Writing Deals is devoted to developing the skills of automotive sales professionals, with a mission to help car salespeople sell m..
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Make Your Product Presentations Interactive
Published on 2010-04-26 09:00:00
People, unlike businesses, purchase cars based on their emotions. They do it because they like the car, want the car, and believe they will enjoy having the car. All of the analytical stuff they do is mere rationalization to make themselves feel good about the 'smartness' of their decision. With this understanding, the goal of any walk-around or product presentation is to produce an emotional connection between your customer and the car you're showing. Some people are
The Hunters And The Trappers
Published on 2010-04-15 09:00:00
When it comes to selling cars, there are two kinds of salespeople - the trappers and the hunters. A trapper sets his trap and waits for his prey. Lots of creatures may come and go, but the trapper does not spend any energy pursuing them. Instead, he just waits. He is waiting for the easy prey - the one that comes right to him and takes immediate interest in what is in his trap. The hunter is not so selective about his prey. The hunter does not wait - when he spots his prey he goes after i
6 Phrases That Destroy Trust
Published on 2010-03-15 09:00:00
You know, we say things all the time, you know, that can sometimes - you know - include a lot of extra words or phrases that - you know - we don't even even realize that we're saying - you know? Phrases like "you know." People who do this don't realize just how often they do it (constantly!) or sometimes they don't believe they do it at all. Most of the time it's perfectly harmless because these phrases don't mean anything. But not always! Some of these phrases do have meaning, and can da
