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Don Draper invents Native Advertising
Native Advertising... If you are not familiar with the term that has been trending in the online community recently, here are two interesting articles: http://www.digiday.com/publishers/why-native-ad-formats-are-the-future/ http://techcrunch.com/2012/05/12/5-ways-native-monetization-is-changing-silicon-valley/ I came across the term in a recent conversation about the future of mobile ad formats with Assaf Henkin, Co-Founder @ Kontera and my mentor for the last 1.5 years. Interestingly enough, th
Virtual currency thoughts - how real is our 'real currency' and our 'real goods"
I have been spending a lot of time recently studying about virtual currency and virtual goods. Here is a video I came accross that will open your horizons up a bit: Besides some awkward hand movements - this movie explains how 'real currency' is in fact very virtual and that the differences between that and the currency that is being used in games is in fact not that big. It's interesting to play around with the concept a bit. It's safe to assume that virtual currency will not have a lot of buyi
Market Sizing - The Billion Dollar Tip
I'm brining up a lesson from my early entreprenuership days. Back in those days we were trying to figure out what VCs want, getting funded was the ultimate dream and Guy's 10-20-30 rule seemed like the ten commendments. At the time, one of the things I was struggling with was market sizing. While it was easy to understand why it's important to potential investors, I was clueless about how to size our market. Well, there are actually two ways to size the market of your potential business, one is
