The Zest | Marketing strategy blog and small business consulting

Radio Interview: Hear me speak (about entrepreneurship)!

As any somewhat-savvy member of society knows, headlines don’t lie (only headline writers). So in the spirit of authenticity, here’s a link to an interview I did with the inimitable Dave Thackeray of Word & Mouth about how I got start

Are “social media campaigns” missing the point?

Just a quickie for you guys this time, but the thought struck me in the shower this morning (where I do much of my best work): are many of us putting the proverbial cart before the metaphorical horse when it comes to planning and constructing social

Are you looking for a Partner? Or a Vendor?

Nope, they’re actually not the same thing, and the results you get from your relationships with each can heavily depend on what expectations you have, and how you put them to work for you. Simply put, there’s a huge difference between gi