Guide for creating white paper content for B2B marketing that will compel your target audience to act on your offers. Better desig..
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Design as a white paper competitive differentiator in 2010
Published on 2009-12-28 23:05:39
At the close of this decade, many marketers have offered their predictions of marketing’s future in 2o10, and the white paper space is no different. Jonathan Kantor, veteran white paper crafter and principal and founder of The Appum Group, recently published his White Paper Predictions for 2010. His 5 predictions are all quite accurate, but his [...]
3 tools for creating white paper color schemes
Published on 2009-12-14 22:14:23
Effective use of color in your white paper can elicit powerful emotions in a reader, connecting your product or service with this emotional response. When the right color palette is chosen, then, your B2B marketing efforts have the potential for resonating on both mental and emotional levels. But choosing the right color scheme can be difficult. [...]
Tips for an Integrated White Paper Development Process
Published on 2009-12-10 22:52:24
In many organizations, no formalized process exists for developing white papers, reports, and other thought leadership or lead generation material. I imagine the lack of process is the result of overworked marketing teams fighting to keep their heads above the water; teams who don’t have the time (or the leadership?) to step away from the [...]
