Blog Title: TwentySix2 Marketing Blog

Challenges for B2B Websites

I am always amazed at how many large, publicly traded, B2B companies have inadequate websites and how many of them have the same issues and challenges. They have millions of dollars in sales revenue, but no one seems to own the success or failure of the website. That’s one thing about small business read more..

20 Jewels of Online Business Wisdom

The three ways our team stays smarter than our competitors is 1) testing online marketing tactics on multiple websites and coming to our own conclusions, sharing our knowledge internally with one another, and reading blogs from the best and the brightest. One of the better blogs I read on a regular basis is The read more..

Top 10 Things You Can Do Outisde of Search Engine Marketing

When we started teaching people about search engine marketing back in 1997, Google wasn’t even invented yet and the only paid search engine worth paying for was called GoTo.com (which became Overture and then Yahoo!). Instead of 3 or 4 search engines to worry about (Google, Yahoo!, MSN and Ask), there were 30 or so search engines we read more..

Buying an E-commerce Business

I have a relatively new client that just bought a skin care products e-commerce company last spring.  He hired us this August to do web design and SEO, and we just finished re-designing and launching a new site for the skin care products company.  If I do say so myself, the new site is tons better looking than read more..

Tips for Marketing Your Blog

According to Technorati, there are over 80+ million blogs and counting.  So how do you start marketing your blog so that it stands out in the clutter? Here are some basic blog marketing tactics: Post regularly (we’ve been slack lately - too busy) Claim your blog on Techorati Submit you blog to Google Blog Search Sign up for Feedburner Create keyword read more..

Brand protection in the form of a simple e-mail

Have you ever had a moment of narcissism and Googled yourself? You might be surprised at what you’ll find. It’s amazing how fast your words can get picked up, twisted and turned around and BAM…you’ve got bad press, leaving you to sit there, saying, “wait, I had press?” Because information is no longer sacred read more..

Beginner to SEO? Try a forum

Forums are these wonderful little creations that open up all sorts of topics to anyone with a question or just gathering information. They are usually niche-oriented because a forum that catered to all the questions anyone needed answered would be called the “Chaos forum.” SEO is one of those industries that you can’t read more..

5 ways to instill reader loyalty on your blog

Most everyone has a blog, or two. There are about 75 million bloggers out there and the one thing we all have in common is the desire to gain readers. We write to inform or entertain and we want our words to be read by others. But how can that be done read more..

SEM Awards: A snake in the midst?

Every now and then people in this industry, like most others, get together for a little shindig, an awards ceremony. I was poking around for local and national award shows and came across this little gem, appropriately named SEM Awards.

Google’s at it again!

A new Google Apps tool has been released that is designed for small- to medium-sized businesses, and now you can have a Google search box on your website that allows visitors to access search results from the website, or websites, that you choose. It is called Google Custom Search Business Edition, and it provides an read more..