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Marketing to the Social Web
Larry Weber This book argues that marketers are no longer in charge of the message or how it is received, but are at the mercy of social networks, that influence their own content, make their own judgments and decide whether to bestow favour. It further argues that digital marketing and the use of social media [...]
The Long Tail
Chris Anderson This book identifies the fundamental changes to the production and distribution of certain types of niche products brought about by the new economics of digital technology. Specifically, the book argues that organisations who want to offer specialist products and services no longer need to rely on intermediaries to hold stock, distribute and market [...]
The 22 Immutable Laws of Marketing
Chris Anderson This book written by two of the most prolific marketing writers provides a practical guide to marketing strategy, particularly for b2c marketing. In particular, it stresses the importance of a number of essential laws of marketing The Law of Leadership – the importance of being first to market The Law of Perception – [...]
