Blog Title: The Sports Business

USC Marshall School of Business: Sports Business Major

Earvin Johnson: Magical On and Off the Court

This I Believe: Coach John Wooden's Influence on Me

Great Disproportions: Lack of African-American Coaches in Sports

NASCAR: The Next Big Thing

Las Vegas 2007: The Reinvention of Kobe Bryant

NBA All-Star Weekend and Dodgers: Critique of Marketing Techniques

Concussions: Play or Go Home?

Beckham Coming to America: Hard to Attract Target Audience