B2B Articles

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The role of social media in a crisis

Posted on 02/22/2015 02:20:16 AM

Social media can have a positive and a negative effect on organizations. However if a crisis occurs that is related to your organization, social media can be the new Wild West where every participant can take the law in their own hands. For that reason it is necessary to have a strategic social medi..

Managing sustainability perspectives

Posted on 02/08/2015 09:42:54 AM

Organisations have become more aware of the social, environmental, and economic consequences of their activities. Therefore most organizations have a seperate policy on sustainability or corporate responsibility, which enable them to manage and to act more effectively. Sustainability on a strategic..

Sustainability driving innovation

Posted on 02/01/2015 04:03:38 AM

Sustainability as a driver for innovation is at the moment a popular research topic. The main reason is, because there is evidence that sustainability strategies go hand in hand with the production of new knowledge and capabilities driving innovation. Further research shows that innovation posi..

How Big Shopping Plazas can save big with LED Retrofits

Posted on 01/28/2015 01:06:53 PM

“Over $6,000 Per Month in Energy Savings" Dateline – January 9, 2015 - PALM BEACH GARDENS, FL – LED Corporations congratulates Lee Yokota, Facilities Director, Downtown at the Gardens retail complex, for reaching his return on investment (ROI) date after installing LED parking lot..

Watch out! You are entering an innovation zone

Posted on 01/25/2015 05:19:04 AM

If we imagine an innovation zone, how does it look like? Often such a zone is associated with: experiments, tests, new developments, dynamics and chaos. These aspects mostly do not fill hundred percent of the zone, but they come first to mind because they are out of the familiar and ordinary busines..

Responsible behaviour and the World Economic Forum 2015

Posted on 01/18/2015 04:19:53 AM

Next week, during 21-24 January, the World Economic Forum Annual Meeting 2015 will be held in Davos, Switzerland. Global leaders from across business, government, international organizations, academia and civil society convene to strategically discuss key global issues. As the ag..

why we have to be critical about strategy?

Posted on 01/11/2015 07:21:43 AM

When it comes to strategy and strategic management I believe we are all on the learning curve. Those with little experience are still at the beginning of the learning curve and those with much experience are further on the learning curve. How progress is made on the learning curve is perhaps easy a..

Opportunity for success

Posted on 01/04/2015 10:42:38 AM

First of all I would like to wish all readers of Strategy Blogs a successful new year. In the new edition of the Journal of Management there are two interesting articles to start the year. In “Thinking About Entrepreneurial Decision Making” a research overview is given how entrepreneurs deal wit..

Inbound Marketing - How Does it Work, What Does it Cost, and How to Get Started!

Posted on 12/04/2014 07:11:40 PM

What's This Inbound Marketing All About?                     Our offices receive a continuing stream of calls asking about Inbound Marketing and the applications for the Insurance &amp; Benefit Industries! The general order of questions is f..

5 Tips For The Insurance and Employee Benefit Industries - How To Stay In Business!

Posted on 10/21/2014 09:43:52 AM

5 "How To" Tips for Keeping Your Business Going!  Cost Effectively Reach Your Targeted Markets - Shift to Inbound Marketing! (See details below) Brand Your Organization & Your Plans, Programs, and Services (See details below)   Offer Plans, Programs, & Services to ..

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