Decline of Brand Advertising?
Published on 2012-02-20 19:23:00
Hotel ads featuring palm trees and white sandy beaches start to look very appealing during the winter months. However, according to recent research, the imagery and copy does little to motivate travelers to book hotel rooms Hawk Partners research on Hotel Channel Usage find that 65% of travelers who booked a recent stay are most likely to have used Online Review sites, such as Trip Advisor to select their hotel rather than those picturesque ads of beach scenes. 74% of the 1200 travelers su [..] > read more
The Two Most Important Factors in Selecting a Teleservices Vendor
Published on 2012-01-20 10:24:00
For the last couple of years, the buzz in our business has been on the demand creation side. Conversion is sometimes lost in the conversation given the advent of new tools to experiment and validate the power of Search. Recent focus on performance and ROI may shift this paradigm back to conversion. As Google integrates phone numbers into Search algorithms, a phone call through online is now just a click away. And for many companies, that 800 number routes the call to a teleservice vendor. Pic [..] > read more
The Best Digital Campaign of 2011
Published on 2011-12-20 06:47:00
It’s that time of the year when the “best of” lists start coming out, so here’s another one to add to the group. While I’m no authority on all things digital, working at an Agency provides me more exposure to campaigns than most folks. The opinion for best digital campaign is my own and based on what I have seen this past year. I’m sure that I’ve missed a few, so please feel free to suggest your favorite in the comment section. There is no “science” to the process. The cr [..] > read more
Guest Article: Using Search and Social to Win Business
Published on 2011-12-14 09:58:00
The following post is written by gyro client Jeff Vail of Siemens Enterprise Communication. When I started at Siemens Enterprise Communications, we took broad-brush strokes with search and social advertising for “impression” purposes. This approach tended to align with the traditional view of search and social marketing that served as an awareness and consideration builder for top-of-the-funnel activities. However, as a field marketer who owns search, I was interested in using it for more [..] > read more
Microsoft Finally Kinects with its Audience
Published on 2011-11-30 07:13:00
With the Christmas shopping season fully upon us, Microsoft’s Kinect motion-sensing game device is expected to be at the top of the gift list for many consumers. Last year, Microsoft sold 1 million Kinect devices for its Xbox 360 in 10 days, and in a recent poll it was at the top of the wish list for children 13 and older. But what you might not expect is that some of those orders are going to be coming from businesses. Early this month, Microsoft launched Kinect for Windows SDK with a brillia [..] > read more
Click Here for a Social Media ROI
Published on 2011-11-01 11:38:00
Everybody knows – or thinks they know intuitively – that social elements add value to marketing. But just how, exactly? Like anything in business, it comes down to return on investment. Social media is not a strategy and it’s not an end in itself. Unless your business objective (and I’d check with your shareholders on this) is only about gaining page views and follows, marketers need to understand how social adds value to everything else in your toolkit. So how do you find the “sweet [..] > read more
The End of Blogs (and Maybe Websites) as We Know It
Published on 2011-10-07 08:13:00
I started this blog five years ago as an experiment. Over the years, I built a decent following, got listed on a few “best of’s”, and built up a solid bank of content. I never wrote a post for money or allowed advertising; I was in full control of the site and the content. That changed last week when Blogger rolled out its new Dynamic Views template. Almost instantly, I saw the future and it was an eye opener. The new technology is a “game changer” and has the potential for causing [..] > read more
CIOs Are More Than Just IT Buyers
Published on 2011-09-23 07:21:00
Even if you believe in love at first sight, the likelihood of a marriage proposal on the first date is highly unlikely. Committing yourself to someone without getting to know him or her first is a ridiculous idea. Yet far too often companies are asking audiences to “commit” at the hint of an interaction despite knowing little about each other.Why?In the tech industry and according to author Tom Grant, Ph.D, companies desire early commitment, due to the industry’s “voracious appetite for [..] > read more
Top 5 Ways PR Can Support Sales
Published on 2011-09-16 13:49:00
This post was also featured on PR News. For the most part, sales and marketing view PR/Corporate Communications’ role to be high in the funnel. Some would even say that its focus is on “above the funnel” activities. But if used strategically, PR activities can be very effective in playing a critical role in supporting sales. Below are five ways PR can help the sales organization: Creating an impression – Typically thought of as a primary role of PR, but the ability to create a p [..] > read more
The Social Media Squeeze in Hi-Tech
Published on 2011-08-29 07:59:00
After much internal debate and in-fighting among departments you finally decide to put Social Media in PR. Well, don’t get too comfortable. The risk, according to recent research on the technology industry, is that PR may get pressured to turn a vehicle for engaging in genuine conversations into a broadcast channel for generating leads. According to research from ExactTarget, close to 40% of Facebook users said that they “like” a brand to share their support of that brand with friends [..] > read more