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Tracking Return on Investments in Marketing and Advertising, and Measuring the Results, Lead to Greater Profit
Published on 2012-02-16 18:20:00
All too often people read a headline like the one above and say, “I’m just a small business in Toowoomba – that does not apply to me.” There is no denying the fact that most businesses in the Toowoomba region are indeed 1 to 2 person operations. Yet, the region is cluttered with an abundance of radio stations, television stations, several newspapers and letterboxes full of promotional activity. So it is safe to assume that advertising budgets are commonplace. Therefore, no matter how sm
Marketing Lessons from Grantham Flood Support
Published on 2011-03-21 21:00:00
Following the flooding that devastated parts of Queensland on January 10, I was involved in a small group that established a charity called Grantham Flood Support. Our mission was to raise money to assist the town of Grantham, which was particularly hard hit, with rebuilding their community. As of today, Grantham Flood Support has raised $659,996.15 which we are very happy with. It will make a huge difference to the Grantham region. The underlying reason for the success of this appeal is the n
Never miss a P&C meeting again (or Rotary, or footy club...)
Published on 2011-02-14 18:28:00
If you have ever participated in a service group, sporting club, P&C, networking group or anything similar, you will be familiar with the challenge of keeping an up-to-date group email list. I participate in a number of groups and I have often found myself trying to find an old email circulated by another group member from which I could copy and paste the cc: list from. This morning at SING, one of our members experienced the shortfall of this method -- he sat waiting at the wrong venue as
