Blog Feed: Affordable public relations, marketing and social media for small businesses | Beach Betty PR

What should you look for in press release services

Published on 2012-04-09 23:42:48

No matter what how much you SEO your website at some point or other you may want to include some press release services into your branding campaign. It just makes sense. It makes even more sense when you consider that Google’s latest changes have made it so that SEO has less of an impact. Getting... > read more

The press release debate: Is it still relevant?

Published on 2012-04-07 11:13:13

Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary... > read more

How to use the Hunger Games craze to market your business

Published on 2012-03-24 01:17:29

Have you seen Hunger Games? I have not but I know scores of people who are waiting in line to see the movie. Amazing the effect this story has on people. I’m not going to talk to you about Hunger Games though. Well I am a little bit. But only in how it affects your... > read more

Burn that bridge baby: Why holding onto your job is the wrong move

Published on 2012-01-07 20:01:46

Depending what generation you were brought up in, you may have been taught that the best path in life is to secure a great job, keep your nose to the grindstone and stay there until you retire. If you were brought up in a middle class household maybe you were told to get into a... > read more

Why you should resolve to never make another resolution

Published on 2012-01-03 12:19:35

Do you ever get sick of the question, “What’s your New Year’s resolution?” Or how about the alternate “What are your business goals for the new year?” Honestly I think that this topic should be on your mind throughout the year. I mean really, do you just revisit your business goals once a year? Actually,... > read more

How to attract clients you want to work with

Published on 2011-12-22 10:30:48

“You need to change your website so that it appeals to everyone.” That’s what a friend once told me when I was asking for suggestions about what was good and bad about my business. My retort was “Why?” She just shook her head like I was some clueless child. The thing she didn’t understand is... > read more

Are you generic or name brand?

Published on 2011-12-13 13:50:20

In this economy, no matter how well I am doing financially when I shop I shop for bargains. On everything. The exceptions being, cheese and chocolate–sometimes you just get what you pay for and cheese and chocolate are worth paying for. My kids on the other hand are seriously brand conscious. Although I never realized... > read more

True confessions of success

Published on 2011-11-29 00:51:36

I just finished reading a terrific post by a guy I totally love, Mars Dorian. I am so totally glad you are back Mars! Anyway, he wrote a post on showing your vulnerable side and how this can totally benefit your business. I’ve never been one to show fake successful stats or to show only... > read more

Are you sharing your news?

Published on 2011-11-23 00:02:31

By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I... > read more

Your press release is too spammy and other submission pitfalls

Published on 2011-10-03 01:02:34

By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that... > read more

The truth about work-at-home jobs

Published on 2011-09-30 17:04:01

By Shelly Cone Have you tried to find a job using Craigslist lately? If you have you would know that a great majority of them are scams. Or maybe you wouldn’t know that. Maybe you really believe that out of 50 applications you were one of seven of the most qualified canidates even though you... > read more

Lifestyle design in a down economy

Published on 2011-08-07 23:37:38

Some days it just seems like despite what the news says times aren’t getting better. You are still struggling to pay bills and money just doesn’t seem to go as far as it used to. It’s during these times that lifestyle design is most important. Tough economic times break your spirit and shatter your dreams.... > read more

Living for the experience

Published on 2011-06-28 14:07:07

Recently, I produced a play. You can read about it at www.latinamotherhood.com When I shared my idea with friends and family, it was amazing the responses I got. Initially, not one was supportive. I got a lot of confused looks and questions like R > read more

Why writing your own ticket rocks

Published on 2011-06-01 12:09:19

I started this week out spending the day in San Francisco with my family. We walked around Fisherman’s wharf, ate seafood at a restaurant overlooking the bay, and we took a walk over the Golden Gate bridge. We did all the little touristy things > read more

The truth about passive income

Published on 2011-05-03 14:02:32

For many, many years now, I’ve been studying money. (Have I mentioned I have always been a bad student?) Specifically, I’ve studied business. But only in the sense of the whole “Get Rich Quick” theme. What I’ve learned a > read more

You know more than you know; use that to make money

Published on 2011-04-13 00:55:53

When you start looking outside your regular job for all those little ways to make a buck or when you start looking for the possibilities available to you if you were to leave your job altogether one of the things you will often hear is that you can m > read more

How to get the thing you love more than money

Published on 2011-03-30 15:19:59

My 2-year-old is getting money savvy. Maybe it’s testament to where things are in the world with this economy as people get focused on money–either getting it or keeping it–but my toddler is no longer immune to the love of money. As > read more

Reaching a life/work balance

Published on 2011-03-25 01:50:16

I remember seeing an ad somewhere. It featured a father pushing a swing. In the swing, instead of a child was a laptop and his child was actually standing behind him hands on hips, wondering what was up. The message asked “Are you spending too > read more

Taking the first step to business growth

Published on 2011-02-02 01:18:04

There is a picture hanging above the mantel of my fireplace. I stare at it while I work. But I don’t really see it. I mean I used to see it all the time, but now I look at it but don’t see it. That sounds really weird but there really is > read more

Living without fear

Published on 2011-01-03 01:22:41

I know this is the time when everyone talks about resolutions. Blech, I know, excuse me while I make a sound similar to a cat coughing up a hairball. Not that resolutions are a bad thing. I just think we should be making resolutions all year long, no > read more

Got the scoop on your clients? Use that information to build relationships

Published on 2010-12-09 00:19:37

Once upon a time, I took a break from my journalism career. I was burned out. My husband had a great job he was excited about and we had started a family so we wouldn’t be moving to another community any time soon. So that ruled out a change of > read more

Get traffic by guest posting

Published on 2010-12-02 02:35:27

Where do you blog? The obvious answer is “on my blog,” right? That should only be one answer. The real answer should be, “wherever anyone will let me.” You should be posting your message everywhere like blog grafitti.You do th > read more

Finding the inspiration to write awesome posts

Published on 2010-12-01 02:32:08

It happens to even the most prolific wordsmith, the most tenacious talkers; sometimes the words just don’t come. That feeling of being speechless, of having writer’s block is incredibly frustrating. On my desk I have a series of little to > read more

I heart the Elan Form Etch for iPhone

Published on 2010-11-30 02:52:24

Recently Griffin Technology sent me an iPhone hard-shell case to review. I don’t often do reviews, but I had just bought the Griffin Woogie for iPhone, and I absolutely loved it. Griffin has some other interesting products so before I ordered a > read more

How to write killer content for your blog

Published on 2010-11-17 02:06:43

When most people start blogging, whether it’s business or personal, there usually isn’t a definite strategy. Most people just write and see what sticks. Of course, you may have some inkling of what you need to write but no real clue if it > read more

5 ways to get your press release trashed

Published on 2010-11-15 02:46:03

In all of those years that I sat at a news desk and read through thousands of press releases there were always those that made me wonder: Was the goal of this press release to make it into  the trash as quickly as possible? There are several things > read more

Is your press release really an advertisement?

Published on 2010-11-11 15:35:47

Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your pre > read more

Total domination. Increase your profit by starting niche blogs

Published on 2010-11-09 12:13:36

By now, it’s pretty common knowledge that having a blog is good for business. It is. But why stop there? A blog can be used as a very straightforward tool or it can be used to annihilate the competition. Or, depending on your aggression level, > read more