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Top 3 Reasons You Need a Email Marketing Professional

10/28/2010 10:13:48 AM

Top 3 reasons you need an email marketing professional Related posts: Key Decisions When Setting up a New Email Service Provider Account Can Social Media Replace Email Marketing? > read more

Can Social Media Replace Email Marketing?

07/28/2010 08:34:25 AM

Under what circumstances could social media replace email? Social sites need to improve their communication options to allow for the needs of companies, brands and consumers. Related posts: Key Decisions When Setting up a New Email Service Provider A > read more

Hurting/Helping Your Brand With Unsubscribe Process

06/16/2010 11:15:10 AM

Do you immediately honor unsubscribe requests or do you have such an arduous process to remove people that it involves many manual steps and takes weeks? Related posts: Top 10: Improve Email Deliverability and Response Email Bounces: Are Yours Automa > read more

Content Dethroned As King?

05/19/2010 10:03:28 AM

Do you know what content is relevant to your audience? Do you know what content is relevant to each of your audiences? Do you provide a range of content that appeals to more than one segment at a time? Related posts: Top 10: Improve Email Deliverabi > read more

Victim #4: Send me relevant emails

04/19/2010 11:05:29 AM

Relevant emails improve the chances of recipients hearing your message and responding to your emails. Related posts: HEY. Emails don’t perform with images disabled. Set the height and width of images in emails Victim #3: Heard of auto-preview i > read more

Victim #3: Heard of auto-preview in Outlook?

04/15/2010 15:06:04 PM

By ignoring the auto-preview in Outlook, this email is missing out on responses. They also missed out on recipients clicking on their share links or noticing some important new features because they were all in images vs. live text. Related posts: HE > read more

Set the height and width of images in emails

04/14/2010 16:20:20 PM

70% or more of email recipients do not enable images. Fix the height and width of your images and watch your response rates improve. Related posts: HEY. Emails don’t perform with images disabled. Victim #3: Heard of auto-preview in Outlook? Vic > read more

HEY. Emails don’t perform with images disabled.

04/14/2010 11:55:01 AM

70% or more of email recipients do not enable images. This is what your email looks like to most of your recipients. Mix in some copy, fix the height and width of your images and watch your response rates improve. Related posts: Set the height and wi > read more

Email Bounces: Are Yours Automatically Removed? Maybe Not!

04/01/2010 17:27:27 PM

Not all ESPs automatically remove email bounces. If you send emails twice per month and you need three bounces within 30 days to unsubscribe a bounce, they'll never be unsubscribed. Related posts: Hurting/Helping Your Brand With Unsubscribe Process K > read more

Case Study: Avoiding Spam Filters. Simple Fixes for Your Emails

03/17/2010 11:22:37 AM

This post demonstrates a real-world example of getting caught in the spam filters and how to get out of them. Related posts: Top 10: Improve Email Deliverability and Response How to Manage Your Email Reputation Email Bounces: Are Yours Automatically > read more



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