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Reputation Management Collides With Car Rental Giant
Published on 2013-02-06 14:58:00
Adaptability- Cowboy Rick's Lessons in Career Mobility
Published on 2011-07-20 12:35:00
What happens when an immovable object meets an irresistible force? You might end up with Cowboy Rick. You can find Cowboy Rick every night towering above the boardwalk at Ocean City, Maryland. He's not especially tall. Cowboy Rick stands above the crowd because he's perched on a milk crate. It's part of his job as a street performer. Rick dresses up as a rhinestone cowboy- painting his face, hands and feet silver. He pretends to be a statue- standing shock-still for hours at a time. [..]
Reputation Management - Act Like You're in the Big Leagues
Published on 2011-07-15 10:48:00
Pro baseball's Derek Jeter recently blasted his 3,000th hit. It's a noteworthy accomplishment since only 28 other players have done it. Jeter becomes the first New York Yankee to hit 3,000. And that's saying something when your predecessors include Mickey Mantle and Babe Ruth. What jumps out at me isn't just Jeter's mastery of the fast ball- it's his peerless performance off the field. Mantle and the Babe were famous for their baseball exploits but those two also earned reputations as [..]
VERIZON Customer Service Update #VerizonFail #EpicFail
Published on 2011-07-09 08:17:00
My Verizon odyssey gets more interesting by the day. As you may recall from an earlier post, my Verizon internet service has been about as reliable as Charlie Sheen’s psychologist. In other words- not very reliable. To briefly recap: for the past six weeks my Verizon DSL has run on one of three speeds- slow, intermittent & not at all. In fact, I’ve been going days at a time with no e-mail, no web browsing, no Twitter, Facebook- no nuthin! I’ve gotten a lot of comments on my previous b [..]
Wanted Dead or Alive - Candor & Humor in Public Relations
Published on 2011-06-29 21:52:00
Distant cousins of the Bronx Zoo Cobra Remember the wily cobra that escaped from its cage at the Bronx Zoo? The incident could have creeped people out- knowing that a deadly serpent was on the loose. Instead, the folks at the
Press One if You Want to Speak With One of Our &*%#&$ Representatives- Why Poor Customer Service is a PR #Fail
Published on 2011-06-24 10:33:00
It isn’t very easy to blog when your internet service provider isn’t very reliable. And that’s apparently the case here at the palatial corporate headquarters of SteveBauerMedia. For some reason, our Verizon DSL h
Why I Nearly Fell on my Backside- And How One Company's Positive PR Response Restored my Sense of Balance
Published on 2011-06-17 09:03:00
My local school board made headlines this week for hiring a new school superintendent. The new guy is getting $15,000 a-year more than the last guy- with a base salary of $169,000. Immediately after the hiring the school board decided to l
The Power of #SM - Using the Dark Side for Goodliness!
Published on 2011-06-07 11:41:00
A friend just sent me a video clip along with this tease: You will NEVER guess what this ad is about. That's a pretty good tease. And if you haven't seen this commercial I'll bet you Sara Palin's gun collection that you will not come cl
Flash Mobs and Other Corporate Rituals
Published on 2011-06-02 21:07:00
Question: What do you get when you mix break dancers, drummers, a Broadway show tune and a bewildered crowd? Answer: You get a snazzy taste of the big apple and some instant street cred for
Memorial Day Traditions - A Flowery Tribute to Those We Love
Published on 2011-05-25 19:38:00
It's time for the annual migration back to my family's ancestral home. I'll drive 400 miles to spend the Memorial Day holiday visiting relatives in the Midwest. For a lot of people Memorial Day is the Traditional start of the
Avoiding Armageddon - #Rapture #Fail
Published on 2011-05-23 15:54:00
I admit it. I was going to write this last week. But when checking my datebook I noticed "EOW" (End Of World) penciled in for Saturday. So I decided writing could wait. I mean, there wasn't much sense publishing a blog
PRom PRoposition PRovokes PRedictable PR PRoblems - A PRescription for Bad PRess!
Published on 2011-05-15 21:08:00
So, up in Connecticut, there's a teenage boy who asks a girl to the prom. The next thing you know the state legislature is involved and the story is making worldwide headlines! The torrent of negative press is a perfect storm
Public Relations NunSense - Religious Groups Take On Wall Street Over Executive Pay
Published on 2011-05-11 11:40:00
A comedian named David Brenner used to do some clever observational humor. I remember one schtick about bizarre signs. Brenner claims a sign outside a Los Angles hospital said "No Barking". He quipped, "either the dogs in LA
FTK! Young Slugger Launches Major League Public Relations Campaign
Published on 2011-05-04 13:38:00
There are some unmistakable signs that Spring has sprung. The snow pack is finally beginning to melt here in Central Pennsylvania, the Robbins are defrosting, and once again, SteveBauerMedia is out with another feel good story. Oh,
Can Drinking Wine Improve Your PR Skills? Six Vintage Lessons From the Wine Cellar
Published on 2011-04-25 17:23:00
There's an old joke about a guy who says he went to to the fights and a hockey game broke out. Obviously, fights at a hockey game are about what you would expect to see. A recent night out turned into a PR experience I wasn't
Who's "Sorry" Now? Taco Bell Claims Victory After Agressive PR in Taco Filling Lawsuit.
Published on 2011-04-20 18:13:00
Your company is hit with a scandalous accusation. The case makes national headlines. Consumers assume your product is "tainted". And in the end, there's nothing to the story. All that bad publicity had to h
The Airline Industry Wants to Steal Your Luggage* and Other PR Missteps
Published on 2011-04-19 09:08:00
*No, the airline industry doesn't really want to steal your luggage. But it does sound like the fly guys are playing fast and loose with your hard earned cash The government is now asking airline
What's Your Good Name Worth?- Price Points in PR
Published on 2011-04-12 16:02:00
You've probably heard that top executives with Transocean awarded themselves hefty bonuses- citing 2010 as "the best year in safety performance in our Company's history". Transocean is the company that owned the Deepwater Horizon d
Nothing Too Big For This Small Boy- How YouTube & Twitter Helped Make National News
Published on 2011-04-07 15:18:00
Here's a cute story about a small New Jersey boy who has big dreams. It's also about a big politician who understands social media. Five-year-old Jesse Koczon is the star of a YouTube video that's become an instant clas
Aflac Quacks the Social Media Code
Published on 2011-03-30 13:58:00
By now you've probably heard about Gilbert Gottfried and the Aflac duck. For those who missed it, Gottfried was the distinctive voice of AFFFFFLLLAAAAACCCCCC! for more than a decade. Sadly, the loud-mouthed comedi
PR Fallout From Japan - An Extreme Case of Crisis Management
Published on 2011-03-23 11:49:00
The tragic chain events in Japan has opened up a Pandora's box of public relations troubles. Is Japan's government telling victims what they need to know? Is there too much confusion? Is there a crisis management
Jennifer Aniston's Sex Tape Goes Viral
Published on 2011-03-10 16:46:00
Forget about Friends. Jennifer Aniston is getting noticed for her performance in an entirely different arena. Not surprisingly, the racy title is not entirely accurate. Jennifer's sex tape is less about sex
Celebrity-Style Public Relations - What Charlie Sheen Can Teach Us About Personal Branding
Published on 2011-03-04 15:42:00
I really wanted to write a negative spiel about Charlie Sheen- it's just so bizarre. Forgetting, for a moment, his recurring drug/alcohol/anger issues... This is a guy who lives with not one, but two, young girlfriends he calls "go
BP puts the PU in PR
Published on 2011-02-02 18:20:00
Faithful followers of SteveBauerMedia know that I've already taken my shots at British Petroleum- following last summer's Gulf Oil spill disaster. And by "disaster" I'm talking about the oily deposits that kept spilling
Holy Cow! Are You Going to Eat That? -or- Beefing Up Your Crisis Management
Published on 2011-01-26 17:49:00
Where to begin? By now, you've heard about Taco Bell's "Battle of the Beef". The fast food chain is the target of a class action lawsuit. The suit claims Taco Bell's seasoned beef doesn't include very much actual
In Your Face (Book)
Published on 2011-01-18 14:57:00
What's going on over at Facebook? The social media giant is caught up in another very public dispute over privacy. Last week, the Facebook gang announced a new "tweak" giving app developers access to users'
Snow, It's A Slippery Slope...
Published on 2011-01-04 13:35:00
WHITE CHRISTMAS: Happy New Year everyone. I missed the mother-of-all snow storms during the holidays. But the PR fallout is still falling! The airlines took another hit by not reacting quickly enough- and by
2010 Another Year Shot to Heck!
Published on 2010-12-23 15:35:00
THE BAUEr’S BULLETINChristmas 20102010, The Year That Was… Its time to bid 2010Adios, so-long, bye-byeSome say it was just rottenA year that’s gone awryHealth care laws get re-hashedForeclosure leaves us bleakLady Gaga’s unsurpassedAnd T
Guerrilla Marketing Meets the Christmas Spirit
Published on 2010-12-08 19:04:00
Bah Humbug! Here's a Holiday feel good story for you. As you might recall, I've been doing some volunteer PR work for a large animal shelter. (Centre County PAWS) Recently I was asked to help decorate a Christmas tree for the annual
Yahoo's Top 10 Reasons You Should Care
Published on 2010-12-03 18:48:00
I'll admit it. The excitement here at Steve Bauer Media is palpable. We're all atwitter because Yahoo just released it's list of "Top 10 Searches" for 2010. And The List says a lot about the world we live in
Keep Your Eye on the Prize
Published on 2010-11-29 14:38:00
Talk about Must See TV! A blind woman gets her vision back thanks to a miraculous new surgery involving a tooth. No kidding! It's a rare chance for the health care industry to shine. Instead, this feel
Holiday Deals -OR- Black Friday Thrills & Chills
Published on 2010-11-23 19:03:00
Hang on to your wallet! With Black Friday almost here corporate America is ready to cash in. You could take one on the chin if you're not careful! To be fair, many companies "do well
Random Acts of Culture -OR- Great PR Is Impossible To Ignore
Published on 2010-11-05 16:24:00
The editors of SteveBauerMedia want to end the week on an uplifting "note". In fact, quite a few notes. The Knight Foundation is sponsoring a program called 1,000 Random Acts of Culture. You might have caught their act recently. Performers ar